Mobilizing your International SEO by @aleyda at #iss #smx
 

Mobilizing your International SEO by @aleyda at #iss #smx

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Learn about how to do Mobile SEO for International Websites.

Learn about how to do Mobile SEO for International Websites.

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Mobilizing your International SEO by @aleyda at #iss #smx Mobilizing your International SEO by @aleyda at #iss #smx Presentation Transcript

  • ALEYDA SOLIS AT THE INTERNATIONAL SEARCH SUMMIT IN LONDON, 2013MOBILIZING YOUR INTERNATIONAL SEO
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONHOLAI’m Aleyda SolisINTERNATIONAL, MOBILE & TECHNICAL SEARCH MARKETERINTERNATIONAL SEO AT SEER INTERACTIVEAlso an SEOmoz Associate & State of Search BloggerContact me: aleydas@seerinteractive.com / @aleyda / www.aleydasolis.com
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONWE LIVE IN A MULTI-DEVICE WORLD
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONPEOPLE USE MOBILE SEARCH IN A DAILY BASISIt’s booooming!
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONAND THE MOBILE ADVERTISING TREND IS AMAZINGIt’s booooooming!
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONYOU CAN CHECK FOR YOURSELF WITH GOOGLEhttp://www.thinkwithgoogle.com/mobileplanet/en/
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONOR YANDEXhttp://company.yandex.com/researches/
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONOR BAIDUhttp://ir.baidu.com/phoenix.zhtml?c=188488&p=irol-newsArticle&ID=1811508&highlight=
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONIT’S NOW THE TIME TO ANSWER THE MOBILE CALLtl;drMobile is Hot WorldwideRing, Ring!Answer me
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONOH! I ALREADY HAVE...MY SITE IS GLOBALLY POPULAR
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONNON-OPTIMIZED TITLES IN MOBILE &NON-RELEVANT REDIRECTS BETWEEN MOBILE AND DESKTOP URLS
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONNON-OPTIMIZED TITLES IN MOBILE &NON-RELEVANT REDIRECTS BETWEEN MOBILE AND DESKTOP URLSNO MOBILE USER FRIENDLY
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONNON-OPTIMIZED TITLES IN MOBILE &NO REDIRECTS BETWEEN MOBILE AND DESKTOP URLS
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONNON-OPTIMIZED TITLES IN MOBILE &NO REDIRECTS BETWEEN MOBILE AND DESKTOP URLSNO MOBILE USER FRIENDLY
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONINTRUSIVE INTERSTITIALS WHEN YOU ACCESS THE MOBILE SITEscroll...
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONINTRUSIVE INTERSTITIALS WHEN YOU ACCESS THE MOBILE SITEscroll...NO MOBILE USER FRIENDLY
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONNO MOBILE SITE
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONNO MOBILE SITENO MOBILE USER FRIENDLY
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONOK. GOT IT!SHOW ME HOW TO DO IT...
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDON1 Get to know your international mobile audience
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONCHECK YOUR CURRENT MOBILE TRAFFIC PER COUNTRY/LANGUAGEUse Google AnalyticsMobile & Tablet Segments
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONCHECK YOUR MOBILE & TABLET DEVICES PER COUNTRY/LANGUAGE
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONCHECK KEYWORDS & LANDING PAGES PER COUNTRY/LANGUAGE
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONCHECK YOUR CURRENT MOBILE SEARCH VISIBILITYUse Google Webmaster ToolsSearch Queries Mobile Filters
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONCHECK YOUR POTENTIAL MOBILE SEARCH TRAFFICIdentify Relevant Keywordsper Country / Language
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONCHECK YOUR POTENTIAL MOBILE SEARCH TRAFFICVerify with the Google Keyword tool their specificMobile Search Volume... and identify new Ideas
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONNOW YOU KNOW ABOUT YOURINTERNATIONAL MOBILE SEARCH AUDIENCETrafficDevicesKeywordsCountriesLanguagesPages
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDON2 Identify your International Web Mobile Optimization Status
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONUSE MOBILE EMULATORS & USER AGENT SWITCHERSMobile EmulatorsUser Agent Switchershttp://www.mobilephoneemulator.com/http://www.opera.com/es/developer/mobile-emulatorhttps://addons.mozilla.org/es/firefox/addon/user-agent-switcher/https://chrome.google.com/webstore/detail/user-agent-switcher-for-c/djflhoibgkdhkhhcedjiklpkjnoahfmg&
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONVERIFY YOUR INTERNATIONAL SITES MOBILE USABILITYAre all content, images, videos, menus and language / countryswitching options correctly displayed? Do they work?
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONVERIFY YOUR INTERNATIONAL SITES MOBILE SEARCH RESULTSCheck your titles, descriptions, URLs,Incoming Links, PA & DA. Are these correctfor the country / language? Are they welldisplayed? Compare with your competitors!
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONIDENTIFY HOW MOBILE BOTS CRAWL YOUR INTERNATIONAL SITESUse Screaming Frog User Agent Configuration.Find a list of Mobile User Agents inhttp://www.user-agents.org/
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONNOW YOU KNOW ABOUT YOURINTERNATIONAL MOBILE OPTIMIZATION STATUSUsabilityIndexabilityFunctionalityCrawlabilityVisibilityRelevance
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDON3 Mobilize your International Websites
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONUSE THE INFORMATION FROM THE PREVIOUS MOBILE ANALYSIS...INTERNATIONALMOBILE AUDIENCESEARCH STATUS& POTENTIALDESIREDMOBILE CONTENT,FUNCTIONALITY &OFFERING PERCOUNTRY /LANGUAGECURRENTINTERNATIONALMOBILEOPTIMIZATIONMOBILE WEBDEVELOPMENTCAPACITY
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONTO SELECT THE BEST MOBILE WEB STRUCTURE FOR YOU
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONLET’S LEARN ABOUT THEIR MOBILE SEO BEST PRACTICESGENERAL MOBILE SEO BEST PRACTICESRESPONSIVE WEBSEO GOOD PRACTICESDYNAMIC SERVINGSEO GOOD PRACTICESPARALLEL MOBILE WEBSEO GOOD PRACTICES
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONLET’S START WITH THE GENERAL MOBILE SEO PRACTICESGENERAL MOBILE SEO BEST PRACTICESRESPONSIVE WEBSEO GOOD PRACTICESDYNAMIC SERVINGSEO GOOD PRACTICESPARALLEL MOBILE WEBSEO GOOD PRACTICES
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONOPTIMIZE YOUR MOBILE WEB SPEEDGENERAL MOBILE SEO BEST PRACTICESUse PageSpeed Insights with the Mobile Filter. Find it athttps://developers.google.com/speed/docs/best-practices/mobileFollow Mobile SpeedOptimization Best Practices
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONREORGANIZE & DESIGN YOUR CONTENT FOR MOBILE DEVICESGENERAL MOBILE SEO BEST PRACTICESBeware of elements (like flash,interstitials) that are not correctlydisplayed, don’t work or providea bad user & search experience
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONOPTIMIZE YOUR PAGES CONTENT ELEMENTS WITH YOUR KEYWORDSGENERAL MOBILE SEO BEST PRACTICESTake into consideration thevisibility limitation of Mobilesearch results & devices
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONUSE STRUCTURED MARKUP TO GET RICH SNIPPETSGENERAL MOBILE SEO BEST PRACTICESEnhance your Mobile Search ResultsVisibility with Rich Snippets
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONIF A LOCAL BUSINESS, CREATE PLACES/GOOGLE+ PRESENCEGENERAL MOBILE SEO BEST PRACTICESExpand your Mobile Search ResultsVisibility with Maps Presence
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONIT’S TIME FOR RESPONSIVE WEB FOR MOBILEGENERAL MOBILE SEO BEST PRACTICESRESPONSIVE WEBSEO GOOD PRACTICESDYNAMIC SERVINGSEO GOOD PRACTICESPARALLEL MOBILE WEBSEO GOOD PRACTICES
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONUSES CSS3 MEDIA QUERIES TO SHOW ELEMENTS IN DIFFERENT SIZESRESPONSIVE WEB SEO BEST PRACTICESyourbrand.fr/categorieyourbrand.com/fr/categoriefr.yourbrand.com/categorieFrench Desktop & Mobile URL Versions
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONRESPONSIVE WEB HAS PROS & CONS WITH MOBILERESPONSIVE WEB SEO BEST PRACTICESNo risk of content duplicationEasier and cheaper to maintainPopularity consolidationNo need for redirectsPossible redesign needNo possibility of content differentiationLess optimization of Mobile UX+ -PROS CONS
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONRESPONSIVE WEB HAS PROS & CONS WITH MOBILERESPONSIVE WEB SEO BEST PRACTICESNo risk of content duplicationEasier and cheaper to maintainPopularity consolidationNo need for redirectsPossible redesign needNo possibility of content differentiationLess optimization of Mobile UX+ -PROS CONSThe best mobile Web alternative if thedesktop & mobile content is the same.
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONALLOW THE CSS, IMAGES & JS CRAWLINGRESPONSIVE WEB SEO BEST PRACTICES
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONINTERNATIONAL MOBILE SITES USING RESPONSIVE WEBRESPONSIVE WEB SEO BEST PRACTICES
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONLET’S GO WITH DYNAMIC SERVING NOWGENERAL MOBILE SEO BEST PRACTICESRESPONSIVE WEBSEO GOOD PRACTICESDYNAMIC SERVINGSEO GOOD PRACTICESPARALLEL MOBILE WEBSEO GOOD PRACTICES
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONYOUR WEB SERVER RESPONDS WITH A DIFFERENT HTML IN THESAME URL DEPENDING IF IT’S A MOBILE OR DESKTOP USER AGENTDYNAMIC SERVING SEO BEST PRACTICESyourbrand.fr/categorieyourbrand.com/fr/categoriefr.yourbrand.com/categorieFrench Desktop & Mobile URL Versions
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONDYNAMIC SERVING HAS PROS & CONS WITH MOBILENo risk of content duplicationCapacity to differentiate mobile contentPopularity consolidationBetter Mobile UXComplexity of technical implementationHigher cost of maintenance+ -PROS CONSDYNAMIC SERVING SEO BEST PRACTICES
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONDYNAMIC SERVING HAS PROS & CONS WITH MOBILENo risk of content duplicationCapacity to differentiate mobile contentPopularity consolidationBetter Mobile UXComplexity of technical implementationHigher cost of maintenance+ -PROS CONSDYNAMIC SERVING SEO BEST PRACTICESThe best if you need highly differentiated mobile content,functionality and user experience or if you can’t implementresponsive Web.
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONADD THE VARY HTTP HEADER TO YOUR PAGESDYNAMIC SERVING SEO BEST PRACTICESHelps Google to identify you’re servingcontent depending on the user agent, butbeware of CDNs that might not support this
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONEFFECTIVELY DETECT & SERVE USER AGENTSDYNAMIC SERVING SEO BEST PRACTICESBeware of Cloaking, always serve the same tobots & users: https://developers.google.com/webmasters/smartphone-sites/common-mistakes
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONINTERNATIONAL MOBILE SITES USING DYNAMIC SERVINGDYNAMIC SERVING SEO BEST PRACTICES
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONLET’S GO WITH THE PARALLEL MOBILE WEB NOWGENERAL MOBILE SEO BEST PRACTICESRESPONSIVE WEBSEO GOOD PRACTICESDYNAMIC SERVINGSEO GOOD PRACTICESPARALLEL MOBILE WEBSEO GOOD PRACTICES
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONPARALLEL MOBILE URLS ARE CREATED UNDER THE “M” SUBDOMAINAND BOTS & USERS ARE REDIRECTED TO THE RIGHT VERSIONPARALLEL MOBILE SEO BEST PRACTICESFrench Mobile URL Versionsm.yourbrand.fr/categoriem.yourbrand.com/fr/categoriem.fr.yourbrand.com/categorieyourbrand.fr/categorieyourbrand.com/fr/categoriefr.yourbrand.com/categorieFrench Desktop URL Versions
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONPARALLEL MOBILE SITES HAVE PROS & CONS WITH MOBILEPARALLEL MOBILE SEO BEST PRACTICESEasier ImplementationCapacity to differentiate mobile contentBetter Mobile UXContent duplication riskSplit of link popularity riskAdditional crawling and indexing effortHigher cost of maintenance+ -PROS CONS
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONPARALLEL MOBILE SITES HAVE PROS & CONS WITH MOBILEPARALLEL MOBILE SEO BEST PRACTICESEasier ImplementationCapacity to differentiate mobile contentBetter Mobile UXContent duplication riskSplit of link popularity riskAdditional crawling and indexing effortHigher cost of maintenance+ -PROS CONSIf you need to provide highly differentiated mobile content& functionality but you can’t implement dynamic serving,this is your option.
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONMOBILE & DESKTOP REDIRECTS SHOULD BE RELEVANTPARALLEL MOBILE SEO BEST PRACTICES
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONMOBILE URLS SHOULD BE CLEAN, RELEVANT & CONSISTENTPARALLEL MOBILE SEO BEST PRACTICESUS VERSION FRENCH VERSIONhttp://www.yourbrand.fr/categorie-a/ http://m.yourbrand.fr/categorie-a/
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONADD THE REL ALTERNATE & CANONICAL ANNOTATIONS IN PAGESPARALLEL MOBILE SEO BEST PRACTICESRefer to each other URL version.Check https://developers.google.com/webmasters/smartphone-sites/details
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONYOU CAN ADD THE REL ALTERNATE ANNOTATIONS IN SITEMAPS TOOPARALLEL MOBILE SEO BEST PRACTICESRefer Mobile URL version.Check https://developers.google.com/webmasters/smartphone-sites/details
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONLINK BETWEEN YOUR MOBILE & DESKTOP VERSIONSPARALLEL MOBILE SEO BEST PRACTICESImplement the links withcookies to avoid redirects
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONPARALLEL MOBILE SEO BEST PRACTICESINTERNATIONAL MOBILE SITES USING PARALLEL URLS
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONNOW YOU KNOW HOW TOMOBILIZE YOUR INTERNATIONAL WEBSITESDynamicServingMobilePages SpeedMobile SearchVisibilityParallelMobile SiteResponsive WebMobileUsability
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDON3 Mobilize your International Websites1 Get to know your international mobile audience2 Identify your International Web Mobile Optimization Status
  • MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONHey International SEOs,Thanks for answering my call.Let’s do Mobile SEO now.
  • GRACIASGOT QUESTIONS?MOBILIZING YOUR INTERNATIONAL SEO BY @ALEYDA AT THE #ISS LONDONContact me: aleydas@seerinteractive.com / @aleyda / www.aleydasolis.com