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Empowering Next Generation On-line Media, using Alfresco. [by Optaros.
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Empowering Next Generation On-line Media, using Alfresco. [by Optaros.


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Bob Fitzpatrick, Bryan Spaulding and Jeff Potts present compelling reasons and examples on leveraging next gen media, online. Built on top of a Alfresco content repository.

Bob Fitzpatrick, Bryan Spaulding and Jeff Potts present compelling reasons and examples on leveraging next gen media, online. Built on top of a Alfresco content repository.

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  • Transcript

    • 1. Empowering Next Generation Media Presentation Bob Fitzpatrick Media Practice Lead Bryan Spaulding Media Practice Lead Jeff Potts Content Management Practice Lead
    • 2. Goals of NGI Media
      • Increase Online Revenue
        • Turn Content into Assets
        • Expand Ad Supported Biz Models
        • Enable Syndication Biz Models
        • Enable API-based Biz Models
      • Increase Operational Efficiencies
        • Integrate Digital Asset Management, Content Management, Community, Syndication, and Reporting Systems
        • Deploy multiple sites from a common component-based architecture
    • 3. How Do Companies Expand Online Revenue?
      • Turn Content Into Assets
        • Create a Valuable Asset Repository that can enable multiple rich media applications and multiple online business models
        • Digital Asset Management (DAM) is a key component
          • Ingest
          • Categorize & Tag
          • Encode for Multi-purpose Use
          • Index
          • Store & Retrieve
        • Assets become more readily re-purposed and distributed to own/operated sites, social media networks, and partner sites
      Meta Data Media Files User Interface Asset Management Owned Operated Site Affiliate Site Social Networks
    • 4. How Do Companies Expand Online Revenue?
      • Expand the User Experience to Increase Ad Inventory and Time On-site
        • Go beyond basic templates and ad banners
        • Empower UGC and Social Interactions to increase viral marketing and build loyalty
        • Develop Rich UX and expand media gallery and video ad inventory
        • Enable contextual content presentation and ad placement to increase time-on-site and click rates
        • Personalized presentation to increase utility, build user loyalty and return visits
      User Generated Content Rich Media Delivered In Context
    • 5. How Do Companies Expand Online Revenue?
      • Extend Reach Beyond Single Sites to Enable Syndication Business Models
        • Serve content to the audience at any aggregation point
        • Update syndication capabilities to go beyond standard RSS
        • Distribute applications in addition to content and data
        • Empower affiliates to leverage syndicated content
        • Increase online ad revenue and promotional reach through affiliates
      World Wide Web (Internet) Your High-demand Content Media Sites Partner Sites Flagship Site Communities of Interest Individual Subscriber Websites Social Network Affiliate Sites
    • 6. How Do Companies Expand Online Revenue?
      • Expose Digital Asset and Data Repositories to Enable API-based Business Models
        • Store content in a structured way whenever/wherever possible
        • Scale B2B distribution as well as supplier relationships by providing programmatic access to assets through API's
        • Enable content to go to where users are vs. hold behind walled garden
        • Partners pay for access to content and carry the costs for audience acquisition, content presentation, application development, site maintenance and hosting
    • 7. How Do Companies Increase Operational Efficiency?
      • Assemble Key Media & Publishing Systems Into a Media Service Architecture
        • Asset Management
        • Content Management
        • Community Management
        • Advertising
        • Commerce
        • Rich Media
        • Syndication
        • Reporting & Analytics
      • Rationalize Multi-site Deployments
        • Service-oriented
        • Component-based
        • Common Libraries
        • Federated Repositories
        • Shared Resources
        • Scalable Infrastructure
      • Serve the “3 Screen” Experience From a Common Platform
        • PC
          • Multiple Sites
          • Multiple Affiliates
        • Mobile
          • Multiple File Formats
          • Multiple Device Specs
        • TV
          • Format for “10-foot UI”
    • 8. How Do Companies Increase Operational Efficiency? Services Layer Reports & Analytics User Profile Web Content Management Personalization Workflow Advertising Commerce Community Search / Browse Media Services Asset Management Rich Media Delivery Digital Rights Management Websites Micro-Sites / Properties Distribution Partner X Web API Embed Data Feeds 3 rd Party Content Suppliers Internal Content Producers Controlled Syndication Distribution Partner Y Interfaces Media Assets Access Website Content Structured Data Media Service Architecture Content + Data Repositories
      • Search Engines
      • Social Networks
      • 3 rd -Party Blogs
      • Viral (Link Sharing)
    • 9. How Can Alfresco Help?
      • Front-end technology agnostic
      • Multiple key components can be combined
        • E.g., DAM and WCM
      • “ Content as a Service”
        • Easily expose content as an API
      • Robust Workflow Management
      • Multi-site Deployment Ready
      • Extensible through API’s & Plug-ins
      • Enhance productivity
        • Virtualization & developer sandboxes
        • Snapshots, version control, rollback
        • Access the repository through a plain file share
    • 10. Alfresco-Powered Media Platform REST/ATOM/RSS Metadata LDAP
      • Custom Content Model
      • Advanced Workflow
      • Custom Actions
      • Minor Web Client Cust.
      • All File-based Content
      • Browser
      • CIFS
      • WebDAV
      • FTP
      LDAP Directory
      • Content, applications, and ads
      • Zero effort from affiliate site team
      Third-parties via REST CDN Affiliate Sites REST/ATOM/RSS Flagship Site
      • Any technology
      • Any design
      • Leverages static content or queries repository via REST
      • Controlled Syndication
      • Ads & campaigns
      • Analytics
    • 11. About Optaros Media Practice We help our clients seize new online opportunities 300% increase in syndication revenue Payback – 12 months Replaced ASP, capture all lead revenue Payback – 8 months Transferred PGATour from CBS in 14 weeks Payback – 10 months on ad sales American Idol Top 12 RIA site, widget Time – 1 week
      • For case studies & blogs regarding Online Revenue
      • & Operational Efficiency: http://www.
        • http://www.optaros/com/clients
      We have a proven record 96% reference-able 92% on-time/on-budget We‘re growing $0  $26 million since 2005 Over 100 clients Over 200 employees in North America and Europe We have a rich history Help clients leverage technology disruption: client-server, web browser − now assembled web We’re well capitalized $34 million investment