Creating Engagement Through Social Media
What is “social media”? INTERACTIVITY
 
Social media is where people are
Who uses social media?
What are the Fortune 100 Doing? *Infographic provided by Flowtown
 
Achieving Employee Engagement
*Health & Wellness *Knowledge Management *Recruitment
The Wellness Landscape Today
A Model for Health & Wellness
<ul><li>Are your business objectives at the forefront of your wellness launch and communication strategies?  </li></ul><ul...
Interactive Social Networks
Social Websites: Creating a Hub
Going Beyond the Employee Network
Aon Consulting Delivers Distinctive Client Impact & Value Aon Consulting Approach Client Situation <ul><li>Anticipated tha...
Questions & Discussion
Alex Nelson     1.917.715.6344   |  [email_address]
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Creating Engagement Through Social Media

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This is the presentation I gave for a group of Aon clients in North Caroline. The focus of the discussion was on helping improve employee engagement, specifically through wellness programs

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  • TITLE: Creating Engagement Through Social Media
  • What is Social Media?
  • Employ
  • Creating Engagement Through Social Media

    1. 1. Creating Engagement Through Social Media
    2. 2. What is “social media”? INTERACTIVITY
    3. 4. Social media is where people are
    4. 5. Who uses social media?
    5. 6. What are the Fortune 100 Doing? *Infographic provided by Flowtown
    6. 8. Achieving Employee Engagement
    7. 9. *Health & Wellness *Knowledge Management *Recruitment
    8. 10. The Wellness Landscape Today
    9. 11. A Model for Health & Wellness
    10. 12. <ul><li>Are your business objectives at the forefront of your wellness launch and communication strategies? </li></ul><ul><li>Does wellness go beyond health? How do your executives fit into the picture? </li></ul><ul><li>Do you know the communications preferences of your teammates? If so, have you broken those preferences down by generation? </li></ul><ul><li>How can effective communication help your organization rethink wellness? Who is responsible and how will you measure success? </li></ul><ul><li>How is your organization embracing social media and Web 2.0 strategies for HR, communications and employee engagement? </li></ul><ul><li>Are you considering your entire ecosystem? Are you aligning the way you communicate with your stakeholders? </li></ul>Start with a comprehensive assessment…
    11. 13. Interactive Social Networks
    12. 14. Social Websites: Creating a Hub
    13. 15. Going Beyond the Employee Network
    14. 16. Aon Consulting Delivers Distinctive Client Impact & Value Aon Consulting Approach Client Situation <ul><li>Anticipated that wellness services will drive at least 1% out of their total spend, or save them at least $3.6 million annually. </li></ul><ul><li>Realized $29M P&L savings from 2009, with additional $143M expected in the next 10 years. </li></ul><ul><li>Other results include: </li></ul><ul><ul><li>Within six months of launch, 53% of employees and 22% of spouses/partners completed the Health Assessment </li></ul></ul><ul><ul><li>17% of employees and spouses/partners enrolled in an online or telephonic Health Coaching program </li></ul></ul><ul><ul><li>More than 9,300 employees (44%) began tracking their health statistics by participating in on-site health screenings </li></ul></ul><ul><ul><li>43% of eligible employees received flu shots </li></ul></ul><ul><ul><li>Approximately 29,600 free preventive prescriptions, including diabetes therapy, hypertension, lipid/cholesterol lowering and vitamin scripts were filled </li></ul></ul><ul><ul><li>41% reduction in absenteeism (UK) </li></ul></ul><ul><ul><li>Positive impact on employee morale and AXP brand </li></ul></ul><ul><li>The client has engaged Aon to bring this program to life for employees, both in the short- and long-term, via multiple outlets, including print, web, and varied forms of new media </li></ul><ul><li>The approach is as follows: </li></ul><ul><ul><li>Solutions-oriented rather than deliverables-oriented focus </li></ul></ul><ul><ul><li>Convergence of design with strategic communications to propose a comprehensive, integrated solution </li></ul></ul><ul><ul><li>Innovative use of cutting-edge, new media outlets </li></ul></ul><ul><ul><li>Solution mapped to specific business drivers </li></ul></ul><ul><li>To reduce healthcare costs and enhance employee well being, client is activating a culture of wellness throughout their organization, called “Healthy Living&quot; </li></ul><ul><li>Several key objectives include: </li></ul><ul><ul><li>Increase employee and dependent awareness of health status by promoting completion of the online Health Assessment </li></ul></ul><ul><ul><li>Encourage employees and dependents to enroll in Health Coaching programs </li></ul></ul><ul><ul><li>Get employees involved in collecting and tracking their health statistics (e.g., blood pressure and cholesterol levels) to monitor their health status on an ongoing basis </li></ul></ul><ul><ul><li>Encourage employees and dependents to take advantage of comprehensive preventive care coverage </li></ul></ul>Activate a culture of wellness <ul><ul><li>CASE STUDY: Financial Services company with 60,000+ employees </li></ul></ul>
    15. 17. Questions & Discussion
    16. 18. Alex Nelson 1.917.715.6344 | [email_address]

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