One of three papers given at this session, this presentation addresses ways that museums can assess their digital publishing needs, with an emphasis on a mediated approach to adopting the new technology. The first half, as introduction to the session, offers questions for your institution to consider before going digital. Does your institution need e-books or apps? Or does it need expanded mobile access to your website and greater digital connectivity in your galleries? Have you assessed your audience’s digital needs? The second half discusses the state of digital publishing at my institution, the Smithsonian’s National Museum of the American Indian, and how we are planning our digital future.