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Online Content Marketing Strategy

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Content is the king, they said. Here's the strategy to create content marketing strategy for your company website so they can drive more traffic.

Content is the king, they said. Here's the strategy to create content marketing strategy for your company website so they can drive more traffic.

Published in: Technology, Business
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  • Template For Corporate Introduction
  • Template For Corporate Introduction
  • Template For Corporate Introduction
  • Template For Corporate Introduction
  • Template For Corporate Introduction
  • Locker
  • Template For Corporate Introduction
  • Transcript

    • 1. CREATINGCONTENTSTRATEGY
    • 2. GOALGiving information topeople about home andlivingSUCCESSMEASURE• Number of blog hits• Comments• Visitors to website• Number of partnership
    • 3. KNOW YOUR Eavesdropping • Friends/commentsCOMPETITION • Who they followResearch • Who follows them• Googling • Blog & social media comments• Google Alerts • Incoming links• Social Medias (google.com/webmasters/tools)• Linkedin• On-site search FIND THE GAPS AND OPPORTUNITIES
    • 4. Traditional EnhancedKNOW YOUR • Age • Online behaviour • Gender • What sites the visitAUDIENCES • Income • Conversation • Profession • What they say • etc • What they share
    • 5. DISCOVERWHAT THEY NEED1. Entry keywords2. Keywords related to website3. Trending topics4. What audience say and share5. etcTOOLSYOU CAN USE1. Google Adwords Keyword Tool2. Google Alerts3. Google advanced search4. Monitter5. etc
    • 6. DESTINATION YouTube Facebook Slideshare • Fan page • Presentation • Other group • E-book • Profile BLOG Linkedin Flickr • Your group • Profile • Other group • Group • Answer Twitter EDMs
    • 7. USER GENERATED CONTENT Blogging competition Questions and answers Simple polling
    • 8. Thank you

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