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Social media in Corporate communications
Social media in Corporate communications
Social media in Corporate communications
Social media in Corporate communications
Social media in Corporate communications
Social media in Corporate communications
Social media in Corporate communications
Social media in Corporate communications
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Social media in Corporate communications

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Discussing the role social media plays in corporate communication

Discussing the role social media plays in corporate communication

Published in: Technology, Business
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  • 1. Created By Rango Sept 2012
  • 2. A company uses Social media to communicate directly and instantly with its stakeholders (internal and external) Facebook Twitter Linkedin Google+ MySpace YouTube Reddit Flickr Blogs Podcasts Intranet Company own websites Created By Rango Sept 2012
  • 3. Internal External• Listen to employees • Listen to customers• Promote new products • Promotion• Inform about latest news & • Relationship building with events existing and new customers• Building relationship with • Brand awareness employees • Customer service issues• Internal brand awerenesss • Media relationship• Share information about • Reach online audience competitors • Boost the company image• Quick communication in time of • Communicate quickly in time of crisis crisis• (communication collaboration, connection) Created By Rango Sept 2012
  • 4. • A company posts news and updates on products• Updates on events & services• Asks for customer opinions• Create discussions• Collaboration & promoting patner companies• Special offers Created By Rango Sept 2012
  • 5.  Pros  Cons• Share short messages • A lot of info gets within an org without overlooked compromising privacy • Does not necessarily• Fast and easy way to reach target audience communicate • Information & Social• Reaches a large media overload audience • Anonymity can• Quick customer egender polarization feedback and hate• One can access • Work and life balance information at their is hard to achieve own time Created By Rango Sept 2012
  • 6. Created By Rango Sept 2012
  • 7. • A Shoe company link on Twitter https://twitter.com/Batakenya• H & M youtube channel http://www.youtube.com/hennesandmaurit z• Lidl facebook page https://www.facebook.com/lidluk• Podcats http://itunes.apple.com/us/genre/podcasts /id26?mt=2• Blogs http://www.coca- colaconversations.com/ Created By Rango Sept 2012
  • 8. Robert W, Nick S, (2010) The Social Media Management Handbook: Everything You Need ToKnow To Get Social Media Working In Your Business. John Wiley & SonsJoel P, (2009) SocialCorp : Social media goes Corporate. Peachpit PressScribd.com (Date of Retrieval 25.06.2012). Social Media: Improve Corporate InternalCommunicationhttp://www.scribd.com/doc/20001363/Social-Media-to-Improve-Corporate-Internal-CommunicationDionhinchcliffe.com (Date of Retrieval 25.06.2012). Business Gains on Social Mediahttp://dionhinchcliffe.com/category/social-media/Slideshare.net (Date of Retrieval 25.06.2012).http://www.slideshare.net/cnwgroup/social-media-for-internal-communications-3551427 Created By Rango Sept 2012

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