Getting Content Curation Right for your SEO Process at #smx #smxmuenchen
 

Getting Content Curation Right for your SEO Process at #smx #smxmuenchen

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Learn how to use content curation in your SEO process to connect with your audience and improve your organic search visibility

Learn how to use content curation in your SEO process to connect with your audience and improve your organic search visibility

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Getting Content Curation Right for your SEO Process at #smx #smxmuenchen Getting Content Curation Right for your SEO Process at #smx #smxmuenchen Presentation Transcript

  • #contentcuration AT #smxmuenchen by @aleyda from @woorank getting content curation right
  • Hallo München #contentcuration AT #smxmuenchen by @aleyda from @woorank
  • HERE’S WHAT I’VE LEARNED FROM +7 YEARS DOING SEO I’M ALEYDA SOLIS, INTERNATIONAL SEO CONSULTANT, HEAD OF DIGITAL STRATEGY AT WOORANK #contentcuration AT #smxmuenchen by @aleyda from @woorank
  • LET’S TALK ABOUT CONTENT #contentcuration AT #smxmuenchen by @aleyda from @woorank
  • IT ALLOWS YOU TO COMMUNICATE & DRIVE BUSINESS #contentcuration AT #smxmuenchen by @aleyda from @woorank
  • it’s a fundamental ingredient of your seo #contentcuration AT #smxmuenchen by @aleyda from @woorank
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank http://searchengineland.com/google-changes-ranking-advice-says-build-quality-sites-not-links-163931 but it needs to be OF *quality*
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank not this
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank ONLINE BAMBU FOR A HUNGRY GOOGLE PANDA
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank LIKELY TO BE PENALIZED too
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank HOW can you IMPROVE and scale your CONTENT?
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank “CONTENT CURATION” CAN PROVIDE YOU A SOLUTION Hey Girl, 
 i can help your content to become relevant, attractive, useful, timely, engaging and aligned with your goals
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank WHAT IS CONTENT CURATION? “Content curation is the process of collecting, organizing and displaying information relevant to a particular topic or area of interest.”
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank WHICH ARE THE TYPES OF CONTENT CURATION 1. AGGREGATION 2. DISTILLATION 3. ELEVATION 4. MASHUP 5. CHRONOLOGY
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank WHICH ARE THE TYPES OF CONTENT CURATION 1. AGGREGATION 2. DISTILLATION 3. ELEVATION 4. MASHUP 5. CHRONOLOGY Check it out: http://www.rohitbhargava.com/2011/03/the-5-models-of-content-curation.html
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank HOW DO I USE THIS TO IMPROVE MY CONTENT & SEO?
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank follow a process
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank AUTOMATE AND SCALE
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank let’s see how
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank 1. GATHER RELEVANT CONTENT INPUT
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank THE CURRENT CONTENT SUPPLY & characteristics
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank Your own MOST SHARED content Most shared content in Social Networks Anchor text used to link the most shared pages
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank in the most popular networks Percentage of content shared per social network
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank it’s time to spy Percentage of content shared per social network Now crawl your competitors site and integrate it all!
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank Your OWN & your COMPETITORS MOST LINKED CONTENT
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank Your OWN & your COMPETITORS MOST LINKED CONTENT Remember it’s a reference not about “absolute” numbers
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank AUTOMATE IT: RECEIVE ALERTs FOR NEW LINKS with ifttt
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank Your COMPETITORS BEST SEARCH PERFORMING CONTENT
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank Your community & influencers popular content
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank Your community & influencers popular content
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank Your industry most SHARED content
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank NOW YOU KNOW WHAT THERE’S ALREADY OUT THERE
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank THE EXISTING CONTENT DEMAND
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank Your SEARCH audience RELEVANT QUERIES
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank Google Suggests on Steroids Your SEARCH audience RELEVANT QUERIES
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank Your COMMUNITY questions
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank AUTOMATE IT: ARCHIVE relevant QUESTIONS WITH IFTTT
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank AUTOMATE IT: set alerts for new relevant queries
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank YOUR INDUSTRY WEB CONTENT REQUESTS
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank AUTOMATE IT: GET ALERTS FOR RELEVANT HARO REQUESTS Only those about your relevant topics
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank NOW YOU KNOW WHAT YOUR AUDIENCE WANTS
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank and it’s time to PUT THE FINDINGS TO WORK
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank 2. FILTER THE CONTENT
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank IDENTIFY TOP PERFORMING CONTENT CHARACTERISTICS Content Supply Content Demand What differentiates this content from the rest?
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank IDENTIFY TOP PERFORMING CONTENT CHARACTERISTICS Content Supply Content Demand What differentiates this content from the rest? Length Format Purpose Topic Style Type
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank AND THE UNFULFILLED DEMAND Content Supply Content Demand Length Format Purpose Topic Style Type What’s the unfulfilled demand with the relevant characteristics
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank WHICH TYPE OF CONTENT CURATION CAN YOU LEVERAGE? Content Supply Content Demand Length Format Purpose Topic Style Type What’s the unfulfilled demand with the relevant characteristics 1. AGGREGATION 2. DISTILLATION 3. ELEVATION 4. MASHUP 5. CHRONOLOGY
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank WHERE WOULD IT FIT IN YOUR CONTENT MATRIX? THANKS HANNAH!
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank THANKS HANNAH! Check it out: https://www.distilled.net/blog/the-content-matrix/ WHERE WOULD IT FIT IN YOUR CONTENT MATRIX?
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank NOW YOU HAVE THE CRITERIA TO PRIORITIZE IT
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank 3. IDENTIFY THE OPPORTUNITIES
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank assess the opportunity for the identified content Relevance Audience Unfulfilled Demand Feasibility Profitability
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank assess the opportunity for the identified content Relevance Audience Unfulfilled Demand Feasibility Profitability
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank assess the opportunity for the identified content Relevance Audience Unfulfilled Demand Feasibility Profitability Channel Promotion Timing Format
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank YOU CAN NOW IDENTIFY THE BEST FIT FOR YOU
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank FULFILLING YOUR OWN AND AUDIENCE NEEDS
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank following a process
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank to achieve se0 success
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank LET’S SEE some examples
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank aggregation
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank CHRONOLOGY
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank aggregation
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank MASHUP
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank CHRONOLOGY
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank MASHUP
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank aggregation
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank distillation
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank CHRONOLOGY
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank MASHUP
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank MASHUP
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank AND SOME MORE RESOURCES
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank Find it at http://moz.com/blog/content-curation-guide-for-seo AND SOME MORE RESOURCES
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank AND SOME MORE RESOURCES
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank Find it at http://pt.slideshare.net/CurataTeam/curation-rockstar- curatacontentmarketingworld2013 AND SOME MORE RESOURCES
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank AND SOME MORE RESOURCES
  • #contentcuration AT #smxmuenchen by @aleyda from @woorank AND SOME MORE RESOURCES Find it at http://www.searchenginejournal.com/guide-content- curation-seo/80773/
  • RAISE YOUR HANDS #contentcuration AT #smxmuenchen by @aleyda from @woorank DO YOU HAVE QUESTIONS?
  • vielen Dank! #contentcuration AT #smxmuenchen by @aleyda from @woorank YOU CAN DOWNLOAD THE SLIDES FROM http://bit.ly/contentcurationseo
  • images under creative commons
 
 http://www.flickr.com/photos/seeminglee/4041872282/ http://www.flickr.com/photos/definite_yes/11130394375/ http://www.flickr.com/photos/nathaninsandiego/5465079549/ http://www.flickr.com/photos/definite_yes/11130394375/ http://www.flickr.com/photos/timtom/6837380785/ http://www.flickr.com/photos/no1nos/12796459964/ http://www.flickr.com/photos/afagen/3002609890/ http://www.flickr.com/photos/tlimphotography/9551905429/ #contentcuration AT #smxmuenchen by @aleyda from @woorank