Client: BURGER KING. (launch)Full 360 degree campaign.What we aimed to do:To make a big splash for the world’s biggest burger.What we did.Convince the customers that it’s a better, bigger, flamebroiled burger than the competition. (McDonald’s andHardy’s). Items included an iPhone app, where youcould create your own burger, name it and post iton line. A floor escalator decal that said WARM,WARMER, HOT, HOTTER, FLAMING TASTY as youascended and then at the top guided you to the nearestBurger King around the corner, a Guinness WorldRecord attempt at the world’s biggest burger, that wasadvertised on line and various other web banner adsand promotions to support the launch.What we got:Burger King is now a serious competitor to McDonald’sand Hardy’s in the Middle East.