Podcasting 101 - Long Beach Podcast Meetup

Podcasting 101 LB Podcasters Meetup Alex Nesbitt DigitalPodcast.com PodcastCookbook.com

What is a Podcast?
Like a magazine subscription for a TV or Radio show
Digital Media File - Audio or video
Released episodically
Enabled for automatic delivery via subscription (Really Simple Syndication-RSS)
Generally available for online viewing listening

Podcast Components Media File Website RSS Podcatching Software (itunes, Juice) MP3 Player Or iPod

Media Production - Audio
Equipment
Microphone and computer
Sound recorder (Xoom H4)
Audio Editing Tools
Audacity + Lame plugin(free)
Sony Sound Forge ($60)
Garageband - Mac

Media Production - Video
Equipment
Video camera (Flip, Canon with mic jack)
Lavaliere microphone
Handheld or boom mic
Video Editing Tools
Windows Movie Maker
Sony Vegas Movie Studio ($100)
iMovie/Final Cut - Mac

Media Production – Screencasts/Webcasts
Screencasts
PC
Camtasia Studio ($300)
Camstudio (Free)
Mac
Keynote
Webcasts – (Ustream,Stickam…)
Webcam($60)
WebcamMax Software – ($50)

Website
Domain name
GKG.net ($10 per year)
Hosting
Dreamhost.com ($10 per month)
Dreamhost also supports Amazon Content Delivery Network for an extra fee
Blog Software
Wordpress (free)
One step installer at Dreamhost

RSS (a searchable list of your podcasts)
RSS – Really Simple Syndication
Specially formatted list of your podcasts and information about your podcasts
PowerPress plugin for Wordpress (Free)
blubrry.com/powerpress
Add as much information about your show as you can to your RSS feed
Limit number of shows
under 25 is good

Podcast Directories
iTunes
DigitalPodcast.com
PodcastDirectory.com
PodcastAlley.com
Podfeed.net
PodcastPickle.com

Key Success Factors
Picking your topic & staying on topic
Passion, audience, angle
Frequent and consistent releases
At least weekly, same time, same day
Make it easy for people to find your show
Optimize for search engines, including iTunes
Getting trial
Promotion, co-promotion
Engaging your audience
Email, phone, live chat etc.

ID3 Tags – Making your content findable
Information about your media file
Show name, episode title, artist, summary description, cover art, length
Used by search engines to index media
Access in iTunes
Right click on media file
Select “Get info”

10 Ways to Make Money Podcasting
Sell your content
Donations
Run ads within the podcast
Promote a sponsor within your podcast
Run ads on your webpage
Sell your own product
Sell professional services
Sell training
Affiliate sales
Affiliate lead generation

Some Advanced Resources
Blip.tv Pro - $9 per month
Creates flash, m4v and mp3 version automatically
Dedicated feeds for audio and video versions
(option in PowerPress)
Thesis theme – SEO optimized ($84)
Free Wordpress plugins
Akismet – anti-spam
Headspace2 – customize page titles/descriptions
Google XML Sitemap – Sitemap generator
Levelator – automatic sound leveling

Resources
PodcastCookbook.com
how to videos
PodcastCookbook.com/resources
Links from this and other presentations
apple.com/itunes/podcasts

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Podcasting 101 - Long Beach Podcast Meetup

by Alex Nesbitt on Feb 18, 2010

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