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Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
Social Media & E-commerce (How social commerce works)
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Social Media & E-commerce (How social commerce works)

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A quick brief about the beginning of social commerce and how it is related to existing social media and e-commerce. …

A quick brief about the beginning of social commerce and how it is related to existing social media and e-commerce.

Please feel free to follow me on @alexandrurada or visit my site at http://alexrada.com

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Transcript

  • 1. Social media &ecommerce
  • 2. Online shops
  • 3. Europe € 165b in sales 2010 ForresterUS$ 170b in sales
  • 4. What does a business need to exist?
  • 5. Where does the client spend his time online?
  • 6. What is social media about?
  • 7. User generated content + Active involvement +Multi-way communication + Sharing
  • 8. How does it look like?
  • 9. Visibleblogsvideocommentsemailsphotosstatuses...
  • 10. Invisible relations behavior community
  • 11. What social media is not?
  • 12. ???
  • 13. 200m users700m users 1 minute = 24hours of new fresh video
  • 14. Why should we care?
  • 15. Interactivity generates content Content increases trafficConversions = More traffic, more conversions
  • 16. Conversion happens without us!
  • 17. Social network users 50% are sharing links 25% about products, services or companies http://www.beresfordresearch. com
  • 18. E-commerce Social Media
  • 19. Future together
  • 20. because everybody has something to win
  • 21. Strategy
  • 22. build a community
  • 23. this is not a community!
  • 24. Community = multi-way conversation
  • 25. Why is the need of a community?
  • 26. Social commerce
  • 27. Connect target
  • 28. understand customer language
  • 29. Benefits Drive new online visitors Increase customer engagement Improve conversion rates
  • 30. Social commerce strategies
  • 31. Social media on e-commerce platforms
  • 32. E-commerce on social media platforms
  • 33. Social shopper profile
  • 34. 69% percent ofconsumers who buymostly online visit socialnetworking sites
  • 35. Facebook and Twittervisitors spend 1.5x moreonline that other Internetusers
  • 36. Do consumers want to speakto retailers on social media?
  • 37. YES!
  • 38. 23% of Twitter users follow businesses to find special promotions or sales
  • 39. 25% of customers connect with brands on Facebook to receive discounts
  • 40. Visitors who “friend” a retailer on socialmedia site are more satisfied, morecommitted to the brand, and more likely tomake future purchases from that company Foresee research results
  • 41. Users love companies on social media
  • 42. conversation
  • 43. Do not sell!!
  • 44. How to startLearn approach
  • 45. Listen
  • 46. Engage
  • 47. Accept
  • 48. Respond
  • 49. Evolve and adapt
  • 50. Interactivity and conversationbefore during after purchase
  • 51. How to start for real, not theory (bullshit)
  • 52. Social media tools
  • 53. On site
  • 54. Rating and reviewsRecommendation & referralsForums & communitiesSocial media optimizationSocial shoppingSocial ads & social apps
  • 55. Off site
  • 56. Participation in popular social media sitesBlogosphereNews & review sitesVideo broadcasting sitesPhoto sharing sites
  • 57. Measuring social media
  • 58. FansFollowersTweetsPostsViewsChannel SubscribersSocial rankingImproved natural search rankingsIncreased search activityIncreased direct traffic to siteIncreased sales
  • 59. Is about social influence - peopleinfluencing people in context of retail Mark Ellis
  • 60. List of retailers doing it perfectly
  • 61. No one
  • 62. But...
  • 63. There are some doing it quite well
  • 64. react
  • 65. Are retailers loving consumers?
  • 66. They need to!
  • 67. New trends
  • 68. Group buyingThe rise of private shopping clubsReal time social shoppingFacebook storesPersonalized shopping
  • 69. 1. Join social media - your customers are already there2. Start a conversation with them, do not sell!3. Implement social features
  • 70. Thank you! @alexandruradahttp://alexrada.com

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