You are what you shareHow to leverage social media for personal brand building and effective engagement
[One] What’s Social   Media after all?
It’s about starting aMovement andcreating a FollowDerek Silvers, TED TALKS
[Two] How does this apply to Personal Branding?
People want to seethe Human face  behind Brands
It’s not about Me, butabout We
[Three] Building yourPersonal Brand
Be Yourself
Be Creative
Be Consistent
Be Inspiring
Be Sociable
Never forget that...You are your Brand
All you do+say affects yourBrand Perception andAuthority
[Four] Playing the Social          Media Game
Every Game has Rules...
... and Tricks
Social Media are only tools,You are the Player
And the playground isvery Crowded
To stand out as a Brand, youneed a Strategy
And to increaseAwareness you mustbuild Relationships
Relationships are based onEmpathy, Trust andRespect
You build empathy throughan Emotional process
You are recognized as anAuthority if you behaveas such
Never stop Listening
Search for Modelsand Inspiration
Focus on yourpublic, not on you ego
Find the right Social MediaPlatforms for You
Broaden your horizons,Think Out of the Box
Experiment, measure,reshape your Strategy
Thank You!
Find me onwww.wild-about-travel.comwww.avventurosa.comsimon.falvo@gmail.com
Don’t miss theawesome and inspiring 3minutes talkbyDerek Silvers, How to start a Movement.
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Social media

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Social media can be defined as "interactive platforms via which individuals and communities create and share user-generated content”.

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Social media

  1. 1. You are what you shareHow to leverage social media for personal brand building and effective engagement
  2. 2. [One] What’s Social Media after all?
  3. 3. It’s about starting aMovement andcreating a FollowDerek Silvers, TED TALKS
  4. 4. [Two] How does this apply to Personal Branding?
  5. 5. People want to seethe Human face behind Brands
  6. 6. It’s not about Me, butabout We
  7. 7. [Three] Building yourPersonal Brand
  8. 8. Be Yourself
  9. 9. Be Creative
  10. 10. Be Consistent
  11. 11. Be Inspiring
  12. 12. Be Sociable
  13. 13. Never forget that...You are your Brand
  14. 14. All you do+say affects yourBrand Perception andAuthority
  15. 15. [Four] Playing the Social Media Game
  16. 16. Every Game has Rules...
  17. 17. ... and Tricks
  18. 18. Social Media are only tools,You are the Player
  19. 19. And the playground isvery Crowded
  20. 20. To stand out as a Brand, youneed a Strategy
  21. 21. And to increaseAwareness you mustbuild Relationships
  22. 22. Relationships are based onEmpathy, Trust andRespect
  23. 23. You build empathy throughan Emotional process
  24. 24. You are recognized as anAuthority if you behaveas such
  25. 25. Never stop Listening
  26. 26. Search for Modelsand Inspiration
  27. 27. Focus on yourpublic, not on you ego
  28. 28. Find the right Social MediaPlatforms for You
  29. 29. Broaden your horizons,Think Out of the Box
  30. 30. Experiment, measure,reshape your Strategy
  31. 31. Thank You!
  32. 32. Find me onwww.wild-about-travel.comwww.avventurosa.comsimon.falvo@gmail.com
  33. 33. Don’t miss theawesome and inspiring 3minutes talkbyDerek Silvers, How to start a Movement.
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