Print • Digital • EVEntS • mobilE • ooh • raDio • tElEViSion • licEnSED ProDuctS Over 100 Brands • • 84 MilliOn readers, 64 MilliOn Men & 24 MilliOn UniqUe visitOrs MOnthly aDS.SimautomotiVE.com
markEting oPPortunitiESThe AdvAnTAge of An InTegrATed MedIA Buy • No single medium can do the entire job, so advertisers strive for the optimum media mix. • An integrated media package delivers better results because it is tailored to your needs and optimizes each medium to work together with the others. • Source Interlink Media has both the brands with the breadth to move mass and niche brands which provide pinpoint marketing. • For OEMs and the auto aftermarket, no other media company has the brands and capabilities of Source Interlink Media.Why PrInT Why Tv And rAdIo• The cost-efficient way to reach niche audiences. • No medium can match the sight, sound and motion of television.• Its environment of compatible editorial captures the reader’s full • It can provide the immediacy a marketer needs to promote a attention and is the #1 medium of engagement*. limited time offer.• Allows for in-depth product descriptions. • Radio and targeted cable can swap mass reach for a niche audience.• The preferred medium for reaching influentials. • Spot TV and Radio can target a geographic area.• Magazine ads generate web traffic at each stage of the purchase funnel, especially purchase intent**. Why MoBIleWhy dIgITAl • Cutting edge products can be showcased in cutting edge media.• Provides immediacy and accountability, making overall online ad • Enthusiasts and consumers can access the world’s most credible performance easier to track than traditional forms of media. and authoritative voices right from their mobile device• Both media and production costs are less than most other media, • Automotive news, blogs, vehicle reviews, videos, photos, and much and ads can be interactive and geo-targeted. more direct from their favorite automotive brands• Reinforces print and other media advertising with campaigns that can be optimized quickly and efficiently to drive performance. Why ouT of hoMe MoBIle BIllBoArds• Allows advertisers to have a presence where consumers are going • Give you the ability to pinpoint your geography down to the to research and purchase products online. neighborhood level.• Brings advertisers the power of Search advertising. We bring you • Available in most major markets including Burbank, Baltimore, exposure to an audience in search for your product. Chicago, Detroit, Los Angeles, Philadelphia, Phoenix, Ontario, and Washington, DC.Why evenTs • Ideal for product introductions, local events, and seasonal campaigns.• They put your products in the hands of our readers – your buyers.• Allow you to get up close and personal with your prospects.• You can sample, do product demos, get opinions, and more.• Sponsorship opportunities provide additional coverage in our magazines and websites, multiplying impressions and increasing awareness of your product and company. *Simmons Multi-Media Engagement Study, 2008. **The Center for Media Research article, “URLs Boost Magazine Ad Response,” July 2009.
Motor trend autoMotive GrouP CIRCULATION: 1.76MM AUDIENCE: 13.2MM MEDIAN AGE: 42 MEDIAN HHI: $65,867 UNIqUEs: 11.1MM* pAGE vIEws: 56.8MM* Delivering over 25MM in-market consumers and enthusiast-influencers, and appealing to the widest spectrum of readers, the Motor Trend Automotive Group provides unparalleled editorial coverage of the new vehicle landscape that is articulated through the most credible and authoritative voices in the industry. *SIM In-Market Websites. PerForMance autoMotive & Street rod GrouP CIRCULATION: 2.18MM AUDIENCE: 25.1MM MEDIAN AGE: 45 MEDIAN HHI: $69,211 UNIqUEs: 2.2MM pAGE vIEws: 10MM From Do-It-Yourself customization to the latest consumer buying guides, the Performance Automotive Group covers it all. In addition to its leading domestic, street rod, GM, Mopar, and Mustang & Ford Performance magazines, the PAG also publishes dozens of Special Issue Publications, and produces weekly TV broadcasts and events. The PAG’s unique websites encompass the domestic auto performance experience and collectively are the authority for the most popular American auto brands. international/tuner GrouP CIRCULATION: 304,000 AUDIENCE: 2.4MM MEDIAN AGE: 37 MEDIAN HHI: $61,974 UNIqUEs: 2.7MM pAGE vIEws: 12.5MM From European luxury cars and Japanese street racers, to stereos and electronics, the International Automotive Group (IAG) attracts the next generation of car consumers, and reaches the coveted 16–24 male demo. Besides a strong emphasis on performance, speed, and style, these brands spotlight the “pop culture” of fashion, music, and technology. Additionally, the IAG produces the culturally diversified Lowrider franchise, an institution unto itself which attracts over two million enthusiasts via cars, bikes, art, and events. truck & oFF-road GrouP CIRCULATION: 913,000 AUDIENCE: 11.2MM MEDIAN AGE: 37 MEDIAN HHI: $60,616 UNIqUEs: 2.3MM pAGE vIEws: 11.1MM Covering off-road, diesel and custom models, the Truck Group delivers enthusiasts who share a passion for power, style, and modification. These brands target the niches of the truck market and provide vital “How-to”, and “What-with” features that entertain and inform. Web sites, live events, and up-to-the-minute industry coverage make the Custom Truck & Off-Road Group the undisputed authority on the four-wheeling experience. Motorcycle GrouP CIRCULATION: 647,000 AUDIENCE: 7.6MM MEDIAN AGE: 42 MEDIAN HHI: $75,005 UNIqUEs: 1.7MM pAGE vIEws: 7.0MM Sportbikes, Harleys, dirt bikes, choppers, touring bikes, and even all-terrain vehicles, the Motorcycle Group covers virtually everything that runs on two wheels. Each brand focuses on a specific niche of the motorcycle market, attracting some of Source Interlink Media’s most loyal and affluent readers. In addition to its monthly magazines, this Group also produces popular websites, live events, and multiple Special Issue Publications.[SoURCES – Print: June 2010 ABC, December 2009 Publisher’s Sworn Statements, 2010 Spring GfK MRI Prototype Estimates, Reader Surveys, SIM Research Estimates, 2010 Spring Gfk MRI. Digital: Nielsen online SiteCensus, YTD Monthly Average, September 2010.]
markEting oPPortunitiES MOtOr trend aUtOMOtive grOUp aUtOMOBileMag.cOM MOtOrtrend.cOM trUcktrend.cOM MOtOrtrendclassic.cOM BRAND pROFILE BRAND pROFILE BRAND pROFILE BRAND pROFILE Arbiters of the “All-Star” awards, Motor Trend, the world’s THE authority on light trucks, From 1950s Chevys to ‘70s Automobile Magazine appeals automotive authority, is a one-stop Truck Trend tests and reports Lamborghinis to million-dollar to the interests of passionate source of automotive information on pickups, sport-utility movie machines and factory automotive enthusiasts. For for new vehicle shoppers and vehicles, and crossovers, concepts, Motor Trend Classic over twenty years, Automobile dedicated enthusiasts. Motor Trend providing vital information for puts readers in the driver’s has set the standard for appeals to the widest demographic new-model shoppers and avid seat of some of the world’s automotive journalism and spectrum of consumers and truck enthusiasts alike. From most fascinating cars. This has maintained its devotion enthusiasts of any publication in performance and capability, to award winning magazine to automotive adventure and its field, testing more vehicles than what to buy and how to use it, brings postwar classics to an editorial approach that any other automotive magazine. Truck Trend delivers a wealth life like never before with emphasizes “No boring cars.” Since 1949, Motor Trend has of truck information for its compelling state-of-the-art Automobile Magazine focuses been one of the leading brands in opinion-leading readers. performance tests and firsthand on taking interesting cars to automotive publishing, powering In-depth features on Truck retrospectives celebrating the interesting places, and meeting several content platforms, and Sport/Utility “of the Year” cars that shaped our culture interesting people along the including: online, radio, mobile, awards, off-road adventures and created the “automotive way. Automobile’s entertaining, auto shows and more. Every year, and profiles the latest truck soundtrack to our lives”. thoughtful, and provocative Motor Trend awards the most accessories on the market. With stunning graphic design, style caters to enthusiasts who coveted accolades in the industry: captivating photography and love cars and the lifestyle of Car, Truck, and Sport/Utility “of the A-list writers, Motor Trend fine driving. Year” awards. Classic is the rebirth of cool. pRINT DEMOs pRINT DEMOs pRINT DEMOs ReadeRs: 4,600,000 ReadeRs: 8,032,000 ReadeRs: 548,000 Men: 81.4% Men: 89.1% Men: 88.5% Median age: 39.8 Median age: 38.2 Median age: 47.3 Median HHi: $52,719(MRI) Median HHi: $74,312(MRI) Median HHi: $70,570 $92,000(Sub Study) $87,200(Sub Study) $96,004 (Sub study) SoURCE: 2010 Spring GfK MRI Prototype Estimate. HIGHLIGHTs HIGHLIGHTs HIGHLIGHTs• #1 Audience increase in ages 18-24 • #1 on Newsstands • 86% of readers took action after seeing ad• #1 Editorial content percentage (63%) • #1 in Audience increase • 82% Provided advice on/influenced• #1 People often ask them for new • of those whom MT subscribers the purchase of a specific vehicle vehicle purchase advice (277 Index) influenced about a vehicle, 86% • 70% gave advice on aftermarket• 53% of readers took action after purchased a vehicle products seeing ad (VISTA) • 52% of readers took action after • 68% gave advice on auto repairs wEBsITE pROFILE• Guaranteed rate base seeing ad • THE authority on light trucks,• Highest quality paper stock • #1 With readers who consider Truck Trend subscribers are more than new & used• 2009 National Magazine themselves automotive enthusiasts three times as likely than the average • Tools allow buyers to do price Award Winner (315 Index) male to: comparisons, find reviews, current• Winner of 9 IAMA awards in 2009 • Guaranteed rate base • own 5+ vehicles auto loan/lease info • Winner of 4 IAMA awards in 2009 • own a motorcycle • Features content, video, and photos • Spend over $500 on tires on the latest truck makes and models EvENTs • Drive 20,000+ miles in the past year • order automotive products via mail, phone or internet wEBsITE DEMOs • own a recreational vehicle or UniqUe VisiToRs: 452,000 personal watercraft Page Views: 2MM chooSE thE branD that’S right for you [SoURCES – Print: June 2010 ABC, December 2009 Publisher’s Sworn Statements, 2010 Spring Gfk MRI Prototype Estimate, Reader Surveys, SIM Research Estimates, 2010 Spring Gfk MRI. Digital: Nielsen online SiteCensus, September 2010]
in-Market WeBsite prOFiles aUtOMOBileMag.cOM MOtOrtrend.cOM aUtOMOtive.cOM intellichOice.cOM wEBsITE DEMOs wEBsITE DEMOs wEBsITE DEMOs wEBsITE DEMOs UniqUe VisiToRs: 1.2MM UniqUe VisiToRs: 3.3MM UniqUe VisiToRs: 3.9MM UniqUe VisiToRs: 199,000 Page Views: 5.8MM Page Views: 18MM Page Views: 22MM Page Views: 732,000 wEBsITE pROFILE wEBsITE pROFILE wEBsITE pROFILE wEBsITE pROFILE• Captures the passion and experience • The source of automotive information • Consumer-focused portal with tools • Best overall Value (BoV) systems lets of driving automobiles and entertainment, aimed towards that help consumers research their buyers match the best vehicle for their• Transports viewers from behind in-market buyers and dedicated vehicles lifestyle the wheel, to great travel/driving enthusiasts • Interactive fields, links, and menus • one of the leading entities in destinations, to inside the minds of • Comprehensive Buyer’s Guide enables assist buyers to locate their desired automotive ownership cost and fascinating personalities users to research new and used vehicles car by price and location leasing data• The sophisticated enthusiast finds a • Winner of the 2008 FoLIo Magazine • Automotive Enthusiast Central places well-rounded mix of automotive “ozzie” Award for Best Website the latest articles, photos, and content Design (Consumer) videos at your fingertips internetaUtOgUide.cOM aUtOMallUsa.net aUtOBUygUide.cOM neWcar.cOM wEBsITE DEMOs wEBsITE DEMOs wEBsITE DEMOs wEBsITE DEMOs UniqUe VisiToRs: 1.8MM UniqUe VisiToRs: 159,000 UniqUe VisiToRs: 311,000 UniqUe VisiToRs: 100,000 Page Views: 7.9MM Page Views: 1.1MM Page Views: 1.2MM Page Views: 304,000 wEBsITE pROFILE wEBsITE pROFILE wEBsITE pROFILE wEBsITE pROFILE• Provides consumers with multiple • The guide to vehicle information • Provides new and used car info at a • Visually guides buyers in selecting and ways to obtain vehicle information • Consumers are able to search new glance with minimal searching obtaining information and quotes of cars• offers quick navigation for searching and used vehicles with ease, as they • Simple, straight-forward access to the • Car Research section provides quick automotive topics peruse through multiple automotive- information car buyers want to know vehicle specs and links to reviews,• Dealer locator, gas price finder, related topics • Provides Classified listings as rebates, and ratings New/Used car listings well • Compare feature allows vehicle configuration and comparisons chooSE thE branD that’S right for you
markEting oPPortunitiES perFOrMance aUtOMOtive & street rOd grOUp caMarOperFOrMers.cOM carcraFt.cOM chevyhiperFOrMance.cOM circletrack.cOM classictrUcksWeB.cOM BRAND pROFILE BRAND pROFILE BRAND pROFILE BRAND pROFILE BRAND pROFILE Produced by the editors An industry leader The authoritative source The #1 source for Caters to one of the of Super Chevy and that reaches millions of for enthusiasts interested advanced racing hottest segments in the geared to the restoration hands-on DIY enthusiasts in building, modifying, technology for oval track performance market – and restification of Chevy by emphasizing 1949- and restoring high racers for over 25 years, virtually every light truck Camaros, featuring the present high performance performance Chevrolet delivering full-spectrum, manufactured from the best photos and trend- vehicles (particularly ’60s vehicles. Issues help cutting-edge tech to mid 1940s until 1980. Also setting tech to take and ’70s musclecars). readers make savvy America’s advanced- teaching enthusiasts all enthusiasts’ muscle Car Craft engages buying decisions, offer to-professional racers about these trucks with cars, street machines readers with tech advice, and profiles in 5 key areas: engine, features on just about and classics to the next straightforward tech tips, vehicles from the ’50s to chassis/suspension, every aftermarket and performance level. product evaluations, and the latest models. drivetrain, safety, and performance category. racing events. ultimate racer skills. pRINT DEMOs pRINT DEMOs pRINT DEMOs pRINT DEMOs pRINT DEMOs ReadeRs: 308,000 ReadeRs: 2,606,000 ReadeRs: 1,512,000 ReadeRs: 965,000 ReadeRs: 777,000 CiRCUlaTion: 25,460 CiRCUlaTion: 224,974 CiRCUlaTion: 125,386 CiRCUlaTion: 79,730 CiRCUlaTion: 67,064 Men: 97% Men: 86% Men: 86% Men: 97% Men: 86% Median age: 42 Median age: 42 Median age: 42 Median age: 49 Median age: 42 Median HHi: $60,000 Median HHi: $64,000 Median HHi: $64,000 Median HHi: $66,900 Median HHi: $64,000 classictrUcks.cOM wEBsITE pROFILE wEBsITE pROFILE wEBsITE pROFILE wEBsITE pROFILE wEBsITE pROFILE• Extensive tech & • Geared to DIYers – practical • Covers restored and build-up • Emphasizes expert-level • Tuner forum for light truck how-to articles – engine performance focus Chevrolets – ’50s to current car construction, racing performance enthusiasts builds & upgrades, exhaust, • Tech how-to’s, engine models technique • Geared to model years suspension buildups & product • Project Cars and Feature • Focuses on engine building/ 1940’s–1980• Photos of generations of evaluations Cars section – tech advice tuning, safety equipment • Tech articles cover Camaros • Covers organized street & and modifications use, chassis engine upgrades, bolt-on• Camaro restoration, engine drag racing and related news • Blog network for enthusiasts • Examines mini-stocks, street accessories, suspension technology, and radical • 1949-present high and CHP staff to share ideas stocks, modified and late- • New parts & technology builds performance autos model race cars announcements wEBsITE DEMOs wEBsITE DEMOs wEBsITE DEMOs wEBsITE DEMOs wEBsITE DEMOs UniqUe VisiToRs: 13,000 UniqUe VisiToRs: 233,000 UniqUe VisiToRs: 181,000 UniqUe VisiToRs: 59,000 UniqUe VisiToRs: 119,000 Page Views: 88,000 Page Views: 962,000 Page Views: 667,000 Page Views: 271,000 Page Views: 711,000 EvENTs chooSE thE branD that’S right for you [SoURCES – Print: June 2010 ABC, December 2009 Publisher’s Sworn Statements, 2010 Spring Gfk MRI Prototype Estimate, Reader Surveys, SIM Research Estimates, 2010 Spring Gfk MRI. Digital: Nielsen online SiteCensus, September 2010]
perFOrMance aUtOMOtive & street rOd grOUp cUstOMclassictrUcks.cOM MUstang50MagaZine.cOM gMhightechperFOrMance.cOM highperFOrMancepOntiac.cOM hOtrOd.cOM BRAND pROFILE BRAND pROFILE BRAND pROFILE BRAND pROFILE BRAND pROFILE Focuses on the full The “Go-To” source for GM High Tech Providing the definitive The world’s largest range of Issues related late-model Mustang Performance is America’s answers about Pontiac performance to American-built performance, from best source for late- cars since 1979, HPP automotive brand, pickups, panels, and 1979 Foxes to the latest model GM car and truck balances coverage of delivering the deliveries manufactured Mustangs. 5.0M&SF has information. offering today’s late-model cars performance industry’s prior to 1987. From the best technical how- features on fuel-injection, with restored classics most respected tech paint jobs and repair to stories and product supercharging, turbo and muscle cars. Regular tips, product tests, tips to the latest news evaluations for maximum technology, suspension, features include Pontiac and events for over 60 and reviews, no other street performance, jaw- and virtually everything histories, performance years. Its unique style magazine covers these dropping features, covers in the modern arsenal of capabilities, and tech attracts veteran rod vintage American-built drag- & road-race events, GM power. highlights. builders and general car beauties as fully. industry news, & road tests. fans alike. pRINT DEMOs pRINT DEMOs pRINT DEMOs pRINT DEMOs pRINT DEMOs ReadeRs: 510,000 ReadeRs: 944,000 ReadeRs: 266,000 ReadeRs: 314,000 ReadeRs: 6,839,000 CiRCUlaTion: 43,875 CiRCUlaTion: 78,062 CiRCUlaTion: 21,856 CiRCUlaTion: 26,036 CiRCUlaTion: 655,722 Men: 86% Men: 90% Men: 91% Men: 93% Men: 85% Median age: 42 Median age: 43 Median age: 40 Median age: 43 Median age: 39 Median HHi: $64,000 Median HHi: $72,397 Median HHi: $61,646 Median HHi: $66,369 Median HHi: $55,194 wEBsITE pROFILE wEBsITE pROFILE wEBsITE pROFILE wEBsITE pROFILE wEBsITE pROFILE• Forum for professional • Forum for 5.0 liter and mod- • Focus is late-model GM car • Geared to Pontiac • The world’s largest, builders, restoration motor enthusiasts & trucks aficionados with focused most widely-recognized enthusiasts, sport truck • Performance how-to’s, • Aftermarket parts, industry editorial content automotive performance aficionados technical advice, new-car news, technical information • Informative historical website• Tech articles, products, and drive reports • Photography & feature features, detailed technical • Industry commentary on DIY tips geared to vintage • Features the latest articles include: Camaros, articles tech & new trends American trucks built prior innovations in street and Firebirds, Grand Nationals, • Coverage of Pontiac events • Extensive editorials, reviews, to 1978 strip performance Impalas, Holdens, Cadillacs, & across the country new products Corvettes wEBsITE DEMOs wEBsITE DEMOs wEBsITE DEMOs wEBsITE DEMOs wEBsITE DEMOs UniqUe VisiToRs: 104,000 UniqUe VisiToRs: 115,000 UniqUe VisiToRs: 102,000 UniqUe VisiToRs: 94,000 UniqUe VisiToRs: 424,000 Page Views: 600,000 Page Views: 640,000 Page Views: 446,000 Page Views: 423,000 Page Views: 1.9MM EvENTs chooSE thE branD that’S right for you
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markEting oPPortunitiES enthUsiast WeBsite pOrtFOliO• An aggregation of niche, content-driven websites• Editorial authority brought by world-renowned editors• Features video, blogs, forums, and user-generated content• Each website provides brand equity, community, deep content, and credibility pERFORMANCE TUNER TRUCk sTREET ROD MOTORCyCLE LOwRIDER ViSit www.SIMautoMotIve.coM to accESS our Portfolio of wEbSitES.
cconsumer auto/ a t truck/in-Market lowrider Motorcycle performance s street rod Off-road t tunerPage Views** Page Views* Page Views* Page Views* Page Views* Page Views* Page Views*56.8MM 2.3MM 7MM 10MM 2.5MM 11.1MM 6.2MMUniqUe Visitors** UniqUe Visitors* UniqUe Visitors* UniqUe Visitors* UniqUe Visitors* UniqUe Visitors* UniqUe Visitors*11.1MM 284,000 1.7MM 2.2MM 480,000 2.3MM 1.3MMAutoBuyGuide.com LowriderArte.com ATVRiderOnline.com CamaroPerformers.com ClassicTrucks.com 4WDAndSportUtility.com EuropeanCarWeb.comAutoMallUSA.net LowriderBike.com BaggersMag.com CarCraft.com CustomClassicTrucks.com 4WheelOffRoad.com EuroTuner.comAutomobileMag.com LowriderEdge.com DirtRider.com ChevyHiPerformance.com CustomRodder.com 8-Lug.com HondaTuningMagazine.comAutomotive.com LowriderMagazine.com HotBikeWeb.com CircleTrack.com KitCarMag.com DieselPowerMag.com ImportTuner.comIntelliChoice.com MotorcycleCruiser.com CorvetteFever.com RodAndCustomMagazine.com FourWheeler.com Modified.comInternetAutoGuide.com MotorcyclistOnline.com GMHighTechPerformance.com StreetRodderWeb.com JPMagazine.com SuperStreetOnline.comMotorTrend.com SportRider.com HighPerformancePontiac.com MiniTruckinWeb.com TurboMagazine.comNewCar.com StreetChopperWeb.com HotRod.com Off-RoadWeb.com VWTrendsWeb.com SuperStreetBike.com MoparMuscleMagazine.com SportTruck.com MuscleMustangFastFords.com TruckinWeb.com Mustang50Magazine.com TruckTrend.com MustangAndFords.com MustangMonthly.com PopularHotRodding.com StockCarRacing.com SuperChevy.com VetteWeb.com Source: *Nielsen online SiteCensus, YTD Monthly Average, September 2010. additiOnal Online advertising OppOrtUnities vEHICLE TARGETING: MICROsITEs:Reach New and Used vehicle shoppers! Target shoppers via our Semi-Custom Microsites provideautomotive enthusiast sites focused on specific makes and/or turnkey promotional campaigns.models of vehicles, i.e. JPmagazine.com focuses on all things Jeep; Leverage one of our microsite solutionsVetteWeb.com covers all years of the Chevrolet Corvette; we also to go “beyond the banner” and engagefeature multiple Mustang-related website properties. directly with your core target audience. Custom solutions are also available. TOTAL sITE spONsORsHIp: If you are planning a contest or prize promotion, we offer full-service management of the promotion. Please consult your Digital Sales Representative for more information.The Total Site Sponsorship gets your brand and product visibleon every page and every section of your chosen Enthusiast site. BUyERs GUIDEs:Your logo appears in a premium location, clean, uncluttered and Buyer’s Guides with specificaccompanied only by other industry-relevant brands. TSS delivers inventory pages by vehicleenormous “top of mind” exposure and offers excellent co-branding make and/or model arewith the site itself. available in select Enthusiast websites. Retention and BEHA BEHAvIORAL BEHAvIORAL TARGETING: Conquest opportunities areTarget ads to users based on their online behavior on our websites available.through Behavioral Targeting opportunities. vIDEO spONsORsHIps: MINI-CATALOG (RICH MEDIA) Place a :15 second Interactive advertising video commercials technology that allows before or after all shopping before a click. Clicking videos played on select will show more products by websites. Repurpose expanding the ad to reveal a your TV commercials! mini-catalog of products. COOpERATIvE ADvERTIsING: HOMEpAGE spOTLIGHTs/pRODUCT sHOwCAsE: p pAGEUse available co-op advertising funds to promote a product/brand Showcase a product directly on thewith “clicks” routed to authorized resellers. homepage and section Index pages of our websites. Exclusive placement for an REGIONAL/LOCAL ADvERTIsING: entire month.Target your ads regionally or locally, even down to County level.
markEting oPPortunitiES diverse advertising sOlUtiOnsMoBIle AdverTIsIng ProgrAM• Over 300 trucks in our fleet• Expanded reach of urban, suburban, and rural routes• Over 8 hours per day per truck; 5 days per week; over 160,000 miles per week• Delivery of products to stores; identify with your top retailersAdverTIsIng oPPorTunITIes:• Product Introductions• Local/Community Events• Seasonal CampaignsMeTro AreAs servIced Include:Chicago, Los Angeles , Baltimore/Washington D.C. , Philadelphia, and more.Why use The sIM MoBIle AdverTIsIng ProgrAM• Mobile media is the most cost effective form of advertising compared to radio, magazine, newspaper, and TV• Bring your company’s message in front of consumer at street level, where they live, work, and do business daily• Reach into affluent suburban and residential areas that no other out-of-home media reaches• Extend your brands to larger than life at the point of sale• We offer customized geographical programs to optimize targeted reach with fixed truck routes• Our framing system allows quick and easy installations of graphics and the flexibility to change message on different routes• Increase the opportunity for impulse sales of your products at major supermarkets, mass-merchandisers, drug stores and bookstoresWIreless/MoBIle Phone oPPorTunITIes• SOURCE INTERLINK MEDIA™ Mobile provides the latest videos and premium content from the most popular SOURCE INTERLINK MEDIA™ titles, delivered to the consumer’s phone anytime and anywhere!• Users have instant access to an amazing collection of interviews, road tests, car reviews and special events, updated to provide the most current look at the hottest action on the road and beyond!• Reach consumers through targeted marketing using the newest in emerging technologies.• Current opportunities in static ads, sponsored SMS/MMS alerts, WAP sites, and video pre-rolls allow communication in various ways with our enthusiast audience.• iPhone & iPad apps for Motor Trend and Automobile Magazine, plus Android, Blackberry and Windows 7 editions, and the rollout of additional brands, including Hot Rod, Super Street, JP and Import Tuner.dATABAse/eMAIl/dIrecT MArkeTIngPostal and Email addresses enhanced with demographic and lifestyle data is available! Leverage customer data to gainefficiencies, better targeting, and identify profit opportunities.BenefITs:• Reinforcement of advertising message and delivering the right message to the right consumer through measurable media.• Offer true integrated marketing opportunities via multi-media campaigns.• Set your brand apart from the competition.• Increase your brand’s value and relevance to recipients.• Use demographic data to support non-endemic advertising.• Target subscribers within specific retail areas.WhAT’s In The sIM dATABAse:• Publications Data – Magazine Subscribers• Newsletter Data – Email addresses• Ancillary Data – Opt-ins from Contests, Shows, Product Buyers
sOUrce interlink BUsiness develOpMentconsuMer ProducTs• Automotive accessories (jumpstarts, spotlights, inverters, air compressors, emergency crank lights, jumper cables, work lights, LED lights, electrical power, multi-tools, and roadside emergency kits)• Automotive parts (oil filters, air filters, cabin air filters, and wiper blades)• Cellular, iPod, and GPS accessories• Sunglasses• Books• Men’s apparel • Sunglasses• Accessories (jewelry, wallets, lighters)• Head phones and ear buds • Collectible figurines• Collectible metal signs • Automotive accessories• Men’s apparel • Model kits, die cast cars, and pedal cars• Collectible resin cars • Limited edition guitars• Retro metal signs, thermometers, and clocks• BooksInTernATIonAlInternational licensed magazine editions and internationally-syndicated content. Titles includeMotor Trend® in Korea, SLAM in China, and Super Streetbike in Australia. Syndicated contentincludes Four Wheeler, Import Tuner, and Super Street.servIce lIcensIngYour service, backed by the SIM brands! Examples: UTI – Universal Technical Institute, the leading providerof technical education uses “HoT RoD U” specifically designed curriculum for repairing domesticperformance vehicles. Also, Motor Trend® Certified Advantage powered by EasyCare offers consumersa Motor Trend® approved extended warranty and benefits for used vehicles that have been thoroughlyinspected, repaired, and guaranteed.TelevIsIon• As America’s longest running performance automotive series, Hot Rod® Television is one of the SPEED Channel’s highest rated series.• 4 Wheel & Off-Road® Ultimate Adventure® Television and Top Truck Challenge TV on the outdoor Channel challenges the participants to take their customized 4x4s through some of the country’s harshest terrain to give viewers an off-roading adventure.• Endurocross Television brings all of the off-road motorcycle excitement to fans across the country.rAdIoThe award winning Motor Trend Radio broadcasts nationwide on terrestrial stations and reaches over19 million subscribers on SIRIUS/XM satellite radio. Hot Rod Magazine LIVE radio show is alsobroadcast nationwide.