POTENTIAL? Do the potential trafﬁc and conversions coming from these countries and languages compensate to build an International version? Yeah Nope You can move on with an It might be still too early. You International Web can secure the ccTLDs for the development and SEO process! countries with higher potential And also...
POTENTIAL? Create Custom Alerts in Google Analytics for the most important countries or languages so you’re notiﬁed when they bring you enough trafﬁc to compensate an International Web Version for them
AUDIENCE? LANGUAGE COUNTRY Location is not a factor Location is a factor that Validate your type of that inﬂuence your inﬂuence your Web International targeting (per Web goals, products goals, products and and content offering content offering language or country), not vs only from a search but also There’s not enough There’s enough trafﬁc business perspective trafﬁc and conversion and conversion potential to target potential to target each country each country separately separately
AUDIENCE? Go back to Google Analytics to identify the behaviour of your current international users for the desired What is the conversion volume and their conversion rate? countries and languages.
AUDIENCE? Go back to Google Analytics to identify the behaviour of your current international What’s the search behavior users for the desired and trend over the year countries and languages. for each of your product / service / content category?
AUDIENCE? Go back to Google Analytics to identify the behaviour of your current international What’s the seasonality of your products and services for users for the desired each country and language? How’scountries and languages. it compared with your current market?
AUDIENCE? Get native language / country support to develop local and language relevant research. Use tools like Lexipedia for the markets you’re targeting to identify the relevant localized terms.
AUDIENCE? Go back to Google Analytics to identify the behaviour of your current international Which are the local terms you should use desired users for the for your products, content and Website interface to connect with countries and languages. your audience?
SITE? 1. Titles Descriptions 2. Support, Addresses Currency 3. International Versions Options 4. Navigational elements 5. Headings 6. Main Content 7. Reviews / Comments Optimize and Localize each of your site elements for their markets