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SERVICE MARKETING

SERVICE MARKETING

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Service marketing       Service marketing Presentation Transcript

  • SERVICE MARKETING
  • Role of service sector Contribution to GDP. Share of sub sectors Contribution to employment
  • Reasons for growth Government policies. Social changes. Business trends. Advances in IT. Internationalization.
  • Government policies Changes in regulation. Privatization New rules to protect customer , employees & environment. New agreements on trade in service.
  • Social changes Rising consumer expectation. More affluence Immigration Increased desire for buying experience & things.
  • Business trends More strategic alliances Quality movements Growth of franchising Innovative hiring practices.
  • Advances in IT Convergence of computer & telecommunication Greater bandwidth Growth of internet Faster ,more powerful software.
  • internationalization More companies operating on transactional basis. Increased international travel International mergers & alliances.
  • Key service businesses in India Insurance Transport Telecommunication IT& ITes Electricity Postal service Tourism Banking
  •  Health care Education Entertainment and media service Retailing.