10 ways to get traffic from Google

10 Ways to Get Traffic From Google Long Beach Internet Marketers September 8, 2010 Meetup

Why Google? • Google is the leading sources of traffic on the internet (179 Million Unique Visitors per month) • #1 in search • #1 in video - Youtube

What Google Cares About • Google's mission: to organize the world's information and make it universally accessible and useful. • Google generates the majority of its revenue by offering advertisers measurable, cost-effective and highly relevant advertising, so that the ads are useful to the people who see them as well as to the advertisers who run them.

4 Key Factors for Google • Quality – unique, valuable • Relevance – the answer to the search • Authoritative – other people think it’s good • Fresh – New activity/stuff keeps things fresh

Multiplying your Google Traffic • The key is leveraging your traffic into more pages indexed, better rankings and more traffic • Leveraging your traffic: – Repurpose content – text, image, audio, video – Syndicate content via RSS – Make pages easy to bookmark/share to earn more back links – Encourage reviews – give links to review sites – Encourage user gen content to increase activity and page rank

Key Sources of Traffic From Google • Paid • Organic – Pay per click – Search – Content network – Local search/maps – Affiliate network – Video search – Google TV Ads – News search – Image search – Product search

Pay Per Click Ads

PPC – Key Success Factors • Pricing based on Bid x Quality Score • Quality Score – Relevant alignment of keyword, ad and landing page – Landing page quality – Click Thru Rate

Content Network - Text

Content Network – Banners & Videos

Content Network – Key Success Factors • Tightly aligned ad groups • Placement targeting • Placement optimization • Quality Score – Landing page quality – Click Thru Rate

Affiliate Network

Affiliate Network – Key Success Factors • Landing page conversion • Affiliate tools • 3-Month EPC - Three Month Earnings Per Click • 7-Day EPC - Seven Day Earnings Per Click • Payout Rank - Advertisers are ranked by commissions paid to publishers over the past 90 days.

Google TV Ads

Organic Search

Organic Search – Key Success Factors • On page SEO/Relevance to keyword – domain, page title, page description, page content – Valid HTML – make it easy for the bot • Off page SEO – Quantity and Quality of links back to page – Relevance of links to keyword • Content Freshness/Recency

Local Search/Maps

Local Search – Key Success Factors • On page SEO/Relevance to keyword/location – domain, page title, page description, page content, address • Quality listing in Google Places • Positive reviews • Add Tags (paid service)

Google Places to Manage Your Listing

Image Search

Image Search – Key Success Factors • Google is a blind user and relies on words around image to index images • Filename, alt and title tags relevancy to keyword • Off page SEO – Quantity and Quality of links back to page – Relevance of links to keyword • Content Freshness/Recency

Video Search

Video Search – Key Success Factors • Google is a blind user and relies on words and actions around video to index video • Title and description relevancy to keyword • Frequency of video posts, views, votes, rating and bookmarks

News Search

News Search – Key Success Factors (1) • Getting accepted as a news source – Article URL’s should consist of at least 3 unique digits, and look static; – Each article name should preferably be H1/H2-tagged and be the same as the page title; – Articles should be published at least 3 times a day; – Make sure your site content is unique; – There should be multiple site authors (and a page listing all the authors); – Include your organization information: contact and “about” pages; – The site logo should clearly state what niche the site covers; – Each article should include its author’s name.

News Search – Key Success Factors (2) • Getting ranked as a news source – News site map – Unique and clickable title – Great images – Be fast – Be relevant – Good content length > 250 words

Product Search

Product Search – Key Success Factors • Use Google Base to submit data feed • Data feed elements very important – Title, description, price, other data tags • Data feed freshness factor • Positive reviews, especially on Google Checkout

Links • Google Adwords – PPC & content & banners – http://adwords.google.com/ • Google Affiliate Network – http://www.google.com/ads/affiliatenetwork/ • Google TV Ads – http://www.google.com/adwords/tvads/

Links - 2 • Google Local Search – http://www.google.com/local/add/businessCenter • Google Base – Product Search – http://www.google.com/base • Google Webmaster Tools – sitemaps etc. – http://www.google.com/webmasters/ • Google New Search submission – http:// www.google.com/support/news_pub/bin/topic.py?hl= en&topic=11662

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10 ways to get traffic from Google

by Alex Nesbitt on Sep 21, 2010

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