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Textrent presentation7 2011

  1. 1. 06APR2011BUSSINESS PLANSECRET //ONLY FOR USE BY OTOWNBOOKS ANDDEVELOPMENT PARTNERS //TextRent.com
  2. 2. OVERVIEW- 2010 Business Environment Market Base-2010 Business Environment Market Potential-2010 Business Cycle-2010 Business Model-Business Model Graphical-2010 Website Requirements-Web Page Graphical-Affiliates status-Affiliates Pricefeed / link data-Savings example.- Database- Domain Names- Misc data06APR2011
  3. 3. 2010 Bussiness EnvironmentTop 10 as of Fall 2007Ranking University Location Enrollment1 The Ohio State University (Columbus campus) Columbus, Ohio 52,586 [1]2 University of Florida Gainesville, Florida51,725[2]3 Arizona State University (Tempe campus) Tempe, Arizona 51,481 [1]4 University of Minnesota (Twin Cities campus) Minneapolis/Saint Paul, Minnesota 50,883[3]5 The University of Texas at Austin a[›] Austin, Texas 50,170[4]6 University of Central Florida a[›] Orlando, Florida48,699[5]7 Texas A&M University a[›] College Station, Texas 46,542[6]8 Michigan State University East Lansing, Michigan 46,045[7]9 The Pennsylvania State University (University Park campus) University Park, Pennsylvania 43,252[8]10 University of Wisconsin–Madison Madison, Wisconsin 42,041[9]Students: 51,551Valencia Community CollegeTotal Students in immediate Area 80,000 - 90,000Total Students in greater Orlando area Area 150,000 - 165,000Market Base06OCT2010
  4. 4. 2010 Business EnvironmentTotal Students in immediate Area 80,000 - 90,000Total Students in greater Orlando area Area 150,000 - 165,000Market PotentialTotal spending on textbooks 2008 $ 59,500,000Total spending on textbooks 2008 $110,000,000Average cost of books per year per student $420-$942 last year to $451-$988 this year- Current:- If we can get just 3% of students at valencia (east campus) to make theirpurchases on our website it will generate at least $21,600 in revenue annually- If we can get just 3% of students at valencia (east campus) to make theirpurchases AND SELL their used books on our website it will generate at least$43,800 in revenue annually- Future:- If we can get just 3% of students at valencia (east campus) AND UCF to maketheir purchases on our website it will generate at least $83,500 in revenue annually- If we can get just 3% of students at valencia (east campus) AND UCF to maketheir purchases AND SELL their used books on our website it will generate at least$147,000 in revenue annuallyGoal 2011:- Our goal for 2011 is to achieve at least 1% market penetration in bothValencia and UCF markets- Our goal for 2012 is 2-3% plus expansion into new territories06OCT2010
  5. 5. 2010 Business CycleLargest revenue streams occur in September, Januaryand May – June (fall, spring, summer)US Online Textbook Sales 2007XmasFall Sem.Summer Sem.Spring Sem.06OCT2010
  6. 6. 2010 Business Model- The priority goal of this business is to steer students to rent their bookswith our referral partners- Secondary goal is to refine our business model based on our success /failures- The ultimate goal is to rapidly expand aka scale the business rapidly toalternate schools using the refined model- Planned steps- Develop website- Integrate affiliate partners and integrate into website- Populate website with information- Get the word out, via web social, guerilla marketing- Marketing campaign before and during spring semester (Aug -Sep)- Continue marketing for book buy back affiliates- Make changes to plan and refine as necessary- Expand to one or more colleges for spring semesters26MAR2011- Goals
  7. 7. 2010 Business Model cont.- Our referral partners will pay us upwards of 8% of the purchase price if werefer students to their website and they make a purchase / rent a book / sella book- We need to research the vest way to integrate this into our website- Business Advantage- To get students to use the website it must be relevant and specialized fortheir needs with information on their classes and what books they need, itwill give them a cheaper alternative to the school bookstores and providethem with reliable information about the websites they’re referred to, thiswill make our site a preferable method for buying and selling books- Business mission- We have invested 1000s of man-hours into finding the best textbook dealson virtual markets such as half.com or amazon.com, now we plan to bringthis knowledge and experience directly to students in an easy to use andhighly relevant format to save students tons of cash06APR2011- Revenue Stream
  8. 8. Our WebsiteBusiness Model 26MAR2011Schoolbookstores $$Our MarketingOnlinebookrentalSell yourbookonlineStudents$$$$$$$$MarketingExpensesNewAdvertisingNewEmployeesNewDatabaseFor NewSchoolsCourse / book databaseComparison shoppingBuy abookAffiliates
  9. 9. 2010 Website Requirements.- Must integrate affiliate partners with our website- Draw book info / book picture from affiliate sites-Ease of Access- We must be able to easily make changes to the database information preferably excelor related format- Affiliate Updates- Use price data feeds from affiliates to keep price comparison up to date- Info for students- FAQ’s for students- Database includes books required for classes- Appeal- interactive format, appealing to use, quick to navigate, intuitive navigation, fast load times- Advertising- SEO optimization ? / simple direct non-distracting/cluttering/confusing layout06OCT2010- Affiliates
  10. 10. Web Page 26MAR2011Textrent.comFacebook share links ect ??RENT BY ISBN______________SELL YOUR BOOK NOW!ISBN ______________
  11. 11. $Web Page 26MAR2011Textrent.comIndividual school pages (Valencia, UCF)Facebook share links ect ??Select Book
  12. 12. $Web Page 26MAR2011Textrent.comIndividual school pages (Valencia, UCF)Facebook share links ect ??SEARCH BY ISBN______________Affiliate listBookrenter.com $26 /linkCampusbookrentals.com $28 /linkCollegebookrenter.com $32 /linkvalorebooks.com $37 /link FAQ/INFOFAQ/INFOFAQ/INFOFAQ/INFOBUY INSTEAD? price $68 amazon or alibrisFAQ/INFO
  13. 13. Web Page 26MAR2011Textrent.comFacebook share links ect ??SEARCH BY ISBN ______________SELL YOUR BOOK NOW! ISBN ______________
  14. 14. $Web Page 26MAR2011Textrent.comFacebook share links ect ??SEARCH BY ISBN______________ISBN SEARCHBookrenter.com $26 /linkCampusbookrentals.com $28 /linkCollegebookrenter.com $32 /linkvalorebooks.com $37 /link FAQ/INFOFAQ/INFOFAQ/INFOFAQ/INFOFAQ/INFODatabase infonot required(but could beincluded or useamazon data)BUY INSTEAD? price $68 amazon or alibris
  15. 15. Web Page 26MAR2011Textrent.comFacebook share links ect ??SEARCH BY ISBN ______________SELL YOUR BOOK NOW! ISBN ______________
  16. 16. $Web Page 26MAR2011Textrent.comFacebook share links ect ??Sell your book nowBookrenter.com $26 /linkCampusbookrentals.com $28 /linkCollegebookrenter.com $32 /linkvalorebooks.com $37 /link FAQ/INFOFAQ/INFOFAQ/INFOFAQ/INFOFAQ/INFODatabase infonot required(but could beincluded or useamazon data)
  17. 17. Affiliates 06APR2011RentBookrenter.com (pricefeed and links)Campusbookrentals.com (pricefeed and links)Collegebookrenter.com (pricefeed and links)Valorebooks.com (pricefeed and links)Textbooks.com (cannot get google adsense)Chegg.com (pricefeed and links)BUYAmazon.com (preferred (pricefeed and links)Alibris.com (back up)SellAmazon.com* (pricefeed and links) sellbackyourbook.com (info request)Textbooks.com (waiting on google adsense) Betterworldbooks.com (pricefeed and links)Textbookrus.com (require completed website) Chegg.com (pricefeed and links)Firstclassbooks.com (waiting on response)Bookjingle.com (waiting on response)Moola4books.com (waiting on response)Valorebooks.com (pricefeed and links)KEYAccepted to affiliateprogramprobably notno response
  18. 18. Affiliates amazonhttps://affiliate-program.amazon.com/gp/associates/network/build-links/individual/get-html.html?ie=UTF8&marketplace=amazon&asin=049511258506APR2011<iframe src="http://rcm.amazon.com/e/cm?t=textrentcom-20&o=1&p=8&l=as1&asins=0495112585&ref=tf_til&fc1=000000&IS2=1&lt1=_blank&m=amazon&lc1=0000FF&bc1=000000&bg1=FFFFFF&f=ifr" style="width:120px;height:240px;" scrolling="no"marginwidth="0" marginheight="0" frameborder="0"></iframe>Buying only
  19. 19. Affiliates allaffiliateprograms.com/bookrenter/(commision junction)26MAR2011developer code yzf5P3q8e9MyIfpMZcmVZEg0XesjH34bhttp://www.bookrenter.com/api/fetch_book_info?developer_key=yzf5P3q8e9MyIfpMZcmVZEg0XesjH34b&version=2008-07-29&isbn=0495569402<response>−<book>−<info><isbn13>9780495569404</isbn13><isbn10>0495569402</isbn10></info>−<prices><rental_price days="90" term="FALL" id="1">$37.93</rental_price><rental_price days="125" term="SPRING" id="2">$44.78</rental_price><rental_price days="60" term="SUMMER" id="3">$35.19</rental_price></prices><lowest_shipping_price>$5.99</lowest_shipping_price><availability>In Stock</availability>−<url>http://www.shareasale.com/r.cfm?u=&b=96706&m=14293&urllink=www.bookrenter.com%2Fpublic-administration-in-america-0495569402-9780495569404</url></book></response>
  20. 20. Affiliates Valorebooks (selling back only)06APR2011Affiliate Links Landing URLS Homepage http://www.valorebooks.com/affiliate/siteID=yr7VVRAdvanced Search http://www.valorebooks.com/affiliate/buy-textbooks/siteID=yr7VVRSellback Page http://www.valorebooks.com/affiliate/sell-textbooks/siteID=yr7VVRBuy Item Results http://www.valorebooks.com/affiliate/buy/siteID=yr7VVR/ISBN=XXXXXXXXXX Replace "XXXXXXXXXX" withthe ISBN of the book. Seperate multiple ISBNs with a comma.Sell Item Results http://www.valorebooks.com/affiliate/sell/siteID=yr7VVR/ISBN=XXXXXXXXXX Replace "XXXXXXXXXX" withthe ISBN of the book. Seperate multiple ISBNs with a comma. Price FetchingPRICE FEEDBuy Books Prices URL: http://www.valorebooks.com/buy-prices/ISBN=XXXXXXXXXX Replace "XXXXXXXXXX" with the ISBNof the bookSell Books Prices URL: http://www.valorebooks.com/sell-prices/ISBN=XXXXXXXXXX Replace "XXXXXXXXXX" with the ISBNof the bookAffiliates can fetch live prices from ValoreBooks Marketplace using the XML feeds listed below: Buy Books Prices: We havecreated an XML page that can be used to get pricing information. http://www.valorebooks.com/buy-prices/ISBN=XXXXXXXXXXReplace "XXXXXXXXXX" with the ISBN of the book. Sell Books Prices: For the sell books search, use the XML page below:http://www.valorebooks.com/sell-prices/ISBN=XXXXXXXXXX Replace "XXXXXXXXXX" with the ISBN of the book.
  21. 21. Affiliates collegebookrenter.com (commision junction)06APR2011CollegeBookRenter.com API DocumentationVersion 1.0The CollegeBookRenter API provides pricing and product information to partner sites on a permission basis. The API uses an HTTP GET request andreturns the results in an XML format.The protocol for requests submitted to the CollegeBookRenter API and the return results are provided in this documentation.Queryhttp://www.collegebookrenter.com/inventory.cfm/isbn/”X” http://www.collegebookrenter.com CollegeBookRenter.comEX. http://www.collegebookrenter.com/inventory.cfm/isbn/0495570133XML ResponsesSuccessful Response<root> ---The response element returned.<isbn> --- The 10-digit ISBN.<isbn13> --- The 13-digit ISBN.<author> --- The author of the book.<title> --- The title of the book.<price> ---Begins the pricing response block.<semesterprice> --- This is the price for a 130-day semester course period.<quarterprice> --- This is the price for a 90-day quarter course period.<summerprice> --- This is the price for a 60-day summer course period.<buybackprice> --- This is the CollegeBookRenter credit buyback price offered for this ISBN.EX. http://www.collegebookrenter.com/inventory.cfm/isbn/0495570133-<root><isbn>0495570133</isbn><isbn13>9780495570134</isbn13><author>RUDOLPH F. VERDERBER</author><title>COMM 2008 EDITION (WITH ACCESS BIND-IN CARD)</title>- <price><semesterprice>20.47</semesterprice><quarterprice>18.63</quarterprice><summerprice>18.22</summerprice><buybackprice>0</buybackprice></price></root>Error ResponsesEX. http://www.collegebookrenter.com/inventory.cfm/isbn/0867095946If an ISBN is entered and is not found the response will be: <root>ISBN NOT FOUND</root>EX. http://www.collegebookrenter.com/inventory.cfm/isbn/00495570133If an ISBN is entered incorrectly (ex. too many or not enough digits entered), the response will be: ERROR
  22. 22. Affiliates campusbookrentals.com (commision junction)06APR2011Your API Key is: KSAB65E84FPRICEFEED linkhttp://www.campusbookrentals.com/price.i?isbn=0495095567&api_key=KSAB65E84FPricefeed outputisbn=0495095567&price=38.68&shipping=0&quarter_price=36.66&summer_price=34.64Link for book[AFFILIATEID]&b=[BANNERID]&m=[MERCHANTID]&afftrack=&urllink=www%2Ecampusbookrentals%2Ecom%2Fproduct%2Ei%3Fasin%3D[ISBN]
  23. 23. Affiliates betterworldbooks.com (commision junction)06APR2011PRICEFEEDItem Lookup ServiceThis service allows affiliates to pull our prices and inventory for an item or list of items. Here is an example call to it:http://www.betterworldbooks.com/service.aspx?ItemId=1577314808<ItemLookupResponse>−<Items>−<Item><ItemId>9781577314806</ItemId>−<DetailURLPage>http://www.betterworldbooks.com/the-power-of-now-id-1577314808.aspx</DetailURLPage>−<ItemAttributes>−<Title>The Power of Now: A Guide to Spiritual Enlightenment</Title><ISBN10>1577314808</ISBN10><ISBN13>9781577314806</ISBN13></ItemAttributes>−<OfferSummary><LowestNewPrice>$13.48</LowestNewPrice><LowestUsedPrice>$0.00</LowestUsedPrice><BuybackPrice>$0.00</BuybackPrice><MarketplacePrice>$5.09</MarketplacePrice><TotalNew>1156</TotalNew><TotalUsed>0</TotalUsed><TotalBuyback>0</TotalBuyback><TotalMarketplace>1</TotalMarketplace></OfferSummary></Item></Items></ItemLookupResponse>
  24. 24. Affiliates chegg.com (commision junction)06APR2011PRICEFEEDItem Lookup ServiceKey: c01db2b8e7bbd161646a14c3b92b6158Password: 9058165Rental product detailhttp://www.jdoqocy.com/click-{PID}-{AID}?URL=http://chegg.com/details/{ISBN}/?referrer=CJGATEWAY&AID={AID}&PID={PID}&SID={SID}URL to Chegg.com’s Buyback shopping carthttp://www.jdoqocy.com/click-{PID}-{AID}?URL=http://www.chegg.com/BuyBack/CartList?buyback_search={ISBN}&pid={Pricing PID From Chegg}
  25. 25. Savings example. 06OCT2010Valencia store $207Rented $67.78 onlineBsc 1011Valencia store $178Rented online $43Bsc1005cValencia store $80 newRent online $44Here are some randomly chosen examples ofhow we can save students money over theschool book store, by showing them whatmaterials are needed for their classes aheadof time and how much they can save directlycompared to the campus bookstore it shouldsway the decision of a lot of ignorant students
  26. 26. Database06APR2011- Database in excel format preferably- Separate database for each school- Separate database for each term (spring, fall, summer)
  27. 27. Domain Namestwo competing interestsLocal / Social Marketing- Shorter is better- Easier to remember on the fly- Fits on small advertising material with ease- Fits inside a micro-attention span- Spelling- Easy spelling is very important- Directed vs Undirected- Domain name with no specific school ispreferable for areas off campus- Domain with school included could beuseful for drawing attention near campusEXAMPLE: TextRent.com06APR2011Online SearchesKeywords- Include relevant words in links for keywordsearchesEXAMPLE: TextBooksUCF.com?????????????Multiple domainsI would prefer to use multiple domains to linkto subpages (individual school pages) of thewebsiteHow could this affect affiliates?
  28. 28. Registered Domain names30MAR2011
  29. 29. Available Domain namesrentyourbooksnow.comskoolrent.comrentyourbooksearly.comrentbooksbro.comflbookrental.comrentbookbro.comfltextbook.combookrentalbro.comorlandotextbook.comBookfrugal.comlowestbookrental.comclassrenter.comrentmypages.comboorent.comrenttextbooks4less.comRenttextbooksforless.comrentbooks4less.comPossible TOS violation?valenciabookrental.comucfbookrental.comvcceastbookrental.comvccwestbookrental.comucftextbookrental.comvalenciabookrental.com26MAR2011
  30. 30. LocationsEAST CAMPUS~16,000West CAMPUS~15,000OSCEOLA CAMPUS ~4,000WINTER PARK CAMPUS~2,500
  31. 31. Affiliates allaffiliateprograms.com/bookrenter/26MAR2011
  32. 32. Affiliates cont. 26MAR2011
  33. 33. Bookrenter.com TOS• Terms and Conditions• Last Updated: January 3, 2011• Welcome to the BookRenter.com Textbook Rental Store Program (the “Program”), which is located at www.BookRenter.com (the "Website"). This Terms of Service("TOS") contain the terms and conditions between BookRenter.com, Inc. ("BookRenter," “BRC”, "us", "we", and "our") and You. You shall be considered a “VerifiedTextbook Rental Store” if you are a retail bookstore who has requested enrollment and been accepted by us into the Verified Textbook Rental Store program.• BY SELECTING “I AGREE” AND/OR OTHERWISE USING THE SERVICE, YOU AGREE TO BE BOUND BY ALL OF THE TERMS AND CONDITIONS OF THIS TOS.IF YOU DO NOT AGREE TO THE TERMS OF THIS TOS, CLICK ON THE “CANCEL” BUTTON AND/OR DO NOT CONTINUE THE REGISTRATION PROCESS OROTHERWISE USE THE SERVICE.• BookRenter.com reserves the right to add, delete and/or modify any of the terms and conditions contained in this TOS, at any time and in its sole discretion, by posting achange notice or a new TOS on the Website. In the event of substantive changes to this TOS, you may be notified by email. If any modification is unacceptable to you,your only recourse is to not use the Website and/or the Service. Your continued use of the Service following posting of a change notice or new TOS on the Website willconstitute your binding acceptance of the changes.• Please review our Privacy Policy located at http://www.bookrenter.com/privacy_policy, which is incorporated herein by reference, for information about what informationwe collect and how it is used.• Textbook Rental Store Service. Upon enrollment in the Program, BRC shall maintain and host an online textbook store (the “Site”) for you, which will allow yourcustomers to select, order, rent and purchase selected textbooks to be fulfilled, billed and shipped by BRC (the “Service”).– Site. You may customize your Site with your “look and feel.” All branded elements on the Site may contain your branding, including, but not limited to, the logo,header and content on the home page. You agree that all branding, including trademarks, logos and other intellectual property rights, shall be in complianceswith our Intellectual Property Rights Policy located http://www.bookrenter.com/privacy_policy, which is incorporated herein by reference. Other than yourbranded elements, BRC shall have the right in its sole discretion, to determine the layout and functionality of the Site (including the right to re-design, modify,remove, and alter the appearance, design, functionality, and other aspects of the Site, from time to time, to improve the user experience). The parties furtheragree that BRC may place a link substantially similar to “Textbook Rentals powered by BookRenter.com,” on the Site (“BRC Branding”). BRC may modify theBRC Branding from time to time as long as such modification is not materially different, and you agree not to alter or obfuscate the BRC Branding in any way.– Email Branding. All emails sent by BRC to your customers in connection with the Service will contain your branding.– URL. You may choose to use any URL of your choice for the Site, provided, however, that if you do not use the BRC Provided URL (as defined below) youagree that (i) you will be solely responsible for securing the rights to an alternative URL, including without limitation, maintaining the registration for the URL withall required domain name registrars, (ii) you will comply with all the requirements regarding the URL and its administration, (iii) the URL used in connection withthe Service will not violate the intellectual property rights of any third party, negatively represent BRC, or include profanity, and (iv) it will be your soleresponsibility to redirect and manage the URL. BRC shall provide you with the following URL for the Site - [YOURNAME].bookrenter.com (“BRC Provided URL”)and shall manage the BRC Provided URL if you elect to use it.– Course List Feature (if available). You may provide to BRC an official course list and recommended textbooks when the Course List feature is available. Thisfeature will allow students to “search by course” via an interface within the Site. You will be able to change the course list and recommended textbooks at anytime. BRC makes no guarantee regarding the availability of all textbooks contained in your official course list or recommended textbooks.– Customer Account. Your customers must establish an account with BRC to make a purchase through the Site. All of your customers must agree to the termsand conditions of BRC’s Service Policy located at http://www.bookrenter.com/service_policy prior to making a purchase through the Site. BookRenter reservesthe right to update and change the terms of the Service Policy at any time in its sole discretion. As between the parties, BRC shall own all the customer accountinformation.– Publicity. You hereby grant BRC the right to use and publicize your Site, including your Marks and Content (as defined below) and pre-approved press-worthyquotes on BRC’s marketing and promotional materials (in any and all media, including the Internet and press releases).• Your Obligations.
  34. 34. Bookrenter API info• Terms and Conditions• Last Updated: January 3, 2011• Welcome to the BookRenter.com Textbook Rental Store Program (the “Program”), which is located atwww.BookRenter.com (the "Website"). This Terms of Service ("TOS") contain the terms and conditions betweenBookRenter.com, Inc. ("BookRenter," “BRC”, "us", "we", and "our") and You. You shall be considered a “VerifiedTextbook Rental Store” if you are a retail bookstore who has requested enrollment and been accepted by us intothe Verified Textbook Rental Store program.• BY SELECTING “I AGREE” AND/OR OTHERWISE USING THE SERVICE, YOU AGREE TO BE BOUND BYALL OF THE TERMS AND CONDITIONS OF THIS TOS. IF YOU DO NOT AGREE TO THE TERMS OF THISTOS, CLICK ON THE “CANCEL” BUTTON AND/OR DO NOT CONTINUE THE REGISTRATION PROCESS OROTHERWISE USE THE SERVICE.• BookRenter.com reserves the right to add, delete and/or modify any of the terms and conditions contained in thisTOS, at any time and in its sole discretion, by posting a change notice or a new TOS on the Website. In the eventof substantive changes to this TOS, you may be notified by email. If any modification is unacceptable to you, youronly recourse is to not use the Website and/or the Service. Your continued use of the Service following posting ofa change notice or new TOS on the Website will constitute your binding acceptance of the changes.• Please review our Privacy Policy located at http://www.bookrenter.com/privacy_policy, which is incorporatedherein by reference, for information about what information we collect and how it is used.• Textbook Rental Store Service. Upon enrollment in the Program, BRC shall maintain and host an onlinetextbook store (the “Site”) for you, which will allow your customers to select, order, rent and purchase selectedtextbooks to be fulfilled, billed and shipped by BRC (the “Service”).– Site. You may customize your Site with your “look and feel.” All branded elements on the Site may containyour branding, including, but not limited to, the logo, header and content on the home page. You agree thatall branding, including trademarks, logos and other intellectual property rights, shall be in compliances withour Intellectual Property Rights Policy located http://www.bookrenter.com/privacy_policy, which isincorporated herein by reference. Other than your branded elements, BRC shall have the right in its solediscretion, to determine the layout and functionality of the Site (including the right to re-design, modify,

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