80% of things that
surround us are not made
by God they are made 

in China
The most successful pet related
product ever crowd funded
$251K
12 people San-Francisco, US Shenzhen, CNKyiv, UA
Lean
Hardware
Startup*
T H E
* Cyril Ebersweiler
Haxlr8r
2012 2013 2014
19K
0.46%

93K
0.59%

195K
1.59%

K I C K S T A R T E R H A R D W A R E P R O J E C T S
*source: https://ww...
I D E A P R O D U C T
Idea Mass productionPrototype Engineering
Sample
Small batch
Open hardware
toolkits
Crowd Funding Ag...
How HARD
can it be?
It’s called Hardware 

because it’s Hard.
S O F T W A R E V S H A R D W A R E
- Fundrasing

- Branding

- Marketing

- Customer Service

- PR
Prototyping
1
Producti...
No business plan survives
contact with a customer
S T E V E B L A N K
No hardware plan survives
contact with a factory
C Y R I L E B E R S W E I L E R
How
long will
it take?
How much
money do
you need?
Prototyping
1
Production
2
Scaling
3
Bootstrap
Accelerators
+ Angels
Crowdfunding
+ Pre-Orders
Sales
+ VC investments
Brid...
Prototyping
1
Production
2
Scaling
3
Bootstrap
Accelerators
+ Angels
Crowdfunding
+ Pre-Orders
Sales
+ VC investments
Brid...
Hardware is less hard
with accelerator
111 days program in Shenzhen
2 weeks demo is San Francisco
$50K for 5-10% of your company
1
Intro to China,
factories, mentors,
other teams
2
Focus on the
prototype
3
Negotiating with
factories about mass
product...
Concept (ID)
P L A N F O R H A R D W A R E S T A R T U P
Design-For-Manufacture (DFM)
Minimal Viable Product (MVP)
Complet...
If you have any questions
feel free to contact me
C O N T A C T
alex@petcube.com
But that is not all…
info@petcube.com Petcube
Firmware 

engineer
Head of
marketing
Graphic
designer
H I R I N G
Petcube. How to build a hardware startup from scratch
Petcube. How to build a hardware startup from scratch
Petcube. How to build a hardware startup from scratch
Petcube. How to build a hardware startup from scratch
Petcube. How to build a hardware startup from scratch
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Petcube. How to build a hardware startup from scratch

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Petcube is a gadget that allows you to talk, watch and play with your pet from a smartphone. Successfully funded on Kickstarter at Nov 2013 and became most funded pet related project on croudfunding platforms ever

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Petcube. How to build a hardware startup from scratch

  1. 1. 80% of things that surround us are not made by God they are made 
 in China
  2. 2. The most successful pet related product ever crowd funded $251K
  3. 3. 12 people San-Francisco, US Shenzhen, CNKyiv, UA
  4. 4. Lean Hardware Startup* T H E * Cyril Ebersweiler Haxlr8r
  5. 5. 2012 2013 2014 19K 0.46% 93K 0.59% 195K 1.59% K I C K S T A R T E R H A R D W A R E P R O J E C T S *source: https://www.kickstarter.com/year/2012?ref=footer#category https://www.kickstarter.com/help/stats
  6. 6. I D E A P R O D U C T Idea Mass productionPrototype Engineering Sample Small batch Open hardware toolkits Crowd Funding Agile 
 Manufacturing Quick prototyping services
  7. 7. How HARD can it be? It’s called Hardware 
 because it’s Hard.
  8. 8. S O F T W A R E V S H A R D W A R E - Fundrasing - Branding - Marketing - Customer Service - PR Prototyping 1 Production 2 Scaling 3 - Software - Planning - Branding - Problem solved - Market timing/Strategy - Software prototype - Prototyping - Industrial Design - Firmware - BSP - GERBER - CAD - Suppliers selection - Design for Manufacture - Materials selection - Sourcing - Soft/Hard tooling - Quality management - Certification - Testing - Assembly - China effect - Crowdfunding - Fullfilment - Distribution
  9. 9. No business plan survives contact with a customer S T E V E B L A N K
  10. 10. No hardware plan survives contact with a factory C Y R I L E B E R S W E I L E R
  11. 11. How long will it take? How much money do you need?
  12. 12. Prototyping 1 Production 2 Scaling 3 Bootstrap Accelerators + Angels Crowdfunding + Pre-Orders Sales + VC investments Bridge of Death 3 Month — 2 Years 3 Month — 2 Years 1 Year +
  13. 13. Prototyping 1 Production 2 Scaling 3 Bootstrap Accelerators + Angels Crowdfunding + Pre-Orders Sales + VC investments Bridge of Death Accelerating in HAX 3 Month — 2 Years 3 Month — 2 Years 1 Year +
  14. 14. Hardware is less hard with accelerator
  15. 15. 111 days program in Shenzhen 2 weeks demo is San Francisco $50K for 5-10% of your company
  16. 16. 1 Intro to China, factories, mentors, other teams 2 Focus on the prototype 3 Negotiating with factories about mass production 4 Product demo, media coverage. Maybe Kickstarter.
  17. 17. Concept (ID) P L A N F O R H A R D W A R E S T A R T U P Design-For-Manufacture (DFM) Minimal Viable Product (MVP) Complete Functional Product (CFP) Mass production (MP) Shipment Retail
  18. 18. If you have any questions feel free to contact me C O N T A C T alex@petcube.com But that is not all…
  19. 19. info@petcube.com Petcube Firmware 
 engineer Head of marketing Graphic designer H I R I N G
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