Alfresco's Guide to Anger Management
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Alfresco's Guide to Anger Management






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    Alfresco's Guide to Anger Management Alfresco's Guide to Anger Management Presentation Transcript

    • Alfresco’s guide to(or, how mobile is changing content management forever)
      John Masters, Director of Marketing
      EMEA & APAC
    • Mobile Device Adoption
      iPhone launched
      Dismissed as unsecure and unsuitable for the enterprise
      iPad 1, April 3 on sale. By May 3, 1M sold
      15M sold in first year
      One of 50 Best inventions in 2010 - Time Magazine
    • iPad Adoption
      Apple will ship 44M iPads in 2011, estimated 64M in 2012 up from an estimated 14M in 2010.
      USA Today
      By 2015, 30% of large companies globally will support users who use the Apple iPad directly from the device.
      Two Use Cases: The Ipad for Consumer and Field Service Support. Gartner, May 20, 2011
      Media tablet sales are expected to reach 208 million units by 2014
      From iPads to Portals: A World of Doors and Windows. Gartner, March 11, 2011.
      85% of the attendees surveyed stated they expected to support media tablets and 48% were already supporting them.
      Gartner Infrastructure and Operations Conference, December 2010
    • Enterprise iPad Adoption by Industry
      Medtronic - 5,000 iPads to sales reps
      Financial Services
      JP Morgan Chase –iPad trial
      Torus (Londoninsurance firm) - iPads replacing 1,600-page executive packs.
      Mercedes-Benz - 400 iPads in dealerships for sales
      Alaska Airlines - replacing bulky flight manuals
      Finnair - FOC iPads in lounges, & selected flights
      Malaysia Airlines iPads in a kiosk mount as self-service check-in devices.
      Replacing paper wine lists and menus with iPad interactive versions.
    • Why is it so hard to access
      my corporate content
      from my mobile device?
    • Angry CEO wants to dine on content
      Just wants to access hisdocuments from his iPad
      Access to most current information will speed their decision making ability
      Access secure content in the boardroom on your tablet
      Read the latest version online, eliminate need to print
      Remove the dependency on out of date email attachments
    • Angry Lawyer wants no leaks
      Dealing with issues of data leaks and confidential documents being released to public sites
      Trying to increase work flexibility without compromising security.
      Comment on contract revisions
      Check key document information – Who changed What and When
      Access consistent content from your desktop, tablet or both
    • Angry Sales wants fresh content, anywhere
      Trying to get the latest access to sales related docs & presos
      Needs to be more responsive to the customer.
      Find and send the latest content to your customers directly from your tablet
      Update meeting notes and documents on the road
      Share and collaborate with other team members
    • Angry Marketing wants up-to-date content
      Tired of watching old content getting used again since the company can’t access the latest
      Needs to be able to collaborate better with stakeholders
      Always have access to the latest marketing collateral and presentations
      Instantly access key documents such as branding guidelines, corporate presentation and campaign material
      Increase productivity with more effective collaboration between marketing teams and external agencies
    • Angry IT Guy wants to keep things safe
      Needs to provide access to content while adhering to security policy
      Users are deploying their own solutions to solve their mobile needs
      Enable your users without loosing control
      Provide secure mobile access to content
      No additional funding for mobile client access licenses or apps
    • What does it mean for the organisation?
      The Smart Phone and Tablet are parts of the corporate IT landscape – get used to it
      But this device revolution is different than the PC revolution:
      Users will have the best technology (tablets & smartphones) BEFORE the enterprise buys it for them… and will want to use them for work
      IT will never get their hands on the devices
    • What does it mean for the organisation?
      Stop worrying about securing and controlling devices…
      Start making sure you can secure and control access to your corporate content (your intellectual property)
    • Who owns what in this new world?
      Mobile Apps
      For accessing content
      Web Content
      (maybe PC’s one day?)
      Corporation, Organization
      App Ownership
      is determined by your
      need for secure access control and content policies.
      End User
    • What about Applications?
      Your security needs will determine your comfort with content apps
      Content store vs. content viewer? Do you need your own app?
      Allowing access to other apps through open standards, like WebDAV or CMIS?
      Browser access vs. app access?
      Your users will likely download content anyway (and use DropBoxor other file syncing tools) – so it’s best to enable them in the way your company would like them to use content
      Then, measure user satisfaction with your mobile content enablement strategy
    • Alfresco’s Approach to Mobile
      The right content to the right person on the right device
      Devices controlled by users, content access controlled by company
      Apps controlled by users and/or company, depending on security needs
      A robust, secure content
      management platform
      To provide app choice – WebDAV & CMIS
      Alfresco apps for easy access to content & collaboration features; open source apps for customization
      Alfresco Enterprise
      Alfresco Team
    • How to not be Angry
      Mobile devices are a growing part of the IT landscape – and users own them
      Focus on enabling and securing your content through your platform, protocols and/or apps – stop worrying about the devices
      Future-proof through open source & open content standards