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Augumented Reality trends
Augumented Reality trends
Augumented Reality trends
Augumented Reality trends
Augumented Reality trends
Augumented Reality trends
Augumented Reality trends
Augumented Reality trends
Augumented Reality trends
Augumented Reality trends
Augumented Reality trends
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Augumented Reality trends

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  • 1. Augmented Reality Trends
  • 2. History From 1957 as scienceapplication 90’th as complex engineeringsoftware for modeling and 3Dgraphics 1999 ARToolKit as a birth ofmodern AR
  • 3. Principles video capture tracking of the realworld to combine with the interaction ofvirtual objectsNeeded:1. Reality2. Marker3. Screen4. AR logic andgraphics
  • 4. Usage in marketing Visualization of product features Consumer engagement Gamification Additional information placement
  • 5. Customer journey Awareness – through viral effect Consideration – WOW factor attention Inquiry – online product evaluation Purchase – POS installation Retention – follow-up attention
  • 6. Typical Cases DOOH Interactive Installations Web projects Mobile Apps
  • 7. Mobile AR1. Mobile device2. Application3. Print as a marker: Magazine and newspaper Indoor and outdoor prints Billboards
  • 8. Possible limitations Mobile Platform Screen Size Graphic Complicity Internet Connection Social acceptance
  • 9. Cases http://vimeo.com/50638914WonderBra http://vimeo.com/38579277Coffe House http://vimeo.com/32153441VW http://vimeo.com/33790882Lacta http://www.youtube.com/watch?v=QQ8HNXtl7jQIKEA http://www.youtube.com/watch?v=2pjpQRiIgTsViking
  • 10. Futurism“The next big thing in AR will still be via smartphones, and we willsee developments in the field of image, object, color recognition.<…> Also, location layers and image recognition might merge togive users a more wholesome experience. In terms of beyondmobile, I do believe an AR eye-lens and glasses will evolve, butthe gear needs to be lightweight, attractive and comfortable towear.”
  • 11. Alex Vyatkin Account Director 2Nova Interactive +79216577888alex.vyatkin@2nova.ru

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