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Rinascimento Digitale
Alfresco Day
Milano
28-Jun-2016
I’m @johnnewton!
Founder and CTO
It all started 525 25 years ago…!
Documentum Team – March 1991!
•  Speed and quality of delivery
•  End-to-end integration from inception to delivery
•  Fully optimized resources – time, people, physical
•  People-centric, adaptable, and future-proof
Optimizing the Flow of Digital Business
BRAND!
EMPOWERING
CLIENTS!
POLICIES &
PRACTICES!
INNOVATIVE
PRODUCTS!
DATA INFORMATION 

& INSIGHTS
Optimizing the Flow of Digital Business
ENTERPRISE
PROCESS!
COLLABORATION!
NEW DIGITALLY
ENHANCED PRODUCTS
AND SERVICES
INFORMATION!
CUSTOMER
CONTENT!
Ideas,
Reports,…
CONTENT!
Contracts,
Designs,…!
Modernize?!	
With	our	
infrastructure???!	
Oh,	BREXIT!!!
Change Your Thinking
1 2 3
Design
Thinking
Platform
Thinking
Open
Thinking
How do you focus on
the user’s problem?
How do you reaction fast
to new opportunities and
threats?
How do you innovate
faster?
Drives People-Centric Experiences


“People need their interactions with technologies and
other complex systems to be simple, intuitive, and
pleasurable.”

“Design thinking is an essential tool for simplifying 

and humanizing. It can’t be extra; it needs to be a 

core competence.” 

“Design Thinking Comes of Age,”
John Kolko, Harvard Business Review, Sept 2015
Design Thinking
Design Thinking: Business Process Prototyping
INFORMATION
ARCHITECTURE
 PROCESS
DESIGN
USERS AND 

USE CASES
SYSTEMS AND
SOURCES
DIGITAL SOLUTIONS 

AND PRODUCTS
Design with a Constant Feedback Loop
Designing Marketing Engagement
10	
Value Driver
BRAND
Critical Content 
DIGITAL ASSETS
Impact
INCREASED ASSET USAGE & VALUE
Accelerates Development & Business Agility


“How can a major business segment be invaded and
conquered by an upstart with none of the resources 

deemed essential for survival, let alone market dominance?

The answer is the Power of the Platform - a new 

business model that uses technology to connect people,
organizations, and resources in an interactive ecosystem.” 



“Platform Revolution”, Parker, Van Alstyne, Choudry – 2016
Platform Thinking
Platform Thinking
Build a Platform for Growth and Agility
OPEN DATA OPEN APIS OPEN STANDARDS
DESIGN DYNAMIC DIGITAL INITIATIVES
PLATFORM FOR AGILITY, GROWTH, AND RESILIENCE
DIGITAL 

INITIATIVE 1
DIGITAL 

INITIATIVE 2
CUSTOMER 

INITIATIVE 1
CUSTOMER
INITIATIVE 2
IOT
INITIATIVE 1
Information
Services
Global Scale
Compliance &
Governance
Cloud
Infrastructure
Security &
Authorization
Source: McKinsey & Company
OPEN ARCHITECTURE
Accelerate the Flow of Business
Platform thinking drives faster delivery, deeper engagement, better
accountability and insights
SYSTEMS AND
SOURCES
CUSTOMERS
EMPLOYEES
SUPPLIERS
PROCESS
DESIGN!
INFORMATION
ARCHITECTURE!
USER!
CONTEXT! INSIGHT!
SEARCH!SECURITY!
Bank of New York Mellon
14	
Flexible	
Client-centric	
PlaForm	
Intelligent	
Open	
Architecture	
Bank	
Technology	
PlaForm	
Business	
SoluNons	
The	Cloud	
Global	
InnovaNon	
Center	
Data-driven	
Insight	
“As the lines between
front, middle and back
office continue to blur,
smarter information is
essential for effective
fund management.”
Supports Innovation and Change


”No dominant platform-level software
infrastructure has emerged in the last ten years
in closed-source, proprietary form.”



Mike Olson
Founder of Cloudera
Open Thinking
Fueling Innovation, Not Re-Invention
Infrastructure,	
Data	&	UNlity	
User	Experience	
&	App	
Development	
Services,	
IntegraNon	&	
Intelligence
Government Services Agency
17	
Value Driver
POLICIES & PRACTICES
Critical Content 
CENTRAL FACLITIES REPOSITORY
Impact
COST SAVINGS / DATA 2 DECISION
12
TRACKER screen shots
Provides details and view into document management
11
Tasker details and management of activities and collateral
TRACKER screen shots
“It is essential that we continue to invest in and
implement innovative open-standards technologies…
in order to achieve major quality and productivity
improvements.”
1 2 3
Design
Thinking
Platform
Thinking
Open
Thinking
Drives people-centric
experiences
Accelerates development 

& iteration of digital initiatives
Supports transparency,
innovation & change
+ +
Helping you with…
Big Monolithic Stacks are crumbling under the strain
IBM	 Oracle	 MicrosoU	 SAP	 EMC	
Design Platform
BuyersOpenness
Portrait	of	Pope	Julius	II	
Credit:	Rafael	
IBM	told	me	
that	their	
systems	would	
be	eternal!	L
1 3
Open Source Application
Design Framework
to broaden next-generation
digital solutions
Our Strategy
Digital Platform with
Secure Hybrid Cloud
to provide intelligent digital
content and process
services and simplify the
journey to the cloud
Intelligent, Open Source-
based Digital Services
for Content and Process
Services rapid innovation
2
1. Open Source Application Design Framework
Application Framework
App Models & Roles
Components & Views
Composition & Configuration
Partner-driven	
Engagement	
User-centered	
Design
2. Digital Work Platform
Digital Platform intelligently
activates content and processes	
DIGITAL WORK PLATFORM
PROCESS
 CONTENT
 SEARCH
 RECORDS
 INSIGHT
VIRTUAL
STORAGE
IDENTITY
 TRANSFORM
MODULE
SANDBOX
MODULE
SANDBOX
Global, Scalable, Hybrid, Containerized
Unifying Process and Content
Unifying Process and Content
Better Transparency, Accountability, Audit,
Analytics across the Organization
COMPOSITE APIS AND PLATFORM AGGREGATION!
CLOUDINTEGRATIONS!
ENTERPRISEINTEGRATIONS!
CONTENT!
INSIGHT
SECURITY
SEARCH
CONTEXT
METADATA
EVENTS
ANALYTICS
LOGIC
PROCESS!
No Limits!
Architecture!
Hybrid!
Federated!
Shared
Nothing!
Migration to Secure Hybrid Cloud
Unifying Process and Content
Why Cloud?
AWS	
3-6 Months
Questionable Scale
Little Redundancy
Lots of $$$
< 30 mins
1000s per sec
Billions of Documents
Elastic, Cost Effective
ECM	 ECM	 ECM	
Search	 Search	 Search	
FS	 FS	 FS	
Hardware	 Hardware	 Hardware	
Load	Balancer	
DR	Plan	
HSM	 HSM	 HSM	
ECM	 ECM	 ECM	
ELB	
Alfresco	 Alfresco	 Alfresco	
Solr	 Solr	 Solr	
S3	
EC2	 EC2	 EC2	
AZ1	 AZ2	 AZ3	
Aurora	
EBS
Unifying Process and Content
3. Intelligent Open Source-based Digital Services
•  Auto-organization
•  Predictive Process
•  Predictive Search
•  Recommendations
•  Security Analysis
•  Exception Processing
•  Sentiment Analysis
Open Source Services
MACHINE LEARNING
 CONTEXTUAL ANALYSIS
ACTIONABLE ANALYTICS
 NATURAL LANGUAGE
PROCESSING
Alfresco Strategy Recap
1. Design Thinking Open Source Application Design Framework
2. Platform Thinking Digital Platform with Migration to Secure Hybrid Cloud
3. Open Thinking Intelligence using Open Source
What	do	you	
think	Plato?	
I	like	your	design	
and	your	
plaForm,	
Socrates!	
What	were	
the	Bri+sh	
thinking?!
Change Your Thinking with Alfresco
1 2 3
Design
Thinking
Platform
Thinking
Open
Thinking
Drives people-centric
experiences
Accelerates development &
iteration of digital initiatives
Supports transparency,
innovation
+ +
Increases customer &
employee loyalty
Increases agility & 
maximizes resources
Drives adaptability,
responsiveness & competitive
advantage
Design Your Own Future
@johnnewton

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Alfresco Day Milano 2016 - Digital Renaissance, John Newton

  • 3. It all started 525 25 years ago…! Documentum Team – March 1991!
  • 4. •  Speed and quality of delivery •  End-to-end integration from inception to delivery •  Fully optimized resources – time, people, physical •  People-centric, adaptable, and future-proof Optimizing the Flow of Digital Business BRAND! EMPOWERING CLIENTS! POLICIES & PRACTICES! INNOVATIVE PRODUCTS!
  • 5. DATA INFORMATION 
 & INSIGHTS Optimizing the Flow of Digital Business ENTERPRISE PROCESS! COLLABORATION! NEW DIGITALLY ENHANCED PRODUCTS AND SERVICES INFORMATION! CUSTOMER CONTENT! Ideas, Reports,… CONTENT! Contracts, Designs,…!
  • 7. Change Your Thinking 1 2 3 Design Thinking Platform Thinking Open Thinking How do you focus on the user’s problem? How do you reaction fast to new opportunities and threats? How do you innovate faster?
  • 8. Drives People-Centric Experiences 
 “People need their interactions with technologies and other complex systems to be simple, intuitive, and pleasurable.” “Design thinking is an essential tool for simplifying 
 and humanizing. It can’t be extra; it needs to be a 
 core competence.” “Design Thinking Comes of Age,” John Kolko, Harvard Business Review, Sept 2015 Design Thinking
  • 9. Design Thinking: Business Process Prototyping INFORMATION ARCHITECTURE PROCESS DESIGN USERS AND 
 USE CASES SYSTEMS AND SOURCES DIGITAL SOLUTIONS 
 AND PRODUCTS Design with a Constant Feedback Loop
  • 10. Designing Marketing Engagement 10 Value Driver BRAND Critical Content DIGITAL ASSETS Impact INCREASED ASSET USAGE & VALUE
  • 11. Accelerates Development & Business Agility 
 “How can a major business segment be invaded and conquered by an upstart with none of the resources 
 deemed essential for survival, let alone market dominance? The answer is the Power of the Platform - a new 
 business model that uses technology to connect people, organizations, and resources in an interactive ecosystem.” 
 
 “Platform Revolution”, Parker, Van Alstyne, Choudry – 2016 Platform Thinking
  • 12. Platform Thinking Build a Platform for Growth and Agility OPEN DATA OPEN APIS OPEN STANDARDS DESIGN DYNAMIC DIGITAL INITIATIVES PLATFORM FOR AGILITY, GROWTH, AND RESILIENCE DIGITAL 
 INITIATIVE 1 DIGITAL 
 INITIATIVE 2 CUSTOMER 
 INITIATIVE 1 CUSTOMER INITIATIVE 2 IOT INITIATIVE 1 Information Services Global Scale Compliance & Governance Cloud Infrastructure Security & Authorization Source: McKinsey & Company OPEN ARCHITECTURE
  • 13. Accelerate the Flow of Business Platform thinking drives faster delivery, deeper engagement, better accountability and insights SYSTEMS AND SOURCES CUSTOMERS EMPLOYEES SUPPLIERS PROCESS DESIGN! INFORMATION ARCHITECTURE! USER! CONTEXT! INSIGHT! SEARCH!SECURITY!
  • 14. Bank of New York Mellon 14 Flexible Client-centric PlaForm Intelligent Open Architecture Bank Technology PlaForm Business SoluNons The Cloud Global InnovaNon Center Data-driven Insight “As the lines between front, middle and back office continue to blur, smarter information is essential for effective fund management.”
  • 15. Supports Innovation and Change 
 ”No dominant platform-level software infrastructure has emerged in the last ten years in closed-source, proprietary form.”
 
 Mike Olson Founder of Cloudera Open Thinking
  • 16. Fueling Innovation, Not Re-Invention Infrastructure, Data & UNlity User Experience & App Development Services, IntegraNon & Intelligence
  • 17. Government Services Agency 17 Value Driver POLICIES & PRACTICES Critical Content CENTRAL FACLITIES REPOSITORY Impact COST SAVINGS / DATA 2 DECISION 12 TRACKER screen shots Provides details and view into document management 11 Tasker details and management of activities and collateral TRACKER screen shots “It is essential that we continue to invest in and implement innovative open-standards technologies… in order to achieve major quality and productivity improvements.”
  • 18. 1 2 3 Design Thinking Platform Thinking Open Thinking Drives people-centric experiences Accelerates development 
 & iteration of digital initiatives Supports transparency, innovation & change + + Helping you with…
  • 19. Big Monolithic Stacks are crumbling under the strain IBM Oracle MicrosoU SAP EMC Design Platform BuyersOpenness
  • 21. 1 3 Open Source Application Design Framework to broaden next-generation digital solutions Our Strategy Digital Platform with Secure Hybrid Cloud to provide intelligent digital content and process services and simplify the journey to the cloud Intelligent, Open Source- based Digital Services for Content and Process Services rapid innovation 2
  • 22. 1. Open Source Application Design Framework Application Framework App Models & Roles Components & Views Composition & Configuration Partner-driven Engagement User-centered Design
  • 23. 2. Digital Work Platform Digital Platform intelligently activates content and processes DIGITAL WORK PLATFORM PROCESS CONTENT SEARCH RECORDS INSIGHT VIRTUAL STORAGE IDENTITY TRANSFORM MODULE SANDBOX MODULE SANDBOX Global, Scalable, Hybrid, Containerized
  • 24. Unifying Process and Content Unifying Process and Content Better Transparency, Accountability, Audit, Analytics across the Organization COMPOSITE APIS AND PLATFORM AGGREGATION! CLOUDINTEGRATIONS! ENTERPRISEINTEGRATIONS! CONTENT! INSIGHT SECURITY SEARCH CONTEXT METADATA EVENTS ANALYTICS LOGIC PROCESS!
  • 26. Unifying Process and Content Why Cloud? AWS 3-6 Months Questionable Scale Little Redundancy Lots of $$$ < 30 mins 1000s per sec Billions of Documents Elastic, Cost Effective ECM ECM ECM Search Search Search FS FS FS Hardware Hardware Hardware Load Balancer DR Plan HSM HSM HSM ECM ECM ECM ELB Alfresco Alfresco Alfresco Solr Solr Solr S3 EC2 EC2 EC2 AZ1 AZ2 AZ3 Aurora EBS
  • 27. Unifying Process and Content 3. Intelligent Open Source-based Digital Services •  Auto-organization •  Predictive Process •  Predictive Search •  Recommendations •  Security Analysis •  Exception Processing •  Sentiment Analysis Open Source Services MACHINE LEARNING CONTEXTUAL ANALYSIS ACTIONABLE ANALYTICS NATURAL LANGUAGE PROCESSING
  • 28. Alfresco Strategy Recap 1. Design Thinking Open Source Application Design Framework 2. Platform Thinking Digital Platform with Migration to Secure Hybrid Cloud 3. Open Thinking Intelligence using Open Source
  • 30. Change Your Thinking with Alfresco 1 2 3 Design Thinking Platform Thinking Open Thinking Drives people-centric experiences Accelerates development & iteration of digital initiatives Supports transparency, innovation + + Increases customer & employee loyalty Increases agility & maximizes resources Drives adaptability, responsiveness & competitive advantage
  • 31. Design Your Own Future @johnnewton