A company uses Social media to communicate directly and instantly with its stakeholders (internal and external) Facebook Twitter Linkedin Google+ MySpace YouTube Reddit Flickr Blogs Podcasts Intranet Company own websites Created By Rango Sept 2012
Internal External• Listen to employees • Listen to customers• Promote new products • Promotion• Inform about latest news & • Relationship building with events existing and new customers• Building relationship with • Brand awareness employees • Customer service issues• Internal brand awerenesss • Media relationship• Share information about • Reach online audience competitors • Boost the company image• Quick communication in time of • Communicate quickly in time of crisis crisis• (communication collaboration, connection) Created By Rango Sept 2012
• A company posts news and updates on products• Updates on events & services• Asks for customer opinions• Create discussions• Collaboration & promoting patner companies• Special offers Created By Rango Sept 2012
Pros Cons• Share short messages • A lot of info gets within an org without overlooked compromising privacy • Does not necessarily• Fast and easy way to reach target audience communicate • Information & Social• Reaches a large media overload audience • Anonymity can• Quick customer egender polarization feedback and hate• One can access • Work and life balance information at their is hard to achieve own time Created By Rango Sept 2012
• A Shoe company link on Twitter https://twitter.com/Batakenya• H & M youtube channel http://www.youtube.com/hennesandmaurit z• Lidl facebook page https://www.facebook.com/lidluk• Podcats http://itunes.apple.com/us/genre/podcasts /id26?mt=2• Blogs http://www.coca- colaconversations.com/ Created By Rango Sept 2012
Robert W, Nick S, (2010) The Social Media Management Handbook: Everything You Need ToKnow To Get Social Media Working In Your Business. John Wiley & SonsJoel P, (2009) SocialCorp : Social media goes Corporate. Peachpit PressScribd.com (Date of Retrieval 25.06.2012). Social Media: Improve Corporate InternalCommunicationhttp://www.scribd.com/doc/20001363/Social-Media-to-Improve-Corporate-Internal-CommunicationDionhinchcliffe.com (Date of Retrieval 25.06.2012). Business Gains on Social Mediahttp://dionhinchcliffe.com/category/social-media/Slideshare.net (Date of Retrieval 25.06.2012).http://www.slideshare.net/cnwgroup/social-media-for-internal-communications-3551427 Created By Rango Sept 2012
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