Insights and hidden opportunities

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A presentation that captures INSIGHTS and HIDDEN OPPORTUNITIES. What types of things had you missed before? What were your biggest surprises? Are there opportunities hidden in plain sight?
for the Venture lab class: "A Crash Course on Creativity"
Professor Tina Seelig, Stanford University

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Insights and hidden opportunities

  1. 1. INSIGHTS and HIDDEN OPPORTUNITIES Missed things, surprises, opportunities hiddenVenture lab - A Crash Course on CreativityProfessor Tina Seelig, Stanford UniversityAlfredo Matilla
  2. 2. Perfumery HIDDEN INSIGHTS OPPORTUNITIES There can be showrooms about Most of this types of stores are products not differential There can be a short standardized explanation and specifications in each product Store vendors are too focused on selling instead of satisfying customer needs Online comparators of products Venture lab - A Crash Course on Creativity - Alfredo Matilla
  3. 3. Baby clothing HIDDEN INSIGHTS OPPORTUNITIES There can be a short standardized explanation of the An unique strong image benefits of the product and the manufacturing process Cross selling though a Lack of sizes community of clients Venture lab - A Crash Course on Creativity - Alfredo Matilla
  4. 4. Electronic Store HIDDEN INSIGHTS OPPORTUNITIES A lack of variety on some kind of There can be showrooms about products products Store vendors are too focused on selling instead of satisfying Create a community of users customer needs Sometimes vendors have not Online comparators of products much expertise Venture lab - A Crash Course on Creativity - Alfredo Matilla
  5. 5. Ikea HIDDEN INSIGHTS OPPORTUNITIES An unique way of showing this type of products There can be showrooms about products Strong branding A briefing about the manufacturing process can accompany its description (and A lack of vendors potential environmental benefits) Venture lab - A Crash Course on Creativity - Alfredo Matilla

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