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Creating Engagement Through Social Media
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Creating Engagement Through Social Media

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This is the presentation I gave for a group of Aon clients in North Caroline. The focus of the discussion was on helping improve employee engagement, specifically through wellness programs

This is the presentation I gave for a group of Aon clients in North Caroline. The focus of the discussion was on helping improve employee engagement, specifically through wellness programs

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  • TITLE: Creating Engagement Through Social Media
  • What is Social Media?
  • Employ

Creating Engagement Through Social Media Creating Engagement Through Social Media Presentation Transcript

  • Creating Engagement Through Social Media
  • What is “social media”? INTERACTIVITY
  •  
  • Social media is where people are
  • Who uses social media?
  • What are the Fortune 100 Doing? *Infographic provided by Flowtown
  •  
  • Achieving Employee Engagement
  • *Health & Wellness *Knowledge Management *Recruitment
  • The Wellness Landscape Today
  • A Model for Health & Wellness
    • Are your business objectives at the forefront of your wellness launch and communication strategies?
    • Does wellness go beyond health? How do your executives fit into the picture?
    • Do you know the communications preferences of your teammates? If so, have you broken those preferences down by generation?
    • How can effective communication help your organization rethink wellness? Who is responsible and how will you measure success?
    • How is your organization embracing social media and Web 2.0 strategies for HR, communications and employee engagement?
    • Are you considering your entire ecosystem? Are you aligning the way you communicate with your stakeholders?
    Start with a comprehensive assessment…
  • Interactive Social Networks
  • Social Websites: Creating a Hub
  • Going Beyond the Employee Network
  • Aon Consulting Delivers Distinctive Client Impact & Value Aon Consulting Approach Client Situation
    • Anticipated that wellness services will drive at least 1% out of their total spend, or save them at least $3.6 million annually.
    • Realized $29M P&L savings from 2009, with additional $143M expected in the next 10 years.
    • Other results include:
      • Within six months of launch, 53% of employees and 22% of spouses/partners completed the Health Assessment
      • 17% of employees and spouses/partners enrolled in an online or telephonic Health Coaching program
      • More than 9,300 employees (44%) began tracking their health statistics by participating in on-site health screenings
      • 43% of eligible employees received flu shots
      • Approximately 29,600 free preventive prescriptions, including diabetes therapy, hypertension, lipid/cholesterol lowering and vitamin scripts were filled
      • 41% reduction in absenteeism (UK)
      • Positive impact on employee morale and AXP brand
    • The client has engaged Aon to bring this program to life for employees, both in the short- and long-term, via multiple outlets, including print, web, and varied forms of new media
    • The approach is as follows:
      • Solutions-oriented rather than deliverables-oriented focus
      • Convergence of design with strategic communications to propose a comprehensive, integrated solution
      • Innovative use of cutting-edge, new media outlets
      • Solution mapped to specific business drivers
    • To reduce healthcare costs and enhance employee well being, client is activating a culture of wellness throughout their organization, called “Healthy Living"
    • Several key objectives include:
      • Increase employee and dependent awareness of health status by promoting completion of the online Health Assessment
      • Encourage employees and dependents to enroll in Health Coaching programs
      • Get employees involved in collecting and tracking their health statistics (e.g., blood pressure and cholesterol levels) to monitor their health status on an ongoing basis
      • Encourage employees and dependents to take advantage of comprehensive preventive care coverage
    Activate a culture of wellness
      • CASE STUDY: Financial Services company with 60,000+ employees
  • Questions & Discussion
  • Alex Nelson 1.917.715.6344 | [email_address]