Redefining Personalization Rapleaf Overview

Rapleaf | Profile I like Influencer NASCAR Rapleaf is a San Francisco-‐based alert! I like cats Mommy startup with an ambi<ous vision: blogger we want every person to have a meaningful experience both online or offline. To achieve this, we help companies personalize individual interac<ons through deeper customer insight. Quick Facts •  400+ million people •  Data on 1.1+ billion email addresses Headquarters: San Francisco •  52+ billion friend connec<ons Satellite Offices: Chicago New York RapLeaf | Data | Personaliza<on | Overview | Q&A Confiden<al 2

Rapleaf| Who Are Your Customers? WHO? Demographics, occupa<on, income, and more WHAT? Interests, affini<es, lifestyles, products, and more. WHERE? Loca<on: City, State, Country WALLET? Influence with Scoring RapLeaf | Data | Personaliza<on | Overview | Q&A Confiden<al 4

Consumer Data | Ac<onable Results A La Carte Premium ▪ Interests ▪ Income ▪ Marital Status ▪ Lifestyle Basic ▪ Presence of Children ▪ Financial ▪ Age ▪ Homeowner Status ▪ Professional ▪ Gender ▪ Home Marke<ng Type ▪ Loca<on ▪ And More ▪ Purchase Intent ▪ And More RapLeaf | Data | Personaliza<on | Overview | Q&A Conﬁden<al

Consumer Data | Ac<onable Results A La Carte Premium ▪ Interests Customer ▪ Income ▪ Lifestyle Basic ▪ Marital Status ▪ Financial Engagement on a ▪ Presence of Children ▪ Age ▪ Homeowner Status ▪ Home Marke<ng Type ▪ Professional Whole New Level ▪ Gender ▪ Loca<on ▪ And More ▪ Purchase Intent ▪ And More RapLeaf | Data | Personaliza<on | Overview | Q&A Conﬁden<al

Available Data | Enriched Insight •  Demographics •  Household Age, gender, loca<on, educa<on, Income, marital status, children’s age occupa<on and more and gender, home ownership, home property type, and more •  Interests •  Professional Shopping, sports, beauty care, Occupa<on, Educa<on, Business travel, autos, entertainment, Owner, smart phone owner and more music, news, technology, and more •  Online Behavior •  In-‐market Inﬂuence, online ac<vity, site Likeliness to buy a house, purchase memberships, and more luxury car, apply for a new credit card, re<re, move within the next few months RapLeaf | Data | Personaliza<on | Overview | Q&A Conﬁden<al

Personaliza<on | Real Results in Real Time •  410% liQ in email Boost Message engagement Eﬃciency •  20% increase in website ac<vity. Strengthen Customer Rela<onships Increase Conversion and Drive Results RapLeaf | Data | PersonalizaSon | Overview | Q&A Conﬁden<al

Personaliza<on | Becer Insight >> Becer Results Customize Messaging Increase traffic Alter messaging for a single offer Restaurant reserva<on websites to deliver in a relevant and recommend tailored acrac<ve way to individuals supplementary deals across all audiences Boost Loyalty, Word-‐of-‐Mouth, Boost ROI and Influencer MarkeSng Customized landing pages and Iden<fy influen<al customers and home pages on news sites for a reward them with VIP service enjoyable experience Personalize Content Drive Results Online deal sites adjust imagery Travel sites use localiza<on to and spotlight relevant content to promote supplementary offers foster direct and based on loca<on connec<ons relevant engagement RapLeaf | Data | PersonalizaSon | Overview | Q&A Confiden<al 11

Personaliza<on 101 | Overview INPUT OUTPUT RESULT USE CASES • Real-‐<me API • Personalize Oﬀers & •  Emails •  Age Data Append* Communica<on • Name and postal •  Gender • Op<mize web address •  Loca<on Data • Real-‐<me content instantly •  Interests decisions upon user visit •  Premium Data • CRM • Enhance CRM and more Segmenta<on databases • Op<mize direct mailing resources RapLeaf | Data | Personaliza<on | Overview | Q&A Conﬁden<al 12

Ques<ons? Try It Today Email info@rapleaf.com to get set up with data now RapLeaf | Data | Personaliza<on | Overview | Q&A Conﬁden<al 13

Redefining Personalization Rapleaf Overview

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