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Online Journalism 4
Alex Wood, Visiting Lecturer, London Southbank University.
✤   What is writing for the web?
✤   Citing correctly
✤   Thinking SEO
WRITING FOR THE WEB


✤   What is writing for the web?
✤   Citing correctly
✤   Thinking SEO
THE BASICS
Discussion
Discussion




✤   When you read online, do you READ?
Discussion




✤   When you read online, do you READ?
✤   What grabs your attention?
Discussion




✤   When you read online, do you READ?
✤   What grabs your attention?
✤   How much is too much?
Writing for the Web
Writing for the Web


One idea in each paragraph
Writing for the Web


One idea in each paragraph
Connect with sources and previous
coverage
Writing for the Web


One idea in each paragraph
Connect with sources and previous
coverage
Get to the point!
Writing for the Web


One idea in each paragraph
Connect with sources and previous
coverage
Get to the point!
Active tense...
SEO MAKES YOU POPULAR
✤   Computers aren’t mind-readers.
    Make it easier for them to find you
✤   Computers aren’t mind-readers.
    Make it easier for them to find you
✤   Could you work be useful to people
    outsi...
✤   Computers aren’t mind-readers.
    Make it easier for them to find you
✤   Could you work be useful to people
    outsi...
ORGANISATION IS KEY
TASK

       Go back and look
           at your blogs

          Link, tag, and
                 rewrite.
        Rewrite...
✤   http://www.flickr.com/photos/cibergaita/

✤   http://www.flickr.com/photos/seeminglee/

✤   http://www.flickr.com/photos/...
IMAGE CREDITS

✤   http://www.flickr.com/photos/cibergaita/

✤   http://www.flickr.com/photos/seeminglee/

✤   http://www.fli...
Online Journalism 4
Alex Wood, Visiting Lecturer, London Southbank University.
Lsbu Online Lecture 4
Lsbu Online Lecture 4
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  • Transcript of "Lsbu Online Lecture 4"

    1. 1. Online Journalism 4 Alex Wood, Visiting Lecturer, London Southbank University.
    2. 2. ✤ What is writing for the web? ✤ Citing correctly ✤ Thinking SEO
    3. 3. WRITING FOR THE WEB ✤ What is writing for the web? ✤ Citing correctly ✤ Thinking SEO
    4. 4. THE BASICS
    5. 5. Discussion
    6. 6. Discussion ✤ When you read online, do you READ?
    7. 7. Discussion ✤ When you read online, do you READ? ✤ What grabs your attention?
    8. 8. Discussion ✤ When you read online, do you READ? ✤ What grabs your attention? ✤ How much is too much?
    9. 9. Writing for the Web
    10. 10. Writing for the Web One idea in each paragraph
    11. 11. Writing for the Web One idea in each paragraph Connect with sources and previous coverage
    12. 12. Writing for the Web One idea in each paragraph Connect with sources and previous coverage Get to the point!
    13. 13. Writing for the Web One idea in each paragraph Connect with sources and previous coverage Get to the point! Active tense? Conversational?
    14. 14. SEO MAKES YOU POPULAR
    15. 15. ✤ Computers aren’t mind-readers. Make it easier for them to find you
    16. 16. ✤ Computers aren’t mind-readers. Make it easier for them to find you ✤ Could you work be useful to people outside of your audience?
    17. 17. ✤ Computers aren’t mind-readers. Make it easier for them to find you ✤ Could you work be useful to people outside of your audience? ✤ Alt-tags, back-linking?
    18. 18. ORGANISATION IS KEY
    19. 19. TASK Go back and look at your blogs Link, tag, and rewrite. Rewrite for the web
    20. 20. ✤ http://www.flickr.com/photos/cibergaita/ ✤ http://www.flickr.com/photos/seeminglee/ ✤ http://www.flickr.com/photos/brentdpayne/ ✤ http://www.flickr.com/photos/jazzmasterson/278672002/sizes/l/ ✤ http://www.flickr.com/photos/churl ✤ http://www.flickr.com/photos/imh/3297961043/sizes/l/
    21. 21. IMAGE CREDITS ✤ http://www.flickr.com/photos/cibergaita/ ✤ http://www.flickr.com/photos/seeminglee/ ✤ http://www.flickr.com/photos/brentdpayne/ ✤ http://www.flickr.com/photos/jazzmasterson/278672002/sizes/l/ ✤ http://www.flickr.com/photos/churl ✤ http://www.flickr.com/photos/imh/3297961043/sizes/l/
    22. 22. Online Journalism 4 Alex Wood, Visiting Lecturer, London Southbank University.
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