Web2.0 In An ECM World - Open Source ECM
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Web2.0 In An ECM World - Open Source ECM

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The collection of techniques and technologies known as Web 2.0 is only just beginning to have an affect on the enterprise. Join Dr. Ian Howells, Alfresco CMO, and Jeff Potts, ECM Practice Lead for Optaros, as they explain the significance of these trends to the enterprise, what Web 2.0 really is and how to best leverage it to support content management strategies.

www.alfresco.com/about/events/ondemand <-- View recorded webinar here.

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  • 1. Web 2.0 and ECM: The End of Today's Definition of ECM Dr. Ian Howells CMO Alfresco www.alfresco.com View the recorded webinar here: http:// tinyurl .com/web20- ecm
  • 2.
    • The End of Today’s Definition of ECM
    • The Impact of Tech Populism / A Quick Tour of Web 2.0
    • Enterprise 2.0
    • Impact on Your ECM Strategy
    • Best Practice Ten Recommendations
    • Measuring the Impact
    Agenda View the recorded webinar here: http:// tinyurl .com/web20- ecm
  • 3. The End of Today’s Definition of ECM
    • “ Facebook & Alfresco Help Signal The End of Today's Definition of ECM,” Kyle McNabb, Forrester
    • The Top Five Trends That Affect Your ECM Strategy
      • Tech populism will drive ECM innovation
      • IT complexities will push ECM into information management infrastructures
      • Customer experiences will create friction
      • Open source, SaaS and managed Services will force Vendors to evolve
      • Design for people, build for change will elevate content in the enterprise
    ECM is undergoing a period of dramatic change View the recorded webinar here: http:// tinyurl .com/web20- ecm
  • 4. Wiki The Read/Write Web Users Expect to be able to Contribute Content View the recorded webinar here: http:// tinyurl .com/web20- ecm
  • 5. The Masses on the Web have an Opinion Users Expect to be able to Express an Opinion/Vote Opinions are as important as content View the recorded webinar here: http:// tinyurl .com/web20- ecm
  • 6. User Generated Content Users Expect to be able to Read other Users Opinions and Content Corporate Web site is no longer a Corporate Brochure
    • US Online Social Activities (Forrester Research)
    • Watch-user generated video - 29%
    • Read blogs - 25%
    • Read ratings/reviews - 25%
    • Visit social network sites - 25%
    View the recorded webinar here: http:// tinyurl .com/web20- ecm
  • 7. The Web has a new Search Paradigm User Expect Tags Users Expect Socialization of new Search Paradigm Wisdom of Crowds
    • Not just searching on content
    • Not just searching on tags
    • The evolutions of social searching
    View the recorded webinar here: http:// tinyurl .com/web20- ecm
  • 8. Without These Things Your Website And Your Intranet Become Very Last Century View the recorded webinar here: http:// tinyurl .com/web20- ecm
  • 9. Enterprise 2.0 Andrew P. McAfee
    • Do we finally have the right technologies for Knowledge work? …
    • That reflects the way work actually gets done
    • S - Search
    • L - Links
    • A - Authoring
    • T - Tags
    • E - Extensions
    • S - Signals
    View the recorded webinar here: http:// tinyurl .com/web20- ecm
  • 10. How is Web 2.0 being used in the Enterprise?
    • How Business are Using Web 2.0 – A McKinsey Global Survey
    • Internal Collaboration – 75%
      • Product Development
      • Knowledge Management
    • Customer Interaction – 71%
      • Feedback
      • Services
      • New Customer Requirements
    • Supplier and Partner Interaction – 51%
      • Two-Way Communication
    View the recorded webinar here: http:// tinyurl .com/web20- ecm
  • 11. Top Ten Best Practice Recommendations
    • Where do you Use it
    • Content
    • Search
    • Delivery
    View the recorded webinar here: http:// tinyurl .com/web20- ecm
  • 12. Enterprise Content Management Formal Processes
    • Informal Creative, Knowledge Worker
    • Discussions
    • Team Spaces
    • Tasks and Calendars
    • Wikis
    • Blogs
    • Tagging
    • Community
    • Discussions
    • Team Spaces
    • Tasks and Calendars
    • Wikis
    • Blogs
    • Tagging
    Document Management Services People, Search, Connections, Rankings, Discussions Communication, Feeds Enterprise Content Management Repository REST Architecture Rich Internet Application (RIA) Interface - WCM Presentation Feeds
  • 13. 1. Focus on the Creative, Knowledge Workers
    • 75% CIO High Priority
      • New Knowledge Management
    • Been good at Automating Standard Process
    • Focus on Freeform Informal Processes New Opportunity
    • Biggest Opportunity Social Process Support
    • Highest Value - VOIP 47%, IM 38%, TeamSpace 37%
    • By 2010 90% Consumer Collaborative Environments REST based. Need same in Enterprise
    View the recorded webinar here: http:// tinyurl .com/web20- ecm
  • 14. 2. Focus on the Community Product Driven Community Micro-sites View the recorded webinar here: http:// tinyurl .com/web20- ecm
  • 15. Community Killer App TV Spend
    • Mission Critical Consumer Marketing
    • Market the Franchise/Product Not the Company
    • Supporting with On-line and Interactive Communities
    • Nice Words
      • Testing, Feedback
      • Buzz, Evangelism
    • Real Money
      • 40% Reduction in TV Marketing Spend
      • Highest Pre-Order Level Ever (Critical KPI)
    View the recorded webinar here: http:// tinyurl .com/web20- ecm
  • 16. 3. Focus on Blurring the Internal and External Enterprise Apps Search Engines My Identity News & Alerts Content Repos & Archives References Social Knowledge Taxonomy & Folksonomy Teams & Projects Blurring Inside and Outside the Enterprise View the recorded webinar here: http:// tinyurl .com/web20- ecm Feeds Federation People Directories E-mail
  • 17. 4. The New Content is Content, Projects and People You Your Product or Service Your Team Customers Content Other Projects Operational Ideas Product Ideas Competitive Info Self- Help Wikis, Blogs, IM, Forums Enterprise Social Computing View the recorded webinar here: http:// tinyurl .com/web20- ecm
  • 18. 5. View the Enterprise as more than a Social Graph
    • Social Graph
      • Other Friends/Like Minded People
      • What are they doing
    • Other Similar Useful Projects
      • What are they Doing
    • Other Similar Useful Content
      • How is it Changing
    • Other Similar Like Minded Experts
      • What are they thinking
    View the recorded webinar here: http:// tinyurl .com/web20- ecm Production Engineering Operations Customers Partners Other Employees Sales & Mktg R&D Customer Support
  • 19. 6. Focus on Lifecycle Management for Web 2.0
    • Asset
      • Creation
      • Review
      • Approval
    • Change Set
      • Staged Deployment
      • Change Set Publishing
      • Timed Launch
      • Expiration
      • Retention
      • Archival
    • Site
      • Whole Site Versioning
      • Site Regeneration
    View the recorded webinar here: http:// tinyurl .com/web20- ecm
  • 20. Wiki The Read/Write Web You are Editing the Live Website View the recorded webinar here: http:// tinyurl .com/web20- ecm
  • 21. Example: Wikis Need Control Too View the recorded webinar here: http:// tinyurl .com/web20- ecm
  • 22. 7. Think Deployment Model for Web 2.0 Authoring Sandbox Workflow Sandbox Staging Sandbox Deployment Change Sets Change Sets View the recorded webinar here: http:// tinyurl .com/web20- ecm
  • 23. 8. Focus on Scalability and UGC
    • Separate
    • Internally Deployed Content
    • User Generated Content
    • Replicate for Scalability
    UGC Corporate View the recorded webinar here: http:// tinyurl .com/web20- ecm Staging Sandbox Deployment
  • 24. 9. Engage Customers in their Own Channel Consumer Local Government / Local Interest View the recorded webinar here: http:// tinyurl .com/web20- ecm
  • 25. The Web has Multiple Content Platform(s) View the recorded webinar here: http:// tinyurl .com/web20- ecm
  • 26. Example: Engage Customers Through Social Interaction Hot Topics Community Voting Community Forums Recent Featured Blogs View the recorded webinar here: http:// tinyurl .com/web20- ecm
  • 27. 10. Turn Auditing Upside Down Audit - Who did what when - Afterwards Social Search - Who is Viewing What - NOW My Friends
    • Most Viewed
    • Featured
    • Most Voted for
    • Most Downloaded
    • By My Friends:
    • Most Viewed
    • Featured
    • Most Voted for
    • Most Downloaded
    View the recorded webinar here: http:// tinyurl .com/web20- ecm
  • 28. Example: Engage Customers Through Social Search View the recorded webinar here: http:// tinyurl .com/web20- ecm
  • 29. Best Practice Case Study: Swisscom Mobile Labs Site communicates the availability of new services to existing Swisscom Mobile users View the recorded webinar here: http:// tinyurl .com/web20- ecm
  • 30. Best Practice Case Study: Capture Wisdom of Crowds Users rate services, and view aggregate ratings from other users. Ajax interface means no need to refresh entire page Downloads are made available directly within the site for users to evaluate. View the recorded webinar here: http:// tinyurl .com/web20- ecm
  • 31. Best Practice Case Study: Collaborative and Social Forums: Users also participate in ongoing discussions and forums, encouraging not just feedback but discussion RSS Feeds: User subscription View the recorded webinar here: http:// tinyurl .com/web20- ecm
  • 32. Best Practice Case Study: Content is a Service in Context View the recorded webinar here: http:// tinyurl .com/web20- ecm
  • 33. Key Takeaways
    • The external and the internal has blurred
    • The old paradigm is as Important as the new
    • The power of the Community has a big return
    • Focus on Content-as-a-Service
    View the recorded webinar here: http:// tinyurl .com/web20- ecm
  • 34.
    • View the recorded webinar here:
    • tinyurl .com/web20- ecm
    • Thanks!