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today
todaystock photographyhas three mainbenefits
it’s
it’scheap
it’scheapfast
and...
and...if you know whatyou’re looking for,chances are goodyou’ll find it.
but...
but...What if we could add anew benefit of usingstock photography?
by
byusing something thatalready exists
but
butno one is talking about
sustainability
we try
we tryto eat organic food, drinkfrom recycled bottles andreuse as much as possible,reducing waste
but...
to take this photo
to take this photo
to take this photofive people travelled 150miles, used 15 electricallights, three cars, andused more than 50 non-rechargea...
to take this photofive people travelled 150miles, used 15 electricallights, three cars, andused more than 50 non-rechargea...
and yet...
and yet...it was only used once
on page 245
on page 245in an annual report
Thinkstock enables
Thinkstock enablesimages to be usedmultiple times
let’s promote this
let’s promote thisin a way that redefinesreuse of images intosomething positive
let’s
let’sencourage that thesame image is usedseveral times
this is how it works
when companies
when companiespurchase the rights touse an image
they can make
they can makethe image available forcharitable organizationsand non-profits
allowing
allowingthe charities to use theimage for free topromote their cause
so
soeach image is usedmore than just once
we brand
we brandthis effort with a logo,where we reuseThinkstock’s logotype
and call this
and call this
and call this         by
the logo
the logoworks as a badge thatcompanies can put ontheir website
and show
and showthat they makesustainable choiceseven with their creativeassets
even if the
even if thecompany chooses tocreate their own originalimages they can stillparticipate
Thinkstock.com
Thinkstock.comwill work as a platformwhere companies,photographers andagencies can donatetheir photos
on Thinkstock.com
on Thinkstock.comevery photo donated tocharity is marked withthe badge
and the
and themore each photo isused, the greener thebadge gets
an idea
an ideabuilt on and aroundthe product
making it
making ita facilitator of a newtype of donation
enabling people
enabling peopleto use their resources in amore sustainable way
by
putting pictures to good use
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  • Transcript of "nothing"

    1. 1. today
    2. 2. todaystock photographyhas three mainbenefits
    3. 3. it’s
    4. 4. it’scheap
    5. 5. it’scheapfast
    6. 6. and...
    7. 7. and...if you know whatyou’re looking for,chances are goodyou’ll find it.
    8. 8. but...
    9. 9. but...What if we could add anew benefit of usingstock photography?
    10. 10. by
    11. 11. byusing something thatalready exists
    12. 12. but
    13. 13. butno one is talking about
    14. 14. sustainability
    15. 15. we try
    16. 16. we tryto eat organic food, drinkfrom recycled bottles andreuse as much as possible,reducing waste
    17. 17. but...
    18. 18. to take this photo
    19. 19. to take this photo
    20. 20. to take this photofive people travelled 150miles, used 15 electricallights, three cars, andused more than 50 non-rechargeable batteries
    21. 21. to take this photofive people travelled 150miles, used 15 electricallights, three cars, andused more than 50 non-rechargeable batteries
    22. 22. and yet...
    23. 23. and yet...it was only used once
    24. 24. on page 245
    25. 25. on page 245in an annual report
    26. 26. Thinkstock enables
    27. 27. Thinkstock enablesimages to be usedmultiple times
    28. 28. let’s promote this
    29. 29. let’s promote thisin a way that redefinesreuse of images intosomething positive
    30. 30. let’s
    31. 31. let’sencourage that thesame image is usedseveral times
    32. 32. this is how it works
    33. 33. when companies
    34. 34. when companiespurchase the rights touse an image
    35. 35. they can make
    36. 36. they can makethe image available forcharitable organizationsand non-profits
    37. 37. allowing
    38. 38. allowingthe charities to use theimage for free topromote their cause
    39. 39. so
    40. 40. soeach image is usedmore than just once
    41. 41. we brand
    42. 42. we brandthis effort with a logo,where we reuseThinkstock’s logotype
    43. 43. and call this
    44. 44. and call this
    45. 45. and call this by
    46. 46. the logo
    47. 47. the logoworks as a badge thatcompanies can put ontheir website
    48. 48. and show
    49. 49. and showthat they makesustainable choiceseven with their creativeassets
    50. 50. even if the
    51. 51. even if thecompany chooses tocreate their own originalimages they can stillparticipate
    52. 52. Thinkstock.com
    53. 53. Thinkstock.comwill work as a platformwhere companies,photographers andagencies can donatetheir photos
    54. 54. on Thinkstock.com
    55. 55. on Thinkstock.comevery photo donated tocharity is marked withthe badge
    56. 56. and the
    57. 57. and themore each photo isused, the greener thebadge gets
    58. 58. an idea
    59. 59. an ideabuilt on and aroundthe product
    60. 60. making it
    61. 61. making ita facilitator of a newtype of donation
    62. 62. enabling people
    63. 63. enabling peopleto use their resources in amore sustainable way
    64. 64. by
    65. 65. putting pictures to good use
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