Creativity @ the Workplace
CREATIVITY
Creativity is the ability to see
relationship where none exist
Thomas Disch
Where the brain develops
its ability to IMAGE, so it develops
its thinking capacity, its perceptual
abilities, its memory,...
Cultural programming can continue
for years and eventually operates at
the “unconscious” level. It can take
up to three ge...
The illiterate of the year 2000 will
not be the individual who cannot
read and write, but the one who
cannot Learn, Unlear...
Creative Process
EXPERIMENT
SELECTION
PERFECTION

NEED
OBSERVATION

NEED
ANALYSIS

NEW IDEA

CRITICAL
ANALYSIS
OF SOLUTION...
Disney Strategy Creative Process

CRITIC

DREAMER

REALIST
Creative Process
EVALUATION

ORIENTATION

SYNTHESIS

PREPARATION

INCUBATION

ANALYSIS

IDEATION

Alex Osborn, 1950s
Creative Process
COMMUNICATE
RESULTS
HYPOTHESIS
TESTING

HYPOTHESIS FORMATION
Prof. Morris Stein
Creative Process
INFORMATION

ILLUSTRATION

INCUBATION

CREATIVE
PROCESS

INTEGRATION

Andy Green

ILLUMINATION
Phases of creativity
•
•
•
•
•
•

Preparation
Concentration
Incubation
Illumination
Evaluation
Application

Carol Goman
Uccello Process for Non-Stop Creativity
IMPLEMENT

DECIDE

EVALUATE

COLLECT

COMBINE

EXPERIMENT

NEW
IDEAS

INCUBATE
Four Stages of Creativity
• Graham Wallas, 1926
PREPARATION

VERIFICATION

INCUBATION

ILLUMINATION
Stages of Creative Thinking
•
•
•
•
•

1st soft divergent
What if
Why not
Metaphor
Analogy
Breaking rules

•
•
•
•
•

2nd ...
Metaphorical Thinking
• Aristotle wrote that “the greatest thing by far
is to be the master of metaphor.”
• Metaphor is a ...
Analogy
• Comparison between one event or item and
something else that is similar
• Life is like a grapefruit because you ...
Brainstorming
•
•
•
•

Suspend judgment
Free-wheel
Quantity
Cross-fertilise
Brainstorming
1. State the problem
2. Restate the problem --- How to…
3. Select basic restatement --- In how many
ways can...
Barriers in Creativity & Thinking
Barriers
•
•
•
•
•
•
•

Learning Styles
Purpose
Physiology
Psychology
Teaching Styles
Environment
Rewards

•
•
•
•

Intell...
“almost all errors in thinking are
errors of perception”
Prof David Perkins, Harvard
GENDER INFLUENCE
As military aircraft become more
complex, perhaps in the future
women rather than men will be
more likely to pass the apti...
Barriers
• Culture
– Traditional
– Authority
– Face
– Harmony
– Individualism vs Collectivism
– Language
– Norms
Cultural programming can continue
for years and eventually operates at
the “unconscious” level. It can take
up to three ge...
Possible Barriers (?)
• Culture
MORE Asian
We

MORE Western
I

Harmony
Rote learning
Authority
Hierarchical
Face
Respond w...
Conditionings
Social / Culture
• maintaining status quo
Family
• Parental authority
Religion
• Sin, right, wrong
Work plac...
PERCEPTION
FEELINGS / EMOTION
GUT / INSTINCT
HABITUAL PATTERNS
BEING in the NOW
Listening & Meditation
Thoughts

Perception

Decision
If we believe what we need is in
short supply, we will fight all the
harder to acquire or hoard it
SP Reid
Labeling / Definition
Personal values
If you wish to conquer,
first conquer yourself.
Chinese Proverb
Food for Thought
• The danger of training, where talents doesn’t
exist or is weak, is that we burn out before any
signific...
Don’t try to put in what was left out.
Try to draw out what was left in
~ Buckingham and Coffman ~
Benefiting from Creativity
•
•
•
•

Day-to-day solutions
Improve quality of life
Organisation’s effectiveness
Break out fr...
REMEMBER
• We can change our patterns by looking from a
different perspective
• Creativity involves changing our assumptio...
RECOGNIZE THAT EVERYONE HAS
THE ABILITY TO BE CREATIVE
The OTHER Aspects
You need THESE too
•
•
•
•
•

Breathing
Eating
Aerobic exercise
Sleep
Mental energy – thoughts & emotions
Happiness vs Self-awareness
A problem is a chance for you to
do your best
Duke Ellington
People don’t resist change. They
resist being changed
Peter Senge
Mindset
• Most used patterns will be the strongest
• Can be a hindrance, dangerous
creativity @ work 5 --- creativity and barriers
creativity @ work 5 --- creativity and barriers
creativity @ work 5 --- creativity and barriers
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2 days program on Creativity & Thinking

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creativity @ work 5 --- creativity and barriers

  1. 1. Creativity @ the Workplace CREATIVITY
  2. 2. Creativity is the ability to see relationship where none exist Thomas Disch
  3. 3. Where the brain develops its ability to IMAGE, so it develops its thinking capacity, its perceptual abilities, its memory, its creativity and its confidence Tony & Barry Buzan
  4. 4. Cultural programming can continue for years and eventually operates at the “unconscious” level. It can take up to three generations for a culture to change. ~ Ed Hall~
  5. 5. The illiterate of the year 2000 will not be the individual who cannot read and write, but the one who cannot Learn, Unlearn and Relearn ~ Alvin Toffler ~
  6. 6. Creative Process EXPERIMENT SELECTION PERFECTION NEED OBSERVATION NEED ANALYSIS NEW IDEA CRITICAL ANALYSIS OF SOLUTIONS SURVEY INFORMATION FORMULATE SOLUTIONS Joseph Wallas, 1926
  7. 7. Disney Strategy Creative Process CRITIC DREAMER REALIST
  8. 8. Creative Process EVALUATION ORIENTATION SYNTHESIS PREPARATION INCUBATION ANALYSIS IDEATION Alex Osborn, 1950s
  9. 9. Creative Process COMMUNICATE RESULTS HYPOTHESIS TESTING HYPOTHESIS FORMATION Prof. Morris Stein
  10. 10. Creative Process INFORMATION ILLUSTRATION INCUBATION CREATIVE PROCESS INTEGRATION Andy Green ILLUMINATION
  11. 11. Phases of creativity • • • • • • Preparation Concentration Incubation Illumination Evaluation Application Carol Goman
  12. 12. Uccello Process for Non-Stop Creativity IMPLEMENT DECIDE EVALUATE COLLECT COMBINE EXPERIMENT NEW IDEAS INCUBATE
  13. 13. Four Stages of Creativity • Graham Wallas, 1926 PREPARATION VERIFICATION INCUBATION ILLUMINATION
  14. 14. Stages of Creative Thinking • • • • • 1st soft divergent What if Why not Metaphor Analogy Breaking rules • • • • • 2nd hard convergent Will it work? Can we do it? Does it fit in? Who can help? Suppose it fails?
  15. 15. Metaphorical Thinking • Aristotle wrote that “the greatest thing by far is to be the master of metaphor.” • Metaphor is a mark of genius • How is my job like driving a ferrari?
  16. 16. Analogy • Comparison between one event or item and something else that is similar • Life is like a grapefruit because you just start to enjoy it and it squirts you in the eye. • Life is like….because…
  17. 17. Brainstorming • • • • Suspend judgment Free-wheel Quantity Cross-fertilise
  18. 18. Brainstorming 1. State the problem 2. Restate the problem --- How to… 3. Select basic restatement --- In how many ways can we… 4. Warm-up 5. Brainstorm 6. Wildest idea
  19. 19. Barriers in Creativity & Thinking
  20. 20. Barriers • • • • • • • Learning Styles Purpose Physiology Psychology Teaching Styles Environment Rewards • • • • Intelligence Perception Conformity Fear self-imposed barrier
  21. 21. “almost all errors in thinking are errors of perception” Prof David Perkins, Harvard
  22. 22. GENDER INFLUENCE
  23. 23. As military aircraft become more complex, perhaps in the future women rather than men will be more likely to pass the aptitude and performance test SP Reid
  24. 24. Barriers • Culture – Traditional – Authority – Face – Harmony – Individualism vs Collectivism – Language – Norms
  25. 25. Cultural programming can continue for years and eventually operates at the “unconscious” level. It can take up to three generations for a culture to change. ~ Ed Hall~
  26. 26. Possible Barriers (?) • Culture MORE Asian We MORE Western I Harmony Rote learning Authority Hierarchical Face Respond when spoken Assertiveness Critical thinking Egalitarian Task Self-esteem Self-reliance
  27. 27. Conditionings Social / Culture • maintaining status quo Family • Parental authority Religion • Sin, right, wrong Work place • Procedures
  28. 28. PERCEPTION
  29. 29. FEELINGS / EMOTION
  30. 30. GUT / INSTINCT
  31. 31. HABITUAL PATTERNS
  32. 32. BEING in the NOW Listening & Meditation
  33. 33. Thoughts Perception Decision
  34. 34. If we believe what we need is in short supply, we will fight all the harder to acquire or hoard it SP Reid
  35. 35. Labeling / Definition
  36. 36. Personal values
  37. 37. If you wish to conquer, first conquer yourself. Chinese Proverb
  38. 38. Food for Thought • The danger of training, where talents doesn’t exist or is weak, is that we burn out before any significant improvement shows. We also waste time, energy and cost, and no matter how good the training, at least we can only achieve mediocracy. If we want mastery, we must train where a natural talent already exists to a strong degree • Peter Shephard
  39. 39. Don’t try to put in what was left out. Try to draw out what was left in ~ Buckingham and Coffman ~
  40. 40. Benefiting from Creativity • • • • Day-to-day solutions Improve quality of life Organisation’s effectiveness Break out from the mundane routines
  41. 41. REMEMBER • We can change our patterns by looking from a different perspective • Creativity involves changing our assumptions and beliefs
  42. 42. RECOGNIZE THAT EVERYONE HAS THE ABILITY TO BE CREATIVE
  43. 43. The OTHER Aspects
  44. 44. You need THESE too • • • • • Breathing Eating Aerobic exercise Sleep Mental energy – thoughts & emotions
  45. 45. Happiness vs Self-awareness
  46. 46. A problem is a chance for you to do your best Duke Ellington
  47. 47. People don’t resist change. They resist being changed Peter Senge
  48. 48. Mindset • Most used patterns will be the strongest • Can be a hindrance, dangerous

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