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International SEO - Take your SEO abroad by @aleyda at #BrightonSEO

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Learn how to implement an International SEO process following

Learn how to implement an International SEO process following


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  • 1. TAKING YOUR SEO OR
  • 2.  DOING
  • 3.  INTERNATIONAL
  • 4.  SEO
  • 5.  ASKING
  • 6.   (AND
  • 7.  ANSWERING)
  • 8.  THE
  • 9.  RIGHT
  • 10.  QUESTIONSABROAD
  • 11. TAKING YOUR SEO INTERNATIONAL I’M
  • 12.  ALEYDA
  • 13.  SOLIS INTERNATIONAL
  • 14.  SEO
  • 15.  AT
  • 16.  SEER
  • 17.  INTERACTIVE
  • 18.   aleydas@seerinteractive.com
  • 19.  /
  • 20.  @aleyda
  • 21.  /
  • 22.  www.aleydasolis.com
  • 23. TAKING YOUR SEO INTERNATIONAL LET’S
  • 24.  GO
  • 25.  INTERNATIONAL...
  • 26. TAKING YOUR SEO INTERNATIONALINTERNATIONAL?
  • 27. TAKING YOUR SEO INTERNATIONALOTHER CULTURES
  • 28. TAKING YOUR SEO INTERNATIONALDIFFERENT LANGUAGES
  • 29. TAKING YOUR SEO INTERNATIONAL UNKNOWN COUNTRIES
  • 30. TAKING YOUR SEO INTERNATIONAL ARE YOU AFRAID?
  • 31. TAKING YOUR SEO INTERNATIONAL THE WORLD IS SMALLER THAN IT SEEMS
  • 32. TAKING YOUR SEO INTERNATIONAL AND
  • 33.  THE
  • 34.  STEPS
  • 35.  ARE
  • 36.  STRAIGHTFORWARD 1 3 2 THE WORLD IS SMALLER THAN IT SEEMS
  • 37. TAKING YOUR SEO INTERNATIONAL START
  • 38.  BY
  • 39.  ANSWERING
  • 40.  THESE
  • 41.  QUESTIONS! 1 3 HOW CAN I DEVELOP AN DO I HAVEINTERNATIONAL POTENTIAL? 2 SEO FRIENDLY INTERNATIONAL WEBSITE? HOW CAN I TARGET MY INTERNATIONAL AUDIENCE? THE WORLD IS SMALLER THAN IT SEEMS
  • 42. TAKING YOUR SEO INTERNATIONAL 1 DO
  • 43.  I
  • 44.  HAVE
  • 45.  INTERNATIONAL
  • 46.  POTENTIAL?
  • 47. TAKING YOUR SEO INTERNATIONAL DO
  • 48.  I
  • 49.  HAVE
  • 50.  INTERNATIONAL
  • 51.  POTENTIAL? Check your site International traffic status with Google Analytics
  • 52. TAKING YOUR SEO INTERNATIONAL DO
  • 53.  I
  • 54.  HAVE
  • 55.  INTERNATIONAL
  • 56.  POTENTIAL? Check your site International traffic status Is there a high or growing percentage of visitors coming from other countries?
  • 57. TAKING YOUR SEO INTERNATIONAL DO
  • 58.  I
  • 59.  HAVE
  • 60.  INTERNATIONAL
  • 61.  POTENTIAL? Check your site International traffic status Whats the volume and trend of conversions and the conversion rate of visitors coming from other countries?
  • 62. TAKING YOUR SEO INTERNATIONAL DO
  • 63.  I
  • 64.  HAVE
  • 65.  INTERNATIONAL
  • 66.  POTENTIAL? Check your site International traffic status Whats the traffic source of visitors coming from other countries? Direct, organic, referrals?
  • 67. TAKING YOUR SEO INTERNATIONAL DO
  • 68.  I
  • 69.  HAVE
  • 70.  INTERNATIONAL
  • 71.  POTENTIAL? Check your site International traffic status Which are the keywords and pages attracting this international traffic?
  • 72. TAKING YOUR SEO INTERNATIONAL DO
  • 73.  I
  • 74.  HAVE
  • 75.  INTERNATIONAL
  • 76.  POTENTIAL? Check your site International Search Visibility with Google Webmaster Tools
  • 77. TAKING YOUR SEO INTERNATIONAL DO
  • 78.  I
  • 79.  HAVE
  • 80.  INTERNATIONAL
  • 81.  POTENTIAL? Check your site International Search Visibility with Google Webmaster Tools How much visibility (Pageviews) does your Website get from each international location?
  • 82. TAKING YOUR SEO INTERNATIONAL DO
  • 83.  I
  • 84.  HAVE
  • 85.  INTERNATIONAL
  • 86.  POTENTIAL? Check your site International Search Visibility with Google Webmaster Tools Which Queries and Pages provide you this International Visibility?
  • 87. TAKING YOUR SEO INTERNATIONAL DO
  • 88.  I
  • 89.  HAVE
  • 90.  INTERNATIONAL
  • 91.  POTENTIAL? Check your site International Search Visibility with Google Webmaster Tools Does this visibility translate to clicks? What’s the CTR from these International Locations?
  • 92. TAKING YOUR SEO INTERNATIONAL DO
  • 93.  I
  • 94.  HAVE
  • 95.  INTERNATIONAL
  • 96.  POTENTIAL? Do a quick Research with Google Keyword Tool for the identified Languages and Countries to validate their keyword search volume potential
  • 97. TAKING YOUR SEO INTERNATIONAL DO
  • 98.  I
  • 99.  HAVE
  • 100.  INTERNATIONAL
  • 101.  POTENTIAL? Check your site International Search Visibility with Google Webmaster Tools Whats the local monthly search volume for the relevant keywords in each of the countries and languages?
  • 102. TAKING YOUR SEO INTERNATIONAL DO
  • 103.  I
  • 104.  HAVE
  • 105.  INTERNATIONAL
  • 106.  POTENTIAL? Check your site International Search Visibility with Google Webmaster Tools Are there more suggested keyword ideas with a high level of search volume?
  • 107. TAKING YOUR SEO INTERNATIONAL DO
  • 108.  I
  • 109.  HAVE
  • 110.  INTERNATIONAL
  • 111.  POTENTIAL? Check your site International Search Visibility with Google Webmaster Tools It’s the international audience distributed by language or there’s enough search volume for each country?
  • 112. TAKING YOUR SEO INTERNATIONAL DO
  • 113.  I
  • 114.  HAVE
  • 115.  INTERNATIONAL
  • 116.  POTENTIAL? Identify more keyword opportunities with SEMrush or SearchMetrics that support other languages and countries
  • 117. TAKING YOUR SEO INTERNATIONAL DO
  • 118.  I
  • 119.  HAVE
  • 120.  INTERNATIONAL
  • 121.  POTENTIAL? Do the potential traffic and conversions coming from these countries and languages compensate to build an International version? Yeah Nope You can move on with an It might be still too early. You International Web can secure the ccTLDs for the development and SEO process! countries with higher potential And also...
  • 122. TAKING YOUR SEO INTERNATIONAL DO
  • 123.  I
  • 124.  HAVE
  • 125.  INTERNATIONAL
  • 126.  POTENTIAL? Create Custom Alerts in Google Analytics for the most important countries or languages so you’re notified when they bring you enough traffic to compensate an International Web Version for them
  • 127. TAKING YOUR SEO INTERNATIONAL 2 HOW
  • 128.  CAN
  • 129.  I
  • 130.  TARGET
  • 131.  MY
  • 132.  INTERNATIONAL
  • 133.   AUDIENCE?
  • 134. TAKING YOUR SEO INTERNATIONAL HOW
  • 135.  CAN
  • 136.  I
  • 137.  TARGET
  • 138.  MY
  • 139.  INTERNATIONAL
  • 140.  AUDIENCE? LANGUAGE COUNTRY Location is not a factor Location is a factor that Validate your type of that influence your influence your Web International targeting (per Web goals, products goals, products and and content offering content offering language or country), not vs only from a search but also There’s not enough There’s enough traffic business perspective traffic and conversion and conversion potential to target potential to target each country each country separately separately
  • 141. TAKING YOUR SEO INTERNATIONAL HOW
  • 142.  CAN
  • 143.  I
  • 144.  TARGET
  • 145.  MY
  • 146.  INTERNATIONAL
  • 147.  AUDIENCE? Research each targeted audience online behavior with studies like TNS Digital Life and comScore Data Mine
  • 148. TAKING YOUR SEO INTERNATIONAL HOW
  • 149.  CAN
  • 150.  I
  • 151.  TARGET
  • 152.  MY
  • 153.  INTERNATIONAL
  • 154.  AUDIENCE? Go back to Google Analytics to identify the behaviour of your current international users for the desired targeting.
  • 155. TAKING YOUR SEO INTERNATIONAL HOW
  • 156.  CAN
  • 157.  I
  • 158.  TARGET
  • 159.  MY
  • 160.  INTERNATIONAL
  • 161.  AUDIENCE? Go back to Google Analytics to identify the behaviour of your current international users for the desired Which keywords they used and which pages they visited? countries and languages.
  • 162. TAKING YOUR SEO INTERNATIONAL HOW
  • 163.  CAN
  • 164.  I
  • 165.  TARGET
  • 166.  MY
  • 167.  INTERNATIONAL
  • 168.  AUDIENCE? Go back to Google Analytics to identify the behaviour of your current international users for the desired Which services or products theycountries and languages. ended-up buying?
  • 169. TAKING YOUR SEO INTERNATIONAL HOW
  • 170.  CAN
  • 171.  I
  • 172.  TARGET
  • 173.  MY
  • 174.  INTERNATIONAL
  • 175.  AUDIENCE? Go back to Google Analytics to identify the behaviour of your current international users for the desired What is the conversion volume and their conversion rate? countries and languages.
  • 176. TAKING YOUR SEO INTERNATIONAL HOW
  • 177.  CAN
  • 178.  I
  • 179.  TARGET
  • 180.  MY
  • 181.  INTERNATIONAL
  • 182.  AUDIENCE? Use Google Trends to validate the seasonality and consumption trend of your offering for each targeted audience
  • 183. TAKING YOUR SEO INTERNATIONAL HOW
  • 184.  CAN
  • 185.  I
  • 186.  TARGET
  • 187.  MY
  • 188.  INTERNATIONAL
  • 189.  AUDIENCE? Go back to Google Analytics to identify the behaviour of your current international What’s the search behavior users for the desired and trend over the year countries and languages. for each of your product / service / content category?
  • 190. TAKING YOUR SEO INTERNATIONAL HOW
  • 191.  CAN
  • 192.  I
  • 193.  TARGET
  • 194.  MY
  • 195.  INTERNATIONAL
  • 196.  AUDIENCE? Go back to Google Analytics to identify the behaviour of your current international What’s the seasonality of your products and services for users for the desired each country and language? How’scountries and languages. it compared with your current market?
  • 197. TAKING YOUR SEO INTERNATIONAL HOW
  • 198.  CAN
  • 199.  I
  • 200.  TARGET
  • 201.  MY
  • 202.  INTERNATIONAL
  • 203.  AUDIENCE? Get native language / country support to develop local and language relevant research. Use tools like Lexipedia for the markets you’re targeting to identify the relevant localized terms.
  • 204. TAKING YOUR SEO INTERNATIONAL HOW
  • 205.  CAN
  • 206.  I
  • 207.  TARGET
  • 208.  MY
  • 209.  INTERNATIONAL
  • 210.  AUDIENCE? Go back to Google Analytics to identify the behaviour of your current international Which are the local terms you should use desired users for the for your products, content and Website interface to connect with countries and languages. your audience?
  • 211. TAKING YOUR SEO INTERNATIONAL HOW
  • 212.  CAN
  • 213.  I
  • 214.  TARGET
  • 215.  MY
  • 216.  INTERNATIONAL
  • 217.  AUDIENCE? Use the SEOmoz keyword difficulty tool to identify your competitiveness along with your competitors for the relevant keywords in the desired markets
  • 218. TAKING YOUR SEO INTERNATIONAL HOW
  • 219.  CAN
  • 220.  I
  • 221.  TARGET
  • 222.  MY
  • 223.  INTERNATIONAL
  • 224.  AUDIENCE? Which are the most and less competitive keywords for each international market?
  • 225. TAKING YOUR SEO INTERNATIONAL HOW
  • 226.  CAN
  • 227.  I
  • 228.  TARGET
  • 229.  MY
  • 230.  INTERNATIONAL
  • 231.  AUDIENCE? Who are your main competitors for each desired international market? Which are their USPs, content, offering, functionality and user interface patterns? Who are linking to them?
  • 232. TAKING YOUR SEO INTERNATIONAL HOW
  • 233.  CAN
  • 234.  I
  • 235.  TARGET
  • 236.  MY
  • 237.  INTERNATIONAL
  • 238.  AUDIENCE? Use Google’s display network site profile to get traffic and audience information about your international competitors.
  • 239. TAKING YOUR SEO INTERNATIONAL HOW
  • 240.  CAN
  • 241.  I
  • 242.  TARGET
  • 243.  MY
  • 244.  INTERNATIONAL
  • 245.  AUDIENCE? Now you will have a much better understanding of your international landscape, how to compete and connect with your audience.
  • 246. TAKING YOUR SEO INTERNATIONAL 3 HOW
  • 247.  CAN
  • 248.  I
  • 249.  DEVELOP
  • 250.  AN
  • 251.  INTERNATIONAL
  • 252.  SITE?
  • 253. TAKING YOUR SEO INTERNATIONAL HOW
  • 254.  CAN
  • 255.  I
  • 256.  DEVELOP
  • 257.  AN
  • 258.  INTERNATIONAL
  • 259.  SITE? Choose the best site structure according to your characteristics
  • 260. TAKING YOUR SEO INTERNATIONAL HOW
  • 261.  CAN
  • 262.  I
  • 263.  DEVELOP
  • 264.  AN
  • 265.  INTERNATIONAL
  • 266.  SITE? Assess each structure approach with their Pros Cons
  • 267. TAKING YOUR SEO INTERNATIONAL HOW
  • 268.  CAN
  • 269.  I
  • 270.  DEVELOP
  • 271.  AN
  • 272.  INTERNATIONAL
  • 273.  SITE? If your international versions are country targeted and not using a ccTLDs, geotarget them through Google Webmaster Tools
  • 274. TAKING YOUR SEO INTERNATIONAL HOW
  • 275.  CAN
  • 276.  I
  • 277.  DEVELOP
  • 278.  AN
  • 279.  INTERNATIONAL
  • 280.  SITE? If your international versions are country targeted and they can be locally hosted, using a country IP, do it
  • 281. TAKING YOUR SEO INTERNATIONAL HOW
  • 282.  CAN
  • 283.  I
  • 284.  DEVELOP
  • 285.  AN
  • 286.  INTERNATIONAL
  • 287.  SITE? Target your sites to their relevant language / country markets with rel=alternate hreflang=x
  • 288. TAKING YOUR SEO INTERNATIONAL HOW
  • 289.  CAN
  • 290.  I
  • 291.  DEVELOP
  • 292.  AN
  • 293.  INTERNATIONAL
  • 294.  SITE? Include the rel=alternate hreflang=x in your XML Sitemaps. You can use the Media Flow tool to do it.
  • 295. TAKING YOUR SEO INTERNATIONAL HOW
  • 296.  CAN
  • 297.  I
  • 298.  DEVELOP
  • 299.  AN
  • 300.  INTERNATIONAL
  • 301.  SITE? 1. Titles Descriptions 2. Support, Addresses Currency 3. International Versions Options 4. Navigational elements 5. Headings 6. Main Content 7. Reviews / Comments Optimize and Localize each of your site elements for their markets
  • 302. TAKING YOUR SEO INTERNATIONAL HOW
  • 303.  CAN
  • 304.  I
  • 305.  DEVELOP
  • 306.  AN
  • 307.  INTERNATIONAL
  • 308.  SITE? Make your international site structure and options crawlable and indexable towards bots and visible to users.
  • 309. TAKING YOUR SEO INTERNATIONAL HOW
  • 310.  CAN
  • 311.  I
  • 312.  DEVELOP
  • 313.  AN
  • 314.  INTERNATIONAL
  • 315.  SITE? Be careful with automatic redirects, it’s friendlier to suggest
  • 316. TAKING YOUR SEO INTERNATIONAL HOW
  • 317.  CAN
  • 318.  I
  • 319.  DEVELOP
  • 320.  AN
  • 321.  INTERNATIONAL
  • 322.  SITE? Promote within the international communities to earn local popularity. Identify influencers with Followerwonk and popular competitors content with Social Crawlytics.
  • 323. TAKING YOUR SEO INTERNATIONAL HOW
  • 324.  CAN
  • 325.  I
  • 326.  DEVELOP
  • 327.  AN
  • 328.  INTERNATIONAL
  • 329.  SITE? Track your international rankings, traffic and conversions over time. Ranking tools like SEscout, Authority Labs and AWR support international results.
  • 330. TAKING YOUR SEO INTERNATIONAL By following these guidelines you’re ready to develop SEO friendly International Websites.
  • 331. TAKING YOUR SEO INTERNATIONALIT WAS NOT THATDIFFICULT RIGHT?
  • 332. TAKING YOUR SEO INTERNATIONAL IT’S TIME TO TAKE OFF
  • 333. TAKING YOUR SEO INTERNATIONAL IT’S TIME TO TAKE OFF Let’s
  • 334.  go
  • 335.  International!
  • 336. TAKING YOUR SEO INTERNATIONAL THANKS QUESTIONS? ALEYDA
  • 337.  SOLIS INTERNATIONAL
  • 338.  SEO
  • 339.  AT
  • 340.  SEER
  • 341.  INTERACTIVE
  • 342.   aleydas@seerinteractive.com
  • 343.  /
  • 344.  @aleyda
  • 345.  /
  • 346.  www.aleydasolis.com
  • 347. TAKING YOUR SEO INTERNATIONALIMAGES UNDER CREATIVE COMMONShttp://alphadesigner.com/mapping-stereotypes/,
  • 348.  http://www.flickr.com/photos/sarunas_b/4153911128/,
  • 349.  http://www.flickr.com/photos/anniemole/313981428/,
  • 350.  http://pixabay.com/tr/g%C3%B6ky%C3%BCz%C3%BC-bulutlar-u%C3%A7aklar-jets-u%C3%A7ak-86002/ THEY’RE
  • 351.  AMAZING