Web2.0 In An ECM World - Open Source ECM

Web 2.0 and ECM: The End of Today's Definition of ECM Dr. Ian Howells CMO Alfresco www.alfresco.com View the recorded webinar here: http:// tinyurl .com/web20- ecm

The End of Today’s Definition of ECM

The Impact of Tech Populism / A Quick Tour of Web 2.0

Enterprise 2.0

Impact on Your ECM Strategy

Best Practice Ten Recommendations

Measuring the Impact

Agenda View the recorded webinar here: http:// tinyurl .com/web20- ecm

The End of Today’s Definition of ECM

“ Facebook & Alfresco Help Signal The End of Today's Definition of ECM,” Kyle McNabb, Forrester

The Top Five Trends That Affect Your ECM Strategy

Tech populism will drive ECM innovation

IT complexities will push ECM into information management infrastructures

Customer experiences will create friction

Open source, SaaS and managed Services will force Vendors to evolve

Design for people, build for change will elevate content in the enterprise

ECM is undergoing a period of dramatic change View the recorded webinar here: http:// tinyurl .com/web20- ecm

Wiki The Read/Write Web Users Expect to be able to Contribute Content View the recorded webinar here: http:// tinyurl .com/web20- ecm

The Masses on the Web have an Opinion Users Expect to be able to Express an Opinion/Vote Opinions are as important as content View the recorded webinar here: http:// tinyurl .com/web20- ecm

User Generated Content Users Expect to be able to Read other Users Opinions and Content Corporate Web site is no longer a Corporate Brochure

US Online Social Activities (Forrester Research)

Watch-user generated video - 29%

Read blogs - 25%

Read ratings/reviews - 25%

Visit social network sites - 25%

View the recorded webinar here: http:// tinyurl .com/web20- ecm

The Web has a new Search Paradigm User Expect Tags Users Expect Socialization of new Search Paradigm Wisdom of Crowds

Not just searching on content

Not just searching on tags

The evolutions of social searching

Without These Things Your Website And Your Intranet Become Very Last Century View the recorded webinar here: http:// tinyurl .com/web20- ecm

Enterprise 2.0 Andrew P. McAfee

Do we finally have the right technologies for Knowledge work? …

That reflects the way work actually gets done

S - Search

L - Links

A - Authoring

T - Tags

E - Extensions

S - Signals

How is Web 2.0 being used in the Enterprise?

How Business are Using Web 2.0 – A McKinsey Global Survey

Internal Collaboration – 75%

Product Development

Knowledge Management

Customer Interaction – 71%

Feedback

Services

New Customer Requirements

Supplier and Partner Interaction – 51%

Two-Way Communication

Top Ten Best Practice Recommendations

Where do you Use it

Content

Search

Delivery

Enterprise Content Management Formal Processes

Informal Creative, Knowledge Worker

Discussions

Team Spaces

Tasks and Calendars

Wikis

Blogs

Tagging

Community

Discussions

Team Spaces

Tasks and Calendars

Wikis

Blogs

Tagging

Document Management Services People, Search, Connections, Rankings, Discussions Communication, Feeds Enterprise Content Management Repository REST Architecture Rich Internet Application (RIA) Interface - WCM Presentation Feeds

1. Focus on the Creative, Knowledge Workers

75% CIO High Priority

New Knowledge Management

Been good at Automating Standard Process

Focus on Freeform Informal Processes New Opportunity

Biggest Opportunity Social Process Support

Highest Value - VOIP 47%, IM 38%, TeamSpace 37%

By 2010 90% Consumer Collaborative Environments REST based. Need same in Enterprise

2. Focus on the Community Product Driven Community Micro-sites View the recorded webinar here: http:// tinyurl .com/web20- ecm

Community Killer App TV Spend

Mission Critical Consumer Marketing

Market the Franchise/Product Not the Company

Supporting with On-line and Interactive Communities

Nice Words

Testing, Feedback

Buzz, Evangelism

Real Money

40% Reduction in TV Marketing Spend

Highest Pre-Order Level Ever (Critical KPI)

3. Focus on Blurring the Internal and External Enterprise Apps Search Engines My Identity News & Alerts Content Repos & Archives References Social Knowledge Taxonomy & Folksonomy Teams & Projects Blurring Inside and Outside the Enterprise View the recorded webinar here: http:// tinyurl .com/web20- ecm Feeds Federation People Directories E-mail

4. The New Content is Content, Projects and People You Your Product or Service Your Team Customers Content Other Projects Operational Ideas Product Ideas Competitive Info Self- Help Wikis, Blogs, IM, Forums Enterprise Social Computing View the recorded webinar here: http:// tinyurl .com/web20- ecm

5. View the Enterprise as more than a Social Graph

Social Graph

Other Friends/Like Minded People

What are they doing

Other Similar Useful Projects

What are they Doing

Other Similar Useful Content

How is it Changing

Other Similar Like Minded Experts

What are they thinking

View the recorded webinar here: http:// tinyurl .com/web20- ecm Production Engineering Operations Customers Partners Other Employees Sales & Mktg R&D Customer Support

6. Focus on Lifecycle Management for Web 2.0

Asset

Creation

Review

Approval

Change Set

Staged Deployment

Change Set Publishing

Timed Launch

Expiration

Retention

Archival

Site

Whole Site Versioning

Site Regeneration

Wiki The Read/Write Web You are Editing the Live Website View the recorded webinar here: http:// tinyurl .com/web20- ecm

Example: Wikis Need Control Too View the recorded webinar here: http:// tinyurl .com/web20- ecm

7. Think Deployment Model for Web 2.0 Authoring Sandbox Workflow Sandbox Staging Sandbox Deployment Change Sets Change Sets View the recorded webinar here: http:// tinyurl .com/web20- ecm

8. Focus on Scalability and UGC

Separate

Internally Deployed Content

User Generated Content

Replicate for Scalability

UGC Corporate View the recorded webinar here: http:// tinyurl .com/web20- ecm Staging Sandbox Deployment

9. Engage Customers in their Own Channel Consumer Local Government / Local Interest View the recorded webinar here: http:// tinyurl .com/web20- ecm

The Web has Multiple Content Platform(s) View the recorded webinar here: http:// tinyurl .com/web20- ecm

Example: Engage Customers Through Social Interaction Hot Topics Community Voting Community Forums Recent Featured Blogs View the recorded webinar here: http:// tinyurl .com/web20- ecm

10. Turn Auditing Upside Down Audit - Who did what when - Afterwards Social Search - Who is Viewing What - NOW My Friends

Most Viewed

Featured

Most Voted for

Most Downloaded

By My Friends:

Most Viewed

Featured

Most Voted for

Most Downloaded

Example: Engage Customers Through Social Search View the recorded webinar here: http:// tinyurl .com/web20- ecm

Best Practice Case Study: Swisscom Mobile Labs Site communicates the availability of new services to existing Swisscom Mobile users View the recorded webinar here: http:// tinyurl .com/web20- ecm

Best Practice Case Study: Capture Wisdom of Crowds Users rate services, and view aggregate ratings from other users. Ajax interface means no need to refresh entire page Downloads are made available directly within the site for users to evaluate. View the recorded webinar here: http:// tinyurl .com/web20- ecm

Best Practice Case Study: Collaborative and Social Forums: Users also participate in ongoing discussions and forums, encouraging not just feedback but discussion RSS Feeds: User subscription View the recorded webinar here: http:// tinyurl .com/web20- ecm

Best Practice Case Study: Content is a Service in Context View the recorded webinar here: http:// tinyurl .com/web20- ecm

Key Takeaways