Slide ict&agriculture De Filippis Rocchi

Food Awareness, Food Transparency and Future InternetSmart Agri Food: 3 use case domains

Food Awareness, Food Transparency and Future Internet Current challenges

Food Awareness, Food Transparency and Future Internet Current challenges Transparency is not meant to know everything but to create awareness on the issues consumers are interested in, involving information on the safety and quality of products and processes, and increasingly on issues around environmental, social, and ethical aspects.

OBJECTIVESTo satisfy needs of each consumer by providing transparent andtailored information about agrifood products, using FI. I am a Royal Gala apple from south Spain, I was grown without pesticides following organic farming criteria, I have been here for 1 day, my carbon footprint is 1,2 kg CO2e.

The role of consumer in the future supermarket user-centric businessObjective of the consumer To take informed decisions, based on reliable information adjusted to my own interests and motivations

The role of consumer in the future supermarket user-centric businessObjective of the supermarket To help my customers to find the preferred products for them

Future Supermarket ? Consumer tailored labelMobile phone as the gateway for the customer to interact with supermarket capabilities.

DIFFUSIONE DI SMARTPHONE

Fresh Fruits and Vegetables APP ANDROID 2. Fotografa Il QRcode del prodotto 1. Installa l’APP_FFV (schermata con info del prototipo) 3. Leggi le informazioni del QRcode http://149.139.16.29/getAndroidMockup personalizzato per il consumatore Es: Nome prodotto, indici diContatti: Tiziana De Filippis e Leandro Rocchi sostenibilità, provenienza, consumo CNR-IBIMET, via G. Caproni 8 - Firenze CO2, etc.

Slide ict&agriculture De Filippis Rocchi

by Alfonso Crisci on Jul 28, 2012

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