Empowering Next Generation Media Presentation Bob Fitzpatrick Media Practice Lead Bryan Spaulding Media Practice Lead Jeff Potts Content Management Practice Lead

Goals of NGI Media Increase Online Revenue Turn Content into Assets Expand Ad Supported Biz Models Enable Syndication Biz Models Enable API-based Biz Models Increase Operational Efficiencies Integrate Digital Asset Management, Content Management, Community, Syndication, and Reporting Systems Deploy multiple sites from a common component-based architecture

Increase Online Revenue

Turn Content into Assets

Expand Ad Supported Biz Models

Enable Syndication Biz Models

Enable API-based Biz Models

Increase Operational Efficiencies

Integrate Digital Asset Management, Content Management, Community, Syndication, and Reporting Systems

Deploy multiple sites from a common component-based architecture

How Do Companies Expand Online Revenue? Turn Content Into Assets Create a Valuable Asset Repository that can enable multiple rich media applications and multiple online business models Digital Asset Management (DAM) is a key component Ingest Categorize & Tag Encode for Multi-purpose Use Index Store & Retrieve Assets become more readily re-purposed and distributed to own/operated sites, social media networks, and partner sites Meta Data Media Files User Interface Asset Management Owned Operated Site Affiliate Site Social Networks

Turn Content Into Assets

Create a Valuable Asset Repository that can enable multiple rich media applications and multiple online business models

Digital Asset Management (DAM) is a key component

Ingest

Categorize & Tag

Encode for Multi-purpose Use

Index

Store & Retrieve

Assets become more readily re-purposed and distributed to own/operated sites, social media networks, and partner sites

How Do Companies Expand Online Revenue? Expand the User Experience to Increase Ad Inventory and Time On-site Go beyond basic templates and ad banners Empower UGC and Social Interactions to increase viral marketing and build loyalty Develop Rich UX and expand media gallery and video ad inventory Enable contextual content presentation and ad placement to increase time-on-site and click rates Personalized presentation to increase utility, build user loyalty and return visits User Generated Content Rich Media Delivered In Context

Expand the User Experience to Increase Ad Inventory and Time On-site

Go beyond basic templates and ad banners

Empower UGC and Social Interactions to increase viral marketing and build loyalty

Develop Rich UX and expand media gallery and video ad inventory

Enable contextual content presentation and ad placement to increase time-on-site and click rates

Personalized presentation to increase utility, build user loyalty and return visits

How Do Companies Expand Online Revenue? Extend Reach Beyond Single Sites to Enable Syndication Business Models Serve content to the audience at any aggregation point Update syndication capabilities to go beyond standard RSS Distribute applications in addition to content and data Empower affiliates to leverage syndicated content Increase online ad revenue and promotional reach through affiliates World Wide Web (Internet) Your High-demand Content Media Sites Partner Sites Flagship Site Communities of Interest Individual Subscriber Websites Social Network Affiliate Sites

Extend Reach Beyond Single Sites to Enable Syndication Business Models

Serve content to the audience at any aggregation point

Update syndication capabilities to go beyond standard RSS

Distribute applications in addition to content and data

Empower affiliates to leverage syndicated content

Increase online ad revenue and promotional reach through affiliates

How Do Companies Expand Online Revenue? Expose Digital Asset and Data Repositories to Enable API-based Business Models Store content in a structured way whenever/wherever possible Scale B2B distribution as well as supplier relationships by providing programmatic access to assets through API's Enable content to go to where users are vs. hold behind walled garden Partners pay for access to content and carry the costs for audience acquisition, content presentation, application development, site maintenance and hosting

Expose Digital Asset and Data Repositories to Enable API-based Business Models

Store content in a structured way whenever/wherever possible

Scale B2B distribution as well as supplier relationships by providing programmatic access to assets through API's

Enable content to go to where users are vs. hold behind walled garden

Partners pay for access to content and carry the costs for audience acquisition, content presentation, application development, site maintenance and hosting

How Do Companies Increase Operational Efficiency? Assemble Key Media & Publishing Systems Into a Media Service Architecture Asset Management Content Management Community Management Advertising Commerce Rich Media Syndication Reporting & Analytics Rationalize Multi-site Deployments Service-oriented Component-based Common Libraries Federated Repositories Shared Resources Scalable Infrastructure Serve the “3 Screen” Experience From a Common Platform PC Multiple Sites Multiple Affiliates Mobile Multiple File Formats Multiple Device Specs TV Format for “10-foot UI”

Assemble Key Media & Publishing Systems Into a Media Service Architecture

Asset Management

Content Management

Community Management

Advertising

Commerce

Rich Media

Syndication

Reporting & Analytics

Rationalize Multi-site Deployments

Service-oriented

Component-based

Common Libraries

Federated Repositories

Shared Resources

Scalable Infrastructure

Serve the “3 Screen” Experience From a Common Platform

PC

Multiple Sites

Multiple Affiliates

Mobile

Multiple File Formats

Multiple Device Specs

TV

Format for “10-foot UI”

How Do Companies Increase Operational Efficiency? Services Layer Reports & Analytics User Profile Web Content Management Personalization Workflow Advertising Commerce Community Search / Browse Media Services Asset Management Rich Media Delivery Digital Rights Management Websites Micro-Sites / Properties Distribution Partner X Web API Embed Data Feeds 3 rd Party Content Suppliers Internal Content Producers Controlled Syndication Distribution Partner Y Interfaces Media Assets Access Website Content Structured Data Media Service Architecture Content + Data Repositories Search Engines Social Networks 3 rd -Party Blogs Viral (Link Sharing) User

Search Engines

Social Networks

3 rd -Party Blogs

Viral (Link Sharing)

How Can Alfresco Help? Front-end technology agnostic Multiple key components can be combined E.g., DAM and WCM “ Content as a Service” Easily expose content as an API Robust Workflow Management Multi-site Deployment Ready Extensible through API’s & Plug-ins Enhance productivity Virtualization & developer sandboxes Snapshots, version control, rollback Access the repository through a plain file share

Front-end technology agnostic

Multiple key components can be combined

E.g., DAM and WCM

“ Content as a Service”

Easily expose content as an API

Robust Workflow Management

Multi-site Deployment Ready

Extensible through API’s & Plug-ins

Enhance productivity

Virtualization & developer sandboxes

Snapshots, version control, rollback

Access the repository through a plain file share

Alfresco-Powered Media Platform REST/ATOM/RSS Metadata LDAP Custom Content Model Advanced Workflow Custom Actions Minor Web Client Cust. All File-based Content Browser CIFS WebDAV FTP LDAP Directory Content, applications, and ads Zero effort from affiliate site team Third-parties via REST CDN Affiliate Sites REST/ATOM/RSS Flagship Site Any technology Any design Leverages static content or queries repository via REST Producers Controlled Syndication Ads & campaigns Analytics REST/ATOM/RSS

Custom Content Model

Advanced Workflow

Custom Actions

Minor Web Client Cust.

All File-based Content

Browser

CIFS

WebDAV

FTP

Content, applications, and ads

Zero effort from affiliate site team

Any technology

Any design

Leverages static content or queries repository via REST

Controlled Syndication

Ads & campaigns

Analytics

About Optaros Media Practice We help our clients seize new online opportunities 300% increase in syndication revenue Payback – 12 months Replaced ASP, capture all lead revenue Payback – 8 months Transferred PGATour from CBS in 14 weeks Payback – 10 months on ad sales American Idol Top 12 RIA site, widget Time – 1 week For case studies & blogs regarding Online Revenue & Operational Efficiency: http://www. optaros.com http://www.optaros/com/clients http://www.optaros.com/blogs We have a proven record 96% reference-able 92% on-time/on-budget We‘re growing $0  $26 million since 2005 Over 100 clients Over 200 employees in North America and Europe We have a rich history Help clients leverage technology disruption: client-server, web browser − now assembled web We’re well capitalized $34 million investment

For case studies & blogs regarding Online Revenue

& Operational Efficiency: http://www. optaros.com

http://www.optaros/com/clients

http://www.optaros.com/blogs