50 Benefits of Web Video and Video Email Marketing

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An Explanation of how video emails can help your brand.

An Explanation of how video emails can help your brand.

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  • 1. ==== ====Find out how Video Email Marketing can work for you!www.halfhour2prosper.com==== ====DIFFERENTIATING BENEFITSWeb video and video email marketing can differentiate you from the competition in many ways.1. Stand Out from the Crowd - While everyones ramping up their budget to send plain text emails,you can send video emails to gain the competitive advantage.2. Be Remembered - It has been proven that the combination of audio and visual stimulusincreases retention.3. Stay on the Cutting-Edge - Web video and video email are a staple of communication, theyrenot going to go away. Usage of this new medium will only increase.4. Be a Leader in Your Field - Usage of web video is on the rise, but it hasnt yet hit themainstream markets.5. Put a Face to the Name - For the most part, people like to do business with people they know.Video emails let your prospects get to know you before you even meet them.6. Capitalize on Your Greatest Assets... You and Your Team - Unlike copy, you and your team canproduce marketing videos with little more than a $60 webcam. Sales copy can be expensive andtime consuming to author. The difference between making a sale and losing a customer can oftenbe as simple as adding the human touch - thats you and your team!7. Improve Your Credibility - When people can see and hear you talking about the benefits of yourproducts and services, they are much more likely to trust you. When you have trust, you havesales.IMPROVED COMMUNICATION BENEFITSWe all could stand to benefit from improved communication, and now with video email marketingtechniques, and web video in general; we can make significant improvements in the way wedeliver our message.8. Say it Right the First Time - Unlike a live presentation, videos are recorded. This means you canrecord it once, and use it over and over again. So if your tired, under the weather, or evensleeping, you can send your prerecorded message and you know that it will be presented right.9. Eliminate Confusion - Weve all received that passive-aggressive plain text email from a
  • 2. colleague or friend. When we actually speak to them later, we find out that we were mistaken. Thisis due to the absence of nonverbal cues; for example, body and facial expressions.10. Provide Better Customer Service - Videos can be produced quickly and easily, but theperceived value is so much higher than a phone call or plain text email. The end result, happiercustomers.11. Connect with Clients and Prospects From Anywhere - Just like regular emails, you can sendvideo emails to your next door neighbor or all away around the world with the click a button.12. Reduce Calls to Customer Support - When you do a better job of addressing your customersquestions and concerns, you reduce the number of times they contact you for help. Web videoallows you to communicate more effectively. Therefore, when you respond to customer questionswith video emails, you can provide better answers, and your customers wont need to contact youas often.13. Improve Consistency in Your Marketing - Consistent and clear marketing messages lead tocustomers and prospects who understand who you are and what you offer. When theyre ready tobuy, theyll likely think of you. With video email marketing, youll have a library of every video youever sent. Review them to ensure consistency and have your team review them as well. Nowyoure all on the same page.14. Use Video to Educate - Arguably one of the best ways to sell is to take an informative tonewith prospects. Teach them about things that interest them and help them in their businesses. Mixin content about how you fit into this without being pushy. If done right, your prospect wont evenrealize your selling them.15. Reach Out to Younger Customers in Their Domain - The world we live in is constantly evolvingand changing. Business and marketing is no different. The rise of the internet, and more recentlyweb video, is undeniable. More people are watching videos online every day. Make sure thatsome of those videos are yours.16. Introduce Cross Sells - Part of what makes video email powerful is the series of exit linkslocated on the side of the video. When you record a video, you have the power to include links onthe side of the screen that lead to whatever information you would like. This creates a greatpotential for soft-selling and calls-to-action. "Click the link on the right to take advantage of thisoffer today!"PROCESS IMPROVEMENT BENEFITSRefining processes is one of the fastest ways to increase efficiency; leading to a significantsavings in both cost and time. When you use web video, you not only refine the process, youenhance it. Plain text can only say so much. Video takes your processes via your message to thenext level.17. Prime Your Prospects Before You Meet Them - With video email marketing, you canincorporate videos into your routine that accelerate the sales process. When you speak with aprospect over the phone for the first time, ask for an email address and send him a video email
  • 3. instead of a plain text email. Now hes getting to know you, one of the first steps in making a sale,and you dont have to do a thing beyond pressing send.18. Saying it is Easier Than Typing it - Great at speaking but not at typing? Even if you are adeptat it, you could probably think of a more profitable, or enjoyable use of your time. With video emailmarketing, youll reduce your time spent on the keyboard and improve comprehensionsimultaneously.19. Automate Training of New Hires - Web video allows you to create training videos to automateyourself out of teaching the basics (and more). When you bring in a new team member, have themaccess relevant training videos at home or wherever. By the time theyre ready to start, theyll havea solid foundation for growth, and youll have a lot more time.20. Reduce Repetitive Conversations - Do you ever feel like youre having the same conversationsover and over again? Web video provides a simple solution. Record your responses and just emailthem to the people asking the questions. As time goes on, youll have more and more answers inyour library, freeing you from an increasing number of repetitive conversations.21. Deliver Informative Content Quickly - Need to convey a complex idea or concept, but donthave long to do it. Make a habit of condensing ideas into short, informative videos. Youll savetime and hold your viewers attention better. Youll have more time to focus on other things andyoull have a higher prospect conversion success rate.EMOTIONAL BENEFITSEmotions are a core part of humanity. People often make purchase decisions based on anemotional response. Video email marketing can capture the imagination of your prospects andclients in a way plain text cannot. With web video youll have more time to enjoy the things thatreally matter because your videos will be working for you.22. Spend More Time with Your Loved Ones - Video email marketing is as effective as it isinexpensive. With the time you save you can spend more time with those you care about and withthe money you save on marketing, youll be able to afford some time off.23. Nurture Client Relationships - Relationships take time and effort. Strong relationships arentbuilt over night. With web video and video email, you can create videos to remind customers thatyou are thinking of them and that you care. Send videos to wish your clients a happy birthday, orto inform them of some new and interesting tidbit that you just learned. Building and maintainingrelationships takes time, but with web video you can do more in less time.24. Establish Rapport Automatically - Using a CRM system is a great way to increase yourefficiency. When you integrate web video with your CRM, the product is automated video emailmarketing. Now, if a prospect visits your web page and signs up for your email list, the systemtakes over and you dont have to do a thing... except cash the check of course!25. Make Them Feel Special - Making someone feel special is one of the fasted ways to convertthem from a prospect to a client. Send a video, even a prerecorded one, and theyre likely to feelthey are getting special attention. And what did sending that video cost you? Nothing except the 2
  • 4. seconds it took you to cut and paste the link and click send.26. Build Trust Online - Try making a sale without building trust first. Youll likely have a hard timeconverting prospects to paying customers. Instead, try creating an intro video and a bio video.Send them to your prospects and let them get a feel for who you are and what you are all about.Your prospects will appreciate your patience (if you call a few days patience) and will likely rewardyou with their business.27. Add the Personal Touch - The personal touch is that little extra that you do to show yourcustomers and prospects that you care. It can be as simple as recording a video one time, andthen sending that out to each new prospect you receive, or all of your loyal customers. How doesthat expression go? Give and you shall receive. What you get back is more business.28. Put The Human Element Back in Your Marketing - Some people balk at the prospect of anincreasingly wired world. Like it or not, it is our future. Video email marketing will allow you toreach out to these people like no other online method does. True, you could utilize traditionalmediums, but who wants to spend the money when web video comes with a low, fixed monthlyfee?29. Connect with Friends, Family, and Loved Ones When You Travel - Just because you have toleave home doesnt mean you have to miss out on interacting with those you care about. Send avideo email to remind them you care.30. Enhance and Strengthen Affiliate and JV Relationships - Relationships are based on theinteractions between two people. This is the same whether youre talking about client relationshipsor those with partners. Use web video to stay involved in the lives of your partners and youll likelyhave a stronger relationship. Take the time to ask how things are going with a quick video email,and the response you receive may prove very useful.31. Show that You Care - Nothing says that you care like taking time out of your day to connect.Time is our most valuable resource and something you cant take back. With web video, you cancreate non selling videos for the sole purpose of showing people you care. The best part is, youcan do it once and then reuse it with all you clients and prospects. Now taking the time to say youcare doesnt take much time at all.TIME & COST SAVINGS BENEFITSSave time and make more money with web video. Put a dent in your To-Do list, or take time foryourself. What you do with the extra time and money is up to you.32. Save Money - As far as benefits go, it doesnt get much simpler than this. Video emailmarketing is inexpensive. When you compare the cost with the value, the expense isinconsequential. You pay the same low monthly rate whether you send one video email or 10,000.Lets see you say that about a newspaper ad.33. Create Canned Responses for FAQs - Creating canned web video responses to frequentlyasked questions will facilitate customer service and improve customer satisfaction. Record videoemails to help customers and save the best responses to be reused. The best thing is that as you
  • 5. get better, your customer service gets better too.34. Make Money While You Sleep - Video email marketing and web videos allow you to record avideo once and reuse it indefinitely. Once a video has been created, it can be viewed any time,day or night. So whatever time your prospect decides to check her inbox, youre there waiting tomake a sale.35. Go Green-Want to help the environment and save money doing so? Save gas and money withweb video. Using video email will allow you to filter prospects, ensuring that you only travel tomeet with the most likely to purchase. You can easily save enough in gas to pay for yourmembership.36. Save Time - Creating videos is like creating an army of clones with the sole purpose of helpingyou make more money. Your clones answer questions for you. They help train new employees.They sell prospects on the value of your product or service at 3 AM on the other side of thecountry. What are you doing while your clones are doing all these things for you? I dont know; thatpart is up to you.37. Maximize Your Efficiency - Every video email you send that is reusable takes another task offyour plate. The more reusable videos you record, the more time youll save. Video email marketingwill allow you to focus on the most valuable activities you perform.MARKETING IMPROVEMENT BENEFITSGood marketing can be the difference between success and failure. Incorporating video email, andweb video, into your marketing efforts will increase the impact of your copy exponentially. Thatbeing said, marketing is often expensive, and it can be hard to see the ROI on marketing dollarsspent. Video email marketing allows you to fix your hard costs, regardless of the number of videosyou send out.38. Add the Wow Factor to Your Marketing - An easy way to Wow your customers and prospectsis to send them a video. Web video allows you to create dazzling presentations and stimulateviewers in ways that are impossible with traditional email. Video email marketing gets reactions.39. Add Professionalism to Your Daily Communications - Video emails allow you to appear moreprofessional without added inconvenience or cost. Recipients will receive a video in their inboxthat is surrounded by your name, phone number, and the name of your company. With theaddition of a custom template, youll be able to include your logo.40. Generate Buzz - Web video is a hot topic in the media. When someone receives a video email,he or she often shows it to others. Each time they do, more people are being exposed to yourmessage. The resulting buzz leads to interest in you and what your company does.41. Capture the Power of TV Without the Expense - Video is powerful and when used correctlygets results. Consequently, you have to pay a lot of money to market yourself on this medium, butwithout any guarantees of who will be watching. With video email marketing, your videos are On-Demand. That means theyre waiting in the recipients mailbox. Web video has the same benefitsas video on TV, but doesnt have the cost or the limitations of time.
  • 6. 42. Take Your CRM to the Next Level - Do you use customer relationship management software?If so, you can continue to use it in the same way as before, except with the addition of videos.Simply include a link in the text of the email to send whatever video you want. You can use videoto augment the written word or replace it. Its up to you.43. Track Success Rates and Marketing Dollars - With web video technology, such as thatprovided by jiveSYSTEMS, you can see exactly how well your video message performed andmeasure success. You have the power to see how many people opened the message and howmany actually watched the video. With the addition of a CRM system, you can then see how manypeople decided to buy after watching your videos. Now you know exactly where your marketingdollars are going and where you can improve.44. Soft Sell Effortlessly- Exit Links, links located on the side of your video, put your message infront of prospects innocuously. While they watch your video, they are exposed to these links,which they may click on to learn more. People have become accustomed to doing their ownresearch online, and this plays into that tendency. If you prefer, tell your viewers to click the link.45. Maintain Top-of-Mind Awareness - Top-of-Mind Awareness is a great way to ensure that whenpotential customers have a relevant need, they think of you first. Web videos have no incrementalcost, so you can make as many as you like; keeping your value and your message on the minds ofyour prospects. Send regular video emails to your list and inform them of your value.RESULTING (WHOLE) BENEFITSVideo email marketing has many individual benefits, as does web video. In this section, I willsummarize some of the overall benefits of web video and video email marketing.46. Sell More With Less Effort - When you capitalize on video email marketing and web video,youll reduce your workload and improve your success rates, so when you do take the time toreach out to a prospect, you will have less wasted effort.47. Generate More Referral Business - Customers refer people that theyve had a goodexperience with. When you provide excellent customer service, you are more likely to have happycustomers, and receive referrals. Since web video allows you to do more with less, it only makessense that using it leads to more referral business.48. Increase Profitability - Video email marketing allows you to reduce wasted effort dealing withprospects who never convert to paying customers. Such prospects drain your resources: time,money, and morale. Why not let your web videos handle these prospects while you focus on theones helping you pay the bills?49. Keep Clients for Life - If you keep your customers happy, they likely never leave you. Itwouldnt make sense for them to. You take great care of them. You send them regular videos thatshow you care, and have a lot of informative videos on your customer service website. When theyneed more help than the videos provide, they can speak with a human on the phone, or via onlinevideo conferencing because your CSRs actually have time to talk to people. Theyre not boggeddown with repetitive questions and tasks. As a result theyre happier in their work and it shows.
  • 7. One of the first steps toward keeping customers for life is communicating with them. Video email isa great way to explain and to show that you care.50. Create a Scalable Business Model - Through the use of video email marketing and a CRM,you can create a business model that ready for any level of growth, no matter how rapid. The lastthing any businessperson wants to do is be caught unprepared for growth. The consequences ofsuch a mistake would be catastrophic. So dont miss any opportunities. Use web video to handleyour customer service, nurturing, and marketing efforts and you will be ready to handle anynumber of customers with minimal need for additional staffing.To learn more about the benefits of video email, you could visit our homepagehttp://www.jivesystems.com/Article Source:http://EzineArticles.com/?expert=Will_Franco==== ====Find out how Video Email Marketing can work for you!www.halfhour2prosper.com==== ====