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The future of Websites
 

The future of Websites

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    The future of Websites The future of Websites Presentation Transcript

    • The Future of Websites Should you keep investing? #Magnetism. Marketing to the Digital consumer Event @ GoogleAlexandre Vandermeersch 22/03/2013
    • Who we are Specialist of online dialogue through Research & Consulting: qualitative & quantitative market research, social business consulting Lead: Patrick Willemarck Dialogfeed – spinning-off now from Dialog Solutions (news!) • Social software to amplify & engage social on Websites, for media & brands Lead: Alexandre Vandermeersch 2 #Magnetism @alexvdm
    • The Web is threatened #Magnetism @alexvdm 3
    • Social is eating a lot of time Source: we are social, comscore, Nielsen #Magnetism @alexvdm 4
    • So, should you invest in Apps, Social media, your Site, nothing ? #Magnetism @alexvdm 5
    • Advantage #1 of a site : searchable #Magnetism @alexvdm 6
    • #2: You can make it work on any device #Magnetism @alexvdm 7
    • #3. And you control it. Fully. #Magnetism @alexvdm 8
    • A site should be the center of your…Web Social Acquisition Campaigns Search CRM Campaigns #Magnetism @alexvdm 9
    • Typical parameters • Relevant content (based on CDJ) • Freshness • Human touch • Intuitive 26/03/2013 #Magnetism @alexvdm 10
    • Relevant contentRedbull: for fans, inspire only Cdiscount: transact only, sell quick 26/03/2013 #Magnetism @alexvdm 11
    • FreshnessRedbull: for fans, inspire only Touring: social content on the home page – if your site has ‘old’ content…. it is dead 26/03/2013 #Magnetism @alexvdm 12
    • Human touch 26/03/2013 #Magnetism @alexvdm 13
    • Intuitive 26/03/2013 #Magnetism @alexvdm 14
    • Emerging parameters • Personalization • Discovery • Real time • Brand media • Social 26/03/2013 #Magnetism @alexvdm 15
    • Personalization 26/03/2013 #Magnetism @alexvdm 16
    • Discovery 26/03/2013 #Magnetism @alexvdm 17
    • Real time Now available for Big Enterprise… And SME… 26/03/2013 #Magnetism @alexvdm 18
    • Brand media #Magnetism @alexvdm 19
    • Social That’s what we do….26/03/2013 #Magnetism @alexvdm 20
    • Our philosophy Engage with a few, amplify to many ENGAGE & REACH CONVINCE, GET OPT-IN AMPLIFY & OPTIMIZE Campaigns 26/03/2013 #Magnetism @alexvdm 21
    • Social maps & hubs • A map of social channels by theme with 1-click subscribe buttons, • A clear, filtered feed of messages • Map & Feed are managed from the back-end of Dialogfeed and can be put anywhere in seconds (here: Facebook) • A link is inserted in the email signateur of all 16k employees26/03/2013 #Magnetism @alexvdm 22 22
    • Drive engagement & virality – Comment apps • If you have a brand/company blog, you probably have realized that much engagement on the posts are happening on social media & not your site • Dialogfeed enables to automatically republish those comments on your site, and add post comments through social login 26/03/2013 #Magnetism @alexvdm 23
    • Drive engagement – content curation • Curate key content & republish on your site with an automatically generated, nice looking preview • This is the simplest way to drive content marketing • By sending newsletters combining content & promotions (or alternating), you’ll raise open & click rate & reduce email fatigue (open rate go up by 20 to 50%) 26/03/2013 #Magnetism @alexvdm 24
    • Bridging social & your site, in real time • Unique site refered to on radio, TV, Web • Collect all buzz generated on Twitter, Facebook, & other social media • Integrate real time on-site fully social chat (integrated with Twitter & Facebook) • ‘Highlight’ key messages to resonate with audience live.solarimpulse.com 25 #Magnetism @alexvdm
    • Our platform, Dialogfeed is the best way tobring social on your WebsiteYour social channels Your Website(s) Social Content Optimization 26/03/2013 #Magnetism @alexvdm 26
    • Contactwww.dialogfeed.com www.dialogsolutions.com • Alexandre Vandermeersch • +32491/08 80 09 • Alexandre@dialogsolutions.com • Twitter: @alexvdm • LinkedIn: /in/alexvdm • Patrick Willemarck • +32475/23.34.34 • Patrick@dialogsolutions.com • Twitter: @dialogsol • LinkedIn: /in/pwillemarck #Magnetism @alexvdm