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nothing nothing Presentation Transcript

  • today
  • todaystock photographyhas three mainbenefits
  • it’s
  • it’scheap
  • it’scheapfast
  • and...
  • and...if you know whatyou’re looking for,chances are goodyou’ll find it.
  • but...
  • but...What if we could add anew benefit of usingstock photography?
  • by
  • byusing something thatalready exists
  • but
  • butno one is talking about
  • sustainability
  • we try
  • we tryto eat organic food, drinkfrom recycled bottles andreuse as much as possible,reducing waste
  • but...
  • to take this photo
  • to take this photo
  • to take this photofive people travelled 150miles, used 15 electricallights, three cars, andused more than 50 non-rechargeable batteries
  • to take this photofive people travelled 150miles, used 15 electricallights, three cars, andused more than 50 non-rechargeable batteries
  • and yet...
  • and yet...it was only used once
  • on page 245
  • on page 245in an annual report
  • Thinkstock enables
  • Thinkstock enablesimages to be usedmultiple times
  • let’s promote this
  • let’s promote thisin a way that redefinesreuse of images intosomething positive
  • let’s
  • let’sencourage that thesame image is usedseveral times
  • this is how it works
  • when companies
  • when companiespurchase the rights touse an image
  • they can make
  • they can makethe image available forcharitable organizationsand non-profits
  • allowing
  • allowingthe charities to use theimage for free topromote their cause
  • so
  • soeach image is usedmore than just once
  • we brand
  • we brandthis effort with a logo,where we reuseThinkstock’s logotype
  • and call this
  • and call this
  • and call this by
  • the logo
  • the logoworks as a badge thatcompanies can put ontheir website
  • and show
  • and showthat they makesustainable choiceseven with their creativeassets
  • even if the
  • even if thecompany chooses tocreate their own originalimages they can stillparticipate
  • Thinkstock.com
  • Thinkstock.comwill work as a platformwhere companies,photographers andagencies can donatetheir photos
  • on Thinkstock.com
  • on Thinkstock.comevery photo donated tocharity is marked withthe badge
  • and the
  • and themore each photo isused, the greener thebadge gets
  • an idea
  • an ideabuilt on and aroundthe product
  • making it
  • making ita facilitator of a newtype of donation
  • enabling people
  • enabling peopleto use their resources in amore sustainable way
  • by
  • putting pictures to good use