• Share
  • Email
  • Embed
  • Like
  • Private Content
Hardcore Local SEO Tactics - SMX London 2012 by Aleyda Solis
 

Hardcore Local SEO Tactics - SMX London 2012 by Aleyda Solis

on

  • 8,561 views

Local Search Engine Optimization tactics presented at SMX London 2012

Local Search Engine Optimization tactics presented at SMX London 2012

Statistics

Views

Total Views
8,561
Views on SlideShare
6,925
Embed Views
1,636

Actions

Likes
14
Downloads
139
Comments
2

11 Embeds 1,636

http://www.cezzy.pl 906
http://www.aleydasolis.com 335
http://www.conseilsmarketing.com 201
http://www.scoop.it 88
http://feeds.feedburner.com 61
http://training.myprojectplans.com 30
http://us-w1.rockmelt.com 10
http://paper.li 2
http://127.0.0.1 1
http://translate.googleusercontent.com 1
http://www.netvibes.com 1
More...

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

12 of 2 previous next

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • Awesome stuff #Aleyda. Found your article extremely unique and upto the mark. Cheers!
    Are you sure you want to
    Your message goes here
    Processing…
  • Best one
    Hope you are in good health. My name is AMANDA . I am a single girl, Am looking for reliable and honest person. please have a little time for me. Please reach me back amanda_n14144@yahoo.com so that i can explain all about myself .
    Best regards AMANDA.
    amanda_n14144@yahoo.com
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Hardcore Local SEO Tactics - SMX London 2012 by Aleyda Solis Hardcore Local SEO Tactics - SMX London 2012 by Aleyda Solis Presentation Transcript

    • Hardcore Local SEO Tactics Aleyda Solis International SEO Consultant / Founder of Orainti Search Marketing Twitter: @aleyda Web: www.aleydasolis.com LinkedIn: www.linkedin.com/in/aleyda
    • Hardcore Local SEO Tactics Aleyda Solis | @aleyda 1. Make your Site “Venice” Relevant http://www.flickr.com/photos/mauricedb/285626693/ Let’s learn how to swim...
    • Hardcore Local SEO Tactics Aleyda Solis | @aleyda 1. Make your Site “Venice” Relevant http://www.flickr.com/photos/dpstyles/3082089803/ ... or wakeboard!
    • Hardcore Local SEO Tactics Aleyda Solis | @aleyda A Hierarchically Localized and Categorized Structure Optimize your Web architecture taking into consideration both categories and locations Keep a consistent hierarchical organization that allows you to target all with unique relevant content
    • Hardcore Local SEO Tactics Aleyda Solis | @aleyda A Hierarchically Localized and Categorized Structure
    • Hardcore Local SEO Tactics Aleyda Solis | @aleyda A Flow of Fresh and Relevant Localized Content Editorial Content Create a News, Guides, Tools for your (most important or competitive) Locations Who? Local Guests Bloggers, Product Specialists, your power users / evangelists, your employees!
    • Hardcore Local SEO Tactics Aleyda Solis | @aleyda A Flow of Fresh and Relevant Localized Content Curated UGC Content Create a News, Guides, Tools for your (most important or competitive) Locations Who? Local Guests Bloggers, Product Specialists, your power users / evangelists, your employees!
    • Hardcore Local SEO Tactics Aleyda Solis | @aleyda A Flow of Fresh and Relevant Localized Content Products / Services Rankings Encourage & Gamify UGC for each location (Comments, videos, photos, reviews, Q+A’s) How? Contests, Give-Aways, Special Offers!
    • Hardcore Local SEO Tactics Aleyda Solis | @aleyda A Flow of Fresh and Relevant Localized Content Statistics User Profile and Location Badges and Recommendations Links to Relevant Social Presence User Qualification and Experience Encourage & Gamify UGC for each location (Comments, videos, photos, reviews, Q+A’s) How? Contests, Give-Aways, Special Offers!
    • Hardcore Local SEO Tactics Aleyda Solis | @aleyda Localize your content with Schema Visit maps.google.com/help/maps/richsnippetslocal and schema.org
    • Hardcore Local SEO Tactics Aleyda Solis | @aleyda Localize your content with Schema Creative Work, Event, Job Posting, Local Business, Person, Sports Activity... Visit schema-creator.org and microdatagenerator.com
    • Hardcore Local SEO Tactics Aleyda Solis | @aleyda 2. Massively Optimize your Places Presence Is a Challenge...
    • Hardcore Local SEO Tactics Aleyda Solis | @aleyda 2. Massively Optimize your Places Presence ... You can do it!
    • Hardcore Local SEO Tactics Aleyda Solis | @aleyda New Google Bulk Management Tool Visit googlesmb.blogspot.com.es/2012/05/manage-multiple-locations-more-easily.html
    • Hardcore Local SEO Tactics Aleyda Solis | @aleyda Google Places Category Tool Blumenthals.com/index.php?Google_LBC_Categories
    • Hardcore Local SEO Tactics Aleyda Solis | @aleyda 3. Provide More Geolocalized Authority Signals
    • Hardcore Local SEO Tactics Aleyda Solis | @aleyda Citation Building Strategies for each Location Thematic Channel Collaboration Links Collaborate with Local Media / Blogs for your (most important or competitive) Locations
    • Hardcore Local SEO Tactics Aleyda Solis | @aleyda Citation Building Strategies for each Location Organize or Sponsor meetups or events, for your (most important or competitive) Locations
    • Hardcore Local SEO Tactics Aleyda Solis | @aleyda Citation Building Strategies for each Location Launch and promote locally focused content, offers and special deals.... Start using personas
    • Hardcore Local SEO Tactics Aleyda Solis | @aleyda Citation Building Strategies for each Location Identify and connect with local users and specialists by leveraging social networks Use followerwonk.com and socialbro.com
    • Hardcore Local SEO Tactics Aleyda Solis | @aleyda Use Tools Wisely to Identify Citation Sources http://tools.buzzstream.com/link-bu http://www.localsearchtoolkit.com http://www.whitespark.ca/local-citation-finder/
    • Hardcore Local SEO Tactics Aleyda Solis | @aleyda Attention to Google Map Maker Visit google.com/mapmaker
    • Hardcore Local SEO Tactics Aleyda Solis | @aleyda 4. Make the most out of the SOLOMO Synergy Social + Local + Mobile
    • Hardcore Local SEO Tactics Aleyda Solis | @aleyda Mobilize Your Local Presence “Mobile to Overtake PC for Local Search by 2015” BIA/ Kelsey - Via Search Engine Land Identify your users behavior, mobile usage, develop a localized mobile version accordingly!
    • Hardcore Local SEO Tactics Aleyda Solis | @aleyda Mobilize Your Local Presence Use tools like Screenfly quirktools.com/screenfly/ to test your site responsiveness
    • Hardcore Local SEO Tactics Aleyda Solis | @aleyda Socialize Your Local Presence More than a Tweet or Pin It Button and Suggesting Facebook Friends... Create Social Local Campaigns, keep seasonality in mind!
    • Hardcore Local SEO Tactics Aleyda Solis | @aleyda 5. Monitor and Follow Local Activity
    • Hardcore Local SEO Tactics Aleyda Solis | @aleyda Automate your Local Information Follow-Up Google.com/alerts
    • Hardcore Local SEO Tactics Aleyda Solis | @aleyda Track your Local Presence http://www.getmelisted.net http://www.brightlocal.com/seo-tools/local-search-rank-checker/
    • Hardcore Local SEO Tactics Aleyda Solis | @aleyda Thank you! Got Questions? Twitter: @aleyda Web: www.aleydasolis.com LinkedIn: www.linkedin.com/in/aleyda