7 International SEO Dos & Dont's by @aleyda at #ionSearch

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#ionSearch presentation about International SEO

7 International SEO Dos & Dont's by @aleyda at #ionSearch

  1. 1. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA INTERNATIONAL SEO 7 DOS & DONTS in 10 minutes
  2. 2. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA I’m Aleyda Solis SEO AT SEER INTERACTIVE INTERNATIONAL, MOBILE & TECHNICAL SEARCH MARKETER aleydas@seerinteractive.com / @aleyda / www.aleydasolis.com
  3. 3. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA 1
  4. 4. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA DOGIVE YOUR INTERNATIONAL VERSIONS THEIR OWN WEB STRUCTURE(CCTLDS OR SUBDIRECTORIES) WITH URLS IN RELEVANT LANGUAGE
  5. 5. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDAYOUR LANGUAGE OR COUNTRY VERSIONS SHOULD NOT BE SHOWN THROUGH COOKIES OR SCRIPTS IN THE SAME URLS Same URL, different Languages
  6. 6. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA 2
  7. 7. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA DON’T AUTOMATICALLY REDIRECT USERS TO OTHER LANGUAGES ORCOUNTRY VERSIONS BASED ON THEIR IP OR BROWSER LANGUAGE
  8. 8. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA SUGGEST THE RELEVANT VERSION INSTEAD OF REDIRECT Great Amazon Not bad TripAdvisor
  9. 9. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA 3
  10. 10. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA DO LOCALIZE YOUR INTERNATIONAL VERSIONS IF YOU’RE COUNTRY TARGETING, NOT ONLY TRANSLATE
  11. 11. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA REMEMBER THAT THE SAME LANGUAGE CAN BE USED DIFFERENTLY ACROSS DIVERSE COUNTRIES Mobile vs. Cell Phone
  12. 12. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA REMEMBER THAT THE SAME LANGUAGE CAN BE USED DIFFERENTLY ACROSS DIVERSE COUNTRIES Use Google Keywords Tool, Google Trends, SEMRush, SearchMetrics, UberSuggest ... and hire local support! Mobile vs. Cell Phone
  13. 13. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA 4
  14. 14. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA DON’T MIX HREFLANG WITH CANONICAL TAGS REFERRING TO OTHER LANGUAGE OR COUNTRY VERSIONS AS THE ORIGINAL SOURCES
  15. 15. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA IF YOU’RE USING HREFLANG YOU WANT TO INDEX ALL OF YOUR LANGUAGE & COUNTRY VERSIONS This type of “mix” usage is OK
  16. 16. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA IF YOU’RE USING HREFLANG YOU WANT TO INDEX ALL OF YOUR LANGUAGE & COUNTRY VERSIONS Take a look at the specification: http://support.google.com/webmasters/bin/answer.py? This type of “mix” usage is OK
  17. 17. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA 5
  18. 18. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA DO IDENTIFY THE BEST INTERNATIONAL TARGETING: COUNTRY OR LANGUAGE?
  19. 19. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA YOUR INTERNATIONAL TARGETING WILL DEPEND ON YOUR BUSINESS AND AUDIENCE REQUIREMENTS AND RESTRICTIONS
  20. 20. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA YOUR INTERNATIONAL TARGETING WILL DEPEND ON YOUR BUSINESS AND AUDIENCE REQUIREMENTS AND RESTRICTIONS You can Language target when location is not a factor for your business or it is, but your audience is very distributed and you can’t target each one of them specifically at the start. Take a look at http://www.seerinteractive.com/blog/international-seo-strategy-guide
  21. 21. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA 6
  22. 22. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA DON’TASSUME YOUR INTERNATIONAL AUDIENCE WILL BEHAVE THE SAME, SEASONALITY, TRENDS AND PREFERENCES MIGHT BE DIFFERENT
  23. 23. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA RESEARCH EACH INTERNATIONAL AUDIENCE TO IDENTIFY ITS BEHAVIOUR AND PROFILE
  24. 24. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA RESEARCH EACH INTERNATIONAL AUDIENCE TO IDENTIFY ITS BEHAVIOUR AND PROFILE Take a look at GDN Profiles, Alexa, Digital Life, IAB & Omniture’s research per country
  25. 25. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA FOOTBALL: THE WORLD VS. USA 77
  26. 26. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA DOUSE HREFLANG CONSISTENTLY IN YOUR INTERNATIONAL VERSIONS TARGETING YOUR RELEVANT LANGUAGE AND COUNTRY
  27. 27. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA YOU CAN FEATURE HREFLANG NOT ONLY ON YOUR SITE CODE BUT ALSO IN XML SITEMAPS
  28. 28. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA YOU CAN FEATURE HREFLANG NOT ONLY ON YOUR SITE CODE BUT ALSO IN XML SITEMAPS Check the MediaFlow tool http://www.themediaflow.com/resources/tools/href-lang-tool/
  29. 29. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
  30. 30. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDALET’S GO INTERNATIONAL
  31. 31. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA THANKS QUESTIONS? aleydas@seerinteractive.com / @aleyda / www.aleydasolis.com

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