Profiling of the Public

PROFILING OF THE PUBLIC Alex Singleton University College London Department of Geography and Centre for Advanced Spatial Analysis Spatial is Special! – www.spatial-literacy.org www.alex-singleton.com

Charles Booth – Booth Map London 1889 Description BLACK: Lowest class. Vicious, semi-criminal. DARK BLUE: Very poor, casual. Chronic want. LIGHT BLUE: Poor. 18s. to 21s. a week for a moderate family PURPLE: Mixed. Some comfortable others poor PINK: Fairly comfortable. Good ordinary earnings. RED: Middle class. Well-to-do. YELLOW: Upper-middle and Upper classes. Wealthy.

http://www.areaclassification.org.uk/

Profiling of the public, by the public and for the public www.publicprofiler.org

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http://www.flickr.com/groups/areaclassification/

education education.publicprofiler.org Coming Soon!

classification www.spatial-literacy.org/esocietyprofiler/

The e-Society

1990s – Technology Use – “Haves” & “Have-nots”

Digital Divide

2007 things are radically different

Usage & Engagement increasingly more complex

Created a classification which consisted of 8 Groups & 23 Types. – Links to Postcode.

classification

Members of this Group often acquire their competence in the use of information technology at work, since many of them are young people working in junior white collar occupations in modern offices. They are keen to become more expert in the use of new technologies and to use them for new applications. Many spend time browsing the Internet but without necessarily making many transactions. Many members of this Group work in large cities and may be starting a life in a house that they own, typically in one of the cheaper inner suburbs. Their use of the Internet at work may be a practice that their employers may be keen to control or reduce. Group C : Becoming engaged classification

This Group includes many people who use electronic technologies in order to run their business. These may be people working in a technology related business or in a small business which needs to keep in electronic contact with its suppliers or its customers. Many of this Group are self employed and make relatively little use of the technology as a leisure activity. The Group is well represented in upper income neighbourhoods attracting older professionals as well as in the countryside. Group E : e-Business Users classification

Members of this Group have every confidence in their abilities to undertake on-line transactions and to make full use of electronic technologies. These are the types of people who are able to make use of personalisation and configuration options. They enjoy exploring the features in electronic menus and will navigate them in an efficient manner. They prefer on line to inter-personal sources of information and make use of the Internet as an information source for obtaining best value for money. These people are heavy email users. Many of them are involved in the development of information technology applications at work, and see leisure time spent on electronic technologies as enhancing their human capital. Group H: e-Experts classification

The ‘E – unengaged’ are typically groups that do not have access to electronic communications or technologies. Most are too old, too poor or too poorly educated to be able to access them, and instead traditionally rely upon personal contacts they trust for advice. Within this Group there are low levels of literacy and many people do not feel that their life outcomes are much subject to their own decisions. Within this group there is a very low level of ownership of personal computers, very little access to them at work and low ambition to master the skills to take advantage of information technologies. These people have a very low level of using email at any location or participating in other on-line activities. Group A : e-Unengaged classification

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