OAC in an age of austerity.
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OAC in an age of austerity.

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John Fisher: Local Futures

John Fisher: Local Futures

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OAC in an age of austerity. OAC in an age of austerity. Presentation Transcript

  • OAC in an age of austerity John Fisher, Director the local futures group 6 th September 2010
  • Content
    • An age of austerity
    • Emerging priorities
    • The potential role that OAC can play
    • Key success factors
  • An age of austerity
    • Budget: Public Sector net borrowing to be reduced from £149bn to £60bn in 2013-14
    • Health, International Development and Defence ring-fenced
    • Estimated 610,000 job losses (OBR) by 2016
    • Details to be announced in Public Spending Review on 20 th October
    • Councils told to plan for grant cuts of 30-40% (£12bn)
    • An age of austerity!
  • Emerging priorities
    • A ‘new localism’
    • The ‘Big Society’
    • Total Place
    • Place Based Budgeting
  • Customer Insight in an age of austerity
    • “ In light of the current financial pressures , we are even more conscious of the need for local authorities and their partners to use customer insight to make informed decisions about what services to deliver… which organisations are best placed to deliver these services, and what channels are most appropriate for different groups of customers.”
    Customer Insight: through a Total Place lens Communities and Local Govt, LGDC, I&DeA, June 2010
  • Customer Insight in an age of austerity “ If we want to deliver joined-up public services that are both efficient and effective, we are going to have to collaborate more widely with our partners. Insight into our shared customers is an important starting point. However, research suggests that insight is still largely used in particular service silos . The challenge will be to develop customer insight as a corporate information tool that will help us make the right decisions both within our authorities and across our local partnerships .” Customer Insight: through a Total Place lens Communities and Local Govt, LGDC, I&DeA, June 2010
  • Output Area Classification System (OAC)
    • Geodemographic system
    • Developed by ONS
    • Free, open and transparent
    • Limited support from OAC User Group (affiliated to RSS)
  • 7 Supergroups 21 Groups 52 Sub-groups
  • Wakefield OAC Groups
  • Wakefield OAC Groups
  • 1c Older Blue Collar 5b Older Workers Index of Multiple Deprivation
  • Wakefield OAC Groups
  • Wakefield Profile
  • Wakefield OAC Groups
  • Opportunities
    • Using OAC to better understand your citizens, customers and communities
    • Sharing with your partners
    • Creating local data estimates, based on ONS household surveys and other sources
    • Creating local data estimates, based on the Place Survey and other customer service data
  • Gross weekly household income Average household income from all benefits Source: ONS Expenditure and Food Survey
  • Average weekly spending on tobacco Average weekly spending on fruit and veg Source: ONS Expenditure and Food Survey
  • Source: British Population Survey data Likelihood of Email Internet use Likelihood of Purchase (not Groceries) Internet Use
  • Wakefield Overall satisfaction with Council
  • Wakefield Belonging to the immediate neighbourhood
  • In summary
    • Free, open and transparent
    • Supported by ONS, OAC user Group and a growing community of interest
    • A resource that can be shared with partner organisations (not constrained by licences)
    • A common language for understanding citizens, customers and communities
    • A growing supply of nationally tagged data (both ONS and third parties e.g. BPS)
    • A potential source of major cost and efficiency savings….in an age of austerity!
  • Key success factors
    • Marketing, promotion and awareness raising
    • Access to OAC
    • Resources (tools and support)
    • Training and capacity building
    • Case studies
    • Community of Practice
    • OAC User Group!
  • Thank you for listening! www.localfutures.com