Choosing Open Source ECM - Success Story with Shimano & Acquity Group

ACQUITY GROUP Open Source ECM: A Shimano Success Story May 14, 2008

Agenda
Open Source and ECM – Our Perspective (10 minutes)
Shimano Case Study (15 minutes)
Shimano Media Project Highlights (10 minutes)
Summary (10 minutes)
Q & A (15 minutes)

About Shimano
Japanese company founded in 1921
Headquartered in Sakai City, Osaka, Japan
Annual revenues 1.5 billion (USD)
Multiple sales/marketing/distribution/manufacturing offices around the world
Bicycle Components
Fishing tackle
Snowboard equipment
Cold-forging parts for the automobile-related industry

About Acquity Group
End-to-end provider of strategy, technology and design solutions
Headquartered in Chicago with regional offices in Irvine, Scottsdale, Overland Park, and Dallas
Founded in 2001, and working with Shimano since 2002
Over 300 customers
Alfresco Gold Partner

Open Source and ECM – Our Perspective

Open Source in the Enterprise
Enterprise Application & Integration gaining more popularity in the shift to OSS
29% of companies using OSS in Content, Communications, and Collaboration, while 19% plan to use (Gartner 2007 Survey)
DESKTOP APPS
Open Office
Mozilla Firefox
GIMP
ENTERPRISE APPS
Alfresco ECM
JOOMLA
Magnolia WCM
INTEGRATION
Mule
ServiceMix
Active MQ
OpenLDAP
APP SERVERS
JBoss
Tomcat
Apache
Geronimo
OS
Ubuntu
OpenSolaris
OpenSuse
(Xen Virtualization)
DATABASE
MySQL
Postgres
MaxDB
Ingres
Apache Derby

Why Open Source?
Who identified and initiated the OS projects?
User driven demand; the business in the need of a new or improved solution while being fiscally responsible
Digital Asset Management (Alfresco) was the key project that started the current interest in open source solutions
What justification, business case?
Best of breed application
Ensuring the proper mixture between proprietary solutions and open source solutions

Open Source in the Enterprise: What’s Our Position Openness A good mixture of both; open source and proprietary Community Try before full commitment

Shimano Case Study: Implementing Digital Asset Management

Shimano Case Study: Technology Stack
Web Technology Portfolio
Proprietary Web Content Management
Proprietary E-Commerce / B2B
Proprietary SOA Infrastructure
SQL Server Database
Windows 2003 OS
Integration with several ERP systems world-wide
Move to Open Source
Web Servers: IIS to Apache
Web Caching: Squid
Application services built on: Spring, Hibernate, Apache Commons…
Potential use of Open Source ESB Solutions

Shimano Case Study: What does Digital Asset Management mean to Shimano? A digital asset is content along with data about the rights of use . These assets can be text , documents , images, or other multimedia files.

Shimano Case Study: Digital Asset Management Objectives
Asset Management
Shimano had an immediate need to manage globally shared electronic documents and assets in a single repository. Previous methods included local hard drive storage, network drives, and email.
Asset Collaboration
Within the context of a project team, Shimano had the need for more effective ways to share and collaborate project documents. The absence of versioning and check-in/check-out facilities often led to multiple document revisions, overwriting of document changes, and unintended loss of content.
Asset Distribution
Shimano needed standardize distribution methods to internal and external parties. Previous methods included FTP, email, and snail mail.

Shimano Case Study: Digital Asset Management User Profiles
Targeted User Groups
Product Managers
Marketing
Engineering, IT, Warehouse Operations
Corporate
Shimano External Consumers
Dealers, OEMs, Distributors
3 rd Party Agencies
Media, Press

Shimano Case Study: Digital Asset Management Project Background
Vendor Selection Process Q4 2006
Alfresco selected Q1 2007
Phase 1 implementation through end of 2007
Phase 2 Media Project Q1 2008
Phase 3 Enhancements Q3-Q4 2008

Shimano Case Study: Alfresco’s Winning Combination
No named user license model
Extensible content and security model
Easier integration with 3rd Party Java software through Spring configuration
Desktop Integration through WebDAV & CIFS
Internationalization and Federated Searching
Double Byte support
Better product roadmap alignment with Shimano’s Digital Asset Management vision
Great community backing!

Shimano Media Project Highlights

Shimano Media Project Highlights: Overview
Goal: To enable existing Alfresco investment to create connections both inside and outside the Shimano enterprise to deliver digital assets to the right people at the right time around the world…
Outside Shimano
Dealers and OEMs
3 rd Parties (Advertising, Creative, Press, Media)
Customers
Inside Shimano
Marketing
Customer Support
Product Development

Shimano Media Project Highlights: Media Architecture REST URL XML Response User Request HTML Web Application

Shimano Media Features: Alfresco Web Client

Shimano Media Features: Browsing

Shimano Media Features: Image Close-ups

Shimano Media Features: Search

Shimano Media Features: Search Results Filter

Shimano Media Features: Quick Downloads

Shimano Media Features: Add to Cart

Shimano Media Features: Transformations

Shimano Media Features: Download Zip File

Shimano Media Features: Content Description File

Summary

Summary: Lessons Learned
Get involved in the community
Share your experience, and collaborate on solutions
Understand how community (open and enterprise) discussions drive product features
Build your network from community members, vendor, and systems integrators
Do your research on the product support
Documentation – Wiki, forums, community vs. enterprise issue tracking/support
Issue resolutions
Issue escalation
Make sure vendor delivers a clear message on product roadmap and see if that roadmap aligns with your company’s vision

Summary: Lessons Learned
Adoption should include well-defined discrete projects
Quick Wins First
Evangelize and deploy to other departments/business units
Make early investments on
Information Architecture
Governance
Application Architecture
Process and governance is an evolution
Culture Shift
New processes
End user on-boarding (resistance) – I’m too busy…
Establish a communications plan

Summary: Our Position Openness A good mixture of both; open source and proprietary Community Try before full commitment

Julian Lambert
Shimano
[email_address]
Emil Loreto
Acquity Group
[email_address]
Do you Alfresco? See Alfresco run, learn more, or download a trial: www.alfresco.com

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Choosing Open Source ECM - Success Story with Shimano & Acquity Group

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