Berlusconi

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Who is Silvio Berlusconi ? (2004)

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Berlusconi

  1. 1. FININVEST The empire of Silvio Berlusconi
  2. 2. Who is this man? <ul><li>Italian Prime minister? </li></ul><ul><li>Wealthiest man in Italy? </li></ul><ul><li>Successful businnessman? </li></ul><ul><li>Owner of AC Milan football club? </li></ul>
  3. 3. SILVIO BERLUSCONI (BIOGRAPHY) <ul><li>Born in Milan in 1936. </li></ul><ul><li>Degree in Law (Milan University). </li></ul><ul><li>Started as a real estate developer. </li></ul><ul><li>In 1980 he launched “Canale 5”. </li></ul><ul><li>“ Italia 1” (1982), “Rete 4” (1984). </li></ul><ul><li>Developed commercial channels in France (1986), Germany (1987) and Spain (1989). </li></ul><ul><li>Chairman of AC Milan (1986). </li></ul><ul><li>Prime Minister with “Forza Italia” (1994). </li></ul><ul><li>Leader of parlamentary opposition (1996-2001). </li></ul><ul><li>Back in office (2001- ?) </li></ul>
  4. 4. BERLUSCONI`S MEDIA EMPIRE
  5. 5. FININVEST. Why to know about it? <ul><li>One of the most important international multimedia groups. </li></ul><ul><li>It is into a wide range of sectors (TV, publishing, video, cinema, sports, financial services). </li></ul><ul><li>It is basically the work of one man. </li></ul><ul><li>It controls the Italian audiovisual market and has a strong influence on other European countries´. </li></ul><ul><li>Its owner holds office in Italy, and has used its power to help his political career. </li></ul>
  6. 6. FININVEST (Chronology) <ul><li>1961. The real state operations of the company begin. </li></ul><ul><li>1977. Acquires a stake on Società Europea Edizioni (“Il Giornale”). </li></ul><ul><li>1978. Telemilano starts up. Teatro Manzoni bought. </li></ul><ul><li>1979. Reteitalia and Publitalia founded. </li></ul><ul><li>1980. Telemilano becomes “Canale 5”. Elettronica Industriale acquired. </li></ul><ul><li>1981. Programma Italia (financial services) launched. Videotime (production of TV programmes) established. </li></ul>
  7. 7. Berlusconi’s control on Italian TV
  8. 8. Berlusconi’s control on press
  9. 9. QUOTATION <ul><li>“ Let people decide if there is a conflict of interest or not”. </li></ul><ul><li>Silvio Berlusconi </li></ul>

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