Hardcore Local SEO Tactics - SMX London 2012 by Aleyda Solis
 

Hardcore Local SEO Tactics - SMX London 2012 by Aleyda Solis

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Local Search Engine Optimization tactics presented at SMX London 2012

Local Search Engine Optimization tactics presented at SMX London 2012

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    Hardcore Local SEO Tactics - SMX London 2012 by Aleyda Solis Hardcore Local SEO Tactics - SMX London 2012 by Aleyda Solis Presentation Transcript

    • Hardcore Local SEO Tactics Aleyda Solis International SEO Consultant / Founder of Orainti Search Marketing Twitter: @aleyda Web: www.aleydasolis.com LinkedIn: www.linkedin.com/in/aleyda
    • Hardcore Local SEO Tactics Aleyda Solis | @aleyda 1. Make your Site “Venice” Relevant http://www.flickr.com/photos/mauricedb/285626693/ Let’s learn how to swim...
    • Hardcore Local SEO Tactics Aleyda Solis | @aleyda 1. Make your Site “Venice” Relevant http://www.flickr.com/photos/dpstyles/3082089803/ ... or wakeboard!
    • Hardcore Local SEO Tactics Aleyda Solis | @aleyda A Hierarchically Localized and Categorized Structure Optimize your Web architecture taking into consideration both categories and locations Keep a consistent hierarchical organization that allows you to target all with unique relevant content
    • Hardcore Local SEO Tactics Aleyda Solis | @aleyda A Hierarchically Localized and Categorized Structure
    • Hardcore Local SEO Tactics Aleyda Solis | @aleyda A Flow of Fresh and Relevant Localized Content Editorial Content Create a News, Guides, Tools for your (most important or competitive) Locations Who? Local Guests Bloggers, Product Specialists, your power users / evangelists, your employees!
    • Hardcore Local SEO Tactics Aleyda Solis | @aleyda A Flow of Fresh and Relevant Localized Content Curated UGC Content Create a News, Guides, Tools for your (most important or competitive) Locations Who? Local Guests Bloggers, Product Specialists, your power users / evangelists, your employees!
    • Hardcore Local SEO Tactics Aleyda Solis | @aleyda A Flow of Fresh and Relevant Localized Content Products / Services Rankings Encourage & Gamify UGC for each location (Comments, videos, photos, reviews, Q+A’s) How? Contests, Give-Aways, Special Offers!
    • Hardcore Local SEO Tactics Aleyda Solis | @aleyda A Flow of Fresh and Relevant Localized Content Statistics User Profile and Location Badges and Recommendations Links to Relevant Social Presence User Qualification and Experience Encourage & Gamify UGC for each location (Comments, videos, photos, reviews, Q+A’s) How? Contests, Give-Aways, Special Offers!
    • Hardcore Local SEO Tactics Aleyda Solis | @aleyda Localize your content with Schema Visit maps.google.com/help/maps/richsnippetslocal and schema.org
    • Hardcore Local SEO Tactics Aleyda Solis | @aleyda Localize your content with Schema Creative Work, Event, Job Posting, Local Business, Person, Sports Activity... Visit schema-creator.org and microdatagenerator.com
    • Hardcore Local SEO Tactics Aleyda Solis | @aleyda 2. Massively Optimize your Places Presence Is a Challenge...
    • Hardcore Local SEO Tactics Aleyda Solis | @aleyda 2. Massively Optimize your Places Presence ... You can do it!
    • Hardcore Local SEO Tactics Aleyda Solis | @aleyda New Google Bulk Management Tool Visit googlesmb.blogspot.com.es/2012/05/manage-multiple-locations-more-easily.html
    • Hardcore Local SEO Tactics Aleyda Solis | @aleyda Google Places Category Tool Blumenthals.com/index.php?Google_LBC_Categories
    • Hardcore Local SEO Tactics Aleyda Solis | @aleyda 3. Provide More Geolocalized Authority Signals
    • Hardcore Local SEO Tactics Aleyda Solis | @aleyda Citation Building Strategies for each Location Thematic Channel Collaboration Links Collaborate with Local Media / Blogs for your (most important or competitive) Locations
    • Hardcore Local SEO Tactics Aleyda Solis | @aleyda Citation Building Strategies for each Location Organize or Sponsor meetups or events, for your (most important or competitive) Locations
    • Hardcore Local SEO Tactics Aleyda Solis | @aleyda Citation Building Strategies for each Location Launch and promote locally focused content, offers and special deals.... Start using personas
    • Hardcore Local SEO Tactics Aleyda Solis | @aleyda Citation Building Strategies for each Location Identify and connect with local users and specialists by leveraging social networks Use followerwonk.com and socialbro.com
    • Hardcore Local SEO Tactics Aleyda Solis | @aleyda Use Tools Wisely to Identify Citation Sources http://tools.buzzstream.com/link-bu http://www.localsearchtoolkit.com http://www.whitespark.ca/local-citation-finder/
    • Hardcore Local SEO Tactics Aleyda Solis | @aleyda Attention to Google Map Maker Visit google.com/mapmaker
    • Hardcore Local SEO Tactics Aleyda Solis | @aleyda 4. Make the most out of the SOLOMO Synergy Social + Local + Mobile
    • Hardcore Local SEO Tactics Aleyda Solis | @aleyda Mobilize Your Local Presence “Mobile to Overtake PC for Local Search by 2015” BIA/ Kelsey - Via Search Engine Land Identify your users behavior, mobile usage, develop a localized mobile version accordingly!
    • Hardcore Local SEO Tactics Aleyda Solis | @aleyda Mobilize Your Local Presence Use tools like Screenfly quirktools.com/screenfly/ to test your site responsiveness
    • Hardcore Local SEO Tactics Aleyda Solis | @aleyda Socialize Your Local Presence More than a Tweet or Pin It Button and Suggesting Facebook Friends... Create Social Local Campaigns, keep seasonality in mind!
    • Hardcore Local SEO Tactics Aleyda Solis | @aleyda 5. Monitor and Follow Local Activity
    • Hardcore Local SEO Tactics Aleyda Solis | @aleyda Automate your Local Information Follow-Up Google.com/alerts
    • Hardcore Local SEO Tactics Aleyda Solis | @aleyda Track your Local Presence http://www.getmelisted.net http://www.brightlocal.com/seo-tools/local-search-rank-checker/
    • Hardcore Local SEO Tactics Aleyda Solis | @aleyda Thank you! Got Questions? Twitter: @aleyda Web: www.aleydasolis.com LinkedIn: www.linkedin.com/in/aleyda