Custom report tremont tearoom vs. joshua the psychic dec 28, 2013 jan 28, 2014

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Custom report tremont tearoom vs. joshua the psychic dec 28, 2013 jan 28, 2014

  1. 1. Facebook Page Report Time range: Dec 28, 2013 - Jan 28, 2014 Tremont Tearoom Joshua the Psychic BostonPsychic joshuathepsychic 1 746 fans 166 fans KPI Check Tremont Tearoom Joshua the Psychic Abs. Change in Fans 55 -3 Rel. Change in Fans +3,25 % -1,78 % PTAT 34 2 Admin Posts 388 85 Avg. Page ER 0,28 % (+0,07 %) 1,19 % (+0,18 %) Avg. Post ER 0,01 % (+0,00 %) KPI Check 0,14 % (+0,06 %) Total Interactions 51 14 N/A RR for Questions Abs. Change in Fans Rel. Change in Fans User Posts Total Interactions PTAT Avg. Post ER N/A Avg. Page ER Admin Posts N/A RR for Questions from Dec 28, 2013 to Jan 28, 2014 19 User Posts Selec… Tremont Tearoom Joshua the Psychic Total Fans Total Fans from Dec 28, 2013 to Jan 28, 2014 Tremont Tearoom Joshua the Psychic 2 000 1 500 1 000 500 Dec 30 Summary T remont T earoom Joshua t he Psychic Jan 06 Jan 13 Total Fans 1 746 Jan 20 Jan 27 Change in Fans 55 3,25 % 166 3 1,78 %
  2. 2. Distribution of Fans Tremont Tearoom Distribution of Fans from Dec 28, 2013 to Jan 28, 2014 United States Brazil Turkey Others India Vietnam Egypt United Kingdom Pakistan France Italy 249 (14,30 %) 18 (1,03 %) 19 (1,09 %) 19 (1,09 %) 20 (1,15 %) 25 (1,44 %) 29 (1,67 %) 34 (1,95 %) 36 (2,07 %) 1 247 (71,63 %) 45 (2,58 %) Joshua the Psychic Distribution of Fans from Dec 28, 2013 to Jan 28, 2014 United States South Korea United Kingdom Brazil Australia Singapore India Russia Canada 1 (0,60 %) 1 (0,60 %) 1 (0,60 %) 1 (0,60 %) 1 (0,60 %) 2 (1,20 %) 2 (1,20 %) 4 (2,40 %) 154 (92,22 %) Evolution of Local Fans Tremont Tearoom Evolution of Local Fans from Dec 28, 2013 to Jan 28, 2014 United States Brazil India Vietnam Egypt 1 500 1 250 1 000 750 500 250 0 Dec 30 Jan 06 Jan 13 Jan 20 Jan 27
  3. 3. Joshua the Psychic Evolution of Local Fans from Dec 28, 2013 to Jan 28, 2014 United States United Kingdom Brazil Australia Singapore 200 150 100 50 0 Dec 30 Jan 06 Jan 13 Jan 20 Jan 27 Due to a delay in the Facebook Insights API, there is a chance the data in this graph may not be up-to-date. This will only affect the data for up to a couple of days. Growth of Total Fans Growth of Total Fans from Dec 28, 2013 to Jan 28, 2014 Tremont Tearoom Joshua the Psychic 50 40 30 20 10 0 Dec 30 Jan 06 Jan 13 Jan 20 Jan 27 Growth of Total Fans by Week from Dec 30, 2013 to Jan 26, 2014 Tremont Tearoom Joshua the Psychic 50 40 30 20 10 0 Week 01 Week 02 Week 03 Week 04
  4. 4. Summary Max change of Fans on 38 Min change of Fans on T remont T earoom Joshua t he Psychic 0 Jan 06, 2014 Jan 06, 2014 3 Avg change per day 2 Dec 29, 2013 0 0 Dec 28, 2013 People Talking About People Talking About from Dec 28, 2013 to Jan 28, 2014 Tremont Tearoom Joshua the Psychic 50 40 30 20 10 0 Dec 30 Summary T remont T earoom Joshua t he Psychic Jan 06 Jan 13 People Talking About 34 Jan 20 Max People Talking About on Jan 27 Min People Talking About on 2 44 13 -3 Jan 08, 2014 Jan 13, 2014 7 1 -5 Jan 10, 2014 Jan 13, 2014
  5. 5. Fan Growth by Day of the Week Fan Growth by Day of the Week from Dec 28, 2013 to Jan 28, 2014 Tremont Tearoom Joshua the Psychic 50 40 30 20 10 0 Mon Tue Summary T remont T earoom Joshua t he Psychic Wed Mon Thu Tue Fri Wed Sat Thu Fri Sun Sat Sun 44 1 1 1 2 5 3 4 0 0 0 0 0 1 Admin Posts by Day Admin Posts by Day from Dec 28, 2013 to Jan 28, 2014 Tremont Tearoom Joshua the Psychic 50 40 30 20 10 0 Dec 30 Jan 06 Jan 13 Jan 20 Jan 27
  6. 6. Admin Posts by Week from Dec 30, 2013 to Jan 26, 2014 Tremont Tearoom Joshua the Psychic 125 100 75 50 25 0 Week 01 Summary T remont T earoom Joshua t he Psychic Week 02 Week 03 Week 04 Total Posts Avg Posts per day 388 12,13 Max Posts on 45 Jan 02, 2014 85 2,66 5 Jan 24, 2014
  7. 7. Post types Post types from Dec 28, 2013 to Jan 28, 2014 Tremont Tearoom Joshua the Psychic 400 300 200 100 0 status link photo album video application swf music event question offer Posts Made by Fans Posts Made by Fans from Dec 28, 2013 to Jan 28, 2014 Tremont Tearoom Joshua the Psychic 3 2 1 0 Dec 30 Jan 06 Jan 13 Jan 20 Jan 27 Posts Made by Fans by Week from Dec 30, 2013 to Jan 26, 2014 Tremont Tearoom Joshua the Psychic 5 4 3 2 1 0 Week 01 Week 02 Week 03 Week 04
  8. 8. Summary Total Posts Avg Posts per day 14 0 T remont T earoom Max Posts on 2 Jan 10, 2014 N/A Joshua t he Psychic N/A N/A N/A Post Sources Post Sources (made by Tremont Tearoom) Post Sources (made by Joshua the Psychic) from Dec 28, 2013 to Jan 28, 2014 Facebook web Twitter Online Scheduler from Dec 28, 2013 to Jan 28, 2014 EverPost EverPost 13 (3,35 %) 38 (9,79 %) 105 (27,06 %) 232 (59,79 %) 85 (100,00 %) Latest Posts T remont T earoom posted link Jan 28, 2014 | Tue | 22:05:15 GMT-5 link Source: Twitter Interactions: $40 to Spend on a Psychic Reading: The Original Tremont Tearoom https://t.co/ELz ef5Bg7Q via @ LivingSocial Likes: 0 (N/A) Comments: 0 (N/A) Shares: 0 (N/A) $40 t o Spend on a Psychic Reading: T he Original T remont T earoom 55% savings: Your last three dates could be described as the fool, the magician, and the devil -- but, hopefully, your future holds a king... Engagement Rate: 0 0,0000 %
  9. 9. T remont T earoom posted link Jan 28, 2014 | Tue | 22:04:37 GMT-5 link Source: Facebook web Interactions: https://www.livingsocial.com/cities/2-boston/deals/985695-40-to-spend-on-a-psychicreading Likes: 0 (N/A) Comments: 0 (N/A) Shares: 0 (N/A) $40 t o Spend on a Psychic Reading: T he Original T remont T earoom 55% savings: Your last three dates could be described as the fool, the magician, and the devil -- but, hopefully, your future holds a king... T remont T earoom posted link Source: Twitter Engagement Rate: 0 0,0000 % Jan 28, 2014 | Tue | 19:10:14 GMT-5 0 Interactions: Event Planning – Basics and more http://t.co/6uHt6G0H6T link Likes: 0 (N/A) Event Planning – Basics and more Comments: 0 (N/A) Event planning is a skill that will turn your world upside-down. Shares: 0 (N/A) Engagement Rate: T remont T earoom posted link Source: EverPost 0,0000 % Jan 28, 2014 | Tue | 17:10:09 GMT-5 0 Interactions: 50 Content Marketing Predictions for 2014 link Likes: 0 (N/A) 50 Cont ent Market ing Predict ions f or 2014 Comments: 0 (N/A) As the longest running content marketing predictions source on the planet (I’m not kidding), I’m proud to announce our 2014 Content Marketing... Shares: Joshua t he Psychic posted link Source: EverPost Engagement Rate: 0 (N/A) 0,0000 % Jan 28, 2014 | Tue | 16:50:09 GMT-5 0 Interactions: The Wolf of Wall Street: Roundtable Review - ThoughtPollution.com T he Wolf of Wall St reet : Roundt able Review - T hought Pollut ion.com Four Thought Pollution contributors form like Voltron to discuss the humor, morality and controversy of Martin Scorsese's latest, The Wolf of Wall... T remont T earoom posted link Source: Twitter Likes: 0 (N/A) Comments: 0 (N/A) Shares: Engagement Rate: 0 (N/A) 0,0000 % Jan 28, 2014 | Tue | 14:50:12 GMT-5 Interactions: The Discipline of Content Strategy http://t.co/XV2hH0NpZz link link 0 Likes: 0 (N/A) T he Discipline of Cont ent St rat egy Comments: 0 (N/A) It's time to stop pretending content is somebody else's problem. If content strategy is all that stands between us and the next fix-it-later copy... Shares: Engagement Rate: 0 (N/A) 0,0000 %
  10. 10. T remont T earoom posted link Source: Online Scheduler Jan 28, 2014 | Tue | 14:40:55 GMT-5 link 0 Interactions: Review by Anonymous Likes: 0 (N/A) My appointment with Curtis was better than my previous experience with Keith. Curtis was nearly accurate with my present situation, and his readings kind of aligned with my future plans. He gave me a lot of inspiration for my endeavors. My experience was really a positive one. Comments: 0 (N/A) Shares: 0 (N/A) T remont T earoom posted link Source: Online Scheduler Engagement Rate: 0,0000 % Jan 28, 2014 | Tue | 14:40:34 GMT-5 link 0 Interactions: Review by Anonymous Likes: 0 (N/A) very accurate Comments: 0 (N/A) Shares: Engagement Rate: T remont T earoom posted link Source: Online Scheduler 0 (N/A) 0,0000 % Jan 28, 2014 | Tue | 14:40:24 GMT-5 link 0 Interactions: Review by Anonymous Likes: 0 (N/A) Had a great time! Everyone was welcoming and my reading was great! Comments: 0 (N/A) Shares: 0 (N/A) Engagement Rate: T remont T earoom posted link Source: EverPost 0,0000 % Jan 28, 2014 | Tue | 12:10:23 GMT-5 0 Interactions: How to Build a Kickass Content Strategy - AudienceBloom How t o Build a Kickass Cont ent St rat egy AudienceBloom Building a kickass content strategy isn’t all that hard. Many people are doing it already (and have been for a while), and are reaping the benefits.... link Likes: 0 (N/A) Comments: 0 (N/A) Shares: 0 (N/A) Engagement Rate: 0,0000 % Top Posts Joshua t he Psychic posted status Source: EverPost New Year's Day Is Every Man's Birthday.~ Charles Lamb Jan 02, 2014 | Thu | 13:45:49 GMT-5 Interactions: Likes: status 4 4 (100,00 %) Comments: 0 (0,00 %) Shares: 0 (0,00 %) Engagement Rate: 2,3669 %
  11. 11. Joshua t he Psychic posted status Source: EverPost Jan 03, 2014 | Fri | 06:50:35 GMT-5 3 Interactions: History Is A Tool Used By Politicians To Justify Their Intentions.~ Ted Koppel Likes: status 3 (100,00 %) Comments: 0 (0,00 %) Shares: 0 (0,00 %) Engagement Rate: T remont T earoom posted photo Source: Facebook web 1,7751 % Jan 12, 2014 | Sun | 21:48:12 GMT-5 24 Interactions: 1 Year ago Please remember him ....... Likes: photo 23 (95,83 %) Comments: It is with great sadness that I write this announcement. One of our most beloved staff members/psychics for over 25 years Peter Blocker - passed away last night very gently and peacefully in his sleep. Peter was not only the Tearoom's manager for over 18 years but also my right hand and on many occasions my moral and practical compass as well. He was a naturally unconditional and magnificent human spirit who only saw the good in everyone and always helped people in a compassionate and non-judgemental way. He had a long and colorful life from being at Woodstock to travelling up the pacific coast highway to even backpacking across Germany and parts of Europe. 1 (4,17 %) Shares: 0 (0,00 %) Engagement Rate: 1,3801 % He was a High Priest in Wicca, a Reiki master, an accomplished school teacher and a master psychic trained in several mystic schools of thought and practice. If i live to be 100 years old I could only hope to be half the man he was and will continue to live all my days in the manner and ways that he would preach. I am who I am today due to the unconditional love support and teachings of this brave and wonderful soul. This loss leaves myself and my entire staff both deeply wounded and catastrophically devastated. Sail on dear friend you will be missed daily but in our hearts you soar forever. Alex Palermo Guardian of The Original Tremont Tearoom Joshua t he Psychic posted link Jan 28, 2014 | Tue | 07:10:10 GMT-5 link Source: EverPost Interactions: Gone Girl film first look: Ben Affleck curls around 'dead' Rosamund Pike in magaz ine photoshoot Likes: 1 (50,00 %) Comments: 1 (50,00 %) Gone Girl f ilm f irst look: Ben Af f leck curls around 'dead' Rosamund Pike in magazine phot oshoot Ben Affleck has been photographed embracing Gone Girl co-star Rosamund Pike's 'dead' body for the chilling cover of Entertainment Weekly magaz ine. Shares: Engagement Rate: 2 0 (0,00 %) 1,2048 %
  12. 12. Joshua t he Psychic posted link Source: EverPost Jan 24, 2014 | Fri | 20:39:13 GMT-5 2 Interactions: Would You Like To Buy The "Lena Dunham" Of Couches? Would You Like T o Buy T he "Lena Dunham" Of Couches? Because this dude on Craigslist is selling one, and Lena's helping him get the word out. Joshua t he Psychic posted link link Likes: 1 (50,00 %) Comments: 1 (50,00 %) Shares: Engagement Rate: 0 (0,00 %) 1,1976 % Jan 12, 2014 | Sun | 23:43:18 GMT-5 Source: EverPost Interactions: 78-Year-Old Vegan Male Bodybuilder, Jim Morris, Will Make You Reconsider Your Diet Likes: link 1 1 (100,00 %) Comments: 78-Year-Old Vegan Male Bodybuilder, Jim Morris, Will Make You Reconsider Your Diet If there's ever been a greater advert for ditching meat and animal products in favour of a vegan lifestyle, we think we've found it. Meet 78-year-old... Joshua t he Psychic posted link Source: EverPost 0 (0,00 %) Shares: 0 (0,00 %) Engagement Rate: 0,5988 % Jan 23, 2014 | Thu | 12:00:53 GMT-5 1 Interactions: SEED OF EMOTIONAL WEIGHT LOSS Likes: link 1 (100,00 %) SEED OF EMOT IONAL WEIGHT LOSS Comments: 0 (0,00 %) Go out on a limb. Hang up some old baggage. You won’t be sorry. It’s exhausting carrying around ancient stuff that no longer serves you. You can’t... Shares: 0 (0,00 %) Joshua t he Psychic posted link Source: EverPost Engagement Rate: 0,5988 % Jan 24, 2014 | Fri | 18:15:54 GMT-5 1 Interactions: What are the Best Fruits to Eat for Weight Loss? What are t he Best Fruit s t o Eat f or Weight Loss? What are the Best Fruits to Eat for Weight Loss? Likes: Source: EverPost 0 (0,00 %) Shares: 0 (0,00 %) Healt hy Resolut ion: T he 8 Absolut e-Worst Foods You Can Pump Int o Your Body This new year means new rules to eating. 0,5988 % Jan 26, 2014 | Sun | 17:00:07 GMT-5 Interactions: Healthy Resolution: The 8 Absolute-Worst Foods You Can Pump Into Your Body 1 (100,00 %) Comments: Engagement Rate: Joshua t he Psychic posted link link Likes: link 1 1 (100,00 %) Comments: 0 (0,00 %) Shares: 0 (0,00 %) Engagement Rate: 0,5988 %
  13. 13. Jan 22, 2014 | Wed | 11:56:06 GMT-5 Joshua t he Psychic posted link Source: EverPost 1 Interactions: Mark Wahlberg plans to ‘beat the crap’ out of One Direction - watch 1 (100,00 %) Likes: Mark Wahlberg plans t o ‘beat t he crap’ out of One Direct ion - wat ch ‘Transformers 4’ actor says he wants to ‘punch Harry on the nose’ link Comments: 0 (0,00 %) Shares: 0 (0,00 %) Engagement Rate: 0,5988 % Average Post Engagement Rate Average Post Engagement Rate from Dec 28, 2013 to Jan 28, 2014 Tremont Tearoom Joshua the Psychic 0,8000 % 0,6000 % 0,4000 % 0,2000 % 0,0000 % Dec 30 Jan 06 Jan 13 Jan 20 Jan 27 Average Post Engagement Rate by Week from Dec 30, 2013 to Jan 26, 2014 Tremont Tearoom Joshua the Psychic 0,2500 % 0,2000 % 0,1500 % 0,1000 % 0,0500 % 0,0000 % Week 01 Week 02 Week 03 Week 04
  14. 14. Moving Avg of Post Engagement Rate Summary T remont T earoom 0,0081 % Joshua t he Psychic 0,1392 % Total Interactions Facebook Likes 51 Facebook Comments Facebook Shares 19 44 2 5 86,27 % 0,0026 % 3,92 % 9,80 % 17 2 0 89,47 % 0,0567 % 10,53 % 0,00 % Daily Page Engagement Rate Daily Page Engagement Rate from Dec 28, 2013 to Jan 28, 2014 Tremont Tearoom Joshua the Psychic 4,0000 % 3,0000 % 2,0000 % 1,0000 % 0,0000 % Dec 30 Jan 06 Jan 13 Jan 20 Jan 27
  15. 15. Weekly Page Engagement Rate from Dec 30, 2013 to Jan 26, 2014 Tremont Tearoom Joshua the Psychic 2,0000 % 1,5000 % 1,0000 % 0,5000 % 0,0000 % Week 01 Summary Week 02 Week 03 Moving Avg of Page Engagement Rate T remont T earoom 0,2845 % Joshua t he Psychic 1,1913 % Total Interactions 51 Facebook Likes Facebook Comments Facebook Shares 19 44 2 5 86,27 % 0,0668 % 0,1769 % Week 04 3,92 % 9,80 % 17 2 0 89,47 % 10,53 % 0,00 %
  16. 16. Moving Average of Post Engagement Rate Moving Average of Post Engagement Rate from Dec 28, 2013 to Jan 28, 2014 Tremont Tearoom 7 day Avg. Tremont Tearoom 30 day Avg. Joshua the Psychic 30 day Avg. Joshua the Psychic 7 day Avg. 0,3000 % 0,2000 % 0,1000 % 0,0000 % -0,1000 % Dec 30 Jan 06 Jan 13 Jan 20 Jan 27 Moving Average of Page Engagement Rate Moving Average of Page Engagement Rate from Dec 28, 2013 to Jan 28, 2014 Tremont Tearoom 7 day Avg. Tremont Tearoom 30 day Avg. Joshua the Psychic 30 day Avg. Joshua the Psychic 7 day Avg. 2,5000 % 2,0000 % 1,5000 % 1,0000 % 0,5000 % 0,0000 % -0,5000 % Dec 30 Jan 06 Jan 13 Jan 20 Jan 27
  17. 17. Most Engaging Post Types Most Engaging Post Types from Dec 28, 2013 to Jan 28, 2014 Tremont Tearoom Joshua the Psychic 2,0000 % 1,5000 % 1,0000 % 0,5000 % 0,0000 % status link photo album video application swf music event question offer Total Interactions by Hour Total Interactions by Hour from Dec 28, 2013 to Jan 28, 2014 Tremont Tearoom Joshua the Psychic 30 25 20 15 10 5 0 0:00 3:00 Summary T remont T earoom Joshua t he Psychic 6:00 9:00 12:00 15:00 18:00 21:00 Most Interactions Least Interactions 24 (47,06 %) 0 (0,00 %) 21:00 - 22:00 6:00 - 7:00 4 (21,05 %) 1 (5,26 %) 13:00 - 14:00 18:00 - 19:00
  18. 18. Average Post Engagement Rate by Hour/ Average Post Engagement Rate by Day of the Week Average Post Engagement Rate by Hour Average Post Engagement Rate by Day of the Week from Dec 28, 2013 to Jan 28, 2014 Tremont Tearoom from Dec 28, 2013 to Jan 28, 2014 Joshua the Psychic Tremont Tearoom Joshua the Psychic 0:00 Mon 3:00 Tue 6:00 Wed 9:00 Thu 12:00 Fri 15:00 18:00 Sat 21:00 Sun 0,0000 % 0,5000 % 1,0000 % 1,5000 % 2,0000 % 0,0000 % 0,1000 % 0,2000 % 0,3000 % 0,4000 % Daily Interactions Daily Interactions from Dec 28, 2013 to Jan 28, 2014 Tremont Tearoom Joshua the Psychic 30 25 20 15 10 5 0 Dec 30 Jan 06 Jan 13 Jan 20 Jan 27 0,5000 %
  19. 19. Weekly Interactions from Dec 30, 2013 to Jan 26, 2014 Tremont Tearoom Joshua the Psychic 30 25 20 15 10 5 0 Week 01 Summary Week 02 Total Interactions T remont T earoom 51 Joshua t he Psychic 19 Week 03 Facebook Likes Facebook Comments Week 04 Facebook Shares Avg Interactions per day 1,59 44 2 5 86,27 % 3,92 % 9,80 % 17 2 0 89,47 % 10,53 % 0,00 % Max Interactions on 24 Jan 12, 2014 0,59 5 Jan 02, 2014
  20. 20. Facebook Likes, Comments and Shares by Day Facebook Likes, Comments and Shares by Day from Dec 28, 2013 to Jan 28, 2014 Tremont Tearoom Likes Tremont Tearoom Comments Tremont Tearoom Shares Joshua the Psychic Comments Joshua the Psychic Shares Joshua the Psychic Likes 25 20 15 10 5 0 Dec 30 Jan 06 Jan 13 Jan 20 Jan 27 Facebook Likes, Comments and Shares by Week from Dec 30, 2013 to Jan 26, 2014 Tremont Tearoom Likes Tremont Tearoom Comments Tremont Tearoom Shares Joshua the Psychic Comments Joshua the Psychic Shares Joshua the Psychic Likes 30 25 20 15 10 5 0 Week 01 Week 02 Week 03 Week 04
  21. 21. Interactions by Post Type Interactions by Post Type from Dec 28, 2013 to Jan 28, 2014 Tremont Tearoom Likes Tremont Tearoom Comments Tremont Tearoom Shares Joshua the Psychic Comments Joshua the Psychic Shares Joshua the Psychic Likes 40 30 20 10 0 status link photo album video application swf music event question offer Summary Post Type FB Page Percentage of Each Post Type Tremont Tearoom 21,57 % Joshua the Psychic 57,89 % Tremont Tearoom 66,67 % Link Photo Joshua the Psychic 0,00 % Tremont Tearoom 9,80 % Status Joshua the Psychic 42,11 % Tremont Tearoom 0,00 % Joshua the Psychic 0,00 % Tremont Tearoom 1,96 % Joshua the Psychic 0,00 % Swf Video General Response Rate for User Questions FB Likes FB Comments FB Shares 8 1 2 72,73 % 9,09 % 18,18 % 9 2 0 81,82 % 18,18 % 0,00 % 30 1 3 88,24 % 2,94 % 8,82 % 0 0 0 N/A N/A N/A 5 0 0 100,00 % 0,00 % 0,00 % 8 0 0 100,00 % 0,00 % 0,00 % 0 0 0 N/A N/A N/A N/A N/A N/A N/A N/A N/A 1 0 0 100,00 % 0,00 % 0,00 % N/A N/A N/A N/A N/A N/A
  22. 22. Summary Response Rate Posted by Users Responded by Page T remont T earoom N/A 0 0 Joshua t he Psychic N/A 0 0
  23. 23. General Response Rate for User Posts Tremont Tearoom General Response Rate for User Posts from Dec 28, 2013 to Jan 28, 2014 Responded Unresponded 1 (7,14 %) 13 (92,86 %) Summary T remont T earoom Joshua t he Psychic Response Rate Posted by Users Responded by Page 7,14 % 14 1 N/A 0 0 Response Rate for User Questions
  24. 24. Summary Response Rate Posted by Users Responded by Page T remont T earoom N/A 0 0 Joshua t he Psychic N/A 0 0
  25. 25. Response Rate for User Posts Response Rate for User Posts from Dec 28, 2013 to Jan 28, 2014 Tremont Tearoom Joshua the Psychic 100,00 % 75,00 % 50,00 % 25,00 % 0,00 % Dec 30 Jan 06 Jan 13 Jan 20 Jan 27 Response Rate for User Posts by Week from Dec 30, 2013 to Jan 26, 2014 Tremont Tearoom Joshua the Psychic 100,00 % 75,00 % 50,00 % 25,00 % 0,00 % Week 01 Week 02 Week 03 Week 04
  26. 26. Summary T remont T earoom Joshua t he Psychic Response Rate Posted by Users Responded by Page 7,14 % 14 1 N/A 0 0 Responded vs. Unresponded User Questions
  27. 27. Total User Questions Average User Questions per day T remont T earoom 0 0,00 0,00 N/A Joshua t he Psychic 0 0,00 0,00 N/A Summary Average Page Responses Average RT (Response per day Time)
  28. 28. Responded vs. Unresponded User Posts Responded vs. Unresponded User Posts from Dec 28, 2013 to Jan 28, 2014 Tremont Tearoom Unresponded Joshua the Psychic Responded Tremont Tearoom Responded Joshua the Psychic Unresponded 3 2 1 0 Dec 30 Jan 06 Jan 13 Jan 20 Jan 27 Responded vs. Unresponded User Posts by Week from Dec 30, 2013 to Jan 26, 2014 Tremont Tearoom Unresponded Joshua the Psychic Responded Tremont Tearoom Responded Joshua the Psychic Unresponded 5 4 3 2 1 0 Week 01 Week 02 Week 03 Week 04
  29. 29. Summary T remont T earoom Total User Average User Posts per Posts day Average Page Responses per day Average RT (Response Time) 14 0,44 0,03 2 h 31 min 0 0,00 0,00 N/A Joshua t he Psychic Sharability Sharability from Dec 28, 2013 to Jan 28, 2014 Tremont Tearoom Shares per Day Tremont Tearoom Total Shares per Period Joshua the Psychic Total Shares per Period Joshua the Psychic Shares per Day 5 5 4 4 3 3 2 2 1 Shares per Day 6 1 0 Dec 30 Summary Jan 06 Jan 13 Jan 20 Jan 27 Total Shares per Period 6 0 Joshua t he Psychic Avg Shares per day Avg Daily Share Rate Total Share Rate 5 1,67 0,2139 % 0,2877 % 0 T remont T earoom Total Shares N/A N/A N/A
  30. 30. Response Time for User Questions Response Time for User Posts Response Time for User Posts from Dec 28, 2013 to Jan 28, 2014 Tremont Tearoom Joshua the Psychic 100,00 % 75,00 % 50,00 % 25,00 % 0,00 % Under 10 mins 10 - 30 mins 30 - 90 mins 90 mins - 6 hrs 6 - 12 hrs 12 - 24 hrs 24 - 72 hrs More than 72 hrs
  31. 31. Response Rate vs. Number of Questions Summary Response Rate Posted by Users Responded by Page Avg Response Time T remont T earoom N/A 0 0 N/A Joshua t he Psychic N/A 0 0 N/A Response Rate vs. Number of Posts Response Rate vs. Number of Posts from Dec 28, 2013 to Jan 28, 2014 100 Response Rate % 75 50 25 0 Tremont Tearoom 0 2 4 6 8 10 12 14 # of User Posts Tremont Tearoom Summary Response Rate Posted by Users Responded by Page Avg Response Time 7,14 % 14 1 2 h 31 min N/A 0 0 N/A T remont T earoom Joshua t he Psychic
  32. 32. User Activity Tremont Tearoom User Activity from Dec 28, 2013 to Jan 28, 2014 Mon Tue Wed Thu Fri Sat Sun 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 16 17 18 19 20 21 22 23 [hrs] Joshua the Psychic User Activity from Dec 28, 2013 to Jan 28, 2014 Mon Tue Wed Thu Fri Sat Sun 00 01 02 03 04 05 06 07 08 09 10 11 12 [hrs] 13 14 15
  33. 33. Metric Report Overview Total Fans Total number of Page’s Fans in a given point of time. Distribution of Fans Distribution of Fans in Different Countries Evolution of Local Fans Shows the daily growth of fans from different countries. To display more countries in the graph, simply select the desired country by clicking on it in the table below. Growth of Total Fans This graph shows the daily increase or decrease in Fans during a selected time range. People Talking About The number of unique individuals who have created a Story (this includes: Liking, Commenting, Posting, Sharing, responding to an Event, answering your Question, Mentioning or Tagging your Page, Checking-in to or Recommending your Facebook Page. It also includes any subsequential Likes or Comments from posts Shared by Page Fans) about the Page during the previous 7 days. Fan Growth by Day of the Week This graph shows the growth in total Fans for each day of the week during a selected time range. For example, if you have selected a four week time range, then the total Fan growth for Monday would be the sum of Fan growth on each Monday during the four week time range. Admin Posts by Day This graph shows the number of posts made by the page’s administrators by day during a selected time range. Posts Made by Fans This shows the number of fan posts a page received each day during a selected time range.
  34. 34. Post Sources This graph shows the sources that a monitored page posted from. You can see whether content was posted directly on Facebook or via another device, such as a smart phone or a Facebook app. Average Post Engagement Rate Calculated on a daily basis as the sum of all Engagement Rates of posts that were made on a particular day divided by their count. For example, if there is one post on Monday with an Engagement Rate of .5% and two posts on Tuesday with Engagement Rates of .3% and .1%, then the Average Post Engagement Rate for Monday would be .5% (.5% / 1), while the Average Post Engagement Rate for Tuesday would be .2%.((.1%+.3%) / 2). Daily Page Engagement Rate Calculated on a daily basis as the sum of all Engagement Rates of posts that were made on a particular day. For example, if there is one post on Monday with an Engagement Rate of .5% and two posts on Tuesday with Engagement Rates of .3% and .5%, then the Daily Page Engagement Rate for Monday = .5% and the Daily Page Engagement Rate for Tuesday = .8%. Moving Average of Post Engagement Rate This graph shows the evolution of both the 7 day and the 30 day moving average of the Post Engagement Rate during a selected time range. Calculated as the sum of all Engagement Rates of posts that were made in the last 7 or 30 days divided by total posts made during that selected time period. If there were 3 posts in the last 7 or 30 days .3%, .5%, and .1%, then the Moving Average of Post Engagement Rate would be .3% (.3%+.5%+.1% / 3). Moving Average of Page Engagement Rate This graph shows the evolution of both the 7 day and the 30 day moving average of the Daily Page Engagement Rate during a selected time range. It is calculated from the sum of all daily values of Daily Page Engagement Rates in the last 7 or 30 day period. Days with Daily Page Engagement Rates of 0 are excluded. For example, if in the last 30 days there are 4 days with Daily Page Engagement Rates of .2%, .1%, .5%, and .3%, then the Moving Average of Page Engagement Rate would equal ((.2% +.1% +.5% +.3%) / 4) = .275%. Most Engaging Post Types This shows the Engagement Rates of each post type (Status, Link, Photo and Video) during a selected time range.
  35. 35. Total Interactions by Hour Shows the total number of Interactions at each hour of the day during a selected time range. For example, if you have selected a four week time range, then the sum of all 4PM Interactions during the four week time range would equal the total Interactions for 4PM. Average Post Engagement Rate by Hour This graph shows what the Average Post Engagement Rate was at each hour of the day during a selected time period. It is the average of the hourly Post Engagement Rate during a selected time period. For example, if there were three posts made at 4PM (on different days) during a selected time period, one with an ER of .1%, one with an ER of .3%, and one with an ER of .5%, then the Average Post Engagement Rate at 4PM would equal .3%. Average Post Engagement Rate by Day of the Week This graph shows what the Average Post Engagement Rate was for each day of the week during a selected time period. It is calculated as the sum of Post Engagement Rates for each respective day of the week (Monday through Sunday), divided by the total number of posts on that day of the week during the selected time period. For example, if there are 2 ERs on Monday and they are .6% and .8%, then the Average Engagement Rate for Monday would equal .7%. Daily Interactions This graph shows the total number of Interactions (Likes, Comments and Shares) per day during a selected time range. Facebook Likes, Comments and Shares by Day The graph shows the number of Facebook Likes, Comments and Shares during a selected time range. Interactions by Post Type This graph shows the number of Likes, Comments and Shares by post type during a selected time range. General Response Rate for User Questions This graph shows the percentage of user questions the monitored page responded to (user posts containing ?) during a selected time range versus the percentage of user questions that did not receive a response during the same time range.
  36. 36. General Response Rate for User Posts This graph shows the percentage of user posts the monitored page responded to during a selected time range versus the percentage of user posts not responded during the same time range. Response Rate for User Questions This graph shows the daily percentage of user questions (user posts containing ?) the monitored page responded to during a selected time range. Response Rate for User Posts This graph shows the daily percentage of user posts the monitored page responded to during a selected time range. Responded vs. Unresponded User Questions This graph shows the daily number of responded and unresponded user questions (user posts containing ?). It also shows the daily percentage of user questions the monitored page responded to and the average amount of time it took (in minutes) for the monitored page to respond to a user’s question per day for a selected time range. Responded vs. Unresponded User Posts This graph shows the daily number of responded and unresponded user posts. It also shows the daily percentage of user posts the monitored page responded to and the average amount of time it took (in minutes) for the monitored page to respond to a user’s post per day for a selected time range. Sharability This graph shows the total number of Shares of Page’s content on specific days during a monitored period of time. Each bar on the graph represents the daily values of these Shares. The line represents the cumulative number of all Shares from the beginning of the chosen period. Response Time for User Questions This graph shows a breakdown of the time it took the monitored page to respond to a user question (user post containing ?) during a selected time range. This graph shows the relative distribution of page responses to user posts according to time needed for the page to reply. The following time intervals are used: under 10 minutes, 10-30 minutes, 30-90 minutes, 90 minutes-6 hours, 6-12 hours, 12-24 hours, 24-72 hours, or more than 72 hours.
  37. 37. Response Time for User Posts This graph shows a breakdown of the time it took the monitored page to respond to a user post during a selected time range. This graph shows the relative distribution of page responses to user posts according to the time needed for the page to reply. The following time intervals are used: under 10 minutes, 10-30 minutes, 30-90 minutes, 90 minutes-6 hours, 6-12 hours, 12-24 hours, 24-72 hours, or more than 72 hours. Response Rate vs. Number of Questions This chart represents the monitored page’s performance in responding to user questions. The number of user questions (user posts containing ?) is displayed on the X-axis and the Response Rate for user questions on the Y-axis. Response Rate vs. Number of Posts This chart represents the monitored page’s performance in responding to user posts. The number of user posts is displayed on the X-axis and the Response Rate for user posts on the Y-axis. User Activity This graph shows the total number of user posts and comments by day of the week and also by hour of the day during a selected time range.

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