Guerilla parameters non-standard by trustworthy medium unexpected cheap (but not always) hidden reachable
Guerilla. Efficiency analysis. Quantitative Format Efficiency parameters Forum/Blog/Chat average daily visits # Average posts per day # Visibility index (how many users will see the message) % Daily contacts # Respond rate (how many unique comments on posts) % Cost per contact $
Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses.
Forming a strong and consistent group of people which follows and advocate the Brand Values.
Community building. JEANS Invaders Probably the most successful example of social network on-line under brand, not only in Ukraine, but in the CIS »: InternetUA #4 April 2007. Task : To form a community of young people for JEANS brand values on Internet . Result : More than 150 000 registered users . More than 1 2 000 active users . Regular self-organized community meetings off-line in Kyiv , Kharkiv , Odessa , Dnipropetrovsk , Lviv etc . Awards : - 2 Short-lists at KIAF -8 : Categories: Interactive advertisement and graphic design - Community of the Year 2007 InternetUA Awards