Portland AMA Tweetshop<br />David Veneski<br />@dveneski<br />
A word from Barry Judge, CMO – Best Buy<br />“You’re a part of the conversation, a part of what is being said about your b...
What is Twitter?<br /><ul><li> Twitter is a free social networking and micro-blogging service that allows users to send te...
 It is a way to instantly connect and share
 Twitter is also another technology platform that is going to have marketers thinking about the impact of social media on ...
The number of people whofollowthisaccount
Total “tweets” or updates
Fun, random definitions
@britopian: other peoples’ tweets that referenced my username
Direct Messages: private messages
Favorites: favorited tweets
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Ama Pdx Tweetshop

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Slides from the AMA Tweetshop event on 8/11/09 in Portland, OR

Published in: Technology, Business, Sports
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Ama Pdx Tweetshop

  1. 1. Portland AMA Tweetshop<br />David Veneski<br />@dveneski<br />
  2. 2. A word from Barry Judge, CMO – Best Buy<br />“You’re a part of the conversation, a part of what is being said about your brand. You don’t get to tell customers what they get to think anymore”<br />
  3. 3. What is Twitter?<br /><ul><li> Twitter is a free social networking and micro-blogging service that allows users to send text-based updates of 140 characters long (“Tweets”) to their network of followers
  4. 4. It is a way to instantly connect and share
  5. 5. Twitter is also another technology platform that is going to have marketers thinking about the impact of social media on their brand</li></li></ul><li>10<br />10<br />11<br />11<br />12<br />12<br />1<br />1<br />2<br />2<br />3<br />3<br />4<br />4<br />5<br />5<br />6<br />6<br />7<br />7<br />8<br />8<br />9<br />9<br />Twitter: the basics<br />Awareness<br />Opinion Forming:<br />Why Buy Intel<br />Research:<br />Buy Now<br />Purchase:<br />Buy the best<br /><ul><li>The number of people thisaccountisfollowing
  6. 6. The number of people whofollowthisaccount
  7. 7. Total “tweets” or updates
  8. 8. Fun, random definitions
  9. 9. @britopian: other peoples’ tweets that referenced my username
  10. 10. Direct Messages: private messages
  11. 11. Favorites: favorited tweets
  12. 12. Search: specific topic
  13. 13. Trending Topics: who is talking about “what” right now
  14. 14. RSS: other people can subscribe this twitter feed
  15. 15. The feed
  16. 16. Highlights on rollover. You can either reply or favorite</li></li></ul><li>REACH & EXPONENTIAL GROWTH ON TWITTER<br />Growth: Twitter grew over 131% in Unique Users from February 2009 to March 2009 and is reaching approx. 23 Million Unique visitors in June 2009 (source: Compete)<br />Reach: Twitter passed the NY Times for unique visitors in April and is approaching CNN.com level of traffic (source: Compete)<br />
  17. 17. WHO’S USING TWITTER? You might be surprised<br />
  18. 18. Why/How would I use it?<br /><ul><li> Brand: See what customers are saying, direct pulse on campaigns, CRM Tool, competitive analysis, news management, targeted leads, allows a brand to be human and authentic
  19. 19. Salesperson: See what is being said about brands, see how clients interact with customers, know about launches/news before public, competitive edge, COMMUNICATE
  20. 20. Agency: See what is being said about brand, direct pulse on campaigns
  21. 21. Blogger: Content distribution, separate community of followers & loyalists
  22. 22. Personal Use: Share those random thoughts, find like-minded people, personal brand, get your content out there </li></li></ul><li>Methods of engagement<br /><ul><li>@ – allows Twitter users to reply to a person’s tweet on one’s public Twitter feed
  23. 23. RT – (or Re-Tweet) allows users to share the best links, tweets, and gems they find from others while giving them credit
  24. 24. Direct Message – allows users to send private messages to those that are following them
  25. 25. # – (or Hashtag) allows users to identify tweets as a means of organizing them using monitoring tools such as Twitter’s Trending Topics</li></li></ul><li>Twitter tools to make life easier<br />
  26. 26. Twitter tools to make life easier<br />
  27. 27. www.veneski.com<br />twitter.com/dveneski<br />dveneski@gmail.com<br />
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