Empowering Next Generation On-line Media, using Alfresco. [by Optaros.
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Empowering Next Generation On-line Media, using Alfresco. [by Optaros.



Bob Fitzpatrick, Bryan Spaulding and Jeff Potts present compelling reasons and examples on leveraging next gen media, online. Built on top of a Alfresco content repository.

Bob Fitzpatrick, Bryan Spaulding and Jeff Potts present compelling reasons and examples on leveraging next gen media, online. Built on top of a Alfresco content repository.



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Empowering Next Generation On-line Media, using Alfresco. [by Optaros. Empowering Next Generation On-line Media, using Alfresco. [by Optaros. Presentation Transcript

  • Empowering Next Generation Media Presentation Bob Fitzpatrick Media Practice Lead Bryan Spaulding Media Practice Lead Jeff Potts Content Management Practice Lead
  • Goals of NGI Media
    • Increase Online Revenue
      • Turn Content into Assets
      • Expand Ad Supported Biz Models
      • Enable Syndication Biz Models
      • Enable API-based Biz Models
    • Increase Operational Efficiencies
      • Integrate Digital Asset Management, Content Management, Community, Syndication, and Reporting Systems
      • Deploy multiple sites from a common component-based architecture
  • How Do Companies Expand Online Revenue?
    • Turn Content Into Assets
      • Create a Valuable Asset Repository that can enable multiple rich media applications and multiple online business models
      • Digital Asset Management (DAM) is a key component
        • Ingest
        • Categorize & Tag
        • Encode for Multi-purpose Use
        • Index
        • Store & Retrieve
      • Assets become more readily re-purposed and distributed to own/operated sites, social media networks, and partner sites
    Meta Data Media Files User Interface Asset Management Owned Operated Site Affiliate Site Social Networks
  • How Do Companies Expand Online Revenue?
    • Expand the User Experience to Increase Ad Inventory and Time On-site
      • Go beyond basic templates and ad banners
      • Empower UGC and Social Interactions to increase viral marketing and build loyalty
      • Develop Rich UX and expand media gallery and video ad inventory
      • Enable contextual content presentation and ad placement to increase time-on-site and click rates
      • Personalized presentation to increase utility, build user loyalty and return visits
    User Generated Content Rich Media Delivered In Context
  • How Do Companies Expand Online Revenue?
    • Extend Reach Beyond Single Sites to Enable Syndication Business Models
      • Serve content to the audience at any aggregation point
      • Update syndication capabilities to go beyond standard RSS
      • Distribute applications in addition to content and data
      • Empower affiliates to leverage syndicated content
      • Increase online ad revenue and promotional reach through affiliates
    World Wide Web (Internet) Your High-demand Content Media Sites Partner Sites Flagship Site Communities of Interest Individual Subscriber Websites Social Network Affiliate Sites
  • How Do Companies Expand Online Revenue?
    • Expose Digital Asset and Data Repositories to Enable API-based Business Models
      • Store content in a structured way whenever/wherever possible
      • Scale B2B distribution as well as supplier relationships by providing programmatic access to assets through API's
      • Enable content to go to where users are vs. hold behind walled garden
      • Partners pay for access to content and carry the costs for audience acquisition, content presentation, application development, site maintenance and hosting
  • How Do Companies Increase Operational Efficiency?
    • Assemble Key Media & Publishing Systems Into a Media Service Architecture
      • Asset Management
      • Content Management
      • Community Management
      • Advertising
      • Commerce
      • Rich Media
      • Syndication
      • Reporting & Analytics
    • Rationalize Multi-site Deployments
      • Service-oriented
      • Component-based
      • Common Libraries
      • Federated Repositories
      • Shared Resources
      • Scalable Infrastructure
    • Serve the “3 Screen” Experience From a Common Platform
      • PC
        • Multiple Sites
        • Multiple Affiliates
      • Mobile
        • Multiple File Formats
        • Multiple Device Specs
      • TV
        • Format for “10-foot UI”
  • How Do Companies Increase Operational Efficiency? Services Layer Reports & Analytics User Profile Web Content Management Personalization Workflow Advertising Commerce Community Search / Browse Media Services Asset Management Rich Media Delivery Digital Rights Management Websites Micro-Sites / Properties Distribution Partner X Web API Embed Data Feeds 3 rd Party Content Suppliers Internal Content Producers Controlled Syndication Distribution Partner Y Interfaces Media Assets Access Website Content Structured Data Media Service Architecture Content + Data Repositories
    • Search Engines
    • Social Networks
    • 3 rd -Party Blogs
    • Viral (Link Sharing)
  • How Can Alfresco Help?
    • Front-end technology agnostic
    • Multiple key components can be combined
      • E.g., DAM and WCM
    • “ Content as a Service”
      • Easily expose content as an API
    • Robust Workflow Management
    • Multi-site Deployment Ready
    • Extensible through API’s & Plug-ins
    • Enhance productivity
      • Virtualization & developer sandboxes
      • Snapshots, version control, rollback
      • Access the repository through a plain file share
  • Alfresco-Powered Media Platform REST/ATOM/RSS Metadata LDAP
    • Custom Content Model
    • Advanced Workflow
    • Custom Actions
    • Minor Web Client Cust.
    • All File-based Content
    • Browser
    • CIFS
    • WebDAV
    • FTP
    LDAP Directory
    • Content, applications, and ads
    • Zero effort from affiliate site team
    Third-parties via REST CDN Affiliate Sites REST/ATOM/RSS Flagship Site
    • Any technology
    • Any design
    • Leverages static content or queries repository via REST
    • Controlled Syndication
    • Ads & campaigns
    • Analytics
  • About Optaros Media Practice We help our clients seize new online opportunities 300% increase in syndication revenue Payback – 12 months Replaced ASP, capture all lead revenue Payback – 8 months Transferred PGATour from CBS in 14 weeks Payback – 10 months on ad sales American Idol Top 12 RIA site, widget Time – 1 week
    • For case studies & blogs regarding Online Revenue
    • & Operational Efficiency: http://www. optaros.com
      • http://www.optaros/com/clients
      • http://www.optaros.com/blogs
    We have a proven record 96% reference-able 92% on-time/on-budget We‘re growing $0  $26 million since 2005 Over 100 clients Over 200 employees in North America and Europe We have a rich history Help clients leverage technology disruption: client-server, web browser − now assembled web We’re well capitalized $34 million investment