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Email Strategy and Design for a Multiscreen World

by Creative Director at Trendline Interactive on Oct 03, 2013

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Join some of the smartest thinkers in the mobile/multiscreen email marketing design arena. Together they will tackle some of the toughest questions and offer real-life advice for getting multiscreen ...

Join some of the smartest thinkers in the mobile/multiscreen email marketing design arena. Together they will tackle some of the toughest questions and offer real-life advice for getting multiscreen email right. Among the specific topics will include the following:

- Learning the implications of each major screen size and device
- Determining what devices your subscriber base is using and how and where they are converting
- Discussing the different types of design approaches, such as responsive and scalable, and which is the best fit based on your resources and expertise
- Creating a consistent user experience across email and Web/landing pages
- Examples and key best practices
- Communicating with your designer and programmer
- Testing, learning, optimization and measurement/analysis
- Future trends and predictions

This presentation was given at Silverpop Amplify 2013 on May 16, 2013 by Alex Williams, Trendline Interactive & Justine Jordan, Litmus.

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Email Strategy and Design for a Multiscreen World Email Strategy and Design for a Multiscreen World Presentation Transcript