Are you a Social Savvy Business?

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The use of social media is growing and is seen by many companies as a natural extension of how to engage with their customers. Register for this webinar and see how Alfresco 4 can help manage the process of publishing social content and status updates.

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Are you a Social Savvy Business?

  1. 1. Alfresco 4:Are You Social Savvy? Paul Hampton Director of Product Marketing
  2. 2. Maidenhead, UK Global Headquarters Atlanta, US HeadquartersAlfresco is now the largest open sourcecontent management company in the world.Founded in 2005, with offices in London & AtlantaOver 3.5 million community downloads250+ global channel partners2,500 customers in 55 countries, including…
  3. 3. The Document ManagementAlfresco Platform Records Management Web Content Services Enterprise Collaboration Open Source Platform
  4. 4. Alfresco is now the largest open sourcecontent management company in the world. •  10 month average payback period •  $1.3 million in IT & training cost savings •  53% ROI in three years •  Flexibility and Open Standards praised
  5. 5. The Facebook Generation
  6. 6. The World Has Gone Social! Social Social Social Features Publishing Tools
  7. 7. SOCIAL MEETS ECM
  8. 8. I LikeAlfresco alsosupportscommenting
  9. 9. Like Content•  Users can ‘Like; •  Sorting based on Content Popularity –  Provide feedback to others
  10. 10. I Follow
  11. 11. Follow Users•  Follow influential people –  Good content creators•  Use people search to find who to follow•  Notifications on what they are doing•  Find out who is following you – follow back
  12. 12. I Have Favorites
  13. 13. My Favorites•  Users can have favorites –  Sites –  Documents•  Quick links to find important content
  14. 14. I Get Notified
  15. 15. Proactive Notifications•  Email notifications –  Can opt in or out•  Admin –  Uses HTML templates –  Stored in Alfresco –  Can be customized•  Activity Dashlets –  Filter by type –  Filter
  16. 16. SOCIAL PUBLISHING
  17. 17. Social Growth Marketing
  18. 18. Social Growth Marketing
  19. 19. Social Growth Marketing Customer Support
  20. 20. Social Growth Marketing Customer Support CxO Office Engineering HR
  21. 21. Social Growth Marketing •  No process Customer Support •  Multiple accounts CxO Office •  Lack of control Engineering •  Lack of audit HR
  22. 22. Social Publishing•  Support two types –  Content –  Status updates•  Support for –  Facebook, Twitter, YouTube, LinkedIn Publish and Flickr –  Can be extended•  Define ‘Channels’ –  Multiple channels for each service
  23. 23. Social Publishing•  Administration •  User –  Define the channels –  Select content –  Define credentials –  New action ‘Publish’ –  Select channel(s) –  View publishing history
  24. 24. SOCIAL TOOLS
  25. 25. Corporate Systems Desktop WebDAV CMIS CMIS CIFS JSR-168 Sharepoint Connectors Protocol Social Media Channels Mobile CMIS Open Web APIs WebDAV Open Web APIs Web Services CMIS CMIS-based Public Alfresco Cloud Alfresco Sync
  26. 26. Summary•  Powerful social features built into Alfresco•  Ability to manage the social publishing process•  Integration with the best of breed business applications
  27. 27. QUESTIONS? Save 25% on online training! Go to: http://university.alfresco.com/products.html and enter the coupon code SAVE25-TOAPRIL15-2012.   As an added incentive, everyone who books a course before end of May, will be entered into our prize draw to win a pair of top-of-the-range Bose headphones!
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