Reframing bread

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A Crash Course on Creativity assignment on Framing and Reframing.

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Reframing bread

  1. 1. What will you do with one loaf of bread?CREATING AS MUCH "VALUE" ASPOSSIBLE WITH ONE LOAF OF BREAD Venture lab - A Crash Course on Creativity Professor Tina Seelig, Stanford University Bakers TEAM
  2. 2. Creating as much "value" as possible with ONE LOAF OF BREAD.ALTERNATIVES ON THE WHOLE LOAF  Slices  Sandwich By fragmenting the bread By adding material we can We can sell smaller portions have a higher price for the at a higher price pack
  3. 3. Creating as much "value" as possible with ONE LOAF OF BREAD.DECISION The loaf will be separated into 2 parts:  Interior: Different alternatives will be shown  Exterior: Different alternatives will be shown
  4. 4. Creating as much "value" as possible with ONE LOAF OF BREAD.INTERIOR ALTERNATIVES  Migas  Croutons A traditional Spanish dish By fragmenting in small made out of the breadcrumb pices and toasting them we by adding chorizo and will obtain a higher price vegetables
  5. 5. Creating as much "value" as possible with ONE LOAF OF BREAD.EXTERIOR ALTERNATIVES Halloween “breadking” ¡¡And you can use it the day after!!A substitute of the traditional halloweenpumpkin
  6. 6. Creating as much "value" as possible with ONE LOAF OF BREAD.CHOSEN ALTERNATIVES  Do you need to have your money and jewels on a safe place?  Do your kids have trouble eating bread? WE HAVE THE RIGHT SOLUTION FOR ALL YOUR PROBLEMS!!!
  7. 7. Creating as much "value" as possible with ONE LOAF OF BREAD.PROCESS1. Take a bread loaf Any size… BUT THE BIGGER AND ROUNDER THE BETTER!!
  8. 8. Creating as much "value" as possible with ONE LOAF OF BREAD.PROCESS2. Open the top and take out the breadcrumb BE CAREFUL!! The cut has to be perfect!
  9. 9. Creating as much "value" as possible with ONE LOAF OF BREAD.PROCESS With the interior:3. You can make cookies of different shapes YOUR CHILDREN WILL LOVE THEM!!
  10. 10. Creating as much "value" as possible with ONE LOAF OF BREAD.PROCESS With the exterior:4. You have a discrete box to keep your valuables safe Now you have a safebox made from bread THE BREADBOX!!
  11. 11. Creating as much "value" as possible with ONE LOAF OF BREAD.CONCLUSIONS The value is created in several ways: 1. We use the whole bread loaf. We do not waste anything. 2. The boring crumbs are transformed into funny eatable figures ideal for kids! 3. The exterior part of the meat loaf is transformed into a safe box placed in the kitchen, the least likely place for burglars to go and check for valuables! Gain: 0,6$ 60$  10 cookies of 3 $ each = 30$ Initial Final  1 original breadbok = 30$ Cost value The value has increased 100 times

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