Che Presentation

243 views
218 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
243
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • We are proposing an Argentine steakhouse in the city of Walnut. Moderately price restaurant currently unavailable. An Argentine steakhouse will surpass the population’s need and focus on providing excellent service and quality.

    Too detailed? Might need to be more broad.
  • What is the industry like?
    Establish ourselves as expert
  • Make investment banker have a goal
  • Focus on primary research such as interview.
    Ex. I talked to experts on the field, surveys.
    Shows that you’re aggressive and trying to get it together.
  • Changed back to color since each category is hard to distinguish with black and white
  • Upscale restaurant, midrange restaurant, dive bar? What is it you’re trying to do and how will you execute it.
  • Decide on the perfect quiet location. Grand Opening Specials and advertisement. Advertise at Walnut family festival. 50% off entrée special with purchase of 1 entrée.

  • Che Presentation

    1. 1. Presented by: Peter Edwards, Alex Galvan, Po-Cheng Hsu
    2. 2. Argentine Steakhouse Excellent Service Quality Meat and Beverage Moderate Price
    3. 3. Scope Not widely known More Expensive Meat, meat, and more meat…
    4. 4. Objective • Short Term: – Establish the business – Achieve profitability – Obtain few but loyal customers • Long Term: – Comfortable environment + Excellent service – Widen ethnic food offered around the community
    5. 5. Methodology • City of Walnut – Facts – 32,386 Residents in 8.9 sq. miles – Majority are 55 to 59 years old at 20% – Followed by 35 to 49 at 13.8%
    6. 6. Methodology 18.4 81.6 Hispanic or Latino Hispanic Non-Hispanic 62.3 23.9 4 9.8 Ethnicity Without Hispanic or Latino Asian White Black Other
    7. 7. Methodology 117831 80017 0 20000 40000 60000 80000 100000 120000 140000 Walnut LA County Mean household earning
    8. 8. Methodology • A search for “Restaurants” within 5 miles radius through yelp yielded the following information: • 304 Results • 301 priced between $1 to $30 • 2 Steakhouses • Most closes between 9 to 10pm
    9. 9. Methodology • A search for “Restaurants” within 5 miles radius through yelp yielded the following information: • Positive reviews – Fresh/organic ingredients – Close proximity to their house – Good service – “Warm and cozy” atmosphere – Uniqueness • Negative Reviews – Long serving time – Poorly maintained facility – Cheap ingredients
    10. 10. Findings 1. Quality ingredient + excellent service 2. Menu and service adapted to Asian customers 3. Nutritious ingredients to older population 4. Priced between $30 to $65 to fill demand 5. Open late for late-night workers
    11. 11. Business Impact • Capturing our customers • Personnel – Focus on delighting the customer – Bilingual in Chinese and Tagalog • Hours of Operation – Late Night • Keep the drinks flowing
    12. 12. Business Impact • Budget – Slightly higher then normal • ROI – 14% – Pay back about 6 years or sooner Budget Rent $300,000 Salary $300,000 Food $430,000 Getting Started $270,000
    13. 13. Expected Income • Expected Rev : $1,944,000 • Expected Expense: $ 1,700,400 • Expected $243,600 Net Income
    14. 14. Next Steps Choosing Optimal Location Marketing/Advertising Hiring
    15. 15. Sources American Consumer Series, Initials. (2009). Racial and ethnic diversity : asians, blacks, hispanics, native americans, and whites [ 6th ed. ]. Retrieved from http://go.galegroup.com.lib- proxy.fullerton.edu/ps/aboutEbook.do?actionString=DO_DISPLAY_ABOUT_PAGE&inPS=true&pr odId=GVRL&userGroupName=csuf_main&searchType=BasicSearchForm&docId=GALE|9781935 114512&contentSegment=9781935114512 City of Walnut. (2010). Demographics. Retrieved from http://ci.walnut.ca.us/general.asp?id= 149 City of Walnut. (2010). Walnut's demographics, buying power, and market area. Retrieved from http://ci.walnut.ca.us/upload/demographics_buying_power.pdf City of Walnut. (2010). Opportunity. Retrieved from http://ci.walnut.ca.us/upload/vacancies.pdf CNN Money. (1, August 2009). Best Place to Live 2009, Retrieved from http://money.cnn.com/ magazines/moneymag/bplive/2009/snapshots/ PL0683332.html U.S. Department of Commerce, U.S. Census Bureau. (2010). 2007 economic census - los angeles county Retrieved from http://factfinder.census.gov.lib- proxy.fullerton.edu/servlet/IBQTable?_bm=y&-ds_name=EC0744A1&-geo_id=05000US06037&- dataitem=* Walnut (city) QuickFacts from the US Census Bureau. (2010). Retrieved from http://quickfacts.census.gov.lib-proxy.fullerton.edu/qfd/states/06/0683332.html U.S. Census Bureau. (2006-2008). American Community Survey 3-Year Estimates. Retrieved from http://factfinder.census.gov.lib-proxy.fullerton.edu/servlet/ADPTable?_bm=y&- qr_name=ACS_2008_3YR_G00_DP3YR3&-geo_id=16000US0683332&-gc_url=&- ds_name=ACS_2008_3YR_G00_&-_lang=en.

    ×