ACQUITY GROUP Open Source ECM: A Shimano Success Story May 14, 2008

Agenda Open Source and ECM – Our Perspective (10 minutes) Shimano Case Study (15 minutes) Shimano Media Project Highlights (10 minutes) Summary (10 minutes) Q & A (15 minutes)

Open Source and ECM – Our Perspective (10 minutes)

Shimano Case Study (15 minutes)

Shimano Media Project Highlights (10 minutes)

Summary (10 minutes)

Q & A (15 minutes)

About Shimano Japanese company founded in 1921 Headquartered in Sakai City, Osaka, Japan Annual revenues 1.5 billion (USD) Multiple sales/marketing/distribution/manufacturing offices around the world Bicycle Components Fishing tackle Snowboard equipment Cold-forging parts for the automobile-related industry

Japanese company founded in 1921

Headquartered in Sakai City, Osaka, Japan

Annual revenues 1.5 billion (USD)

Multiple sales/marketing/distribution/manufacturing offices around the world

Bicycle Components

Fishing tackle

Snowboard equipment

Cold-forging parts for the automobile-related industry

About Acquity Group End-to-end provider of strategy, technology and design solutions Headquartered in Chicago with regional offices in Irvine, Scottsdale, Overland Park, and Dallas Founded in 2001, and working with Shimano since 2002 Over 300 customers Alfresco Gold Partner

End-to-end provider of strategy, technology and design solutions

Headquartered in Chicago with regional offices in Irvine, Scottsdale, Overland Park, and Dallas

Founded in 2001, and working with Shimano since 2002

Over 300 customers

Alfresco Gold Partner

Open Source and ECM – Our Perspective

Open Source and ECM – Our Perspective

Open Source in the Enterprise Enterprise Application & Integration gaining more popularity in the shift to OSS 29% of companies using OSS in Content, Communications, and Collaboration, while 19% plan to use (Gartner 2007 Survey) DESKTOP APPS Open Office Mozilla Firefox GIMP ENTERPRISE APPS Alfresco ECM JOOMLA Magnolia WCM INTEGRATION Mule ServiceMix Active MQ OpenLDAP APP SERVERS JBoss Tomcat Apache Geronimo OS Ubuntu OpenSolaris OpenSuse (Xen Virtualization) DATABASE MySQL Postgres MaxDB Ingres Apache Derby

Enterprise Application & Integration gaining more popularity in the shift to OSS

29% of companies using OSS in Content, Communications, and Collaboration, while 19% plan to use (Gartner 2007 Survey)

Open Office

Mozilla Firefox

GIMP

Alfresco ECM

JOOMLA

Magnolia WCM

Mule

ServiceMix

Active MQ

OpenLDAP

JBoss

Tomcat

Apache

Geronimo

Ubuntu

OpenSolaris

OpenSuse

(Xen Virtualization)

MySQL

Postgres

MaxDB

Ingres

Apache Derby

Why Open Source? Who identified and initiated the OS projects? User driven demand; the business in the need of a new or improved solution while being fiscally responsible Digital Asset Management (Alfresco) was the key project that started the current interest in open source solutions What justification, business case? Best of breed application Ensuring the proper mixture between proprietary solutions and open source solutions

Who identified and initiated the OS projects?

User driven demand; the business in the need of a new or improved solution while being fiscally responsible

Digital Asset Management (Alfresco) was the key project that started the current interest in open source solutions

What justification, business case?

Best of breed application

Ensuring the proper mixture between proprietary solutions and open source solutions

Open Source in the Enterprise: What’s Our Position Openness A good mixture of both; open source and proprietary Community Try before full commitment

Shimano Case Study: Implementing Digital Asset Management

Shimano Case Study: Implementing Digital Asset Management

Shimano Case Study: Technology Stack Web Technology Portfolio Proprietary Web Content Management Proprietary E-Commerce / B2B Proprietary SOA Infrastructure SQL Server Database Windows 2003 OS Integration with several ERP systems world-wide Move to Open Source Web Servers: IIS to Apache Web Caching: Squid Application services built on: Spring, Hibernate, Apache Commons… Potential use of Open Source ESB Solutions

Web Technology Portfolio

Proprietary Web Content Management

Proprietary E-Commerce / B2B

Proprietary SOA Infrastructure

SQL Server Database

Windows 2003 OS

Integration with several ERP systems world-wide

Move to Open Source

Web Servers: IIS to Apache

Web Caching: Squid

Application services built on: Spring, Hibernate, Apache Commons…

Potential use of Open Source ESB Solutions

Shimano Case Study: What does Digital Asset Management mean to Shimano? A digital asset is content along with data about the rights of use . These assets can be text , documents , images, or other multimedia files.

Shimano Case Study: Digital Asset Management Objectives Asset Management Shimano had an immediate need to manage globally shared electronic documents and assets in a single repository. Previous methods included local hard drive storage, network drives, and email. Asset Collaboration Within the context of a project team, Shimano had the need for more effective ways to share and collaborate project documents. The absence of versioning and check-in/check-out facilities often led to multiple document revisions, overwriting of document changes, and unintended loss of content. Asset Distribution Shimano needed standardize distribution methods to internal and external parties. Previous methods included FTP, email, and snail mail.

Asset Management

Shimano had an immediate need to manage globally shared electronic documents and assets in a single repository. Previous methods included local hard drive storage, network drives, and email.

Asset Collaboration

Within the context of a project team, Shimano had the need for more effective ways to share and collaborate project documents. The absence of versioning and check-in/check-out facilities often led to multiple document revisions, overwriting of document changes, and unintended loss of content.

Asset Distribution

Shimano needed standardize distribution methods to internal and external parties. Previous methods included FTP, email, and snail mail.

Shimano Case Study: Digital Asset Management User Profiles Targeted User Groups Product Managers Marketing Engineering, IT, Warehouse Operations Corporate Shimano External Consumers Dealers, OEMs, Distributors 3 rd Party Agencies Media, Press

Targeted User Groups

Product Managers

Marketing

Engineering, IT, Warehouse Operations

Corporate

Shimano External Consumers

Dealers, OEMs, Distributors

3 rd Party Agencies

Media, Press

Shimano Case Study: Digital Asset Management Project Background Vendor Selection Process Q4 2006 Alfresco selected Q1 2007 Phase 1 implementation through end of 2007 Phase 2 Media Project Q1 2008 Phase 3 Enhancements Q3-Q4 2008

Vendor Selection Process Q4 2006

Alfresco selected Q1 2007

Phase 1 implementation through end of 2007

Phase 2 Media Project Q1 2008

Phase 3 Enhancements Q3-Q4 2008

Shimano Case Study: Alfresco’s Winning Combination No named user license model Extensible content and security model Easier integration with 3rd Party Java software through Spring configuration Desktop Integration through WebDAV & CIFS Internationalization and Federated Searching Double Byte support Better product roadmap alignment with Shimano’s Digital Asset Management vision Great community backing!

No named user license model

Extensible content and security model

Easier integration with 3rd Party Java software through Spring configuration

Desktop Integration through WebDAV & CIFS

Internationalization and Federated Searching

Double Byte support

Better product roadmap alignment with Shimano’s Digital Asset Management vision

Great community backing!

Shimano Media Project Highlights

Shimano Media Project Highlights

Shimano Media Project Highlights: Overview Goal: To enable existing Alfresco investment to create connections both inside and outside the Shimano enterprise to deliver digital assets to the right people at the right time around the world… Outside Shimano Dealers and OEMs 3 rd Parties (Advertising, Creative, Press, Media) Customers Inside Shimano Marketing Customer Support Product Development

Goal: To enable existing Alfresco investment to create connections both inside and outside the Shimano enterprise to deliver digital assets to the right people at the right time around the world…

Outside Shimano

Dealers and OEMs

3 rd Parties (Advertising, Creative, Press, Media)

Customers

Inside Shimano

Marketing

Customer Support

Product Development

Shimano Media Project Highlights: Media Architecture REST URL XML Response User Request HTML Web Application

Shimano Media Features: Alfresco Web Client

Shimano Media Features: Browsing

Shimano Media Features: Image Close-ups

Shimano Media Features: Search

Shimano Media Features: Search Results Filter

Shimano Media Features: Quick Downloads

Shimano Media Features: Add to Cart

Shimano Media Features: Transformations

Shimano Media Features: Download Zip File

Shimano Media Features: Content Description File

Summary

Summary

Summary: Lessons Learned Get involved in the community Share your experience, and collaborate on solutions Understand how community (open and enterprise) discussions drive product features Build your network from community members, vendor, and systems integrators Do your research on the product support Documentation – Wiki, forums, community vs. enterprise issue tracking/support Issue resolutions Issue escalation Make sure vendor delivers a clear message on product roadmap and see if that roadmap aligns with your company’s vision

Get involved in the community

Share your experience, and collaborate on solutions

Understand how community (open and enterprise) discussions drive product features

Build your network from community members, vendor, and systems integrators

Do your research on the product support

Documentation – Wiki, forums, community vs. enterprise issue tracking/support

Issue resolutions

Issue escalation

Make sure vendor delivers a clear message on product roadmap and see if that roadmap aligns with your company’s vision

Summary: Lessons Learned Adoption should include well-defined discrete projects Quick Wins First Evangelize and deploy to other departments/business units Make early investments on Information Architecture Governance Application Architecture Process and governance is an evolution Culture Shift New processes End user on-boarding (resistance) – I’m too busy… Establish a communications plan

Adoption should include well-defined discrete projects

Quick Wins First

Evangelize and deploy to other departments/business units

Make early investments on

Information Architecture

Governance

Application Architecture

Process and governance is an evolution

Culture Shift

New processes

End user on-boarding (resistance) – I’m too busy…

Establish a communications plan

Summary: Our Position Openness A good mixture of both; open source and proprietary Community Try before full commitment

Q & A

Q & A

Julian Lambert Shimano [email_address] Emil Loreto Acquity Group [email_address] Do you Alfresco? See Alfresco run, learn more, or download a trial: www.alfresco.com

Julian Lambert

Shimano

[email_address]

Emil Loreto

Acquity Group

[email_address]