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#contentcuration AT #smxmuenchen by @aleyda from @woorank
getting content curation right
Hallo München
#contentcuration AT #smxmuenchen by @aleyda from @woorank
HERE’S WHAT I’VE LEARNED FROM +7 YEARS DOING SEO
I’M ALEYDA SOLIS,
INTERNATIONAL SEO CONSULTANT,
HEAD OF DIGITAL STRATEGY ...
LET’S TALK ABOUT CONTENT
#contentcuration AT #smxmuenchen by @aleyda from @woorank
IT ALLOWS YOU TO COMMUNICATE & DRIVE BUSINESS
#contentcuration AT #smxmuenchen by @aleyda from @woorank
it’s a fundamental ingredient of your seo
#contentcuration AT #smxmuenchen by @aleyda from @woorank
#contentcuration AT #smxmuenchen by @aleyda from @woorank
http://searchengineland.com/google-changes-ranking-advice-says-b...
#contentcuration AT #smxmuenchen by @aleyda from @woorank
not this
#contentcuration AT #smxmuenchen by @aleyda from @woorank
ONLINE BAMBU FOR A HUNGRY GOOGLE PANDA
#contentcuration AT #smxmuenchen by @aleyda from @woorank
LIKELY TO BE PENALIZED too
#contentcuration AT #smxmuenchen by @aleyda from @woorank
HOW can you IMPROVE and scale your CONTENT?
#contentcuration AT #smxmuenchen by @aleyda from @woorank
“CONTENT CURATION” CAN PROVIDE YOU A SOLUTION
Hey Girl, 

i can ...
#contentcuration AT #smxmuenchen by @aleyda from @woorank
WHAT IS CONTENT CURATION?
“Content curation is the process of co...
#contentcuration AT #smxmuenchen by @aleyda from @woorank
WHICH ARE THE TYPES OF CONTENT CURATION
1. AGGREGATION
2. DISTIL...
#contentcuration AT #smxmuenchen by @aleyda from @woorank
WHICH ARE THE TYPES OF CONTENT CURATION
1. AGGREGATION
2. DISTIL...
#contentcuration AT #smxmuenchen by @aleyda from @woorank
HOW DO I USE THIS TO IMPROVE MY CONTENT & SEO?
#contentcuration AT #smxmuenchen by @aleyda from @woorank
follow a process
#contentcuration AT #smxmuenchen by @aleyda from @woorank
AUTOMATE AND SCALE
#contentcuration AT #smxmuenchen by @aleyda from @woorank
let’s see how
#contentcuration AT #smxmuenchen by @aleyda from @woorank
1. GATHER RELEVANT CONTENT INPUT
#contentcuration AT #smxmuenchen by @aleyda from @woorank
THE CURRENT CONTENT SUPPLY & characteristics
#contentcuration AT #smxmuenchen by @aleyda from @woorank
Your own MOST SHARED content
Most shared content
in Social Netwo...
#contentcuration AT #smxmuenchen by @aleyda from @woorank
in the most popular networks
Percentage of content shared
per so...
#contentcuration AT #smxmuenchen by @aleyda from @woorank
it’s time to spy
Percentage of content shared
per social network...
#contentcuration AT #smxmuenchen by @aleyda from @woorank
Your OWN & your COMPETITORS MOST LINKED CONTENT
#contentcuration AT #smxmuenchen by @aleyda from @woorank
Your OWN & your COMPETITORS MOST LINKED CONTENT
Remember it’s a ...
#contentcuration AT #smxmuenchen by @aleyda from @woorank
AUTOMATE IT: RECEIVE ALERTs FOR NEW LINKS with ifttt
#contentcuration AT #smxmuenchen by @aleyda from @woorank
Your COMPETITORS BEST SEARCH PERFORMING CONTENT
#contentcuration AT #smxmuenchen by @aleyda from @woorank
Your community & influencers popular content
#contentcuration AT #smxmuenchen by @aleyda from @woorank
Your community & influencers popular content
#contentcuration AT #smxmuenchen by @aleyda from @woorank
Your industry most SHARED content
#contentcuration AT #smxmuenchen by @aleyda from @woorank
NOW YOU KNOW WHAT THERE’S ALREADY OUT THERE
#contentcuration AT #smxmuenchen by @aleyda from @woorank
THE EXISTING CONTENT DEMAND
#contentcuration AT #smxmuenchen by @aleyda from @woorank
Your SEARCH audience RELEVANT QUERIES
#contentcuration AT #smxmuenchen by @aleyda from @woorank
Google Suggests
on Steroids
Your SEARCH audience RELEVANT QUERIES
#contentcuration AT #smxmuenchen by @aleyda from @woorank
Your COMMUNITY questions
#contentcuration AT #smxmuenchen by @aleyda from @woorank
AUTOMATE IT: ARCHIVE relevant QUESTIONS WITH IFTTT
#contentcuration AT #smxmuenchen by @aleyda from @woorank
AUTOMATE IT: set alerts for new relevant queries
#contentcuration AT #smxmuenchen by @aleyda from @woorank
YOUR INDUSTRY WEB CONTENT REQUESTS
#contentcuration AT #smxmuenchen by @aleyda from @woorank
AUTOMATE IT: GET ALERTS FOR RELEVANT HARO REQUESTS
Only those ab...
#contentcuration AT #smxmuenchen by @aleyda from @woorank
NOW YOU KNOW WHAT YOUR AUDIENCE WANTS
#contentcuration AT #smxmuenchen by @aleyda from @woorank
and it’s time to PUT THE FINDINGS TO WORK
#contentcuration AT #smxmuenchen by @aleyda from @woorank
2. FILTER THE CONTENT
#contentcuration AT #smxmuenchen by @aleyda from @woorank
IDENTIFY TOP PERFORMING CONTENT CHARACTERISTICS
Content	

Supply...
#contentcuration AT #smxmuenchen by @aleyda from @woorank
IDENTIFY TOP PERFORMING CONTENT CHARACTERISTICS
Content	

Supply...
#contentcuration AT #smxmuenchen by @aleyda from @woorank
AND THE UNFULFILLED DEMAND
Content	

Supply
Content	

Demand
Len...
#contentcuration AT #smxmuenchen by @aleyda from @woorank
WHICH TYPE OF CONTENT CURATION CAN YOU LEVERAGE?
Content	

Suppl...
#contentcuration AT #smxmuenchen by @aleyda from @woorank
WHERE WOULD IT FIT IN YOUR CONTENT MATRIX?
THANKS HANNAH!
#contentcuration AT #smxmuenchen by @aleyda from @woorank
THANKS HANNAH!
Check it out: https://www.distilled.net/blog/the-...
#contentcuration AT #smxmuenchen by @aleyda from @woorank
NOW YOU HAVE THE CRITERIA TO PRIORITIZE IT
#contentcuration AT #smxmuenchen by @aleyda from @woorank
3. IDENTIFY THE OPPORTUNITIES
#contentcuration AT #smxmuenchen by @aleyda from @woorank
assess the opportunity for the identified content
Relevance Audi...
#contentcuration AT #smxmuenchen by @aleyda from @woorank
assess the opportunity for the identified content
Relevance Audi...
#contentcuration AT #smxmuenchen by @aleyda from @woorank
assess the opportunity for the identified content
Relevance Audi...
#contentcuration AT #smxmuenchen by @aleyda from @woorank
YOU CAN NOW IDENTIFY THE BEST FIT FOR YOU
#contentcuration AT #smxmuenchen by @aleyda from @woorank
FULFILLING YOUR OWN AND AUDIENCE NEEDS
#contentcuration AT #smxmuenchen by @aleyda from @woorank
following a process
#contentcuration AT #smxmuenchen by @aleyda from @woorank
to achieve se0 success
#contentcuration AT #smxmuenchen by @aleyda from @woorank
LET’S SEE some examples
#contentcuration AT #smxmuenchen by @aleyda from @woorank
aggregation
#contentcuration AT #smxmuenchen by @aleyda from @woorank
CHRONOLOGY
#contentcuration AT #smxmuenchen by @aleyda from @woorank
aggregation
#contentcuration AT #smxmuenchen by @aleyda from @woorank
MASHUP
#contentcuration AT #smxmuenchen by @aleyda from @woorank
CHRONOLOGY
#contentcuration AT #smxmuenchen by @aleyda from @woorank
MASHUP
#contentcuration AT #smxmuenchen by @aleyda from @woorank
aggregation
#contentcuration AT #smxmuenchen by @aleyda from @woorank
distillation
#contentcuration AT #smxmuenchen by @aleyda from @woorank
CHRONOLOGY
#contentcuration AT #smxmuenchen by @aleyda from @woorank
MASHUP
#contentcuration AT #smxmuenchen by @aleyda from @woorank
MASHUP
#contentcuration AT #smxmuenchen by @aleyda from @woorank
AND SOME MORE RESOURCES
#contentcuration AT #smxmuenchen by @aleyda from @woorank
Find it at http://moz.com/blog/content-curation-guide-for-seo
AN...
#contentcuration AT #smxmuenchen by @aleyda from @woorank
AND SOME MORE RESOURCES
#contentcuration AT #smxmuenchen by @aleyda from @woorank
Find it at http://pt.slideshare.net/CurataTeam/curation-rockstar...
#contentcuration AT #smxmuenchen by @aleyda from @woorank
AND SOME MORE RESOURCES
#contentcuration AT #smxmuenchen by @aleyda from @woorank
AND SOME MORE RESOURCES
Find it at http://www.searchenginejourna...
RAISE YOUR HANDS
#contentcuration AT #smxmuenchen by @aleyda from @woorank
DO YOU HAVE QUESTIONS?
vielen Dank!
#contentcuration AT #smxmuenchen by @aleyda from @woorank
YOU CAN DOWNLOAD THE SLIDES FROM http://bit.ly/cont...
images under creative commons



http://www.flickr.com/photos/seeminglee/4041872282/
http://www.flickr.com/photos/definite...
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Getting Content Curation Right for your SEO Process at #smx #smxmuenchen

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Learn how to use content curation in your SEO process to connect with your audience and improve your organic search visibility

Published in: Marketing, Self Improvement
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  • http://chevycrew.com/forum/viewtopic.php?f=3&t=189279
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Transcript of "Getting Content Curation Right for your SEO Process at #smx #smxmuenchen"

  1. 1. #contentcuration AT #smxmuenchen by @aleyda from @woorank getting content curation right
  2. 2. Hallo München #contentcuration AT #smxmuenchen by @aleyda from @woorank
  3. 3. HERE’S WHAT I’VE LEARNED FROM +7 YEARS DOING SEO I’M ALEYDA SOLIS, INTERNATIONAL SEO CONSULTANT, HEAD OF DIGITAL STRATEGY AT WOORANK #contentcuration AT #smxmuenchen by @aleyda from @woorank
  4. 4. LET’S TALK ABOUT CONTENT #contentcuration AT #smxmuenchen by @aleyda from @woorank
  5. 5. IT ALLOWS YOU TO COMMUNICATE & DRIVE BUSINESS #contentcuration AT #smxmuenchen by @aleyda from @woorank
  6. 6. it’s a fundamental ingredient of your seo #contentcuration AT #smxmuenchen by @aleyda from @woorank
  7. 7. #contentcuration AT #smxmuenchen by @aleyda from @woorank http://searchengineland.com/google-changes-ranking-advice-says-build-quality-sites-not-links-163931 but it needs to be OF *quality*
  8. 8. #contentcuration AT #smxmuenchen by @aleyda from @woorank not this
  9. 9. #contentcuration AT #smxmuenchen by @aleyda from @woorank ONLINE BAMBU FOR A HUNGRY GOOGLE PANDA
  10. 10. #contentcuration AT #smxmuenchen by @aleyda from @woorank LIKELY TO BE PENALIZED too
  11. 11. #contentcuration AT #smxmuenchen by @aleyda from @woorank HOW can you IMPROVE and scale your CONTENT?
  12. 12. #contentcuration AT #smxmuenchen by @aleyda from @woorank “CONTENT CURATION” CAN PROVIDE YOU A SOLUTION Hey Girl, 
 i can help your content to become relevant, attractive, useful, timely, engaging and aligned with your goals
  13. 13. #contentcuration AT #smxmuenchen by @aleyda from @woorank WHAT IS CONTENT CURATION? “Content curation is the process of collecting, organizing and displaying information relevant to a particular topic or area of interest.”
  14. 14. #contentcuration AT #smxmuenchen by @aleyda from @woorank WHICH ARE THE TYPES OF CONTENT CURATION 1. AGGREGATION 2. DISTILLATION 3. ELEVATION 4. MASHUP 5. CHRONOLOGY
  15. 15. #contentcuration AT #smxmuenchen by @aleyda from @woorank WHICH ARE THE TYPES OF CONTENT CURATION 1. AGGREGATION 2. DISTILLATION 3. ELEVATION 4. MASHUP 5. CHRONOLOGY Check it out: http://www.rohitbhargava.com/2011/03/the-5-models-of-content-curation.html
  16. 16. #contentcuration AT #smxmuenchen by @aleyda from @woorank HOW DO I USE THIS TO IMPROVE MY CONTENT & SEO?
  17. 17. #contentcuration AT #smxmuenchen by @aleyda from @woorank follow a process
  18. 18. #contentcuration AT #smxmuenchen by @aleyda from @woorank AUTOMATE AND SCALE
  19. 19. #contentcuration AT #smxmuenchen by @aleyda from @woorank let’s see how
  20. 20. #contentcuration AT #smxmuenchen by @aleyda from @woorank 1. GATHER RELEVANT CONTENT INPUT
  21. 21. #contentcuration AT #smxmuenchen by @aleyda from @woorank THE CURRENT CONTENT SUPPLY & characteristics
  22. 22. #contentcuration AT #smxmuenchen by @aleyda from @woorank Your own MOST SHARED content Most shared content in Social Networks Anchor text used to link the most shared pages
  23. 23. #contentcuration AT #smxmuenchen by @aleyda from @woorank in the most popular networks Percentage of content shared per social network
  24. 24. #contentcuration AT #smxmuenchen by @aleyda from @woorank it’s time to spy Percentage of content shared per social network Now crawl your competitors site and integrate it all!
  25. 25. #contentcuration AT #smxmuenchen by @aleyda from @woorank Your OWN & your COMPETITORS MOST LINKED CONTENT
  26. 26. #contentcuration AT #smxmuenchen by @aleyda from @woorank Your OWN & your COMPETITORS MOST LINKED CONTENT Remember it’s a reference not about “absolute” numbers
  27. 27. #contentcuration AT #smxmuenchen by @aleyda from @woorank AUTOMATE IT: RECEIVE ALERTs FOR NEW LINKS with ifttt
  28. 28. #contentcuration AT #smxmuenchen by @aleyda from @woorank Your COMPETITORS BEST SEARCH PERFORMING CONTENT
  29. 29. #contentcuration AT #smxmuenchen by @aleyda from @woorank Your community & influencers popular content
  30. 30. #contentcuration AT #smxmuenchen by @aleyda from @woorank Your community & influencers popular content
  31. 31. #contentcuration AT #smxmuenchen by @aleyda from @woorank Your industry most SHARED content
  32. 32. #contentcuration AT #smxmuenchen by @aleyda from @woorank NOW YOU KNOW WHAT THERE’S ALREADY OUT THERE
  33. 33. #contentcuration AT #smxmuenchen by @aleyda from @woorank THE EXISTING CONTENT DEMAND
  34. 34. #contentcuration AT #smxmuenchen by @aleyda from @woorank Your SEARCH audience RELEVANT QUERIES
  35. 35. #contentcuration AT #smxmuenchen by @aleyda from @woorank Google Suggests on Steroids Your SEARCH audience RELEVANT QUERIES
  36. 36. #contentcuration AT #smxmuenchen by @aleyda from @woorank Your COMMUNITY questions
  37. 37. #contentcuration AT #smxmuenchen by @aleyda from @woorank AUTOMATE IT: ARCHIVE relevant QUESTIONS WITH IFTTT
  38. 38. #contentcuration AT #smxmuenchen by @aleyda from @woorank AUTOMATE IT: set alerts for new relevant queries
  39. 39. #contentcuration AT #smxmuenchen by @aleyda from @woorank YOUR INDUSTRY WEB CONTENT REQUESTS
  40. 40. #contentcuration AT #smxmuenchen by @aleyda from @woorank AUTOMATE IT: GET ALERTS FOR RELEVANT HARO REQUESTS Only those about your relevant topics
  41. 41. #contentcuration AT #smxmuenchen by @aleyda from @woorank NOW YOU KNOW WHAT YOUR AUDIENCE WANTS
  42. 42. #contentcuration AT #smxmuenchen by @aleyda from @woorank and it’s time to PUT THE FINDINGS TO WORK
  43. 43. #contentcuration AT #smxmuenchen by @aleyda from @woorank 2. FILTER THE CONTENT
  44. 44. #contentcuration AT #smxmuenchen by @aleyda from @woorank IDENTIFY TOP PERFORMING CONTENT CHARACTERISTICS Content Supply Content Demand What differentiates this content from the rest?
  45. 45. #contentcuration AT #smxmuenchen by @aleyda from @woorank IDENTIFY TOP PERFORMING CONTENT CHARACTERISTICS Content Supply Content Demand What differentiates this content from the rest? Length Format Purpose Topic Style Type
  46. 46. #contentcuration AT #smxmuenchen by @aleyda from @woorank AND THE UNFULFILLED DEMAND Content Supply Content Demand Length Format Purpose Topic Style Type What’s the unfulfilled demand with the relevant characteristics
  47. 47. #contentcuration AT #smxmuenchen by @aleyda from @woorank WHICH TYPE OF CONTENT CURATION CAN YOU LEVERAGE? Content Supply Content Demand Length Format Purpose Topic Style Type What’s the unfulfilled demand with the relevant characteristics 1. AGGREGATION 2. DISTILLATION 3. ELEVATION 4. MASHUP 5. CHRONOLOGY
  48. 48. #contentcuration AT #smxmuenchen by @aleyda from @woorank WHERE WOULD IT FIT IN YOUR CONTENT MATRIX? THANKS HANNAH!
  49. 49. #contentcuration AT #smxmuenchen by @aleyda from @woorank THANKS HANNAH! Check it out: https://www.distilled.net/blog/the-content-matrix/ WHERE WOULD IT FIT IN YOUR CONTENT MATRIX?
  50. 50. #contentcuration AT #smxmuenchen by @aleyda from @woorank NOW YOU HAVE THE CRITERIA TO PRIORITIZE IT
  51. 51. #contentcuration AT #smxmuenchen by @aleyda from @woorank 3. IDENTIFY THE OPPORTUNITIES
  52. 52. #contentcuration AT #smxmuenchen by @aleyda from @woorank assess the opportunity for the identified content Relevance Audience Unfulfilled Demand Feasibility Profitability
  53. 53. #contentcuration AT #smxmuenchen by @aleyda from @woorank assess the opportunity for the identified content Relevance Audience Unfulfilled Demand Feasibility Profitability
  54. 54. #contentcuration AT #smxmuenchen by @aleyda from @woorank assess the opportunity for the identified content Relevance Audience Unfulfilled Demand Feasibility Profitability Channel Promotion Timing Format
  55. 55. #contentcuration AT #smxmuenchen by @aleyda from @woorank YOU CAN NOW IDENTIFY THE BEST FIT FOR YOU
  56. 56. #contentcuration AT #smxmuenchen by @aleyda from @woorank FULFILLING YOUR OWN AND AUDIENCE NEEDS
  57. 57. #contentcuration AT #smxmuenchen by @aleyda from @woorank following a process
  58. 58. #contentcuration AT #smxmuenchen by @aleyda from @woorank to achieve se0 success
  59. 59. #contentcuration AT #smxmuenchen by @aleyda from @woorank LET’S SEE some examples
  60. 60. #contentcuration AT #smxmuenchen by @aleyda from @woorank aggregation
  61. 61. #contentcuration AT #smxmuenchen by @aleyda from @woorank CHRONOLOGY
  62. 62. #contentcuration AT #smxmuenchen by @aleyda from @woorank aggregation
  63. 63. #contentcuration AT #smxmuenchen by @aleyda from @woorank MASHUP
  64. 64. #contentcuration AT #smxmuenchen by @aleyda from @woorank CHRONOLOGY
  65. 65. #contentcuration AT #smxmuenchen by @aleyda from @woorank MASHUP
  66. 66. #contentcuration AT #smxmuenchen by @aleyda from @woorank aggregation
  67. 67. #contentcuration AT #smxmuenchen by @aleyda from @woorank distillation
  68. 68. #contentcuration AT #smxmuenchen by @aleyda from @woorank CHRONOLOGY
  69. 69. #contentcuration AT #smxmuenchen by @aleyda from @woorank MASHUP
  70. 70. #contentcuration AT #smxmuenchen by @aleyda from @woorank MASHUP
  71. 71. #contentcuration AT #smxmuenchen by @aleyda from @woorank AND SOME MORE RESOURCES
  72. 72. #contentcuration AT #smxmuenchen by @aleyda from @woorank Find it at http://moz.com/blog/content-curation-guide-for-seo AND SOME MORE RESOURCES
  73. 73. #contentcuration AT #smxmuenchen by @aleyda from @woorank AND SOME MORE RESOURCES
  74. 74. #contentcuration AT #smxmuenchen by @aleyda from @woorank Find it at http://pt.slideshare.net/CurataTeam/curation-rockstar- curatacontentmarketingworld2013 AND SOME MORE RESOURCES
  75. 75. #contentcuration AT #smxmuenchen by @aleyda from @woorank AND SOME MORE RESOURCES
  76. 76. #contentcuration AT #smxmuenchen by @aleyda from @woorank AND SOME MORE RESOURCES Find it at http://www.searchenginejournal.com/guide-content- curation-seo/80773/
  77. 77. RAISE YOUR HANDS #contentcuration AT #smxmuenchen by @aleyda from @woorank DO YOU HAVE QUESTIONS?
  78. 78. vielen Dank! #contentcuration AT #smxmuenchen by @aleyda from @woorank YOU CAN DOWNLOAD THE SLIDES FROM http://bit.ly/contentcurationseo
  79. 79. images under creative commons
 
 http://www.flickr.com/photos/seeminglee/4041872282/ http://www.flickr.com/photos/definite_yes/11130394375/ http://www.flickr.com/photos/nathaninsandiego/5465079549/ http://www.flickr.com/photos/definite_yes/11130394375/ http://www.flickr.com/photos/timtom/6837380785/ http://www.flickr.com/photos/no1nos/12796459964/ http://www.flickr.com/photos/afagen/3002609890/ http://www.flickr.com/photos/tlimphotography/9551905429/ #contentcuration AT #smxmuenchen by @aleyda from @woorank
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