Alfresco’s guide to(or, how mobile is changing content management forever) John Masters, Director of Marketing EMEA & APAC
Mobile Device Adoption 2007 iPhone launched Dismissed as unsecure and unsuitable for the enterprise 2010 iPad 1, April 3 on sale. By May 3, 1M sold 15M sold in first year One of 50 Best inventions in 2010 - Time Magazine
iPad Adoption Apple will ship 44M iPads in 2011, estimated 64M in 2012 up from an estimated 14M in 2010. USA Today By 2015, 30% of large companies globally will support users who use the Apple iPad directly from the device. Two Use Cases: The Ipad for Consumer and Field Service Support. Gartner, May 20, 2011 Media tablet sales are expected to reach 208 million units by 2014 From iPads to Portals: A World of Doors and Windows. Gartner, March 11, 2011. 85% of the attendees surveyed stated they expected to support media tablets and 48% were already supporting them. Gartner Infrastructure and Operations Conference, December 2010
Enterprise iPad Adoption by Industry Healthcare Medtronic - 5,000 iPads to sales reps Financial Services JP Morgan Chase –iPad trial Torus (Londoninsurance firm) - iPads replacing 1,600-page executive packs. Automotive Mercedes-Benz - 400 iPads in dealerships for sales Airlines Alaska Airlines - replacing bulky flight manuals Finnair - FOC iPads in lounges, & selected flights Malaysia Airlines iPads in a kiosk mount as self-service check-in devices. Restaurant/Hospitality Replacing paper wine lists and menus with iPad interactive versions.
Why is it so hard to access my corporate content from my mobile device?
Angry CEO wants to dine on content Just wants to access hisdocuments from his iPad Access to most current information will speed their decision making ability Access secure content in the boardroom on your tablet Read the latest version online, eliminate need to print Remove the dependency on out of date email attachments
Angry Lawyer wants no leaks Dealing with issues of data leaks and confidential documents being released to public sites Trying to increase work flexibility without compromising security. Comment on contract revisions Check key document information – Who changed What and When Access consistent content from your desktop, tablet or both
Angry Sales wants fresh content, anywhere Trying to get the latest access to sales related docs & presos Needs to be more responsive to the customer. Find and send the latest content to your customers directly from your tablet Update meeting notes and documents on the road Share and collaborate with other team members
Angry Marketing wants up-to-date content Tired of watching old content getting used again since the company can’t access the latest Needs to be able to collaborate better with stakeholders Always have access to the latest marketing collateral and presentations Instantly access key documents such as branding guidelines, corporate presentation and campaign material Increase productivity with more effective collaboration between marketing teams and external agencies
Angry IT Guy wants to keep things safe Needs to provide access to content while adhering to security policy Users are deploying their own solutions to solve their mobile needs Enable your users without loosing control Provide secure mobile access to content No additional funding for mobile client access licenses or apps
What does it mean for the organisation? The Smart Phone and Tablet are parts of the corporate IT landscape – get used to it But this device revolution is different than the PC revolution: Users will have the best technology (tablets & smartphones) BEFORE the enterprise buys it for them… and will want to use them for work IT will never get their hands on the devices
What does it mean for the organisation? Stop worrying about securing and controlling devices… Start making sure you can secure and control access to your corporate content (your intellectual property)
Who owns what in this new world? Apps Mobile Apps For accessing content Content Documents Files Web Content Images/Video Devices Tablets Smartphones (maybe PC’s one day?) Corporation, Organization App Ownership is determined by your need for secure access control and content policies. End User
What about Applications? Your security needs will determine your comfort with content apps Content store vs. content viewer? Do you need your own app? Allowing access to other apps through open standards, like WebDAV or CMIS? Browser access vs. app access? Your users will likely download content anyway (and use DropBoxor other file syncing tools) – so it’s best to enable them in the way your company would like them to use content Then, measure user satisfaction with your mobile content enablement strategy
Alfresco’s Approach to Mobile The right content to the right person on the right device Devices controlled by users, content access controlled by company Apps controlled by users and/or company, depending on security needs PLATFORM A robust, secure content management platform OPEN STANDARDS To provide app choice – WebDAV & CMIS APPS Alfresco apps for easy access to content & collaboration features; open source apps for customization + + Alfresco Enterprise Alfresco Team
How to not be Angry Mobile devices are a growing part of the IT landscape – and users own them Focus on enabling and securing your content through your platform, protocols and/or apps – stop worrying about the devices Future-proof through open source & open content standards