Hardcore Local SEO Tactics                           Aleyda Solis  International SEO Consultant / Founder of Orainti Searc...
Hardcore Local SEO Tactics                                                       Aleyda Solis | @aleyda          1. Make y...
Hardcore Local SEO Tactics                                                        Aleyda Solis | @aleyda          1. Make ...
Hardcore Local SEO Tactics                                                                  Aleyda Solis | @aleyda        ...
Hardcore Local SEO Tactics                              Aleyda Solis | @aleyda        A Hierarchically Localized and Categ...
Hardcore Local SEO Tactics                                                            Aleyda Solis | @aleyda              ...
Hardcore Local SEO Tactics                                                            Aleyda Solis | @aleyda              ...
Hardcore Local SEO Tactics                                                       Aleyda Solis | @aleyda             A Flow...
Hardcore Local SEO Tactics                                                     Aleyda Solis | @aleyda              A Flow ...
Hardcore Local SEO Tactics                                                      Aleyda Solis | @aleyda                   L...
Hardcore Local SEO Tactics                                                        Aleyda Solis | @aleyda                  ...
Hardcore Local SEO Tactics                   Aleyda Solis | @aleyda     2. Massively Optimize your Places Presence        ...
Hardcore Local SEO Tactics                   Aleyda Solis | @aleyda     2. Massively Optimize your Places Presence        ...
Hardcore Local SEO Tactics                                                         Aleyda Solis | @aleyda                 ...
Hardcore Local SEO Tactics                                         Aleyda Solis | @aleyda                   Google Places ...
Hardcore Local SEO Tactics                Aleyda Solis | @aleyda    3. Provide More Geolocalized Authority Signals
Hardcore Local SEO Tactics                                                        Aleyda Solis | @aleyda              Cita...
Hardcore Local SEO Tactics                                                       Aleyda Solis | @aleyda              Citat...
Hardcore Local SEO Tactics                                                        Aleyda Solis | @aleyda               Cit...
Hardcore Local SEO Tactics                                                       Aleyda Solis | @aleyda              Citat...
Hardcore Local SEO Tactics                                                            Aleyda Solis | @aleyda              ...
Hardcore Local SEO Tactics                               Aleyda Solis | @aleyda                   Attention to Google Map ...
Hardcore Local SEO Tactics                             Aleyda Solis | @aleyda    4. Make the most out of the SOLOMO Synerg...
Hardcore Local SEO Tactics                                                             Aleyda Solis | @aleyda             ...
Hardcore Local SEO Tactics                                                             Aleyda Solis | @aleyda             ...
Hardcore Local SEO Tactics                                                    Aleyda Solis | @aleyda                      ...
Hardcore Local SEO Tactics                   Aleyda Solis | @aleyda           5. Monitor and Follow Local Activity
Hardcore Local SEO Tactics                              Aleyda Solis | @aleyda            Automate your Local Information ...
Hardcore Local SEO Tactics                                                           Aleyda Solis | @aleyda               ...
Hardcore Local SEO Tactics                                   Aleyda Solis | @aleyda                     Thank you! Got Que...
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Hardcore Local SEO Tactics - SMX London 2012 by Aleyda Solis

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Local Search Engine Optimization tactics presented at SMX London 2012

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  • Awesome stuff #Aleyda. Found your article extremely unique and upto the mark. Cheers!
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    Hope you are in good health. My name is AMANDA . I am a single girl, Am looking for reliable and honest person. please have a little time for me. Please reach me back amanda_n14144@yahoo.com so that i can explain all about myself .
    Best regards AMANDA.
    amanda_n14144@yahoo.com
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Hardcore Local SEO Tactics - SMX London 2012 by Aleyda Solis

  1. 1. Hardcore Local SEO Tactics Aleyda Solis International SEO Consultant / Founder of Orainti Search Marketing Twitter: @aleyda Web: www.aleydasolis.com LinkedIn: www.linkedin.com/in/aleyda
  2. 2. Hardcore Local SEO Tactics Aleyda Solis | @aleyda 1. Make your Site “Venice” Relevant http://www.flickr.com/photos/mauricedb/285626693/ Let’s learn how to swim...
  3. 3. Hardcore Local SEO Tactics Aleyda Solis | @aleyda 1. Make your Site “Venice” Relevant http://www.flickr.com/photos/dpstyles/3082089803/ ... or wakeboard!
  4. 4. Hardcore Local SEO Tactics Aleyda Solis | @aleyda A Hierarchically Localized and Categorized Structure Optimize your Web architecture taking into consideration both categories and locations Keep a consistent hierarchical organization that allows you to target all with unique relevant content
  5. 5. Hardcore Local SEO Tactics Aleyda Solis | @aleyda A Hierarchically Localized and Categorized Structure
  6. 6. Hardcore Local SEO Tactics Aleyda Solis | @aleyda A Flow of Fresh and Relevant Localized Content Editorial Content Create a News, Guides, Tools for your (most important or competitive) Locations Who? Local Guests Bloggers, Product Specialists, your power users / evangelists, your employees!
  7. 7. Hardcore Local SEO Tactics Aleyda Solis | @aleyda A Flow of Fresh and Relevant Localized Content Curated UGC Content Create a News, Guides, Tools for your (most important or competitive) Locations Who? Local Guests Bloggers, Product Specialists, your power users / evangelists, your employees!
  8. 8. Hardcore Local SEO Tactics Aleyda Solis | @aleyda A Flow of Fresh and Relevant Localized Content Products / Services Rankings Encourage & Gamify UGC for each location (Comments, videos, photos, reviews, Q+A’s) How? Contests, Give-Aways, Special Offers!
  9. 9. Hardcore Local SEO Tactics Aleyda Solis | @aleyda A Flow of Fresh and Relevant Localized Content Statistics User Profile and Location Badges and Recommendations Links to Relevant Social Presence User Qualification and Experience Encourage & Gamify UGC for each location (Comments, videos, photos, reviews, Q+A’s) How? Contests, Give-Aways, Special Offers!
  10. 10. Hardcore Local SEO Tactics Aleyda Solis | @aleyda Localize your content with Schema Visit maps.google.com/help/maps/richsnippetslocal and schema.org
  11. 11. Hardcore Local SEO Tactics Aleyda Solis | @aleyda Localize your content with Schema Creative Work, Event, Job Posting, Local Business, Person, Sports Activity... Visit schema-creator.org and microdatagenerator.com
  12. 12. Hardcore Local SEO Tactics Aleyda Solis | @aleyda 2. Massively Optimize your Places Presence Is a Challenge...
  13. 13. Hardcore Local SEO Tactics Aleyda Solis | @aleyda 2. Massively Optimize your Places Presence ... You can do it!
  14. 14. Hardcore Local SEO Tactics Aleyda Solis | @aleyda New Google Bulk Management Tool Visit googlesmb.blogspot.com.es/2012/05/manage-multiple-locations-more-easily.html
  15. 15. Hardcore Local SEO Tactics Aleyda Solis | @aleyda Google Places Category Tool Blumenthals.com/index.php?Google_LBC_Categories
  16. 16. Hardcore Local SEO Tactics Aleyda Solis | @aleyda 3. Provide More Geolocalized Authority Signals
  17. 17. Hardcore Local SEO Tactics Aleyda Solis | @aleyda Citation Building Strategies for each Location Thematic Channel Collaboration Links Collaborate with Local Media / Blogs for your (most important or competitive) Locations
  18. 18. Hardcore Local SEO Tactics Aleyda Solis | @aleyda Citation Building Strategies for each Location Organize or Sponsor meetups or events, for your (most important or competitive) Locations
  19. 19. Hardcore Local SEO Tactics Aleyda Solis | @aleyda Citation Building Strategies for each Location Launch and promote locally focused content, offers and special deals.... Start using personas
  20. 20. Hardcore Local SEO Tactics Aleyda Solis | @aleyda Citation Building Strategies for each Location Identify and connect with local users and specialists by leveraging social networks Use followerwonk.com and socialbro.com
  21. 21. Hardcore Local SEO Tactics Aleyda Solis | @aleyda Use Tools Wisely to Identify Citation Sources http://tools.buzzstream.com/link-bu http://www.localsearchtoolkit.com http://www.whitespark.ca/local-citation-finder/
  22. 22. Hardcore Local SEO Tactics Aleyda Solis | @aleyda Attention to Google Map Maker Visit google.com/mapmaker
  23. 23. Hardcore Local SEO Tactics Aleyda Solis | @aleyda 4. Make the most out of the SOLOMO Synergy Social + Local + Mobile
  24. 24. Hardcore Local SEO Tactics Aleyda Solis | @aleyda Mobilize Your Local Presence “Mobile to Overtake PC for Local Search by 2015” BIA/ Kelsey - Via Search Engine Land Identify your users behavior, mobile usage, develop a localized mobile version accordingly!
  25. 25. Hardcore Local SEO Tactics Aleyda Solis | @aleyda Mobilize Your Local Presence Use tools like Screenfly quirktools.com/screenfly/ to test your site responsiveness
  26. 26. Hardcore Local SEO Tactics Aleyda Solis | @aleyda Socialize Your Local Presence More than a Tweet or Pin It Button and Suggesting Facebook Friends... Create Social Local Campaigns, keep seasonality in mind!
  27. 27. Hardcore Local SEO Tactics Aleyda Solis | @aleyda 5. Monitor and Follow Local Activity
  28. 28. Hardcore Local SEO Tactics Aleyda Solis | @aleyda Automate your Local Information Follow-Up Google.com/alerts
  29. 29. Hardcore Local SEO Tactics Aleyda Solis | @aleyda Track your Local Presence http://www.getmelisted.net http://www.brightlocal.com/seo-tools/local-search-rank-checker/
  30. 30. Hardcore Local SEO Tactics Aleyda Solis | @aleyda Thank you! Got Questions? Twitter: @aleyda Web: www.aleydasolis.com LinkedIn: www.linkedin.com/in/aleyda
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