Social Media Strategy for Hotel

2,943 views

Published on

Social Media Strategy for Hotel

  1. 1. SOCIAL MEDIA STRATEGYSWISS-BELHOTEL INTERNATIONAL
  2. 2. SOCIAL MEDIA & TRAVELwww.swiss-belhotel.com www.swiss-belhotel.com
  3. 3. SOCIAL MEDIA & TRAVELwww.swiss-belhotel.com www.swiss-belhotel.com
  4. 4. OBJECTIVES Create awareness, manage reputation, increase guest satisfaction, driving revenuewww.swiss-belhotel.com www.swiss-belhotel.com
  5. 5. SOCIAL MEDIA CHANNELS and many more…www.swiss-belhotel.com www.swiss-belhotel.com
  6. 6. SOCIAL MEDIA CHANNELSwww.swiss-belhotel.com www.swiss-belhotel.com
  7. 7. SOCIAL MEDIA TEAM Social Media Manager Planning & posting Reporting & analysis Marcom or PR Executive Provide information Hotel’s General Manager Respond to reviewswww.swiss-belhotel.com www.swiss-belhotel.com
  8. 8. GETTING THE CROWD 1. Printed promotion 2. Tie in with related party 3. Competition/Quizzes 4. Advertisementwww.swiss-belhotel.com www.swiss-belhotel.com
  9. 9. CONTENTS NOURISH ENGAGE Photos/videos, guides, Q&A, polls Facebook Offers, tips, blog, quizzeslocal updates, general issues COMPETITION Photo, video, taskwww.swiss-belhotel.com www.swiss-belhotel.com
  10. 10. CONTENT STRATEGY - FACEBOOK NOURISH ENGAGE Photos/videos, guides, Q&A, polls Facebook Offers, tips, blog, quizzes Post 6-8 times per weeklocal updates, general issues Keep posts relevant, short and clear Post any time of day or day of week Like other relevant fan pages COMPETITION Photo, video, taskwww.swiss-belhotel.com www.swiss-belhotel.com
  11. 11. CONTENT STRATEGY - TWITTER NOURISH ENGAGEPhotos/videos, guides, Faceb Q&A, polls ook Offers, tips, blog, quizzes Chatty, but…local updates, general issues keep the tweets relevant, short and clear Tweet any time of day or day of week Follow and retweet other relevant accounts COMPETITION Photo, video, taskwww.swiss-belhotel.com www.swiss-belhotel.com
  12. 12. CONTENT STRATEGY - PINTEREST NOURISH ENGAGEPhotos/videos, guides, Faceb Q&A, polls ook Offers, tips, blog, quizzes Pin gorgeous picture of:local updates, general issues our hotel and destination Repin and like other relevant accounts COMPETITION Photo, video, taskwww.swiss-belhotel.com www.swiss-belhotel.com
  13. 13. CONTENT STRATEGYMost NOURISH on SBI Group Fan Page Viral Posts ENGAGE Photos/videos, guides, Q&A, polls KEY: Facebook Offers, tips, blog, quizzes Pictures of destinationlocal updates, general issues & general info are the most viral post, followed by promo information accompany with a picture.www.swiss-belhotel.com www.swiss-belhotel.com
  14. 14. RETURN ON INVESTMENT MEASURING ROI By reach: number of likes, followers, etc By engagement: number of shares, comments, retweets By revenue: leads, conversions, bookings By reputation: reviews & ratings Key: Only 12% of companies able to tract direct revenue impact of social media (eConsultancy-Adobe survey)www.swiss-belhotel.com www.swiss-belhotel.com
  15. 15. THANK YOUComments & questions are appreciated

×