Transcript of "Alfresco's Guide to Anger Management"
Alfresco’s guide to(or, how mobile is changing content management forever)<br />John Masters, Director of Marketing<br />EMEA & APAC<br />
Mobile Device Adoption<br />2007<br />iPhone launched<br />Dismissed as unsecure and unsuitable for the enterprise<br />2010 <br />iPad 1, April 3 on sale. By May 3, 1M sold<br />15M sold in first year<br />One of 50 Best inventions in 2010 - Time Magazine<br />
iPad Adoption<br />Apple will ship 44M iPads in 2011, estimated 64M in 2012 up from an estimated 14M in 2010.<br />USA Today<br />By 2015, 30% of large companies globally will support users who use the Apple iPad directly from the device.<br />Two Use Cases: The Ipad for Consumer and Field Service Support. Gartner, May 20, 2011<br />Media tablet sales are expected to reach 208 million units by 2014<br />From iPads to Portals: A World of Doors and Windows. Gartner, March 11, 2011.<br />85% of the attendees surveyed stated they expected to support media tablets and 48% were already supporting them. <br />Gartner Infrastructure and Operations Conference, December 2010<br />
Enterprise iPad Adoption by Industry<br />Healthcare <br /> Medtronic - 5,000 iPads to sales reps <br />Financial Services <br />JP Morgan Chase –iPad trial <br />Torus (Londoninsurance firm) - iPads replacing 1,600-page executive packs.<br />Automotive <br />Mercedes-Benz - 400 iPads in dealerships for sales<br />Airlines <br />Alaska Airlines - replacing bulky flight manuals<br />Finnair - FOC iPads in lounges, & selected flights <br />Malaysia Airlines iPads in a kiosk mount as self-service check-in devices.<br />Restaurant/Hospitality <br />Replacing paper wine lists and menus with iPad interactive versions.<br />
Why is it so hard to access<br />my corporate content<br />from my mobile device?<br />
Angry CEO wants to dine on content<br />Just wants to access hisdocuments from his iPad<br />Access to most current information will speed their decision making ability<br />Access secure content in the boardroom on your tablet<br />Read the latest version online, eliminate need to print<br />Remove the dependency on out of date email attachments<br />
Angry Lawyer wants no leaks<br />Dealing with issues of data leaks and confidential documents being released to public sites<br />Trying to increase work flexibility without compromising security.<br />Comment on contract revisions<br />Check key document information – Who changed What and When<br />Access consistent content from your desktop, tablet or both<br />
Angry Sales wants fresh content, anywhere<br />Trying to get the latest access to sales related docs & presos<br />Needs to be more responsive to the customer.<br />Find and send the latest content to your customers directly from your tablet<br />Update meeting notes and documents on the road<br />Share and collaborate with other team members<br />
Angry Marketing wants up-to-date content<br />Tired of watching old content getting used again since the company can’t access the latest<br />Needs to be able to collaborate better with stakeholders<br />Always have access to the latest marketing collateral and presentations<br />Instantly access key documents such as branding guidelines, corporate presentation and campaign material<br />Increase productivity with more effective collaboration between marketing teams and external agencies<br />
Angry IT Guy wants to keep things safe<br />Needs to provide access to content while adhering to security policy<br />Users are deploying their own solutions to solve their mobile needs<br />Enable your users without loosing control<br />Provide secure mobile access to content <br />No additional funding for mobile client access licenses or apps<br />
What does it mean for the organisation?<br />The Smart Phone and Tablet are parts of the corporate IT landscape – get used to it<br />But this device revolution is different than the PC revolution:<br />Users will have the best technology (tablets & smartphones) BEFORE the enterprise buys it for them… and will want to use them for work<br />IT will never get their hands on the devices<br />
What does it mean for the organisation?<br />Stop worrying about securing and controlling devices…<br />Start making sure you can secure and control access to your corporate content (your intellectual property)<br />
Who owns what in this new world?<br />Apps<br />Mobile Apps<br />For accessing content<br />Content<br />Documents<br />Files<br />Web Content<br />Images/Video<br />Devices<br />Tablets<br />Smartphones<br />(maybe PC’s one day?)<br />Corporation, Organization<br />App Ownership<br />is determined by your<br />need for secure access control and content policies.<br />End User<br />
What about Applications?<br />Your security needs will determine your comfort with content apps<br />Content store vs. content viewer? Do you need your own app?<br />Allowing access to other apps through open standards, like WebDAV or CMIS?<br />Browser access vs. app access?<br />Your users will likely download content anyway (and use DropBoxor other file syncing tools) – so it’s best to enable them in the way your company would like them to use content<br />Then, measure user satisfaction with your mobile content enablement strategy<br />
Alfresco’s Approach to Mobile<br />The right content to the right person on the right device<br />Devices controlled by users, content access controlled by company<br />Apps controlled by users and/or company, depending on security needs<br />PLATFORM<br />A robust, secure content<br />management platform<br />OPEN STANDARDS<br />To provide app choice – WebDAV & CMIS<br />APPS<br />Alfresco apps for easy access to content & collaboration features; open source apps for customization<br />+<br />+<br />Alfresco Enterprise<br />Alfresco Team<br />
How to not be Angry<br />Mobile devices are a growing part of the IT landscape – and users own them<br />Focus on enabling and securing your content through your platform, protocols and/or apps – stop worrying about the devices<br />Future-proof through open source & open content standards<br />
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