Trade Promotions Tracking Report
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Alfonso Gadea's professional background as Marketing, Trade Marketing and Communications manager, through images. Madrid (Spain)
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Trade Promotions Tracking Report
- 1. July 2013 by Introducing Alfonso Gadea Marketing Manager Professional Background
- 2. 2 Trade Marketing Coca-Cola Promotion tracking Trade Promotions Promotions 1 de abril al 13 de Junio RESULTADO 11 SEMANAS OBJETIVO 11 SEMANAS OBJVO FINAL SEGUIMIENTO A FECHA DEP MDO RUTA SV SEM CLTES conseguidos CF vendidas CLTES objvo sem VENTA CF objvo sem Objvo Tot Cltes Objvo Tot CF OBJVO CLTES OBJVO CF OBJVO TOT 21 MT 508 D 11 140 358 120 159 136 195 OK OK 21 MT 511 D 11 124 262 117 160 132 197 OK OK 21 MT 512 D 11 157 284 124 216 140 264 OK OK 21 MT 513 D 11 123 217 112 192 126 236 OK OK 21 MT 514 D 11 130 297 108 227 123 278 OK OK 21 MT 515 D 11 111 170 107 184 121 225 OK NO 21 MT 521 D 11 135 500 110 636 124 779 OK NO 21 MT 522 D 11 91 232 110 219 125 269 NO OK 21 MT 523 D 11 109 358 113 262 128 321 NO OK 21 MT 524 D 11 87 290 120 347 136 425 NO NO Consumer Promotions
- 3. 3 Trade Marketing Coca-Cola Planograms Exhibitions Customer implementation Proposals to clients
- 4. 4 Trade Marketing Coca-Cola New channels Product launch Innovation New markets & segmentation
- 5. 5 Trade Marketing Coca-Cola TOTAL COLAS TERRITORIO: CASBEGA AMBITO: ALIMENTACIÓN+HOSTELERÍA PERIODO: T.A.M. SEPTIEMBRE 2003 100 100 Estac. Anual Móvil ALIM. (%): 7,0 7,1 6,7 6,7 9,5 9,4 7,1 7,0 6,9 6,8 8,9 8,7 7,3 7,2 7,7 7,4 11 11 8,8 9,0 8,6 9,5 10 10 100 100 Estac. Anual Móvil HOST. (%): 7,3 7,3 6,9 7,1 10 9,9 7,5 7,1 7,5 7,0 9,3 9,2 7,6 7,4 7,7 7,6 11 10 8,0 8,5 7,4 8,4 9,7 10 ESPAÑA - MIX de SABORES AREA CENTRO - MIX de SABORES 73,7% 26,3% 74,2% 25,8% 6,9% 0,4% 4,8% 1,7% 0,5% 8,0% 1,7% 4,3% -1,4% 6,6% 5,6% 10,2% 15,3% 11,5% 7,8% -1,7% 1,8% 1,8% 10,4% 3,3% 1,5% 3,7% 4,5% 7,8% 2,7% 2,4% 5,8% 8,2% 3,2% 0,8% 11,3% 0,8% 17,9% 6,4% -4,0% 1,0% 6,0% 11,0% 16,0% TAM02 TAM03 ACU02 ACU03 sep-02 oct-02 nov-02 dic-02 ene-03 feb-03 mar-03 abr-03 may-03 jun-03 jul-03 ago-03 sep-03 AREA CENTRO ESPAÑA COLA S/CAF 5,6% COLA REGULAR 76,2% COLA LIGHT S/CAF 3,7% COLA LIGHT 14,6% COLA REGULAR 72,8% COLA S/CAF 4,6% COLA LIGHT 19,0% COLA LIGHT S/CAF 3,6% -0,6% -7,1% -3,7% 5,1% 6,3% 2,4% -0,1% -0,4% -2,5% -0,9% -10,2% -5,1% 0,7% 1,1% -1,2% 1,5% 8,0% 5,4% -1,8% 1,4% 0,5% -0,5% -1,7% -3,1% 6,5% -1,6% 3,8% 2,5% -0,3% 3,7% 3,8% 4,0% 2,8% 1,3% -7,2% -2,2% 2,8% 7,8% TAM02 TAM03 ACU02 ACU03 sep-02 oct-02 nov-02 dic-02 ene-03 feb-03 mar-03 abr-03 may-03 jun-03 jul-03 ago-03 sep-03 AREA CENTRO ESPAÑA 20,8% 14,0% 0,2% 85,5% 4,8% 68,3% 0,3% 6,1% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ALIM HOST 16,3% 9,9% 0,5% 89,1% 4,8% 71,6% 0,6% 7,3% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ALIM HOST M E R C A D O Sales analysis Market info Information MARCA Venta Neta Gasto Desviación Global vs Ppto Desv Cantidad Desv Precio %Peso DesvGlobal Real € % % Real € % % vs Ppto posit negat COCA-COLA 17.230.085 51,7 38,1% -2.413.794 -12,3% -9,5% -2,8% 62,3 CC LIGHT 5.731.788 17,2 40,9% 364.592 6,8% 7,6% -0,8% 52,3 AQUARIUS 2.555.578 7,7 36,1% -220.138 -7,9% 0,8% -8,7% 5,7 FT NARANJA 2.054.477 6,2 54,9% -394.730 -16,1% -7,0% -9,2% 10,2 NESTEA 1.285.142 3,9 35,8% -99.632 -7,2% -1,2% -6,0% 2,6 FT LIMON 1.199.370 3,6 53,9% -267.859 -18,3% -9,3% -9,0% 6,9 CC S/CAF. 640.283 1,9 52,1% 37.551 6,2% -0,3% 6,5% 5,4 OTROS 591.492 1,8 0,0% 211.521 55,7% 0,0% 0,0% 30,3 CC LIGHT S/CAF. 529.839 1,6 53,0% 75.628 16,7% 5,0% 11,7% 10,8 AQUABONA 417.604 1,3 43,6% -103.147 -19,8% -3,8% -16,0% 2,7 SPRITE 360.932 1,1 52,8% -50.055 -12,2% 1,3% -13,5% 1,3 BURN 174.707 0,5 47,2% -118.534 -40,4% -25,7% -14,8% 3,1 NORDIC MIST 148.104 0,4 48,3% -92.555 -38,5% -25,2% -13,2% 2,4 MINUTE MAID SELECCIÓN 128.736 0,4 55,6% -3.702 -2,8% -13,9% 11,1% 0,1 MM SELECCION 122.490 0,4 45,3% -28.215 -18,7% -22,2% 3,5% 0,7 FT FREE 44.627 0,1 80,0% -8.042 -15,3% 7,5% -22,8% 0,2 POWERADE 43.815 0,1 61,1% -26.681 -37,9% -4,5% -33,3% 0,7 MINUTE MAID REFRIGERADO 25.817 0,1 39,9% -9.726 -27,4% -27,7% 0,3% 0,3 MARE ROSSO 10.720 0,0 57,8% -5.736 -34,9% -23,3% -11,6% 0,1 DISNEY 10.444 0,0 62,6% -34.236 -76,6% -61,5% -15,2% 0,9 NESCAFE 7.752 0,0 3,0% 7.752 0,0% 0,0% 0,0% 1,1 Total 33.313.712 100,0 40,77% -3.179.827 -8,7% -5,4% -3,3% 100,0 100,0
- 6. 6 Trade Marketing Coca-Cola Customer Satisfaction Business opportunities Promotions Research
- 7. 7 Marketing Manager - Real Estate Print Ad National TV Regional Corporate Ad National Print & TV
- 8. 8 Marketing Manager - Real Estate Acción 100 Campaña Doble Satisfacción Google SEO & SEM Publicity National Online & media
- 9. 9 Marketing Manager - Real Estate Repositioning Leisure Center Commercial and Institutional Fairs Outdoor Advertisement Geolocalization Brand Creation Construction Materials Traffic 7,400 Contacts 360 Sales 10 Brand & Fairs
- 10. 10 PR
- 11. 11 Marketing & Comms Manager - KPMG Brochures & Publications Publications
- 12. 12 Marketing & Comms Manager - KPMG Events
- 13. 13 Marketing & Comms Manager - KPMG Media MediaMedia
- 14. 14 Marketing & Comms Manager - KPMG Digital Marketing ? Social Media
- 15. 15 Comms & Project Manager - IE Business School Publications
- 16. 16 Comms & Project Manager - IE Business School Events
- 17. 17 Comms & Project Manager - IE Business School Articles & Media
- 18. 18 Comms & Project Manager - IE Business School New Website design Internal Reports Brochures Web & brochures