SERVICE MARKETING
Role of service sector   Contribution to GDP.   Share of sub sectors   Contribution to employment
Reasons for growth   Government policies.   Social changes.   Business trends.   Advances in IT.   Internationalizati...
Government policies   Changes in regulation.   Privatization   New rules to protect customer , employees &    environme...
Social changes   Rising consumer expectation.   More affluence   Immigration   Increased desire for buying experience ...
Business trends   More strategic alliances   Quality movements   Growth of franchising   Innovative hiring practices.
Advances in IT   Convergence of computer &    telecommunication   Greater bandwidth   Growth of internet   Faster ,mor...
internationalization   More companies operating on transactional    basis.   Increased international travel   Internati...
Key service businesses in India   Insurance   Transport   Telecommunication   IT& ITes   Electricity   Postal servic...
   Health care   Education   Entertainment and media service   Retailing.
Service marketing
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Service marketing

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SERVICE MARKETING

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Service marketing

  1. 1. SERVICE MARKETING
  2. 2. Role of service sector Contribution to GDP. Share of sub sectors Contribution to employment
  3. 3. Reasons for growth Government policies. Social changes. Business trends. Advances in IT. Internationalization.
  4. 4. Government policies Changes in regulation. Privatization New rules to protect customer , employees & environment. New agreements on trade in service.
  5. 5. Social changes Rising consumer expectation. More affluence Immigration Increased desire for buying experience & things.
  6. 6. Business trends More strategic alliances Quality movements Growth of franchising Innovative hiring practices.
  7. 7. Advances in IT Convergence of computer & telecommunication Greater bandwidth Growth of internet Faster ,more powerful software.
  8. 8. internationalization More companies operating on transactional basis. Increased international travel International mergers & alliances.
  9. 9. Key service businesses in India Insurance Transport Telecommunication IT& ITes Electricity Postal service Tourism Banking
  10. 10.  Health care Education Entertainment and media service Retailing.

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