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Podcasting 101 - Long Beach Podcast Meetup
Podcasting 101 - Long Beach Podcast Meetup
Podcasting 101 - Long Beach Podcast Meetup
Podcasting 101 - Long Beach Podcast Meetup
Podcasting 101 - Long Beach Podcast Meetup
Podcasting 101 - Long Beach Podcast Meetup
Podcasting 101 - Long Beach Podcast Meetup
Podcasting 101 - Long Beach Podcast Meetup
Podcasting 101 - Long Beach Podcast Meetup
Podcasting 101 - Long Beach Podcast Meetup
Podcasting 101 - Long Beach Podcast Meetup
Podcasting 101 - Long Beach Podcast Meetup
Podcasting 101 - Long Beach Podcast Meetup
Podcasting 101 - Long Beach Podcast Meetup
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Podcasting 101 - Long Beach Podcast Meetup

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Podcasting 101 Presentation to Long Beach Podcast Meetup 2/17/2010

Podcasting 101 Presentation to Long Beach Podcast Meetup 2/17/2010

Published in: Self Improvement
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Transcript

  • 1. Podcasting 101 LB Podcasters Meetup Alex Nesbitt DigitalPodcast.com PodcastCookbook.com
  • 2. What is a Podcast? <ul><li>Like a magazine subscription for a TV or Radio show </li></ul><ul><ul><li>Digital Media File - Audio or video </li></ul></ul><ul><ul><li>Released episodically </li></ul></ul><ul><ul><li>Enabled for automatic delivery via subscription (Really Simple Syndication-RSS) </li></ul></ul><ul><ul><li>Generally available for online viewing listening </li></ul></ul>
  • 3. Podcast Components Media File Website RSS Podcatching Software (itunes, Juice) MP3 Player Or iPod
  • 4. Media Production - Audio <ul><li>Equipment </li></ul><ul><ul><li>Microphone and computer </li></ul></ul><ul><ul><li>Sound recorder (Xoom H4) </li></ul></ul><ul><li>Audio Editing Tools </li></ul><ul><ul><li>Audacity + Lame plugin(free) </li></ul></ul><ul><ul><li>Sony Sound Forge ($60) </li></ul></ul><ul><ul><li>Garageband - Mac </li></ul></ul>
  • 5. Media Production - Video <ul><li>Equipment </li></ul><ul><ul><li>Video camera (Flip, Canon with mic jack) </li></ul></ul><ul><ul><li>Lavaliere microphone </li></ul></ul><ul><ul><li>Handheld or boom mic </li></ul></ul><ul><li>Video Editing Tools </li></ul><ul><ul><li>Windows Movie Maker </li></ul></ul><ul><ul><li>Sony Vegas Movie Studio ($100) </li></ul></ul><ul><ul><li>iMovie/Final Cut - Mac </li></ul></ul>
  • 6. Media Production – Screencasts/Webcasts <ul><li>Screencasts </li></ul><ul><ul><li>PC </li></ul></ul><ul><ul><ul><li>Camtasia Studio ($300) </li></ul></ul></ul><ul><ul><ul><li>Camstudio (Free) </li></ul></ul></ul><ul><ul><li>Mac </li></ul></ul><ul><ul><ul><li>Keynote </li></ul></ul></ul><ul><li>Webcasts – (Ustream,Stickam…) </li></ul><ul><ul><li>Webcam($60) </li></ul></ul><ul><ul><li>WebcamMax Software – ($50) </li></ul></ul>
  • 7. Website <ul><li>Domain name </li></ul><ul><ul><li>GKG.net ($10 per year) </li></ul></ul><ul><li>Hosting </li></ul><ul><ul><li>Dreamhost.com ($10 per month) </li></ul></ul><ul><ul><ul><li>Dreamhost also supports Amazon Content Delivery Network for an extra fee </li></ul></ul></ul><ul><li>Blog Software </li></ul><ul><ul><li>Wordpress (free) </li></ul></ul><ul><ul><ul><li>One step installer at Dreamhost </li></ul></ul></ul>
  • 8. RSS (a searchable list of your podcasts) <ul><li>RSS – Really Simple Syndication </li></ul><ul><ul><li>Specially formatted list of your podcasts and information about your podcasts </li></ul></ul><ul><li>PowerPress plugin for Wordpress (Free) </li></ul><ul><ul><li>blubrry.com/powerpress </li></ul></ul><ul><li>Add as much information about your show as you can to your RSS feed </li></ul><ul><li>Limit number of shows </li></ul><ul><ul><li>under 25 is good </li></ul></ul>
  • 9. Podcast Directories <ul><li>iTunes </li></ul><ul><li>DigitalPodcast.com </li></ul><ul><li>PodcastDirectory.com </li></ul><ul><li>PodcastAlley.com </li></ul><ul><li>Podfeed.net </li></ul><ul><li>PodcastPickle.com </li></ul>
  • 10. Key Success Factors <ul><li>Picking your topic & staying on topic </li></ul><ul><ul><li>Passion, audience, angle </li></ul></ul><ul><li>Frequent and consistent releases </li></ul><ul><ul><li>At least weekly, same time, same day </li></ul></ul><ul><li>Make it easy for people to find your show </li></ul><ul><ul><li>Optimize for search engines, including iTunes </li></ul></ul><ul><li>Getting trial </li></ul><ul><ul><li>Promotion, co-promotion </li></ul></ul><ul><li>Engaging your audience </li></ul><ul><ul><li>Email, phone, live chat etc. </li></ul></ul>
  • 11. ID3 Tags – Making your content findable <ul><li>Information about your media file </li></ul><ul><ul><li>Show name, episode title, artist, summary description, cover art, length </li></ul></ul><ul><li>Used by search engines to index media </li></ul><ul><li>Access in iTunes </li></ul><ul><ul><li>Right click on media file </li></ul></ul><ul><ul><li>Select “Get info” </li></ul></ul>
  • 12. 10 Ways to Make Money Podcasting <ul><li>Sell your content </li></ul><ul><li>Donations </li></ul><ul><li>Run ads within the podcast </li></ul><ul><li>Promote a sponsor within your podcast </li></ul><ul><li>Run ads on your webpage </li></ul><ul><li>Sell your own product </li></ul><ul><li>Sell professional services </li></ul><ul><li>Sell training </li></ul><ul><li>Affiliate sales </li></ul><ul><li>Affiliate lead generation </li></ul>
  • 13. Some Advanced Resources <ul><li>Blip.tv Pro - $9 per month </li></ul><ul><ul><li>Creates flash, m4v and mp3 version automatically </li></ul></ul><ul><li>Dedicated feeds for audio and video versions </li></ul><ul><ul><li>(option in PowerPress) </li></ul></ul><ul><li>Thesis theme – SEO optimized ($84) </li></ul><ul><li>Free Wordpress plugins </li></ul><ul><ul><li>Akismet – anti-spam </li></ul></ul><ul><ul><li>Headspace2 – customize page titles/descriptions </li></ul></ul><ul><ul><li>Google XML Sitemap – Sitemap generator </li></ul></ul><ul><li>Levelator – automatic sound leveling </li></ul>
  • 14. Resources <ul><li>PodcastCookbook.com </li></ul><ul><ul><li>how to videos </li></ul></ul><ul><li>PodcastCookbook.com/resources </li></ul><ul><ul><li>Links from this and other presentations </li></ul></ul><ul><li>apple.com/itunes/podcasts </li></ul>

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