The fortune cookie principle 3

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  • The fortune cookie principle 3

    1. 1. Agenda   The Truth  Product and Services
    2. 2. The Truth  “We all want to feel like a part of something bigger than ourselves.” ~ Rob Walker
    3. 3. The Truth   Not just fact, figures and nutritional values.  Jimmy’s Ice Coffee  Pampers Dippers  Video
    4. 4. The Truth   What business are you in?  What do customers want from you?  How do your customers want to feel?  What can you do to get them there?
    5. 5. Product and Services  “You don’t find customers for your products, you find products for your customers.” ~ Seth Godin
    6. 6. Product and Services  Kevin Plank Under Armor Alex’s Experience
    7. 7. Product and Services 
    8. 8. Product and Services   Why does the world need your product or service?  Why you? Why now?  How will you do this better than anyone else?  How can your story make the product better?

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