33 Lead Generation Tips in 33 Minutes

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Alex Rascanu delivered the "33 Lead Generation Tips in 33 Minutes - Boost Your Marketing Career" presentation at the Inbound Marketing Toronto event on April 24, 2014. More information on the speaker: http://www.alexrascanu.com

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33 Lead Generation Tips in 33 Minutes

  1. 1. 33 Lead Generation Tips in 33 Minutes Boost Your Marketing Career
  2. 2. LEAD = a person who has indicated interest in your organization’s product or service But “only 1 in 10 marketers feel their lead generation campaigns are effective.” (HubSpot) LEAD GENERATION = a marketer’s most important objective
  3. 3. Alex Rascanu @alexrascanu digital marketing strategist and speaker director of marketing and operations at past experience:
  4. 4. EXCELLENT PRODUCT/SERVICE BRAND PURPOSE & POINT OF DIFFERENCE GREAT CUSTOMER SERVICE MARKETING CHANNEL ROI ANALYSIS BEFORE WE GENERATE MORE LEADS, LET’S GET THE FUNDAMENTALS RIGHT:
  5. 5. EXCELLENT PRODUCT/SERVICE @ALEXRASCANU
  6. 6. BRAND PURPOSE & POINT OF DIFFERENCE @ALEXRASCANU
  7. 7. GREAT CUSTOMER SERVICE @ALEXRASCANU
  8. 8. MARKETING CHANNEL ROI ANALYSIS @ALEXRASCANU • TALK TO THE EXECUTIVE & SALES TEAMS • USE MARKETING AUTOMATION • USE CALL TRACKING • USE WEB ANALYTICS • ANALYZE THE ROI OF EACH CHANNEL & SET GOALS
  9. 9. COMMUNICATE CLEARLY BE RELEVANT MAKE AN IRRESISTIBLE OFFER CTAs, LANDING PAGES & FORMS NOW LET’S GENERATE MORE LEADS: MULTI-CHANNEL LEAD GENERATION
  10. 10. COMMUNICATE CLEARLY BE RELEVANT MAKE AN IRRESISIBLE OFFER CTAs, LANDING PAGES & FORMS LET’S GENERATE MORE LEADS: MULTI-CHANNEL LEAD GENERATION
  11. 11. 1. TELL A STORY @ALEXRASCANU
  12. 12. 2. KEEP IT SIMPLE @ALEXRASCANU
  13. 13. 3. USE THE A TO Z TECHNIQUE @ALEXRASCANU
  14. 14. COMMUNICATE CLEARLY MAKE AN IRRESISIBLE OFFER CTAs, LANDING PAGES & FORMS LET’S GENERATE MORE LEADS: MULTI-CHANNEL LEAD GENERATION BE RELEVANT
  15. 15. 4. EXPLAIN WHY @ALEXRASCANU
  16. 16. 5. CONNECT WITH CURRENT EVENTS @ALEXRASCANU
  17. 17. 6. CONNECT WITH SOCIAL TRENDS @ALEXRASCANU
  18. 18. 7. ENLIST THE HELP OF INFLUENCERS @ALEXRASCANU
  19. 19. 8. CREATE TOFU, MOFU & BOFU CONTENT @ALEXRASCANU Source:
  20. 20. COMMUNICATE CLEARLY MAKE AN IRRESISIBLE OFFER CTAs, LANDING PAGES & FORMS LET’S GENERATE MORE LEADS: MULTI-CHANNEL LEAD GENERATION BE RELEVANT
  21. 21. 9. BUILD ANTICIPATION @ALEXRASCANU
  22. 22. 10. INSPIRE CURIOSITY @ALEXRASCANU Consider the following two presentations at the upcoming CM1 conference: If you could attend only one of these presentations, and assuming you didn’t know the speakers or companies they represent, which would you choose?
  23. 23. 11. CRATE POINTS OF REFERENCE @ALEXRASCANU
  24. 24. 12. LIMITED TIME OFFERS @ALEXRASCANU
  25. 25. 13. A/B TESTING @ALEXRASCANU Source:
  26. 26. 14. MAKE THEM FEEL SIGNIFICANT (BE GENUINE) @ALEXRASCANU
  27. 27. COMMUNICATE CLEARLY MAKE AN IRRESISIBLE OFFER CTAs, LANDING PAGES & FORMS LET’S GENERATE MORE LEADS: MULTI-CHANNEL LEAD GENERATION BE RELEVANT
  28. 28. 15. MAKE YOUR CTAs HIGHLY VISIBLE @ALEXRASCANU
  29. 29. 16. LINK CTAs TO DEDICATED LANDING PAGES @ALEXRASCANU
  30. 30. 17. USE CTAs ON PRODUCT/SERVICE PAGES @ALEXRASCANU
  31. 31. 18. USE CTAs ON THANK YOU PAGES @ALEXRASCANU
  32. 32. 19. BUILD EFFECTIVE LANDING PAGES @ALEXRASCANU Source: HubSpot
  33. 33. 20. LANDING PAGES: REMOVE NAVIGATION @ALEXRASCANU
  34. 34. 21. MATCH HEADLINE OF CTA & LANDING PAGE @ALEXRASCANU
  35. 35. 22. LANDING PAGES: LESS IS MORE @ALEXRASCANU
  36. 36. 23. MORE LANDING PAGES = MORE LEADS @ALEXRASCANU Source: HubSpot
  37. 37. 24. FORMS: THE RIGHT LENGTH @ALEXRASCANU
  38. 38. 25. FORMS: WHAT SHOULD ‘SUBMIT’ BUTTON SAY @ALEXRASCANU
  39. 39. 26. FORMS: INCLUDE TRUST ENHANCERS @ALEXRASCANU
  40. 40. 27. FORMS: MAKE THEM SEEM SHORTER @ALEXRASCANU Source: HubSpot
  41. 41. COMMUNICATE CLEARLY MAKE AN IRRESISIBLE OFFER CTAs, LANDING PAGES & FORMS LET’S GENERATE MORE LEADS: MULTI-CHANNEL LEAD GENERATION BE RELEVANT
  42. 42. 28. BUILD A COMMUNITY: ON YOUR WEBSITE @ALEXRASCANU
  43. 43. 29. BUILD A COMMUNITY: EVENTS @ALEXRASCANU
  44. 44. 30. BLOGGING @ALEXRASCANU
  45. 45. 31. SEARCH ENGINE OPTIMIZATION @ALEXRASCANU Source: HubSpot
  46. 46. 32. E-MAIL MARKETING @ALEXRASCANU
  47. 47. 33. SOCIAL MEDIA MARKETING @ALEXRASCANU • Build a loyal following • Make it a dialogue • Share links to your blog posts, landing pages, discounts, and other resources • Encourage your team members and followers to share your content
  48. 48. Which of these 33 tips will you use to generate more leads?
  49. 49. THANK YOU Alex Rascanu @alexrascanu digital marketing strategist and speaker director of marketing and operations at Conversion

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