The Mobile Search Universe by @aleyda at #SMXMuenchen

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Mobile is Booming! Should you develop your Mobile Web or it's better an App? If it's a Mobile Web, which approach you should follow? Which a

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The Mobile Search Universe by @aleyda at #SMXMuenchen

  1. 2013 THE AMAZING(IN EXPANSION AND STILL PRETTY MUCH UNKNOWN)MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS FROM
  2. YOURMOBILE SEARCH UNIVERSEEXPLORATION GUIDEALEYDA SOLISINTERNATIONAL, MOBILE & TECHNICAL SEARCH MARKETERSEO AT SEER INTERACTIVEaleydas@seerinteractive.com / @aleyda / www.aleydasolis.com
  3. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISWE HAVE ONLY 1 HOUR TO EXPLORE...
  4. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS... SO FASTEN YOUR SEATBELTS!
  5. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS WAITWE SHOULD FIRST UNDERSTAND...
  6. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISHOW HUGE MOBILE ISTHE FORCE CAN YOU FEEL?
  7. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISIT’S FINALLY RECOMMENDATIONSBOOMING STUDIES & RESEARCH TOOLS
  8. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISIT’S FINALLY AMAZING GROWTH TRENDS RECOMMENDATIONSBOOMING STUDIES & RESEARCH TOOLS
  9. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISIT’S FINALLY AMAZING GROWTH TRENDS RECOMMENDATIONSBOOMING STUDIES & RESEARCH IT’S BOOMING BIG BANG STYLE TOOLS
  10. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISNOT THISBIG BANG
  11. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISTHISBIG BANG
  12. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISTHISBIG BANG IT’S MASSIVE AND STILL UNKNOWN
  13. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS LET’S EXPLORETHE MOBILE SEARCH UNIVERSE
  14. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISWHERE SHOULD WE GO?
  15. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS WHERE SHOULD WE GO?MOBILE WEBS
  16. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS WHERE SHOULD WE GO?MOBILE WEBS MOBILE APPS
  17. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS WHERE SHOULD WE GO?MOBILE WEBS OR BOTH? MOBILE APPS
  18. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS WHERE SHOULD WE GO?MOBILE WEBS MOBILE APPS WE NEED TO ANALYZE TO DECIDE
  19. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISRESEARCHCHECK YOUR MOBILE DATA
  20. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS SINCE
  21.  NOT
  22.  ALL
  23.  OF
  24.  US
  25.  HAVE
  26.  YODA’S
  27.  POWER
  28.  WE
  29.  NEED
  30.  TO
  31.   VALIDATE
  32.  AND
  33.  MAKE
  34.  THE
  35.  MOST
  36.  BENEFICIAL
  37.  DECISIONRESEARCHCHECK YOUR MOBILE DATA
  38. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS1CURRENTWEB MOBILE TRAFFIC USE GOOGLE ANALYTICS
  39. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISUSE GOOGLE WEBMASTER TOOLS 2 CURRENT MOBILE SEARCH VISIBILITY
  40. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS3POTENTIALMOBILE WEB SEARCH VOLUME USE GOOGLE KEYWORDS TOOL
  41. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS 4 POTENTIAL MOBILE WEB SEARCH COMPETITORSUSE OPERA MOBILE EMULATOR
  42. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS5POTENTIALMOBILE APP TRAFFIC VOLUME USE APP STORE RANKINGS
  43. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISUSE APP ANNIE STORE STATS USE APP ANNIE 6 POTENTIAL MOBILE APP COMPETITORS
  44. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS7 DESIRED MOBILE OFFERING FUNCTIONALITY USE FLUID UI OR JUST IN MIND PROTOTYPER
  45. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS 1 CURRENT 7 2 WEB MOBILE TRAFFIC DESIRED CURRENT MOBILE MOBILE SEARCH OFFERING DECIDE VISIBILITY FUNCTIONALITY6 WITH 3 POTENTIAL POTENTIAL MOBILE MOBILE WEB APP SEARCH COMPETITORS VOLUME THESE5 4 POTENTIAL POTENTIAL MOBILE APP MOBILE WEB TRAFFIC SEARCH VOLUME COMPETITORS
  46. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS ALONG WITH MOBILE WEBS MOBILE APPSCHARACTERISTICS
  47. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS MOBILE WEBS MOBILE APPS ACCESSED VIA MOBILE BROWSER DOWNLOADED, INSTALLED AND EXECUTED IN MOBILEPROS PROSCONTENT IS WEB INDEXABLE CONNECTION INDEPENDENCE VSDEVICE INDEPENDENT HIGH HARDWARE INTEGRATIONEASIER WEB DEVELOPMENT UPDATE BETTER GRAPHIC PERFORMANCE AND UXSEARCH PERFORMANCE IS EASIER TO MEASURE CONSCONS CONTENT IS NOT WEB INDEXABLECONNECTION DEPENDENCE DEVICE DEPENDENTLIMITED HARDWARE INTEGRATION MORE EXPENSIVE DEVELOPMENT UPDATEBANDWIDTH BROWSER LIMITED UX SEARCH PERFORMANCE IS HARDER TO MEASURE
  48. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS MOBILE WEBS MOBILE APPS ACCESSED VIA MOBILE BROWSER DOWNLOADED, INSTALLED AND EXECUTED IN MOBILEPROS PROSCONTENT IS WEB INDEXABLE CONNECTION INDEPENDENCE VSDEVICE INDEPENDENT HIGH HARDWARE INTEGRATIONEASIER WEB DEVELOPMENT UPDATE BETTER GRAPHIC PERFORMANCE AND UXSEARCH PERFORMANCE IS EASIER TO MEASURE CONSCONS CONTENT IS NOT WEB INDEXABLECONNECTION DEPENDENCE DEVICE DEPENDENTLIMITED HARDWARE INTEGRATION MORE EXPENSIVE DEVELOPMENT UPDATEBANDWIDTH BROWSER LIMITED UX SEARCH PERFORMANCE IS HARDER TO MEASURE
  49. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS CHOOSE MOBILE WEB MOBILE APP* MOBILE AUDIENCE IS WELL DISTRIBUTED IN MANY DIFFERENT DEVICES* COMPLEX FUNCTIONALITY AND HARDWARE INTEGRATION IS NOT NEEDED* HAVE FEWER RESOURCES TIME FOR DEVELOPMENT ONGOING SUPPORT* MAXIMUM CONTENT DISTRIBUTION AND WEB REACH IS REQUIRED* YOUR MOBILE AUDIENCE IS RELATIVELY STRONG AND BENEFICIAL
  50. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS CHOOSE MOBILE WEB MOBILE APP* MOBILE AUDIENCE IS WELL DISTRIBUTED IN MANY DIFFERENT DEVICES* COMPLEX FUNCTIONALITY AND HARDWARE INTEGRATION IS NOT NEEDED* HAVE FEWER RESOURCES TIME FOR DEVELOPMENT ONGOING SUPPORT* MAXIMUM CONTENT DISTRIBUTION AND WEB REACH IS REQUIRED* YOUR MOBILE AUDIENCE IS RELATIVELY STRONG AND BENEFICIALBETTER
  51.  IF
  52.  ...
  53.  WE’RE
  54.  STARTING
  55.  WITH
  56.  MOBILE
  57. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS CHOOSE MOBILE WEB MOBILE APP* MOBILE AUDIENCE IS FOCUSED IN SPECIFIC MOBILE PLATFORMS* COMPLEX FUNCTIONALITY AND HARDWARE INTEGRATION IS NEEDED* ENOUGH RESOURCES TIME FOR MOBILE APP DEVELOPMENT ONGOING SUPPORT* DOESN’T REQUIRE CONTENT DISTRIBUTION AND WEB REACH* YOUR MOBILE AUDIENCE IS VERY STRONG AND HIGHLY BENEFICIAL
  58. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS CHOOSE MOBILE WEB MOBILE APP* MOBILE AUDIENCE IS FOCUSED IN SPECIFIC MOBILE PLATFORMS* COMPLEX FUNCTIONALITY AND HARDWARE INTEGRATION IS NEEDED* ENOUGH RESOURCES TIME FOR MOBILE APP DEVELOPMENT ONGOING SUPPORT* DOESN’T REQUIRE CONTENT DISTRIBUTION AND WEB REACH* YOUR MOBILE AUDIENCE IS VERY STRONG AND HIGHLY BENEFICIALBETTER
  59.  IF
  60.  ...
  61.  WE’RE
  62.  LOOKING
  63.  TO
  64.  EXPAND
  65.  OUR
  66.  ALREADY
  67.  SUCCESSFUL
  68.  MOBILE
  69.  WEB
  70. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS MOBILE WEBS OR MOBILE APPSNOW WE CAN DECIDE WHERE TO GO FIRST
  71. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS MOBILE WEBS OR MOBILE APPSNOW SINCE WE’RE JUST STARTING AND WE CAN DECIDE WHERE TO GO FIRST
  72. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISLET’S EXPLORE FIRSTTHE MOBILE WEB
  73. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS FOCUSING ON YOURMOBILE WEB GOALS
  74. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS FOCUSING ON YOUR MOBILE WEB GOALS MOBILE WEBSEARCH VISIBILITY MOBILE WEB ORGANIC CONVERSIONS MOBILE WEB HIGH MOBILE ORGANIC TRAFFIC WEB SEARCH ROI
  75. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS FOCUSING ON YOUR MOBILE WEB GOALS MOBILE WEB LET’S ACHIEVE THESE WITH YOUR MOBILE WEBSEARCH VISIBILITY MOBILE WEB ORGANIC CONVERSIONS MOBILE WEB HIGH MOBILE ORGANIC TRAFFIC WEB SEARCH ROI
  76. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS 3YOU CAN DO IT WITH MOBILE WEB APPROACHES
  77. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS 3YOU CAN DO IT WITH 3 PARALLEL MOBILE SITE 1 MOBILE WEB RESPONSIVE WEB DESIGN APPROACHES 2 DYNAMIC SERVING
  78. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS EACH
  79.  ONE
  80.  OF
  81.  THEM
  82.  HAVE
  83.  THEIR
  84.  OWN
  85.  CHARACTERISTICS,
  86.   WITH
  87.  SPECIFIC
  88.  SEO
  89.  BEST
  90.  PRACTICES...
  91.   1 2 3RESPONSIVE WEB DYNAMIC SERVING PARALLEL MOBILE WEBSPECIFIC SEO BEST PRACTICES SPECIFIC SEO BEST PRACTICES SPECIFIC SEO BEST PRACTICES
  92. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS AND
  93.  ALSO
  94.  GENERAL
  95.  RECOMMENDATIONS
  96.  THAT
  97.  ALL
  98.  OF
  99.   THEM
  100.  NEED
  101.  TO
  102.  FOLLOW! 1 2 3RESPONSIVE WEB DYNAMIC SERVING PARALLEL MOBILE WEBSPECIFIC SEO BEST PRACTICES SPECIFIC SEO BEST PRACTICES SPECIFIC SEO BEST PRACTICES GENERAL SEO BEST PRACTICES
  103. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS LET’S
  104.  START
  105.  WITH
  106.  THE
  107.  GENERAL
  108.  SEO
  109.  BEST
  110.  PRACTICES 1 2 3RESPONSIVE WEB DYNAMIC SERVING PARALLEL MOBILE WEBSPECIFIC SEO BEST PRACTICES SPECIFIC SEO BEST PRACTICES SPECIFIC SEO BEST PRACTICES GENERAL SEO BEST PRACTICES
  111. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS EXPLORING123 SEO BEST PRACTICES FORALL MOBILE WEBS
  112. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISALL MOBILE WEBS MAXIMIZE YOUR MOBILE PAGES SPEED TO AVOID BANDWIDTH RESTRICTIONSUSE PAGE SPEED INSIGHTS MOBILE FILTER TO IMPROVE SPEED
  113. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISALL MOBILE WEBS OPTIMIZE YOUR MOBILE INTERFACE. BEWARE OF ELEMENTS (FLASH, INTERSTITIALS) THAT CANNOT BE CORRECTLY DISPLAYED OR PROVIDE A BAD USER AND SEARCH EXPERIENCECHECK HTTP://WWW.NNGROUP.COM/ARTICLES/OPTIMIZING-A-SCREEN-FOR-MOBILE-USE
  114. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISALL MOBILE WEBS MAKE MOBILE PAGES CONTENT RELEVANT TAKING SPACE LIMITATION INTO CONSIDERATIONUSE MOBILE EMULATORS AND USER AGENT SWITCHER EXTENSIONS
  115. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISALL MOBILE WEBS GIVE YOUR MOBILE CONTENT A MEANING WITH STRUCTURED DATA AND EARN HIGHER SEARCH VISIBILITY WITH RICH SNIPPETS FOLLOW GOOGLE’S STRUCTURED DATA RICH SNIPPETS GUIDE
  116. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISALL MOBILE WEBS IF YOU’RE A LOCAL BUSINESS CREATE PRESENCE IN GOOGLE+ FOR BUSINESSES AND GET MORE VISIBILITY WITH MAPSVISIT HTTP://WWW.GOOGLE.COM/+/BUSINESS/
  117. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISALL MOBILE WEBS CONTINUOUSLY TRACK YOUR MOBILE WEB ORGANIC ACTIVITY TO IMPROVEUSE GOOGLE ANALYTICS WEBMASTER TOOLS MOBILE OPTIONS CONVERSIONS
  118. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISALL MOBILE WEBS IT’S
  119.  FUNDAMENTAL
  120.  TO
  121.  FOLLOW
  122.  THESE
  123.  GOOD
  124.  PRACTICES
  125.  IN
  126.  ANY
  127.  OF
  128.  THE
  129.  MOBILE
  130.  WEB
  131.   APPROACHES...
  132.  NOW
  133.  LET’S
  134.  EXPLORE
  135.  THE
  136.  SPECIFICS
  137.  OF
  138.  EACH
  139.  ONE!
  140. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS EXPLORING 1 SEO BEST PRACTICES FORRESPONSIVE WEB
  141. 1 THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISRESPONSIVE FOR MOBILE WEB SAME HTML USING CSS MEDIA QUERIES FOR A FLUID DESIGN THAT FITS WELL ANY DEVICE SCREENUSE HTTP://MATTKERSLEY.COM/RESPONSIVE/ TO CHECK RESPONSIVENESS
  142. 1 THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISRESPONSIVE FOR MOBILE WEB BEST FOR EFFICIENT CRAWLING HTML USING CSS SAME MEDIA QUERIES FOR A FLUID DESIGN THAT FITS WELL ANY DEVICE SCREENUSE HTTP://MATTKERSLEY.COM/RESPONSIVE/ TO CHECK RESPONSIVENESS
  143. 1 THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISRESPONSIVE FOR MOBILE WEB WORST FOR MOBILE SPEED SAME HTML USING CSS UX MEDIA QUERIES FOR A FLUID DESIGN THAT FITS WELL ANY DEVICE SCREENUSE HTTP://MATTKERSLEY.COM/RESPONSIVE/ TO CHECK RESPONSIVENESS
  144. 1 THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISRESPONSIVE FOR MOBILE WEBNOT SUITABLE IF MOBILE KEYWORDS ARE DIFFERENT SAME HTML USING CSS MEDIA QUERIES FOR A FLUID DESIGN THAT FITS WELL ANY DEVICE SCREENUSE HTTP://MATTKERSLEY.COM/RESPONSIVE/ TO CHECK RESPONSIVENESS
  145. 1 THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISRESPONSIVE FOR MOBILE WEB IF
  146.  YOU
  147.  HAVE
  148.  THE
  149.  TECHNICAL
  150.  CAPACITY
  151.  AND
  152.  FLEXIBILITY
  153.  AND
  154.  YOUR
  155.  CONTENT,
  156.  OFFERING
  157.  
  158.   KEYWORDS
  159.  FOR
  160.  MOBILE
  161.  AND
  162.  DESKTOP
  163.  ARE
  164.  THE
  165.  SAME,
  166.  THEN
  167.  THIS
  168.  IS
  169.  YOUR
  170.  CHOICE.
  171. 1 THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISRESPONSIVE FOR MOBILE WEB MAKE SURE TO ALLOW JS, IMG CSS CRAWLING IF
  172.  YOU
  173.  HAVE
  174.  THE
  175.  TECHNICAL
  176.  CAPACITY
  177.  AND
  178.  FLEXIBILITY
  179.  AND
  180.  YOUR
  181.  CONTENT,
  182.  OFFERING
  183.  
  184.   KEYWORDS
  185.  FOR
  186.  MOBILE
  187.  AND
  188.  DESKTOP
  189.  ARE
  190.  THE
  191.  SAME,
  192.  THEN
  193.  THIS
  194.  IS
  195.  YOUR
  196.  CHOICE.
  197. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS EXPLORING 2 SEO BEST PRACTICES FORDYNAMIC SERVING
  198. 2 THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISDYNAMIC SERVING FOR MOBILE WEB WEB SERVER SERVE DIFFERENT HTML IN THE SAME URL DEPENDING IF IT’S MOBILE OR DESKTOPUSE MOBILE EMULATORS AND WEB SNIFFERS TO CHECK DYNAMIC SERVING USER AGENT
  199. 2 THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISDYNAMIC SERVING FOR MOBILE WEB BEST FOR SPECIFIC MOBILE CONTENT UX WEB SERVER SERVE DIFFERENT HTML IN THE SAME URL DEPENDING IF IT’S MOBILE OR DESKTOPUSE MOBILE EMULATORS AND WEB SNIFFERS TO CHECK DYNAMIC SERVING USER AGENT
  200. 2 THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISDYNAMIC SERVING FOR MOBILE WEB GOOD FOR EFFICIENT INDEXING WEB SERVER SERVE DIFFERENT HTML IN THE SAME URL DEPENDING IF IT’S MOBILE OR DESKTOPUSE MOBILE EMULATORS AND WEB SNIFFERS TO CHECK DYNAMIC SERVING USER AGENT
  201. 2 THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISDYNAMIC SERVING FOR MOBILE WEBWORST FOR USER DETECTION CRAWLING ERRORS WEB SERVER SERVE DIFFERENT HTML IN THE SAME URL DEPENDING IF IT’S MOBILE OR DESKTOPUSE MOBILE EMULATORS AND WEB SNIFFERS TO CHECK DYNAMIC SERVING USER AGENT
  202. 2 THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISDYNAMIC SERVING FOR MOBILE WEB IF
  203.  YOU
  204.  CANNOT
  205.  GO
  206.  RESPONSIVE
  207.  DUE
  208.  TO
  209.  A
  210.  HIGHLY
  211.  DIFFERENTIATED
  212.  OFFERING
  213.  FOR
  214.  MOBILE
  215.   OR
  216.  BECAUSE
  217.  OF
  218.  TECHNICAL
  219.  RESTRICTIONS,
  220.  DYNAMIC
  221.  SERVING
  222.  IS
  223.  THE
  224.  ALTERNATIVE.
  225. 2 THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISDYNAMIC SERVING FOR MOBILE WEBUSE THE VARY HTTP HEADER AS GOOGLE SPECIFIES IF
  226.  YOU
  227.  CANNOT
  228.  GO
  229.  RESPONSIVE
  230.  DUE
  231.  TO
  232.  A
  233.  HIGHLY
  234.  DIFFERENTIATED
  235.  OFFERING
  236.  FOR
  237.  MOBILE
  238.   OR
  239.  BECAUSE
  240.  OF
  241.  TECHNICAL
  242.  RESTRICTIONS,
  243.  DYNAMIC
  244.  SERVING
  245.  IS
  246.  THE
  247.  ALTERNATIVE.
  248. 2 THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISDYNAMIC SERVING FOR MOBILE WEB ALWAYS SERVE THE SAME HTML TO USERS BOTS IF
  249.  YOU
  250.  CANNOT
  251.  GO
  252.  RESPONSIVE
  253.  DUE
  254.  TO
  255.  A
  256.  HIGHLY
  257.  DIFFERENTIATED
  258.  OFFERING
  259.  FOR
  260.  MOBILE
  261.   OR
  262.  BECAUSE
  263.  OF
  264.  TECHNICAL
  265.  RESTRICTIONS,
  266.  DYNAMIC
  267.  SERVING
  268.  IS
  269.  THE
  270.  ALTERNATIVE.
  271. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS EXPLORING 3 SEO BEST PRACTICES FORPARALLEL MOBILE WEB
  272. 3 THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISPARALLEL MOBILE WEB MOBILE WEB STRUCTURE WITH SPECIFIC URLS UNDER “M” SUBDOMAIN, REDIRECTING USER BOTS TO CORRECT VERSION
  273. 3 THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISPARALLEL MOBILE WEB GOOD FOR SPECIFIC MOBILE CONTENT UX MOBILE WEB STRUCTURE WITH SPECIFIC URLS UNDER “M” SUBDOMAIN, REDIRECTING USER BOTS TO CORRECT VERSION
  274. 3 THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISPARALLEL MOBILE WEB WORST FOR REDIRECTS INDEXING ERRORS MOBILE WEB STRUCTURE WITH SPECIFIC URLS UNDER “M” SUBDOMAIN, REDIRECTING USER BOTS TO CORRECT VERSION
  275. 3 THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISPARALLEL MOBILE WEB IF
  276.  YOU
  277.  WANT
  278.  A
  279.  DIFFERENTIATED
  280.  OFFERING
  281.  FOR
  282.  MOBILE
  283.  AND
  284.  CANNOT
  285.  IMPLEMENT
  286.  A
  287.  DYNAMIC
  288.   SERVING
  289.  MOBILE
  290.  VERSION
  291.  DUE
  292.  TO
  293.  TECHNICAL
  294.  RESTRICTIONS,
  295.  THEN
  296.  YOUR
  297.  ALTERNATIVE
  298.  IS
  299.  A
  300.   PARALLEL
  301.  MOBILE
  302.  SITE
  303. 3 THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISPARALLEL MOBILE WEBKEEP MOBILE URLS CONSISTENT WITH DESKTOP URLS IF
  304.  YOU
  305.  WANT
  306.  A
  307.  DIFFERENTIATED
  308.  OFFERING
  309.  FOR
  310.  MOBILE
  311.  AND
  312.  CANNOT
  313.  IMPLEMENT
  314.  A
  315.  DYNAMIC
  316.   SERVING
  317.  MOBILE
  318.  VERSION
  319.  DUE
  320.  TO
  321.  TECHNICAL
  322.  RESTRICTIONS,
  323.  THEN
  324.  YOUR
  325.  ALTERNATIVE
  326.  IS
  327.  A
  328.   PARALLEL
  329.  MOBILE
  330.  SITE
  331. 3 THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISPARALLEL MOBILE WEBUSE THE VARY HTTP HEADER AS GOOGLE SPECIFIES IF
  332.  YOU
  333.  WANT
  334.  A
  335.  DIFFERENTIATED
  336.  OFFERING
  337.  FOR
  338.  MOBILE
  339.  AND
  340.  CANNOT
  341.  IMPLEMENT
  342.  A
  343.  DYNAMIC
  344.   SERVING
  345.  MOBILE
  346.  VERSION
  347.  DUE
  348.  TO
  349.  TECHNICAL
  350.  RESTRICTIONS,
  351.  THEN
  352.  YOUR
  353.  ALTERNATIVE
  354.  IS
  355.  A
  356.   PARALLEL
  357.  MOBILE
  358.  SITE
  359. 3 THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISPARALLEL MOBILE WEBREDIRECT USERS BOTS TO CORRECT URL VERSION IF
  360.  YOU
  361.  WANT
  362.  A
  363.  DIFFERENTIATED
  364.  OFFERING
  365.  FOR
  366.  MOBILE
  367.  AND
  368.  CANNOT
  369.  IMPLEMENT
  370.  A
  371.  DYNAMIC
  372.   SERVING
  373.  MOBILE
  374.  VERSION
  375.  DUE
  376.  TO
  377.  TECHNICAL
  378.  RESTRICTIONS,
  379.  THEN
  380.  YOUR
  381.  ALTERNATIVE
  382.  IS
  383.  A
  384.   PARALLEL
  385.  MOBILE
  386.  SITE
  387. 3 THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISPARALLEL MOBILE WEBADD REL ALTERNATE CANONICAL TAGS IN URLS IF
  388.  YOU
  389.  WANT
  390.  A
  391.  DIFFERENTIATED
  392.  OFFERING
  393.  FOR
  394.  MOBILE
  395.  AND
  396.  CANNOT
  397.  IMPLEMENT
  398.  A
  399.  DYNAMIC
  400.   SERVING
  401.  MOBILE
  402.  VERSION
  403.  DUE
  404.  TO
  405.  TECHNICAL
  406.  RESTRICTIONS,
  407.  THEN
  408.  YOUR
  409.  ALTERNATIVE
  410.  IS
  411.  A
  412.   PARALLEL
  413.  MOBILE
  414.  SITE
  415. 3 THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISPARALLEL MOBILE WEBREFER TO MOBILE URLS IN SITEMAP WITH REL ALTERNATE IF
  416.  YOU
  417.  WANT
  418.  A
  419.  DIFFERENTIATED
  420.  OFFERING
  421.  FOR
  422.  MOBILE
  423.  AND
  424.  CANNOT
  425.  IMPLEMENT
  426.  A
  427.  DYNAMIC
  428.   SERVING
  429.  MOBILE
  430.  VERSION
  431.  DUE
  432.  TO
  433.  TECHNICAL
  434.  RESTRICTIONS,
  435.  THEN
  436.  YOUR
  437.  ALTERNATIVE
  438.  IS
  439.  A
  440.   PARALLEL
  441.  MOBILE
  442.  SITE
  443. 3 THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISPARALLEL MOBILE WEB LINK FROM YOUR MOBILE AND DESKTOP VERSIONS IF
  444.  YOU
  445.  WANT
  446.  A
  447.  DIFFERENTIATED
  448.  OFFERING
  449.  FOR
  450.  MOBILE
  451.  AND
  452.  CANNOT
  453.  IMPLEMENT
  454.  A
  455.  DYNAMIC
  456.   SERVING
  457.  MOBILE
  458.  VERSION
  459.  DUE
  460.  TO
  461.  TECHNICAL
  462.  RESTRICTIONS,
  463.  THEN
  464.  YOUR
  465.  ALTERNATIVE
  466.  IS
  467.  A
  468.   PARALLEL
  469.  MOBILE
  470.  SITE
  471. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISNOW WE KNOW THE MOBILE WEB GALAXY 1 2 3RESPONSIVE WEB DYNAMIC SERVING PARALLEL MOBILE WEB
  472. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISNOW WE KNOW THE MOBILE WEB GALAXY AND
  473.  HOW
  474.  TO
  475.  NAVIGATE
  476.  IT
  477.  TO
  478.  MAXIMIZE
  479.  YOUR
  480.  MOBILE
  481.  WEB
  482.  SEARCH
  483.  VISIBILITY,
  484.  TRAFFIC,
  485.   CONVERSIONS
  486.  AND
  487.  A
  488.  HIGH
  489.  ROI
  490. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISIT’S TIME TO EXPLORETHE MOBILE APPS
  491. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS FOCUSING ON YOURMOBILE APP GOALS
  492. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS FOCUSING ON YOUR MOBILE APP GOALS APP STORESEARCH VISIBILITY MOBILE APP CONVERTED USERS MOBILE APP HIGH MOBILE DOWNLOADS APP SEARCH ROI WEB SEARCH VISIBILITY
  493. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS FOCUSING ON YOUR MOBILE APP GOALS APP STORE LET’S ACHIEVE THESE WITH YOUR MOBILE APPSEARCH VISIBILITY MOBILE APP CONVERTED USERS MOBILE APP HIGH MOBILE DOWNLOADS APP SEARCH ROI WEB SEARCH VISIBILITY
  494. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS 2YOU CAN DO IT THROUGH SEARCH PLATFORMS
  495. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS 2YOU CAN DO IT THROUGH 2 1 APP STORE SEARCH WEB SEARCH SEARCH PLATFORMS
  496. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISEACH
  497.  ONE
  498.  OF
  499.  THEM
  500.  HAVE
  501.  THEIR
  502.  OWN
  503.  CHARACTERISTICS,
  504.  WITH
  505.  RESTRICTIONS
  506.  AND
  507.  SEO
  508.  BEST
  509.  PRACTICES...
  510.   1 2 WEB SEARCH APP STORE SEARCH
  511. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISEXPLORING 1 BEST PRACTICES FORWEB SEARCH
  512. 1 THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISWEB SEARCH FOR MOBILE APPS OPTIMIZE AN APP LANDING PAGE ON YOUR SITE TO RANK FOR RELEVANT KEYWORDS, FEATURING REVIEWS AND SOCIAL CHANNELS TO SHARE IT.
  513. 1 THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISWEB SEARCH FOR MOBILE APPS IMPROVE YOUR APP LANDING PAGE SEARCH VISIBILITY BY USING STRUCTURED DATA FOR APPS AND REVIEWS TO GET RICH SNIPPETS
  514. 1 THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISWEB SEARCH FOR MOBILE APPS VISIBLY LINK FROM YOUR LANDING PAGE TO THE APP STORE PROFILE TO INCENTIVIZE DOWNLOADS
  515. 1 THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISWEB SEARCH FOR MOBILE APPS SUGGEST YOUR MOBILE APP TO YOUR MOBILE WEB VISITORS ACCORDING TO THEIR PLATFORM
  516. 1 THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISWEB SEARCH FOR MOBILE APPS BUILD PRESENCE IN APP REVIEW SITES, BLOGS AND COMMUNITIES TO INCREASE DOWNLOADS, POSITIVE REVIEWS, MENTIONS, SHARES, ETC.
  517. 1 THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISWEB SEARCH FOR MOBILE APPS FOLLOW UP THE EVOLUTION OF GOOGLE’S APPLICATIONS SEARCH FILTER
  518. 1 THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS WEB SEARCH FOR MOBILE APPS BY
  519.  FOLLOWING
  520.  THESE
  521.  RECOMMENDATIONS
  522.  YOU
  523.  WILL
  524.  EXPAND
  525.  YOUR
  526.  MOBILE
  527.  APP
  528.  VISIBILITY
  529.  BEYOND
  530.  THE
  531.  APP
  532.  STORES
  533.  SEARCH
  534.  ENVIRONMENT
  535.  BY
  536.  DEVELOPING
  537.  CROSS-CHANNEL
  538.  TRAFFIC
  539.  COMING
  540.   FROM
  541.  RELEVANT
  542.  WEB
  543.  SEARCH
  544.  FOR
  545.  APPS
  546. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS EXPLORING 2 BEST PRACTICES FORAPP STORE SEARCH
  547. 2 THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISAPP STORE SEARCH FOR ANDROID APPS FOR IOS APPS
  548. 2 THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISAPP STORE SEARCHSEARCH RANKING FACTORS ARE STORE DEPENDENT FOR ANDROID APPS FOR IOS APPS
  549. 2 THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISAPP STORE SEARCH ... BUT ARE RELATIVELY SIMILAR FOR ANDROID APPS FOR IOS APPS
  550. 2 THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISAPP STORE SEARCH GOOGLE PLAY IOS APP STORE KEYWORDS IN APP NAME DESCRIPTION WITH CHOMP IOS6 UPDATE REVIEWS KEYWORDS IN APP NAME, DESCRIPTION ITUNES KEYWORDS DOWNLOADS DOWNLOAD RATE / INSTALL BASE RATINGS RATINGS / COMMENTS SOCIAL MENTIONS
  551. 2 THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISAPP STORE SEARCH USE RELEVANT AND POPULAR KEYWORDS FOR YOUR APP IN ITS NAME, DESCRIPTION AND KEYWORDS, MAKING THE MOST OUT OF THE AVAILABLE CHARACTERS
  552. 2 THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISAPP STORE SEARCH IDENTIFY AND FOLLOW-UP YOUR MOST POPULAR AND COMPETITIVE KEYWORDS USING TOOLS LIKE APPSTORE RANKINGS AND APPCODES
  553. 2 THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISAPP STORE SEARCH RESEARCH YOUR CATEGORY ACTIVITY AND COMPETITORS RANKINGS, ALONG YOURS TO IDENTIFY OPPORTUNITIES WITH TOOLS LIKE APP ANNIE AND SEARCHMAN SEO
  554. 2 THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISAPP STORE SEARCH FEATURE INVITING IMAGES, INCENTIVIZE DOWNLOADS (OFFERS FREE VERSIONS), REVIEWS AND RATINGS OF YOUR APP BY YOUR ACTIVE USERS
  555. 2 THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISAPP STORE SEARCH CONTINUOUSLY TRACK AND IMPROVE YOUR MOBILE APP PERFORMANCE USING TOOLS LIKE GOOGLE MOBILE APP ANALYTICS, FLURRY AND TAPSTREAM
  556. 2 THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISAPP STORE SEARCH BY
  557.  FOLLOWING
  558.  THESE
  559.  RECOMMENDATIONS
  560.  YOU
  561.  WILL
  562.  IMPROVE
  563.  YOUR
  564.  MOBILE
  565.  APP
  566.  SEARCH
  567.  RELEVANCY
  568.  AND
  569.  POPULARITY
  570.  WITHIN
  571.  THE
  572.  APP
  573.  STORES,
  574.  INCREASING
  575.  DOWNLOADS,
  576.  AN
  577.  ACTIVE
  578.  USER
  579.   BASE
  580.  AND
  581.  HIGH
  582.  MOBILE
  583.  ROI
  584. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISNOW WE KNOW THE MOBILE APP GALAXY 1 2 WEB SEARCH APP STORE SEARCH
  585. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISNOW WE KNOW THE MOBILE APP GALAXY AND
  586.  HOW
  587.  TO
  588.  NAVIGATE
  589.  IT
  590.  TO
  591.  MAXIMIZE
  592.  YOUR
  593.  MOBILE
  594.  APP
  595.  SEARCH
  596.  VISIBILITY,
  597.  TRAFFIC,
  598.   CONVERSIONS
  599.  AND
  600.  A
  601.  HIGH
  602.  ROI
  603. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISMOST. EXCITING. EXPLORATION. EVER
  604. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISMOST. EXCITING. EXPLORATION. AFTER MOBILE WEBS APPS, WHAT NEXT? EVER
  605. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISIT’SYOUR TIMETO DECIDE
  606. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLISIT’SYOUR TIMETO DECIDESUGGESTION:
  607.  JUMP!
  608. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS THANKSHAVE QUESTIONS? PLEASE ASK OR
  609.  GET
  610.  IN
  611.  TOUCH
  612.  aleydas@seerinteractive.com
  613.  /
  614.  @aleyda
  615.  /
  616.  www.aleydasolis.com
  617. THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS PHOTOS UNDER CREATIVE COMMONS pixabay.com/en/star-clusters-galaxy-star-ngc-602-74052/, flickr.com/photos/frigus/ 8033534163/, flickr.com/photos/gsfc/6792605700/, flickr.com/photos/gsfc/ 6100331646/, flickr.com/photos/frigus/8231935395/, flickr.com/photos/ 29225114@N08/8179104866/, flickr.com/photos/dg_pics/2509259255/, commons.wikimedia.org/wiki/File:HyperNova1_LG.jpg, www.flickr.com/photos/ markalandooley/8087154825/, www.flickr.com/photos/fi_chince/5168270868/BEAUTIFUL
  618.  SPACE
  619.  IMAGES
  620.  THEY
  621.  ARE

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