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Web 2.0 is the “business revolution in the computer industry caused by the move to the Internet as platform , and an attempt to understand the rules for success on that new platform” (O’Reilly, 2006)
Perceived second generation of web-based communities and hosted services — such as social-networking sites , wikis , and folksonomies — which aim to facilitate creativity, collaboration, and sharing between users.
Welsh Names http://en.wikipedia.org/wiki/Mimosa_(ship) “ aim was to establish a Welsh colony which would preserve the Welsh language and culture” Mimosa (1865) 185 Welsh
Unique Users Awoke to find “Singleton” Name discussed on Radio4 Traffic mainly UK media – Similar to previous press releases Some coverage in Europe Some International – Hong Kong, Singapore, Vietnam, Australia and New Zealand Picked up by large French news ( 20minutes.fr) website – spawned a lot of EU traffic - No additional press release!
Created a classification which consisted of 8 Groups & 23 Types. – Links to Postcode.
Profiling for Public Engagement Members of this Group often acquire their competence in the use of information technology at work, since many of them are young people working in junior white collar occupations in modern offices. They are keen to become more expert in the use of new technologies and to use them for new applications. Many spend time browsing the Internet but without necessarily making many transactions. Many members of this Group work in large cities and may be starting a life in a house that they own, typically in one of the cheaper inner suburbs. Their use of the Internet at work may be a practice that their employers may be keen to control or reduce. Group C : Becoming engaged