The document discusses common problems faced by SEO project managers and provides tips to address them. It describes three main problems: 1) Unrealistic client expectations due to lack of proper qualification and communication. 2) Developers not properly implementing SEO recommendations due to insufficient education and validation. 3) Not knowing what worked due to changes being made together late and hastily without documentation. For each, it provides strategies around communication, education, validation, documentation and agile project management to enhance SEO project assessment, development performance and iterative optimization.