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Lsbu Online Lecture 4 Lsbu Online Lecture 4 Presentation Transcript

  • Online Journalism 4 Alex Wood, Visiting Lecturer, London Southbank University.
  • ✤ What is writing for the web? ✤ Citing correctly ✤ Thinking SEO
  • WRITING FOR THE WEB ✤ What is writing for the web? ✤ Citing correctly ✤ Thinking SEO
  • THE BASICS
  • Discussion
  • Discussion ✤ When you read online, do you READ?
  • Discussion ✤ When you read online, do you READ? ✤ What grabs your attention?
  • Discussion ✤ When you read online, do you READ? ✤ What grabs your attention? ✤ How much is too much?
  • Writing for the Web
  • Writing for the Web One idea in each paragraph
  • Writing for the Web One idea in each paragraph Connect with sources and previous coverage
  • Writing for the Web One idea in each paragraph Connect with sources and previous coverage Get to the point!
  • Writing for the Web One idea in each paragraph Connect with sources and previous coverage Get to the point! Active tense? Conversational?
  • SEO MAKES YOU POPULAR
  • ✤ Computers aren’t mind-readers. Make it easier for them to find you
  • ✤ Computers aren’t mind-readers. Make it easier for them to find you ✤ Could you work be useful to people outside of your audience?
  • ✤ Computers aren’t mind-readers. Make it easier for them to find you ✤ Could you work be useful to people outside of your audience? ✤ Alt-tags, back-linking?
  • ORGANISATION IS KEY
  • TASK Go back and look at your blogs Link, tag, and rewrite. Rewrite for the web
  • ✤ http://www.flickr.com/photos/cibergaita/ ✤ http://www.flickr.com/photos/seeminglee/ ✤ http://www.flickr.com/photos/brentdpayne/ ✤ http://www.flickr.com/photos/jazzmasterson/278672002/sizes/l/ ✤ http://www.flickr.com/photos/churl ✤ http://www.flickr.com/photos/imh/3297961043/sizes/l/
  • IMAGE CREDITS ✤ http://www.flickr.com/photos/cibergaita/ ✤ http://www.flickr.com/photos/seeminglee/ ✤ http://www.flickr.com/photos/brentdpayne/ ✤ http://www.flickr.com/photos/jazzmasterson/278672002/sizes/l/ ✤ http://www.flickr.com/photos/churl ✤ http://www.flickr.com/photos/imh/3297961043/sizes/l/
  • Online Journalism 4 Alex Wood, Visiting Lecturer, London Southbank University.