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Portland AMA Tweetshop
David Veneski
@dveneski

A word from Barry Judge, CMO – Best Buy
“You’re a part of the conversation, a part of what is being said about your brand. You don’t get to tell customers what they get to think anymore”

What is Twitter?

Twitter is a free social networking and micro-blogging service that allows users to send text-based updates of 140 characters long (“Tweets”) to their network of followers
It is a way to instantly connect and share
Twitter is also another technology platform that is going to have marketers thinking about the impact of social media on their brand

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Twitter: the basics
Awareness
Opinion Forming:
Why Buy Intel
Research:
Buy Now
Purchase:
Buy the best

The number of people thisaccountisfollowing
The number of people whofollowthisaccount
Total “tweets” or updates
Fun, random definitions
@britopian: other peoples’ tweets that referenced my username
Direct Messages: private messages
Favorites: favorited tweets
Search: specific topic
Trending Topics: who is talking about “what” right now
RSS: other people can subscribe this twitter feed
The feed
Highlights on rollover. You can either reply or favorite

REACH & EXPONENTIAL GROWTH ON TWITTER
Growth: Twitter grew over 131% in Unique Users from February 2009 to March 2009 and is reaching approx. 23 Million Unique visitors in June 2009 (source: Compete)
Reach: Twitter passed the NY Times for unique visitors in April and is approaching CNN.com level of traffic (source: Compete)

WHO’S USING TWITTER? You might be surprised

Why/How would I use it?

Brand: See what customers are saying, direct pulse on campaigns, CRM Tool, competitive analysis, news management, targeted leads, allows a brand to be human and authentic
Salesperson: See what is being said about brands, see how clients interact with customers, know about launches/news before public, competitive edge, COMMUNICATE
Agency: See what is being said about brand, direct pulse on campaigns
Blogger: Content distribution, separate community of followers & loyalists
Personal Use: Share those random thoughts, find like-minded people, personal brand, get your content out there

Methods of engagement

@ – allows Twitter users to reply to a person’s tweet on one’s public Twitter feed
RT – (or Re-Tweet) allows users to share the best links, tweets, and gems they find from others while giving them credit
Direct Message – allows users to send private messages to those that are following them
# – (or Hashtag) allows users to identify tweets as a means of organizing them using monitoring tools such as Twitter’s Trending Topics

Twitter tools to make life easier

www.veneski.com
twitter.com/dveneski
dveneski@gmail.com